Bijan Chitsaz Basics that Every Hotel Marketing Plan Should Include Bijan Chitsaz says in hotel marketing welcoming, helpful, informative, and above all, user-friendly website brings more customers. It gives you a chance to reduce OTA commissions while directly impacting revenue.
For a good website, you need to consider a few important parameters:
Mobile First - Travelers around the world use smart phones to book rooms. In fact, a majority of same-day reservations are made using mobile phones. Your website needs to be mobile-friendly.
Unique Selling Points (USP) - Almost every hotel has a website detailing amenities and facilities. You need to go a step ahead and give it character. Let your guests know what sets you apart from the competition. It may be done through images, pop-ups, and last-minute deals.
Guide the Guest - Room information and amenities should be clearly displayed. Everything on the website should be up-to-date and detailed. That’s the best way to reduce bounce rate.
Clear & Concise - Website visitors should instantly recognize the benefits of booking direct. You need to let them know why and how you’re offering the best deals.
Using originality, your website needs to tell a story. It should mirror the experience your guests can expect at the hotel. A pleasant website is the starting point of any good hotel marketing plan. A strong social media presence Social media has the power to exponentially increase your hotel’s reach and visibility. It’s important to encourage happy guests to share experiences on various platforms. Through your own social media campaigns, you can highlight location, staff, and amenities. Bijan Chitsaz while it’s good to
praise your business tries not to constantly toot your own horn. It’s not what people want to see in their social media feeds! You can easily add value by sharing local insights, updates on events, promoting restaurants, and more. With regular engagement, it will be easier to build your social media following. For a long time, social media has been a playground for all kinds of businesses. In recent years, there has been a dramatic increase in video content. It’s a great tool to build brand awareness. Video also gives you a chance to increase visibility of the property. Over 75% of social media users share a video if they find it entertaining. Strong marketing messages on multiple social media platforms can help you drive more direct bookings. All you need to do is budget accordingly. Perfect reputation management Bijan Chitsaz if some of your guests are upset after their stay, you need to take prompt action. People are quick to vent on social platforms. For social platforms, you can use social listening tools readily available online. The next step is to develop a good understanding of appropriate social responses: you need to know when to defend the property, when to stay quiet, and when to provide help or service recovery options. Email marketing While you need to constantly come up with strategies to increase bookings, the best example of hotel marketing doesn’t forget past customers. In order to build a solid returning client base, it’s essential to keep past customers engaged. Email marketing allows better targeting, direct contact, and strategic approach to content-driven ideas. If used effectively, it lets you communicate with guests promptly. Strategic PPC and Display Ads Bijan Chitsaz Search and display ads are the perfect way to drive traffic to your website. Since every hotel in your region or city will be competing for similar terms, try to target keywords that set you apart from the competition. You could use the few tips given below: 1) It’s good to use interest or history-based display ads to engage event planners and vacationers who haven’t decided on a venue. 2) To find the right mix, test different ad platforms, demographics, and ad copies. 3) Set realistic budgets for online campaigns and advertising. Make tweaks whenever necessary. 4) With every passing day, the hotel industry is becoming more competitive. It can be difficult to find the right marketing balance. 5) The above elements can help you build an inclusive marketing strategy to drive more direct bookings and improve guest experience.
Update your digital marketing strategy Companies like Google and Facebook are introducing new products and technologies constantly. New Property Management Systems, Booking Engines, Reputation Management tools, Channel Managers, and other products can help you develop solid digital marketing plans, improve existing distribution and marketing while reducing overall costs.