The history

T

H

E

h i s t o r y

In the early years Ricci Ltd. was a mail order company which produced its own range of cycle clothing. This range was innovative from day one, with professional-grade Lycra multiple-panel bib shorts, synthetic chamois and leg grippers.

All of these innovations are now considered the norm.

Ricci Ltd. manufactured here in Redruth, sold directly to cyclists, and exported to France. This export drive also lead to the company having direct imports of from such companies as Mavic, Vittoria , Sedis, Maillaird and Look. This sudden growth in export sales gave the buying power to expand and cater for the demand of racing cyclists back at home. And so began the relationship with Italy, France and Belguim, the hotbed for cycle racing in Europe.

In terms of cycles, Ricci Ltd. distributed Colnago, Basso ,chesini, Battaglin and also sold Concorde, De Rosa and Merckx. The fruitful relationship that blossomed with the Italian manufacturers furthered the companies knowledge and experience to deliver top end products to their clients.

In the last decade frame production for all bike manufacturers we supply has moved to the Far East, with the exception of Trek who produce their high-end bike frames at their base of operations in Wisconsin, USA. We currently also work very closely with Cannondale, a relationship we started in 2000 bec

In the 1982, Ricci co-founded Bike Chain Ricci with his wife Liz Hart: “I packed in trying to carry on racing in this country when I realised I couldn’t, for example, travel to Scotland to race one weekend and carry on with business. The business was always based here because I lived with my parents in Redruth; we bought this premisis in 1985 and gradually shifted from a mail-order base to a retail base.”

Bike Chain Ricci is now Cornwall’s premier indipendent bike shop. Predominantly stockists of Trek, Cannondale and Merida road and mountain bikes, ‘the Bike Chain’ caters for all types of two-wheeled fanatics. As well as this, a wide range of cycle clothing, accessries, and the latest in sports nutrition can be found.

Working with the personal touch in mind, all of Bike Chain Ricci’s staff members are keen cyclists, bringing together a wealth of knowledge and experience unmatched in the larger cycle stores.

Back in the workshop is where all the magic hapens. Bike Chain Ricci’s in-house technicians boast skills and services which simply cannot be bought off the internet, whether you are looking for a quick tune-up or a full service. ause of their revalatory bicycle frame production techniques.

- ‘Bike Chain’ premesis bought Ricci Ltd. becomes a mail order business

1982

1984

- Organisers of Redruth Town Centre races for six years

1987

Ricci Ltd. Becomes Distributor of such classic brands as Colnago, Basso, Battaglin and Chesini, Look, Vittoria, Mavic, Campagnolo and Shimano

1992

Richard Pascoe cofounds One and All Cycling club.

2005

Supported professional cyclist Stephen Roche in raising £100,000 in his Life Cycle ride for St, Julia’s Hospice

Primary supporters of the Royal British Legion’s Pedal to Paris

2006

2009

World Track Cycling Champion Wendy Houvenaghel becomes a patron of One and All Cycling and the Youth Academy

Bike Chain Ricci partners with Trek Travel

2 010

2 013

- One and All Cycling Youth Academy established - Sponsors of Primal Europe Cycling Team - Richard Pascoe becomes Team Principle of Le Col-Pendragon

2013: STORE RE-BRAND Over the summer of 2013 we have worked hard on updating our stock, re-branding the store, and making the layout more customer friendly. Come and see the results at Bike Chain Ricci, 82 Mount Ambrose, Redruth.

PARTNERSHIPS Fuel, Refuel, Relax

Bike Chain Bissoe - sister establishment to Bike Chain Ricci - has been the home of One and All Cycling since its humble beginnings. The bike hire and cycling-themed cafe is filled with historic cycling memorabilia donated by iconic patrons and professional cyclists.

Nestled amongst the old quarries and smoke stacks of yesteryear Cornwall, Bike Chain Bissoe offers a welcome respite from a hard day’s cycling, be it on the road, BMX track or crosscountry trail.

Image Š Joel Hewitt

It offers a place to sit, rest those weary legs, and appreciate the beautiful scenery. Or, for the discerning cafe cruiser, a freshlyground Lavazza coffee and a choice of locally-sourced, handcooked food prepared by their experienced catering staff.

Skills, Coaching, Development One and All Cycling provide qualified coaches and enthusiastic group leaders to take cyclists of all ages and fitness levels on organised rides. Every Sunday morning sees the departure of hundreds of amateur cyclists from Bike Chain Bissoe in skill groups ranging from leisure and sportive to race-level speeds.

We also have numerous world-class patrons that, as professional cyclists, act as mentors and inspire both the junior and adult riders. These patrons include ex-world track cycling champion Wendy Houvenaghel, ex-professional road racer Tom Southam, and current professionals Chris Opie, Steve Lampier and Yanto Barker. All were born in or have strong links with Cornwall.

As well as Sunday group riding, One and All Cycling also cohost the Cornish Series criterium races and local time trials.

Images Š Joel Hewitt

PARTNERSHIPS Skills, Coaching, Development

The Academy structure caters for any Under 18 rider in the club who will participate in weekly coaching sessions to develop on- and off-bike skills. Targeted coaching of the ‘development squad’ then provides an opportunity for talented riders to progress through more structured advice, training and support.

Through the Academy riders have the opportunity to experience a wide variety of cycling disciplines including Road and Time Trial, Mountain Bike, BMX, Track and Cyclo-Cross.

One and All Cycling has always been very keen to encourage younger members to join and has access to a closed circuit which is available for use at weekends to run safe, off-road skills training sessions for youth riders as well as senior club members.

We also provide areas for indoor group training sessions during the winter months.

The Cycling Award for Young Volunteers provides young people with a broad range of skills, developed across a wide range of activities. Running a club, officiating at events and an insight into coaching are all covered through a mixture of workshops and club placements. This provides young people with a great insight into how the sport operates.

Go-Ride is British Cycling’s development programme for young people. The programme provides a fun and safe way to introduce young riders to the world of cycle sport and provides a platform to improve bike handling skills.

Image Š Sam Moore

PARTNERSHIPS

Quality, Endorsed, Iconic

Trek have been Bike Chain Ricci’s supplier of choice from the very beginning due to their quality of production and great business ethic. Even when stocking Cannondale, Merida and Neilpryde bikes in-store, Trek and their in-house components company Bontrager are always at the forefront of our supply chain.

When Trek began in 1976, their mission was simple: to build the best bikes in the world. In the eyes of many - including professional racers - they have succeeded.

They are sponsors of professional racing team Radioshackleopard-Trek, supplying them with their flagship models the Madone and the Domane - both of which Bike Chain Ricci proudly stock.

Quality, Endorsed, Iconic

Cannondale have been innovating from the very beginning, which is why they are also one of our chosen manufacturers to stock. Setting such industry standards as the BB30 bottom bracket, Cannondale are a truly thoroughbred company with historic racing credentials.

Similarly to Trek, Cannondale also sponsor their own professional racing team - Cannondale Pro Cycling. The team have seen global success across the pro-tour calendar, harbouring cycling superstars like Peter Sagan.

In-store, we now currently have the world-famous Supersix Evo and Synapse road bikes ready and waiting to roll!

SUPPORTED ATHLETES Chris Opie

Born near Truro and raised on a dairy farm, Chris Opie is a real local hero. Opie has been affiliated with One & All Cycling since he was a young boy and has since gone on to be one of Cornwall’s most successful riders.

Chris began racing competitively since the age of 10, and as such progressed to lead the National Junior RR Series in 2005.

Five years later he was riding for Pendragon Sports-Le ColColnago cycling team - a Bike Chain Ricci-associated team.

Chris’ biggest break came when he was signed for Nigel Mansell’s Team UK Youth in 2011. Chris took stage wins at the Canary Wharf and Aylshum stages of the 2013 Pearl Izumi Tour Series.

Image © Joolze Dymond

Now, as a patron for One and All Cycling and regular customer in the shop, Chris is inspiring a younger generation of riders to follow in his tyre tracks.

Steve Lampier

Another Truro-born domestic professional rider, Steve Lampier has been a friend of Bike Chain Ricci and One and All Cycling since he was a kid.

Starting his racing career with Team IG Sigma Sports, Steve is now racing for Node4 Giordana Racing. This year he took part in the 2013 Tour of Britain, making it his second appearence in the race.

Steve will also be making history along with Chris Opie, with the pair making it the first time two Cornish riders have started the race - they have both done us proud!

SUPPORTED ATHLETES Wendy Houvenaghel

Wendy Houvenaghel is a Northern Irish racing cyclist from Upperlands, County Londonderry, riding on both the road and track, but specialising in the latter.

Wendy has represented Great Britain in various World Cycling Championships and in the 2008 Beijing Olympic Games, most notably winning the silver medal at the Beijing Games and gold in the team pursuit at the 2008, 2009 and 2011 Track World Championships.

Now based in Bodmin, Cornwall, Wendy has been an outstanding patron of One and All Cycling and its Youth Academy since their inception, as well as a great supporter of our business.

Image Š Getty Images

Yanto Barker

Born in Wales and raised in Devon, Yanto Barker is a professional racing cyclist, patron of One and All Cycling, and supplier to Bike Chain Ricci with his own range of high-end cycle clothing Le Col. Famously he was the highest placed Briton in the 2005 Tour of Britain racing for Driving Force Logistics.

Despite having started racing only when aged 15, when he joined Mid-Devon Cycling Club Barker was successful in the junior ranks. Since then, Yanto has shared much success with Chris Opie, racing together both in Pendragon cycling team and in Team UK Youth, including their 2013 Pearl Izumi Tour Series win.

Image Š Joel Hewitt

@bikechain_ricci

facebook.com/bikechainricci Bike Chain Ricci Ltd. 82 Mount Ambrose Redruth, Cornwall TR15 1QR enquiries@bikechainricci.co.uk www.bikechainricci.co.uk 01209 215787 design ŠSamuel Moore