Bijan Chitsaz - Visualize Hotel Marketing through Social Media Networks Bijan Chitsaz best to point out that every hotel is different and there is no one-size-fits-all hotel social media strategy. Hotel that considers itself a vacation destination, it’s important to create content that reaches guests at every “micro-moment” of the journey. Here are some things to ask yourself when creating your hotel social media strategy:
How many social media networks do I have the time and money to run? Which social media networks do my customers use the most? How often can I post on social media? How can I integrate my social media strategy across channels? How do I want to tackle social media advertising and what’s my budget? How important is social media management for hotels and resorts?
Smaller hotels that do not have a budget for several social media channels, it’s best to start by reaching out to the clientele you have. Top five social media networks for hotels and resorts: Facebook
Instagram Twitter Pinterest TripAdvisor
1. Facebook Social Media Marketing for Hotels and Resorts Facebook is the perfect general-use social network for hotels and resorts. That’s because the platform allows businesses to add all sorts of extra tabs, cross referencing all other social networks and websites. Plus, it’s a great place to add all your contact and amenity details.
2. Twitter Social Media Marketing for Hotels and Resorts Most hotels will want to use Twitter to conduct customer service and to send guests timesensitive updates about events happening at the hotel or in the area. One example of a hotel that does Twitter marketing well is The Cosmopolitan Hotel.
3. Instagram Social Media Marketing for Hotels and Resorts Visual content is important for travel and hotel social media marketing strategies. That’s why Instagram is one of the most important social networks for hotels.You want travelers to get excited when visualizing staying in your hotel and spending time at their destination. Instagram is the perfect platform for posting beautiful images of your hotel and desirable destinations in your area.
4. Pinterest Social Media Marketing for Hotels and Resorts Having both a Pinterest and an Instagram account is ideal for hotel social media strategies because the two platforms serve two different purposes. The difference between Pinterest and Instagram is aspiration. Many Pinterest users spend time pinning images of places and hotels they would like to visit sometime in the future. Instagram is for showing off that you made it there. Plus, Pinterest is different when it comes to demographics.
5. TripAdvisor Social Media Marketing for Hotels and Resorts You need lots of quality, online reviews if you want your hotel to perform well. That’s because most customers rely on online reviews and sites like TripAdvisor to decide which hotels to book.The first thing you need to do on TripAdvisor is claim your listing. Once you do that, you can respond to reviews, update details about your hotel, and get analytics for your hotel on TripAdvisor.
6. Tying It All Together With Google My Business Profiles Claiming your profile allows you to show up in your own Knowledge Panel in Google search results. That’s prime Google real estate. Knowledge Panels contain nuggets of information about your business, including links to all your social media profiles.