BIG ON e2e
Company Confidential BIG ON International Ltd 2010
Search Engine Optimisation search engine optimisation Activity
Analysis/consultancy
analyse business and markets
select target keywords group identify market niche keywords quantify potential traffic
Adwords campaigns
Organic link building campaign
develop and manage adwords campaigns for each target keyword group develop a website landing page and conversion route for each campaign
website optimisation to target keyword group do top 5 analysis for google/yahoo/msn identify quality link targets build quality inbound links with target link text from high ranking partner sites
drive top ten page 1 positioning for target keyword groups
Ongoing optimisation
monitoring of keyword positioning emerging keyword identification competitive reaction site development
Company Confidential BIG ON International Ltd 2010
Concept find the traffic where are people going what are they looking for
traffic while you wait jump the queue put your road signs on page 1
traffic growth where is the traffic going build the roads to your website divert the traffic to your website as you business grows, your traffic grows
traffic for life remain in pole position keep moving
e2e eBusiness Lifecycle – Key Aspects pre-sale keyword analysis
good website design search engine optimisation search engine promotion get found and build traffic simple process and navigation customer focus
sale
delivery
deliver product information, descriptions, FAQs product search request information – brochures etc
order status
order tracking returns
contacts check availability & price images, 360 virtual tours shopping cart book, order and pay
post-sale customer list development, management and building email handlers newsletters clubs offers promotions merchandising relationship management
affiliate management
key concepts
get found and build traffic
enhance need, sell benefits, close sale
“let me do something”
Company Confidential BIG ON International Ltd 2010
simple process and navigation customer focus
relationship management – keep your customer in the loop, and build long term relationships