Bijan Chitsaz - Nurturing and reputation building of Hotel through Social Media Marketing Bijan Chitsaz Social media marketing for hotels and resorts requires a lot greater accentuation on long haul relationship sustaining and notoriety working than some different enterprises, however the potential result is great. Each of the techniques laid out here will help you better associate with your visitors, building up connections and trust that will help you increment your appointments.
1. Use Social to Build Your Reputation
Bijan Chitsaz chooses to stay at a not-so-great hotel, it could legitimately be a health or safety concern. Trust, therefore, is paramount in the hospitality industry. Can guests trust your staff to keep them safe while they sleep, to respect food allergies, and to provide a clean, comfortable environment?
Hotels should be using social media, first and foremost, to establish trust with potential guests and bolster their reputation. Client produced content increments on-stage commitment and trust in a brand, and it's a superb method to build up your reputation. Encourage clients to impart their visits to you on social, labeling you or utilizing a branded hashtag so you can locate the substance.
2. Be Responsive & Engage With Your Followers
Being responsive shows that you’re really invested in the guest experience, even if they’re not currently trying to book a stay with you. This can be a big time investment, but it’s one you need to make; if you’re engaging regularly, you’ll see a positive impact, but if you’re not, it will negatively influence how people view you. There is no neutral ground here. Keep in mind that responding quickly can be the difference between making or losing a booking, and that customer service now extends to social channels, too.
3. Use Analytics & Competitor Research to Create High-Performing Content
Analytics of all kind should absolutely be driving your social media strategies and content creation. You want to look at what’s working so you can capitalize on that information, and that includes looking at your own analytics and your competitions’.
4. Leverage Peak Posting Times
While most algorithms no longer prioritize timeliness when deciding what content to show at the top of users’ feed, choosing the right times to post on social media does still matter. If your post is published right at or immediately before a peak activity period, users are more likely to see it and engage with it, and that engagement will bump you up in the algorithms significantly.
5. Offer Value
Bijan Chitsaz says make sure your followers stay tuned in and that guests continue to see you as an authority in the industry? Create content that offers value, in addition to content designed to drive engagement. Best things to do in the town where your resort is, or the restaurants that guests just have to go see. Offer tips for how to select the best hotel, find cheap plane tickets, or pack a bag that won’t result in them needing help from your concierge in the middle of the night.
Use RSS feeds to keep your social media feeds active, sharing relevant, high quality content from other reputable brands in the industry to keep your guests engaged. This is a great way to have a full social calendar even when you’re running out of ideas, especially since everything is automated for you.