Bijan Chitsaz - Get Useful Result for your Hotel through Social Media Marketing Bijan Chitsaz social media helpful platform in engaging peoples for marketing tactics. These platform boost your Hotel market worldwide and helps in growing business. Just update yourself according to latest social media trends. Finding various ways to improve your Hotel’s social media marketing? 1.Twitter Attract Your Audience While “if you build it they will come” is a great line from a movie, it’s a terrible marketing plan. To succeed on the Internet today, you have to create content that ignites and engages an audience. New blogger, you should probably spend more time developing an audience than creating your content. Three easy but overlooked tactics you can use to build an audience on Twitter, which is arguably the best platform for this. Once you’ve been on Twitter for a while, notice people will place you on public Twitter lists. Lists are generally categorized by a special interest or geographic location. For example, list for marketing experts, bloggers or business educators. Find a relevant person to follow, and then dig into his or her lists. You’ll find a goldmine of interesting people to follow who will hopefully follow you back. Many apps to help you find new followers. This useful and free site is like the yellow pages for Twitter and you can find and follow targeted users for every category, industry and interest imaginable. Use specialized Twitter search prompts. Unlock the basic search functionality right from a specialized Twitter prompts.
2.Analyze Past Content to Improve Posts Bijan Chitsaz most businesses analyze the effectiveness of their social media after they publish. Now, there are tools available to analyze data for content curation before you post. Use leverage data of what has already been successful in terms of social sharing. First, enter a keyword that is part of your social media content strategy. It will provide you list of the top-performing content in terms of social shares according to your keyword. Some content performs better on some networks than others, you can curate content by social network. Increase the effectiveness of your content curation by publishing content that has a greater chance of success on a specific network. 3. Optimize Visual Content with Links
Visual content can act as a “gateway” to more valuable content. When planning visual content to post on social platforms, think in terms of how it can drive traffic back to your website, products and services. Link a short video back to your website from your YouTube Account or from your Instagram profile link and make sure you provide expanded content around the video. 4. Maximize Twitter With Images Creating the best possible tweet has never been more important. Adding visual appeal to your tweet is a very smart way to get your most important content noticed. You can add up to four images per tweet or one fantastic image if you want. The choice is yours! To add multiple images, use regular Twitter. This isn’t available on any of the third-party sites. Here’s an example of a tweet with multiple images on Twitter. 5. Switch Up Content Formats Bijan Chitsaz moved to adapt written content for multiple platforms, like YouTube, to increase my reach and visibility. Changing content formats doesn’t have to involve just videos. Convert snippets from your existing articles into images—which tend to have better reach on Facebook. These images allow you to leverage the power of social networks such as Pinterest and Instagram. 6. Create a Social Media Channel Plan many organizations feel overwhelmed by the need to create content for every social media channel on the planet. Many brands create one type of content and then blast that content onto every social platform. If that’s you, you need a social media channel plan. Most likely, your goals are different on each social platform. Since that’s the case, the content you develop for that platform needs to be different as well. Here are the components for your channel plan. The Channel (For example, Facebook.) The Persona (Who are you specifically targeting? Please choose one.) The Goal (Is it a sales goal, cost-savings goal or are you trying to create a better customer experience?) Primary Content Type (Textual, video, infographics?) Structure (What does a general post look like?) Tone (Playful, sarcastic?) Channel Integration (How will this channel work with your other channels for maximum impact?) Desired Action (What user behavior do you want to achieve?) Editorial Plan (Every channel needs its own editorial calendar.) This is exactly why content marketing isn’t easy. But if you leverage a social media channel plan correctly, you’ll be able to double down on the channels that work for you and be realistic with your resources on the other channels. 7. Deliver Content Consistently Bijan Chitsaz one of the best ways to grow your following and increase engagement on social media is to be there consistently. The first step is to put the right systems in place to keep your posts relevant, interesting and valuable for your audience. You can
also schedule repeat posts indefinitely, so your content schedule never runs dry. It helped in grasp the big picture when it comes to my social media marketing strategy and allowed me to stay on top. 8. Host Private Hangout On Air Events Social media success is so often about having a conversation with the right people. 9. Use Hashtags Strategically Successful with your social media plan, stop random acts of hash tagging and use a good hashtag to tie all of the pieces of your campaign together. Use a hashtag that is easy to spell and easy to remember. To make sure your hashtag isn’t already being used for something else, check for it on all channels prior to using it for your campaign. Once you create your hashtag, follow and join the conversation! 10. Test Pinterest for Your Brand best for organizations that have something visual to show: fashion, food, sports. But a client recently proved me wrong. An organization that provides software as a service to a very narrow audience tested pinning their blog posts to Pinterest. In some cases, the images from the blog posts were original—infographics, their product in use or PowerPoint decks. They built boards based on their brand personas, representing five different segments, and got to work. 11. Use Social Updates to Write Blog Posts Take your most popular tweets and Facebook posts, or the ones you feel most passionately about, and use them to develop blog posts. You don’t have to write three pages; you don’t even have to write four paragraphs. Write 2-3 sentence paragraphs start expressing ideas that are thought-provoking and easy to read. People are pressed for time these days and content can be overwhelming, so make it valuable and easy to read. Another way to get ideas is to comment on the things you read, such as other people’s blogs and newsletters, media publications and anything else relevant to your business. You’re already absorbing the content and you probably have opinions when you’re reading it, so go ahead and comment on those blogs. One benefit of commenting is that people will start recognizing your name; another is it gives you material for a blog post. 12. Give Context to Pinnable Images We live in an age of information overload and short attention spans. When it comes to capturing your audience’s attention, take full advantage of every chance to communicate your message in a way that they’ll engage with! The best way to gain and keep your audience’s interest is by using effective visual content. Visual social media platforms like Pinterest can be a fabulous traffic source, if used correctly. The bottom graphic, on the other hand, uses text to tell viewers exactly what they’ll get if they click on the pinned graphic. Always include the title of your blog post on your graphic. That way, when you pin it to Pinterest, users will have a frame of reference and want to read it. 13. Become a Resource on Facebook 14. Manage Time Effectively
15. Expand Reach With LinkedIn Publisher 16. Focus on One Social Media Channel 17. Automate Curated Content 18. Create a Social Update Library 19. Publish Long Content on LinkedIn 20. Target Website Visitors with Social Ads