Washington Bijan Chitsaz - Hotel Marketing is basis of many different factors Washington Bijan Chitsaz a hotel marketing manager must maintain awareness of the factors that influence the hotel industry and gain a deep understanding of the needs and attitudes of a hotel’s customers. The marketing manager is also responsible for coordinating marketing and promotional activities to meet guests' needs, working closely with other hotel staff to ensure guests are satisfied with the facilities and their time there. These hotel marketing strategy ideas are strong place to start. 1. Identify your hotel's audience Biggest market is business travelers, when really it is fit. The error comes from the hotel wanting more business travelers. In other cases, hotels want to be something to everyone. The hotels with the most success in marketing are the ones that take the time nail down who their audience is.
2. Create enticing packages and market them consistently Develop some tried-and-true packages, such as romance packages that include dinner for two and artisan chocolates. These are boring, but they sell. Also, develop packages that are unique only to your property and that are based on destination experiences. Partner with a local cooking school to offer guests a cooking class using local ingredients, a scavenger hunt company to show guests your city’s secrets, or a food tour company that will take your guests on a one-of-a-kind tasting journey to local mom-and-pop owned restaurants. Then, push those offers consistently using all of your marketing channels – your website, social media channels, and email newsletters. 3. Choose your hotel's social media channels Social media allows your hotel to build a community of past, present and potential guests, while also giving your brand a place to interact with these customers. You can also push exclusive offers, survey your guests, offer destination help to guests, and address customer service issues. 4. Invest in quality marketing assets and media Your guests, your digital assets, like your hotel photography or marketing videos, reflect your property and the experience they’ll have there. So, don’t go cheap on building your visual marketing assets by hiring your nephew who is dabbling in camera work. best side of your property by investing in quality vendors to create your marketing materials or else risk looking like a place people DON’T want to stay at. Also, shoot as many room types and public spaces in your hotel as you can. Hotel guests want to see exactly where they’ll be staying, the areas they’ll hang out in, and so on. 5. Develop a strategy for email marketing No matter how much attention social media is getting, email marketing still stands as a solid and incredibly powerful marketing tool for hotels. You can interact with your guests by sending them relevant details and helpful tips before they check-in, send out exclusive offers to a targeted audience (repeat guests, guests from certain locations, etc), and keep past guests updated on what’s new at both your hotel and your destination.
6. Teach guests what to expect at your property Travelers are hungry for details that will impact their stay.Tell them what attractions are around you, within walking distance, driving distance, etc. Do the same with your hotel and its amenities. Offer up the details that tell the story of your property and better paint the picture of your experience.Instead of marketing your restaurant generically as “a fine-dining Italian restaurant,” describe the experience accurately with “Taste regional Italian recipes and locally sourced ingredients in our intimate restaurant that overlooks the Hollywood Hills.” 7. Nail down your hotel's search engine optimization 8. Encourage – and respond to – guest reviews 9. Bring your hotel marketing to mobile