STRATEGIES To GROW HOTEL MARKETING PLANS

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STRATEGIES TO GROW HOTEL MARKETING PLANS Bijan Chitsaz


1) Be Easily Searchable Online!


2) Remarket


3) Target Right Audience


4) Marketing During Peak Seasons


5) Incentives to Get People Interested


6) Build Local Partnerships


7) Don’t Just Market the Hotel, Market the Location 

Shouldn’t just be focusing on the amenities your hotel has to offer. Promote your top-rated room service and infinity pool Attract festival fans


8) Ensure Your Website Is Both Simple and Breathtaking   

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Hotel photographs are professional High-res Displayed in the correct formats ratios to work for both desktop and mobile Keep the language clear and simple Booking process is easy to avoid mid-booking abandonment Videos creation


9) Go Above & Beyond in Customer Service 

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Marketing and customer service go hand in hand, especially in the hospitality industry. If you go above and beyond for your customers, then they are much more likely to pay it forward and do the same for you in terms of stellar online reviews, referrals, and return visits. So what does superior customer service mean? The first step is ensuring your staff is hired and trained with a customer-first mentality. While working with people can be very challenging, always putting the customer first is critical. For instance, say your hotel visitor is upset with the view from their room and there are no other open rooms available.


10) Build a Customer Loyalty Program 

Customer loyalty programs are a wonderful way to ensure customers come back again and again. Why? These programs are designed to give large discounts and special perks to returning visitors. Perhaps your program works by allowing guests to earn points and reach certain levels each year (Gold, Platinum, etc.).


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