Team ARHA Sponsorship Packet

Page 1


TEAM ARHA The newest and most exciting partnership for Ranch Horse Enthusiast! The American Ranch Horse Association is bringing you Team ARHA. This new venture provides its members with outstanding services and unique programs. Team ARHA was developed to create brand awareness, exposure, and recognition while building brand equity for our Partners. It is meant to provide direct sales opportunities to the Team ARHA membership and within the Ranch Horse Industry. Team ARHA members will have the opportunity to access their favorite brands and products with special offers that can be purchased directly from your home. Sponsor partners can join Team ARHA and have direct access to over 14,000 members of the Ranch Horse Community. Packages will include your brand logo on a monthly newsletter, website, as well as promotion at our World Show and Charter Shows. See the Partnership benefits page to find the level that best meets your interests, needs, and partnership level. From feature stories in our newsletter to naming rights, banners, signage, social media reach and so much more you can find an integrated package to best suit your company needs.

AM E T

ARHA

AMERICAN RANCH HORSE ASSOCIATION EST.

2004

The America’s Top Ranch Hand Competition is held in conjunction with the ARHA World Championship Show. ATRH features the best cowboys, cowgirls, and horses competing for the Top Ranch Hand Title in four events over two days (Herd Work, Reined Work, Fence Work, & Cow Catching). These are action packed events with spectators lined up to see these cowboys and cowgirls compete. We have limited sponsorship opportunities available for this exciting event! The Ranchmanship Sweepstakes is also held in conjunction with the ARHA World Show and showcases the most prestigious horse and rider combos to compete in a Preliminary and Final round. Each horse and exhibitor will showcase a precise and fluid pattern that may consist of stops, spins, lead changes, and obstacles. This is one of our biggest classes of our show and one for spectators to really enjoy! Team ARHA Members will enjoy their normal membership benefits plus a monthly newsletter, Team ARHA Decal, a links to access Team ARHA Sponsor Partners, their products and specials. Become part of Team ARHA and enjoy being a part of the largest and fastest growing Ranch Horse Organization in the United States!

THE ORIGINAL RANCH HORSE ASSOCIATION!


WHO ARE ARHA MEMBERS? The ARHA members and exhibitors were surveyed and revealed an audience that:

87%

are likely to support an equestrian related (apparel, supplies, tack, trucks & trailers, etc.) advertiser or sponsor of the ARHA World Show

95%

like having vendors at the ARHA World Championship Show

80% 80%

ARHA MEMBER GROWTH!

14,000+ 12,200

ARHA Members ARHA Registered Horses

ALL AROUND RANCH HORSE CLASSES • Cutting, Boxing • Working Cow Horse • Roping • Showmanship, Horsemanship & Trail • Ranchmanship & Ranch Riding

have at least five years of riding experience traveled at least 150 miles to participate in the World Championship Show

Ideal for all Western & Stock-Type Horses!

ARHA MEMBER DEMOGRAPHICS 2 or more Active Riders Per Household

Average horse show families own: 2.8 Trucks/SUV’s per family & Average 1.9 Trailers per family.

Own Truck & Horse Trailer

Of the people who own horses 66% keep them on their own property.

Household Income Over $70K

Horse Owners spend an average of 22 hours per week with horses, more than any other sport!

73%

75%

78%

Own 4.5 Horses Per Household

Minimum 5 Years Riding Experience

Exhibitor Breakdown

*****

Male 32% Female 68% 18 & Under 16% 18-24 19% 25-34 21% 34-44 20% 45-54 14% 55+ 10%

STATES WITH ARHA CHARTERS AND/OR SHOWS!

SHOW ARHA! Florida Georgia Illinois Indiana Kentucky Michigan

Mississippi Missouri Nebraska North Carolina New York Ohio

Oklahoma Pennsylvania South Carolina Tennessee Wisconsin

22 15 130

Show Locations Per Year Current ARHA Charters Shows Per Year


PARTNERSHIP BENEFITS

YOUTUBE CHANNEL HIGHLIGHT VIDEO ON TEAM ARHA LOGO ON WEB-SITE WITH DIRECT LINK

TEAM ARHA MAJOR $5,000

TOP RANCH HAND NAME & TITLE $5,000

TOP RANCH HAND ASSOCIATE $1,000

RANCHMANSHIP SWEEPSTAKES $2,500

“YOUR NAME” TOP RANCH HAND ON ALL PROMO MATERIALS (1 SPONSOR)

YOUR LOGO ON ALL TOP RANCH HAND PROMO MATERIALS (LIMITED TO 5 SPONSORS)

"YOUR NAME" RANCHMANSHIP SWEEPSTAKES ALL PROMO MATERIALS (1 SPONSOR)

YES

YES

PREMIUM SIZE

PREMIUM SIZE

LOGO ON WEB-SITE LOGO ON NEWSLETTER (12 YEARLY) WITH 1 FEATURE ARTICLE

YES

STANDARD SIZE

STANDARD SIZE

PREMIUM SIZE

LOGO ON NEWSLETTER (12 YEARLY) ACCESS TO OVER 14,000 TEAM ARHA MEMBERS

YES

SOCIAL MEDIA PROMOTION

4 PER YEAR

ALL AROUND SPONSOR AT WORLD SHOW (NAME & PRIZE)

YES

1 PER YEAR

PA ANNOUCEMENT AT WORLD SHOW (30 SEC. RECORDING ) TABLE AT TEAM ARHA WORLD SHOW AWARDS

3 PER DAY

1 PER DAY

YES

SEATS AT THE TEAM ARHA YEAR END AWARDS BANQUET

4

BANNERS ON RING SIDE AT ARHA WORLD (SHOW PRIORITY PLACEMENT)

2 SPONSOR PROVIDED

1 RINGSIDE BANNER AT ALL ARHA SHOWS (SPONSOR PROVIDED)

YES

10'X10' DISPLAY AREA AT ARHA WORLD SHOW

YES

PRODUCT SAMPLING & LITERATURE AT ARHA WORLD SHOW

YES

FEATURE PRODUCT LUNCHON PRESENTATION

YES

AM

1 SPONSOR PROVIDED

M A E

A H AR

T

OPEN CLASS SPONSOR AT WORLD SHOW (NAME & PRIZE MONEY)

1 PER YEAR

AN ERIC

RANC

H HO

SSO RSE A

ION CIAT

EST.

2004

1 SPONSOR PROVIDED


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