Bijan Chitsaz - Tips to Boost your Marketing of Hotel Bijan Chitsaz your hotel has a great location, comfortable accommodation, a multicuisine menu with delicious food, state-of-the-art amenities, a dedicated set of employees. Well, you could go on; your hotel is great! But are you doing everything to attract potential customers to come do business with you.
1. Invest in a Website for Your Hotel Your website needs to have a detailed description of your hotel, contact details, tariff rates and pricing, the amenities and facilities that you provide, and a photo gallery with good resolution images of your hotels.
2. Now, Optimize Your Website for SEO Optimize your website with SEO, you’ll need to do a thorough keyword research to find out what exactly your customers are typing out or speaking when they conduct searches. Once you find the best-suited keyword, you’ll need to optimize your website with it.
3. Employ Seasonal Keywords into Your Keyword Strategy Bijan Chitsaz when you’re running a hotel, you are prone to having a larger portion of customers during the holiday season. So, when you’re doing your keyword research for all your online ads and other website content, you’ll need to incorporate keywords that have a higher search volume. Plan out a keyword calendar and regularly track the performance of these keywords so you can take advantage of them when they are peaking.
4. Create a Blog for Your Hotel Website A hotel is a multi-faceted establishment of services, and you have a plethora of topics out there that you can blog about. Being an expert on topics like travel, food, and tourism, your hotel blog can cover a good number of keywords to get the attention of a wide audience set. Additionally, creating a blog will also increase your website’s domain authority.
5. Newsletter 6. Get in Touch With Local Food and Travel Bloggers 7. Get Your Hotel Listed! 8. Reviews 9. Build a Google My Business (GMB) Page for Your Hotel 10. Leverage Social Media: Create a Facebook Business Page Bijan Chitsaz a Facebook business page is a great way for you to give your hotel more exposure. Facebook has a whopping audience base of two billion users, and you can’t go wrong with investing your hotel marketing efforts on a Facebook business page. Once you set up a Facebook business Page for your hotel, you can repurpose your marketing on Facebook and garner a larger user engagement.
11. Build a Referral Program 12. Get a Chatbot for Your Website When people are led to your website, you need to make sure that it is optimized to inform and assist people. A chatbot is a great way to engage them, and aid in converting them into customers. When a person is led to your website, they are looking for information about the services your hotel offers like, amenities, pricing, accommodation, bookings, etc. With a chatbot on your site, people can find out all the information that need, all from the homepage. It’s like having a virtual help desk on your website. Additionally, you can use the conversation data to derive insights about what your customers want to know about you. You can use this data to revamp your website content and your SEO strategies.