TEAM ARHA The newest and most exciting partnership for Ranch Horse Enthusiast! The American Ranch Horse Association is bringing you Team ARHA. This new venture provides its members with outstanding services and unique programs. Team ARHA was developed to create brand awareness, exposure, and recognition while building brand equity for our Partners. It is meant to provide direct sales opportunities to the Team ARHA membership and within the Ranch Horse Industry. Team ARHA members will have the opportunity to access their favorite brands and products with special offers that can be purchased directly from your home. Sponsor partners can join Team ARHA and have direct access to over 14,000 members of the Ranch Horse Community. Packages will include your brand logo on a monthly newsletter, website, as well as promotion at our World Show and Charter Shows. See the Partnership benefits page to find the level that best meets your interests, needs, and partnership level. From feature stories in our newsletter to naming rights, banners, signage, social media reach and so much more you can find an integrated package to best suit your company needs.
AM E T
ARHA
AMERICAN RANCH HORSE ASSOCIATION EST.
2004
The America’s Top Ranch Hand Competition is held in conjunction with the ARHA World Championship Show. ATRH features the best cowboys, cowgirls, and horses competing for the Top Ranch Hand Title in four events over two days (Herd Work, Reined Work, Fence Work, & Cow Catching). These are action packed events with spectators lined up to see these cowboys and cowgirls compete. We have limited sponsorship opportunities available for this exciting event! The Ranchmanship Sweepstakes is also held in conjunction with the ARHA World Show and showcases the most prestigious horse and rider combos to compete in a Preliminary and Final round. Each horse and exhibitor will showcase a precise and fluid pattern that may consist of stops, spins, lead changes, and obstacles. This is one of our biggest classes of our show and one for spectators to really enjoy! Team ARHA Members will enjoy their normal membership benefits plus a monthly newsletter, Team ARHA Decal, a links to access Team ARHA Sponsor Partners, their products and specials. Become part of Team ARHA and enjoy being a part of the largest and fastest growing Ranch Horse Organization in the United States!
THE ORIGINAL RANCH HORSE ASSOCIATION!
WHO ARE ARHA MEMBERS? The ARHA members and exhibitors were surveyed and revealed an audience that:
87%
are likely to support an equestrian related (apparel, supplies, tack, trucks & trailers, etc.) advertiser or sponsor of the ARHA World Show
95%
like having vendors at the ARHA World Championship Show
80% 80%
have at least five years of riding experience traveled at least 150 miles to participate in the World Championship Show
ARHA MEMBER GROWTH!
14,000+ 12,200
ARHA Members ARHA Registered Horses
ALL AROUND RANCH HORSE CLASSES • Cutting, Boxing • Working Cow Horse • Roping • Showmanship, Horsemanship & Trail • Ranchmanship & Ranch Riding
Ideal for all Western & Stock-Type Horses!
ARHA MEMBER DEMOGRAPHICS 2 or more Active Riders Per Household
Average horse show families own: 2.8 Trucks/SUV’s per family & Average 1.9 Trailers per family.
Own Truck & Horse Trailer
Of the people who own horses 66% keep them on their own property.
Household Income Over $70K
Horse Owners spend an average of 22 hours per week with horses, more than any other sport!
73%
75%
78%
Own 4.5 Horses Per Household
Minimum 5 Years Riding Experience
*****
STATES WITH ARHA CHARTERS
Exhibitor Breakdown Male 32% Female 68% 18 & Under 16% 18-24 19% 25-34 21% 34-44 20% 45-54 14% 55+ 10%
SHOW ARHA!
20 14 120
Show Locations Per Year Current ARHA Charters Shows Per Year
PARTNERSHIP BENEFITS
TEAM ARHA MAJOR $10,000
TEAM ARHA STANDARD $5,000
TOP RANCH HAND NAME & TITLE $5,000 “YOUR NAME” TOP RANCH HAND ON ALL PROMO MATERIALS (1 SPONSOR)
YOUTUBE CHANNEL HIGHLIGHT VIDEO ON TEAM ARHA LOGO ON WEB-SITE WITH DIRECT LINK
YES
YES
PREMIUM SIZE
PREMIUM SIZE STANDARD SIZE
LOGO ON WEB-SITE LOGO ON NEWSLETTER (12 YEARLY) WITH 1 FEATURE ARTICLE
PREMIUM SIZE STANDARD SIZE
LOGO ON NEWSLETTER (12 YEARLY) ACCESS TO OVER 14,000 TEAM ARHA MEMBERS SOCIAL MEDIA PROMOTION ALL AROUND SPONSOR AT WORLD SHOW (NAME & PRIZE)
YES
YES
4 PER YEAR
1 PER YEAR
YES
OPEN CLASS SPONSOR AT WORLD SHOW (NAME & PRIZE MONEY) PA ANNOUCEMENT AT WORLD SHOW (30 SEC. RECORDING ) TABLE AT TEAM ARHA WORLD SHOW AWARDS
1 PER YEAR
YES
3 PER DAY
1 PER DAY
1 PER DAY
YES
SEATS AT THE TEAM ARHA YEAR END AWARDS BANQUET
4
2
BANNERS ON RING SIDE AT ARHA WORLD (SHOW PRIORITY PLACEMENT)
2 SPONSOR PROVIDED
1 SPONSOR PROVIDED
1 RINGSIDE BANNER AT ALL ARHA SHOWS (SPONSOR PROVIDED)
YES
10'X10' DISPLAY AREA AT ARHA WORLD SHOW
YES
PRODUCT SAMPLING & LITERATURE AT ARHA WORLD SHOW
YES
FEATURE PRODUCT LUNCHON PRESENTATION
YES
YES
1 SPONSOR PROVIDED
TOP RANCH HAND ASSOCIATE $1,000
RANCHMANSHIP SWEEPSTAKES $2,500
YOUR LOGO ON ALL TOP RANCH HAND PROMO MATERIALS (LIMITED TO 5 SPONSORS)
"YOUR NAME" RANCHMANSHIP SWEEPSTAKES ALL PROMO MATERIALS (1 SPONSOR) YES
STANDARD SIZE
1 PER YEAR
T
STANDARD SIZE
M A E
A
A RH
AMER
1 SPONSOR PROVIDED
ICA
NCH N RA
HORS EST.
OCI E ASS
2004
N ATIO