Upfront
Floating hotels
A new era of luxe is coming to cruising with high-end travel brands the Ritz-Carlton, Four Seasons, Belmond and Aman keen to put their toes in the water. 18
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our years ago, when the Ritz-Carlton group announced it would be building superyachts, the news sent ripples, if not waves, through the cruise industry. The Ritz-Carlton’s Evrima promised high-end travellers, who couldn’t quite afford the price tag of owning their own yacht, a chance to be part of the billionaire’s club. Kitted out with toys such as jet-skis, S.E.A. – a private dining experience by chef Sven Elverfeld of Aqua, the three Michelin-starred restaurant at the Ritz-Carlton, Wolfsburg – Evrima is attracting guests who would have previously not considered taking a cruise. “Nine out of 10 of our guests have never been on a cruise before, that just shows the type of client we are dealing with,” said Douglas Prothero, CEO of the Ritz-Carlton Yacht Collection. “You won’t find things like casinos on board, we want guests to explore the places we visit rather than spend all their time on board.” Cruise &Travel
27/2/2023 2:54 pm
