Bijan Chitsaz - Best way to maximize your revenue for Hotel Marketing industry Bijan Chitaz own and run a hotel has never been an easy task. Although it has become even more challenging to maximize your revenue and increase direct bookings in the current post-pandemic era, your hotel can make the best of the expected industry revival by implementing a strong hotel marketing plan.
1. Reviewing Your Hotel Should Be Easy For The Guests Users consider reviews very important before they consider making travel plans or booking a hotel and more than a half of them say that they wouldn’t book a hotel that has no reviews. 2. Hotel Pictures Should Be Attractive A hotelier must ensure that the property pictures on the hotel website or any OTA are authentic and attractive. For this, you may also hire a professional photographer. 3. Recommendations Should Be Personalised Most travelers today prefer experience-based vacations. Give your guests personalized recommendations about the best things to do or the best places to see in the surrounding areas to add to a great guest experience. 4. Social Media Should Be Used As A Marketing Strategy Travelers these days often prefer to look at a hotel’s social media like Instagram or Facebook before booking a hotel room. 5. Know Your Competitors Well
Keep a close eye on your competitors to understand how they promote their services. You don’t have to copy the same thing but it will help you get an idea of what strategies they are working with, and you can later tweak the ideas and apply them to your property. 6. Keep In Sync With The Requirements Of Modern Travellers The travelers of today look for more personalized experiences. That is why they want access to all kinds of information at their fingertips with convenience. 7. Make Most Of Your Mobile App Having a mobile app for your hotel can help guests in booking rooms, buying services, reviewing your hotel, and even share pictures. A mobile app would not only help in increasing direct bookings at your property but also help increase the number of returning guests too. 8. Attract Guests With Off-Season Offers Off-season offers are a game changer! There are people who prefer to travel during the off-season and during that period, you can attract bookings by creating some special packages or by organizing events at your property. This will help you maximize your bookings and revenue during the off-season. 9. Special Packages And Discounts For Groups And Extend Stays Guests are important— whether they make single reservations or book in a group or are from a large corporate. Try creating special packages for them, offer discounts to guests who go for an extended stay, and do your best to make their stay experience at your hotel the best. This is an effective marketing strategy in the hospitality industry. At the end of the day, it’s the guest who would spread the word. 10. How About Letting Your Guests Have More Power On The Mobile App Hotel guests the privilege to order room service on the mobile app. For example, if they want the room to be cleaned, they don’t have to call the front desk, they can just do it right on the mobile app. Or maybe they want to order something to eat from the POS, they can do that too. This access on their phone would make them feel great and safe during these post-pandemic times.