WOMEN BIKE Cue Sheet
Engaging Women in Rides and Races
Create a universal message: A simple, universal message is easier for a larger
demographic to adopt and find commonality
Change the look: Use targeted advertising images and messages that make
women feel welcome for your race or ride
Go where women live and play: Engage women in their communities through activities they’re already comfortable with
Emphasize the reward: Women are calculated risk takers, so acknowledge safety and logistical concerns but always keep the reward paramount
Teach something new: Find a way to educate women on why they want to ride Make it do-able: Provide an entry that’s challenging but achievable; cater to women at all levels
Make it social: The buddy system works; get girlfriends to ride together Cultivate champions and mentors: Word-of-mouth marketing and skilled ambassadors are the best boosters for your event, ride or race
Think big, start small: Know where you want to go, but start small; organic
growth is much more sustainable
Celebrate success and empower one another: Validate one another’s efforts
and successes to create stable, powerful partnerships for growth
Bring the bling: Make it sexy, fashionable and cool
National Women’s Bicycling Forum
WWW.BIKELEAGUE.ORG/WOMENBIKE