BIG ON e2e

BIG ON e2e

Company Confidential BIG ON International Ltd 2010

Search Engine Optimisation search engine optimisation Activity 

Analysis/consultancy 

analyse business and markets

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select target keywords group identify market niche keywords quantify potential traffic

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Adwords campaigns  

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Organic link building campaign    

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develop and manage adwords campaigns for each target keyword group develop a website landing page and conversion route for each campaign

website optimisation to target keyword group do top 5 analysis for google/yahoo/msn identify quality link targets build quality inbound links with target link text from high ranking partner sites

drive top ten page 1 positioning for target keyword groups

Ongoing optimisation    

monitoring of keyword positioning emerging keyword identification competitive reaction site development

Company Confidential BIG ON International Ltd 2010

Concept find the traffic where are people going what are they looking for

traffic while you wait jump the queue put your road signs on page 1

traffic growth where is the traffic going build the roads to your website divert the traffic to your website as you business grows, your traffic grows

traffic for life remain in pole position keep moving

e2e eBusiness Lifecycle – Key Aspects pre-sale keyword analysis

good website design search engine optimisation search engine promotion get found and build traffic simple process and navigation customer focus

sale

delivery

deliver product information, descriptions, FAQs product search request information – brochures etc

order status

order tracking returns

contacts check availability & price images, 360 virtual tours shopping cart book, order and pay

post-sale customer list development, management and building email handlers newsletters clubs offers promotions merchandising relationship management

affiliate management

key concepts 

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get found and build traffic

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enhance need, sell benefits, close sale 

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“let me do something”

Company Confidential BIG ON International Ltd 2010

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simple process and navigation customer focus

relationship management – keep your customer in the loop, and build long term relationships