Social Networking Vs. Social Media In The USA Now
Many times Social Media and Social Networking are assumed to be the same, but there is a big difference between the two both in terms of meaning and features they offer to clients and other users. While Social Media is a tactic of connecting with a target audience, Social Networking is a means of sharing information and interacting with other users and groups. Have you formed a social networking strategy Social Networking sites are primarily used for connecting with old and new friends, but Social Media sites are business driven as they are generally used for promoting or broadcasting a particular group of products that help various businesses in spreading the information about their offerings. As they are more about direct communication, businesses find them easier to use and consider them a useful online marketing tool for promoting and popularizing their product and services. The differences between social media and social networking can be better understood in context of the following features. This understanding will help the e-Marketer in formulating strategies to leverage them for brand building and business development. Here’s The Objective Social media is a means for transmission and sharing of information with a broad audience. Anyone can easily create and distribute this information and all that one requires to be part of social media is an internet connection! Social networking refers to deeper engagements. Groups of people with common interests,