Bijan Chitsaz Promoting Hotel Marketing Plans will be Easy and Helpful Bijan Chitsaz every new calendar year comes with new opportunities to boost your hotel revenue! While the holiday season remains the same, trends change every year, thereby allowing you to come up with functional strategies and effective marketing plans. Though it’s good to rely on tried and tested methods, you also need to consider emerging trends. Taking into account your hotel type, budget, target audience, and specific goals, it’s important to create a sound hotel marketing plan.
How to Create a Hotel Marketing Plan? 1. Know where you stand While it’s good to focus on a broader audience, it’s not the only way to increase your hotel’s reach and visibility. The idea of the ‘average traveler’ is redundant, and your potential guests are more likely to be well-informed. You can’t use a blanket approach anymore! In order to attract more guests to the property, you need to consider accurate data and insights. These days, travelers can choose from multiple channels to make a booking. Thus, you’re not only competing with local hoteliers, but OTAs and Meta search websites too. In terms of technology, budget, and target audience, you need to know exactly where you stand. That’s the first step to come up with inclusive and effective hotel marketing plan ideas.
2. Set your objectives So, here’s the deal: you can’t make a roadmap if you don’t know where you’re going! When you’ve made efforts to figure out where you stand, it’s time to determine a clear set of objectives. Observing and analyzing everything about your hotel is the key to an effective marketing plan. Asking yourself a few questions will lead you to the right path:
Who is your target audience?
What gives you a clear advantage over competitors?
Who are your direct and indirect competitors?
What do you specialize in?
What services have been performing well at your property?
What can you improve?
What are you trying to achieve in a financial year?
3. Choose your strategies Bijan Chitsaz an effective hotel marketing plan presentation requires you to conduct a thorough SWOT analysis. It gives you a clear idea about your hotel’s strengths, weaknesses, opportunities, and threats. It’s recommended to brainstorm with colleagues, consultants, and industry experts. Once you’re done listing strengths and weaknesses, you need to make a cost-benefit analysis of the multiple strategies and ideas you came up with. It lets you measure probable Return on Investment (ROI) and risk factors. Certain measures that show good promise for your hotel marketing plan need to be implemented carefully. 4. Implement the plan While trying to achieve a bigger goal, it’s important to take small yet concrete steps. You need to formulate effective strategies with a specific time frame in mind. It’s fine to be ambitious while trying to keep a logical agenda, one which is coherent with your overall business strategy. You could even get in touch with a consulting agency for help: A comprehensive marketing plan tailored for your hotel business can help you and/or your staff makes the right decisions. 5. Evaluate the financial impact Bijan Chitsaz hotel marketing plan is your guide into the future. Thus, it’s important to challenge the goals you’ve determined. The hotel industry evolves quickly: with fast-shifting trends, you need to develop new strategies and goals constantly - Outdated and irrelevant data can hamper business growth. In fact, you also need to consider the economic, political, and social environment around your business.
While improving your services is important, you can’t ignore external events. Whether due to offseason sales or events in the region, you need to adapt to changing demands and situations. Financial impact can tell you the success or shortfalls of your strategy. Somewhere between the constant adjustment to strategies and optimization of resources, knowing the financial impact of a specific action or strategy will let you know the secret of a sound hotel marketing plan. Consider the process to be a journey to achieve desired results.