In today’s age of stiff competition, validity for a business is priceless. Just because a company claims to be the market leader in its sector, does not mean that the claim will translate into business growth or development. For that to happen, the company has to walk the talk. Alternatively, it must present research and statistics to back its claim. At the end of the day, the business world is all about numbers. A successful business emerges as the winner based on its annual or quarterly profits. This profit speaks volumes of the company’s financial growth and development.
This holds emphatically true for a business like video conferencing. In a customer based industry like free webinar services, it is a challenge to capture the largest slice of the market share pie, especially in the face of growing
competition. For such a niche industry, there is little that can differentiate one service provider from the other. A lot depends on what the company provides to its users within its services to make the experience smooth and pleasant. It is these small things, done by webinar providers that have a large impact, and attract more customers/users to their domain.
The Viewer’s Inclination Matters
In this tug of war between the top free webinar service providers, the entire industry of video conferencing has greatly benefited! For the year 2014, the average attendance for a webinar was a staggering 199 people. This figure has got a lot to do with the length of the webinars. Generally viewers don’t like to attend webinars that are long. Keeping this insight in mind, the average length of webinars for 2014 was 52 minutes. Considering the growing popularity of web conferences, many of them were made available even after the webinars were over, due to the high demand. The length of these edited webinars was 32 minutes on average thereby catering to the viewer’s needs.
Statistics of the Viewers’ Preferences:
The above mentioned numbers were achieved because the webinars were conducted keeping in mind the viewer’s convenience. A web conference on free webinar software that requires unique or specific hardware and software configurations will not generate enough attendance. Taking this into consideration, 93% of all online conferences were conducted on the Windows operating system, which is still widely used in most parts of the world. Most of the attendees of these online seminars preferred to use conventional browsers while attending them, with Internet Explorer being used by 56% of attendees and Chrome by the other 29% of the viewers.
One look at the above statistics and numbers will illustrate how fast the industry of video conferencing is growing. The current trend suggests that the business of video conferencing is only going to flourish in the coming years, and will evolve into a vital medium for reaching out to people.