Some things to ask while creating your hotel social media strategy’s • • • • • •
How many social media networks do I have the time and money to run? Which social media networks do my customers use the most? How often can I post on social media? How can I integrate my social media strategy across channels? How do I want to tackle social media advertising and what’s my budget? How important is social media management for hotels and resorts?
Social Media Platforms Best for Your Hotel or Resort? • Facebook • Instagram • Twitter • Pinterest • TripAdvisor
Facebook Social Media Marketing for Hotels and Resorts • Merge your Facebook and Instagram accounts • Clicking on the Offer tab allows users to view offers without having to see them in their feed or yours. • The “Book A Table” tab, “Book Now” button, and “Send Message” button all allow guests to make bookings and interact with the hotel directly from Facebook. • By adding the TripAdvisor tab, you’ll allow your users to write TripAdvisor reviews through Facebook.
Twitter Social Media Marketing for Hotels and Resorts
Social media marketing for hotels can begin and end with Twitter.
Instagram Social Media Marketing for Hotels and Resorts • Champagne buttons • Hotel social media strategies • Dedicated hashtags
Pinterest Social Media Marketing for Hotels and Resorts
• Bookmarking ideas • Create individual accounts for each location
TripAdvisor Social Media Marketing for Hotels and Resorts
• Need lots of quality, online reviews • Update information and fresh images