2014 Annual Report to the Community Billings Chamber of Commerce
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Advocate. Connect. Grow. The Billings Chamber represents our 1,169 business members who employ 46,355 people. We help these businesses grow their bottom line by connecting them to opportunities and advocating for their business and our community. Our Mission: To develop a strong business climate and vibrant economy by serving the community in a leadership role thereby enhancing the quality of life.
Our Vision: To achieve excellence in community leadership and growth.
Our Team Promise to our members and the community is to always look at new and better ways to serve you, to do business and to make Billings a better place to live and work. Our brand speaks loudly of change, energy and excitement. As a team we will consistently deliver the wow factor, innovative ideas, knowledge, integrity, leadership and laughter. We’re proud of what we do and where we live. Let’s SHOUT it out!
Your Chamber representing small and large businesses and diverse business interests. We are governed by ÂŽ 17 voting members and four ex-officio members who provide The Billings Chamber received expertise in their fields. Your staff the highest award that a chamber consists of fourteen professionals can receive from the United who are enthused, engaged in States Chamber of Commerce: the community and full of great 5-Star Accreditation. Less than ideas and energy. The Chamber 1% of the 3,000 chambers in the has strategic management U.S. have this designation. We agreements to further the are a non-profit 501(c)6 and are regional travel industry with here to serve you. Your board both Visit Billings and Southeast consists of community leaders Montana Tourism (SEMT).
Our Core Competencies: u Support business needs including leading local, state and federal legislative issues impacting business and our quality of life; u Promote Billings as a preferred destination for visitors, business travelers and sporting events; u Provide opportunities for our membership relating to education, networking and value added services.
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Billings Chamber of Commerce 815 S. 27th St. Billings, MT 59101 406-245-4111 info@billingschamber.com www.BillingsChamber.com www.PublicPolicy.BillingsChamber.com www.VisitBillings.com www.SoutheastMontana.com www.BrandBillings.com
Chamber Report 2014
commitment what does
look like?
PROUD TO SUPPORT BILLINGS
Last year, we gave over $642,000 to community causes and organizations. visit your local branch or firstinterstate.com
Chamber Report 2014
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Our Organization The Billings Chamber is a 501(c)6 business organization led by 17 board members overseeing roughly $2.5 million in revenues. Revenues are derived from membership dues, event sponsors and attendees, other private investment and from management contracts with the following organizations: Visit Billings, funded by a combination of lodging tax funds and Tourism Business Improvement District assessments, is an independent 501(c)6 governed by a seven-person board of directors with a separate budget approved by the City Council. Their $1.8 million budget is generated through a $2/ night assessment on hotel overnights and is used to market Billings as a tourist destination. Visit Southeast Montana Tourism consists of thirteen counties and two Indian reservations in Southeast Montana. It is a 501(c)6 governed by a 21-person board of directors and funded by a portion of the 7% State Lodging Tax. This returns approximately $505,000 annually to the region for marketing and recruitment of new and repeat visitors. Montana’s Tourism Advisory Council approved the budget.
More on Visit Billings
The mission of Visit Billings is to generate room nights for lodging facilities in the city of Billings by effectively marketing the region as a preferred travel destination. Working with partners through the state and region, Billings is successfully positioned as Montana’s Trailhead.
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Chamber Report 2014
Welcome from President and CEO, John Brewer
Billings is quickly becoming Montana’s first metro city. Billings is a regional hub that attracts businesses, families, shoppers, recreationalists, and sports fans. We lay claim as the region’s largest city and a hub for medical services, manufacturing, education and hospitality, as well as the regional leader in energy development, agriculture, tourism and quality of life amenities. Surrounded by coal, oil, natural gas and alternative energy development, the region’s largest city continues to experience a tide of economic opportunity. Unemployment rates are half the national average, housing starts are increasing rapidly and families are relocating to our community bringing new children into School District 2. As “Montana’s City” and the trailhead to economic, cultural and educational
opportunities, it is our responsibility as the Chamber of Commerce to create an environment for business to succeed while enhancing our quality of life. Last year the Chamber launched our “Chamber of the Future: Defining Tomorrow” initiative. Hundreds of responses to our “Chamber Listens” web site, surveys and focus groups helped the board develop a strategic direction for the future of our organization and for Billings. This year we will launch those strategic initiatives, a new membership investment structure, added value to your membership, and offer many more volunteer opportunities for you to engage in the Chamber and initiatives that are important to you. As always, I encourage you to get involved and help us as we make Billings a better place to live, do business and raise our kids.
175 N 27th Street, Suite 1303 Billings, MT 59101 Phone: 406-294-8484 Fax: 406-294-8480 kdhlawfirm.com
EXCELLENCEXPERIENCETHICS
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Chamber Report 2014
Our Partners in Progress Big Sky Level
Granite Peak Level – CenturyLink, Crowne Plaza, Holiday Station Stores, MSU Billings, U.S. Bank Beartooth Level – Airgas Intermountain, Bay LTD, Big Sky Economic Development, BNSF, Century 21 Hometown Brokers, Charter Business, Computers Unlimited, Costco Wholesale, Crowley Fleck PLLP, ExxonMobil Refining & Supply Co., Holiday Inn Grand Montana, Montana Rail Link Inc., Montana-Dakota Utilities Co., PayneWest Insurance, Phillips 66, PPL Montana LLC, Rocky Mountain College, Sam’s Club, Stockman Bank, Underriner Honda, Vertex Consulting Group, Western Security Bank
Member Opportunities and Benefits As a member of the Billings Chamber you gain a The other aspect of your membership is supnetwork of business partners who work togeth- porting an organization that works for the greater good of the Billings community. Memer to help promote Billings’ growing economy. bership dues allow staff to spend thousands of hours annually working on issues that directly At the Billings Chamber, a number of networking and educational events occur regularly affect the business climate and overall health that connect you to opportunities. Once you and wealth of the Billings community. develop relationships with fellow Chamber members, they will feel comfortable doing busi- Some of the Chamber membership events & programs include Connect for Lunch, Conness with you and refer you to others. nections groups (leads), Collaborate, Business After Hours, Annual Meeting, Ag Appreciation
Banquet, Ag Tour, Salespersons’ Breakfast, Trailhead Classic Golf Tournament, Leadership Billings, Member Orientations, Committees and Task Forces. Interested in getting involved with your Chamber? Consider a committee or task force. We want to hear your voice as we work for you, our members. Your involvement represents businesses in Billings and is a valuable investment to us and to the community.
Don’t have time to get involved? That’s ok – we have you covered! Your membership with the Chamber guarantees that you receive:
u A business listing and website link on BillingsChamber.com u Chamber and Visitor Information Center referrals u Recognition in Chamber publications
The Chamber’s Membership Team is committed to helping you make the most of your membership. If at any time you would like to learn more about membership, please call us at 406-245-4111 or log on to BillingsChamber.com.
u Association with a reputable organization making positive impacts on the Billings community.
Chamber Report 2014
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Meet the 2014-2015 Board of Directors Executive Committee: Ron Yates............................................................................................................................................................................................................... Chair Jeff Walters................................................................................................................................................................................................... Chair Elect Butch Bratsky.................................................................................................................................................................................................. Treasurer Karen Fagg......................................................................................................................................................................................................Past Chair Patrice Elliot...................................................................................................................................................................................... Chair, Visit Billings Julie Dial...........................................................................................................................................................................Chair, Member Development Bill Cole................................................................................................................................................. Chair, Business Advocacy/Government Affairs John Brewer......................................................................................................................................... President/CEO Billings Chamber of Commerce
(left to right) Butch Bratsky Stockman Bank, Kris Carpenter Sanctuary Spa & Salon, Bill Cole Cole Law Firm, Julie Dial Western Heritage Center, Chris Dimock Elation, Inc., Patrice Elliot Wells Fargo Bank, Karen Fagg H-B Property MT, Ginny Hart Big Horn Resort
(left to right) Allyn Hulteng Billings Gazette Communications, Jeff Junkert Jeff Junkert Construction, Greg Kohn Vistage Billings, Casey McGowan Trailhead Spirits, Nichole Mehling-Miles Hilton Garden Inn, Mark Mueller SM Energy Co., Dr. Mark Nook MSU Billings
Ex-Officio Members:
(left to right) Jeff Walters Vertex Consulting Group, Ron Yates Eide Bailly, LLP
(left to right) Steve Arveschoug Big Sky Economic Development, Terry Bouck School District #2, Jim Reno Yellowstone County Commissioners, TIna Volek City of Billings
Thank you to our outgoing Board Chair and members: The Billings Chamber Board and staff would like to thank Immediate Past Chairperson Karen Fagg for her leadership, guidance and commitment to our organization for fiscal year 2013-2014. We look forward to continued work with Karen as her tenure on the board continues.
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Also, we are grateful to our outgoing board members for their years of service. Their commitment and time was crucial to the organization’s growth:
Dr. Rolf Groseth: MSU Billings Kate Hamlin: Century21 Hometown Brokers
Chamber Report 2014
A message from this year’s board chair: Ron Yates
It is my pleasure and distinct honor to serve as your Board Chair for the fiscal year ending June 2015. Your Chamber once again has a very ambitious agenda of community/business priorities upon which we will focus, including public safety, education, tourism, the 2015 Montana legislative session, economic development, and tomorrow’s young business leaders. Please visit BillingsChamber.com for more information, including a list of specific board priorities and strategic initiatives, details about joining NextGen, and focused business advocacy activities. Billings and the surrounding communities are fortunate to have a very strong Chamber that labors on behalf of our members as well as the greater good of all businesses, individuals, and the entire community.
I was born and raised on a 3rd generation cattle ranch in Luther, Montana, twelve miles west of Red Lodge. My family has a long history in agriculture, mining, and oil & gas in Montana: my parents continue the Luther ranch operations along with my two younger brothers. I earned my bachelors and master’s from University of Montana before successfully passing the Uniform CPA exam. In July 1998 I joined the public accounting firm KPMG Peat Marwick LLP as a Tax Specialist. In 2006 I joined the public accounting firm Eide Bailly LLP as a Senior Tax Manager and in May 2007 was elected into the firm partnership. My wife Amy and I have been very involved in professional, civic, and non-profit organizations in Billings for the past 16 years. Our daughter, Ava Grace, was born in 2007 and will be attending the second grade at St. Francis Primary this fall.
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Chamber Report 2014
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The Billings Chamber Staff:
(left to right) John Brewer, CAE President & CEO, Bruce MacIntyre Director, Business Advocacy & Government Affairs, Jennifer Reiser Director of Operations, Alex Tyson Executive Director, Visit Billings, Megan Stevenson Accountant, Rene Beyl Business Engagement Specialist
(left to right) Kelly McCandless Communications Manager & Visit Billings Leisure Sales Manager, Caitlin Helmer Visitor Services Specialist, Vicki-Lynn M. Terpstra Visit Billings Sales Manager, Nick Mann Visit Southeast Montana Marketing Manager Sample tourism ad from Visit Billings.
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Chamber Report 2014
2013-2014 Year End Financial Numbers Total Revenue: $1,605,003
Total Expenses: $1,619,463
$39,419
$108,434
$108,434
$132,289
$203,232 $192,595
108,434
132,289 $564,336
$318,234 $51,568
203,232 192,595 $248,860
51,568 $275,327
$203,232
248,860 564,336 $371,348
275,327
71,348
Membership Dues Events TBID Staff Reimbursement CVB Lodging Tax Southeast Montan Admin Other Private 407,158
$407,158
Administrative Business Advocacy Events Membership CVB (State Funding) CVB (Chamber Funding) TBID Staff Offset Southeast Montana Admin
In addition, the Chamber manages $551,000 for Southeast Montana Tourism and $902,482 for the Billings Tourism Business Improvement District. Chamber Report 2014
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2013-2014 Report This has been a refreshing year of evaluation and change for the Chamber of Commerce. “The Chamber of the Future: Defining Tomorrow” campaign launched at the annual meeting in September 2013. The following is progress to date:
Chamber of the Future l Aspirational City Visit to Sioux Falls resulted in meaningful takeaways and specific action steps to implement in 2014-15. l Revenue Model Review resulting in the board approved “Growth Plan” which in-
cludes changes to the dues structure and benefits; events; partner agreements; development of a Chamber Foundation and more.
l Development of Long Range 2014-2019 Strategic Plan. l Governance review resulting in changes to the committee structure providing more value to member participants.
Membership Division l Salespersons’ Breakfast: Featuring Archie Manning, the event attracted 1,600 attendees and was the most successful event in our records. l NextGen Program: Boasts 90 registered members in the first two months and nearly 100 attended the Launch Event.
l L eadership Billings: Expanded to two Adult classes this year, high school youth class and the early development of the Leadership Alumni program. lA g Banquet: Featuring Baxter Black, the event attracted 960 attendees.
l I nternational Trip to Spain: Of our four international trips to date, this is the largest with 62 confirmed travelers to Spain. l L iNK Magazine: Launched first two issues of this new quarterly business publication designed to better communicate with membership.
lB illings Works: Partnering with Big Sky Economic Development, City College, Job Service and many others to tackle specific workforce issues. lC andidate School: Planned and implemented a school board candidate school. Will expand this program to include other local elected offices.
lC andidate Education: Provided biographical information and responses on issues from candidates to our membership to make informed decisions during the primaries.
men’s and women’s basketball championships; hosted the Montana State Cup club soccer tournament; hosted VolleyFest at MetraPark’s Expo building bringing in sports court to accommodate 80 teams. l Visit Billings rebranding. l VisitBillings.com Revamp: Implementation of changes made the site even more user friendly attracting 131,278 visits. l S ocial Media: Visit Billings surpassed 6,000 fans on Facebook. lC onvention Services: Serviced more than 50 groups for registration and marketing including 1,000 registration bags
for Catholic Daughters of the Americas convention. lV isitor Inquiries: Since January, the team mailed out more than 11,000 visitor guides to people who are seeing our marketing in major publications including Better Homes and Garden and USA Today’s Go Escape magazine. l T imes Square: Visit Billings premiered in Times Square as part of a buy in the Wall Street Journal’s Horizon travel publication and took over the Chicago Bus Transit system with Southeast Montana and Montana Office of Tourism.
Business Advocacy Division l Regional Legislative Agenda: Reached out to our community partners in Eastern Montana to begin developing a combined legislative strategy. The Miles City meeting attracted 30 participants. l K-12 Facilities Bond: Part of the leadership group in this successful effort.
Visit Billings Division l Group Bookings: Achieved 142% of room night sales goals and 120% of number of group booking goals. l City Wide BIG-Deals Booked: BMW MOA’s International Rally Announced for 2015 (6,000 bikes); Outdoor Writers Association of America annual convention (2016) bringing over 350 outdoor writers from all over the U.S. to Billings and Southeast Montana. l Sports Recruitment: NCAA DII Cross Country Regional Championships for November 2014 and 2016; 2015 Great Northwest Athletic Conference (GNAC)
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Chamber Report 2014
Visit Southeast Montana l Marketing Strategy: Complete revamp of advertising strategy and creative print, online, out-of-home and social media. l Travel Guide: Increased ad revenue and produced our most popular and attractive Travel Guide to date. 100,000 copies printed and distributed.
lW ebsite: Increased number of website visits by 11%. l S ocial Media: Reached 10,000 likes on SEMT Facebook Page; re-vamped and relaunched SEMT Twitter account; created an SEMT Instagram account
Additional Priority Areas:
u Trails and Swords Rimrock Park l Facilitated the transfer of an island east of Riverfront Park to the City Parks Department for trail development. Also facilitated the federal naming of this island to “Clarks Crossing.” l Continued negotiations with Western Sugar for a trail easement to connect the Marathon Loop. l Presented numerous programs on the value of trails and Yellowstone Kelly. l Developing a fundraising plan for Yellowstone Kelly Interpretive Site. l Continue to work with City Parks to develop the Swords Rimrock Park trailhead as the model for trailheads in the park system. l Increased license plate sales to benefit trails.
l L eadership: Thanks to the efforts of Southeast Montana, many regions and the Office of Tourism are now using SEMT as an example of a well-run region. The marketing plan was approved without hesitation from the TAC and many adopted a change in name based on the research we produced.
248-1127
760 Wicks Lane • 2522 4th Ave. N • 32nd & King Ave. W www.billingsfcu.org
760 Wicks Lane • 2522 4th Ave. N • 32nd & King Ave. W
u Convention Center l RFP for Convention Center Feasibility Study launched. u Safety Committee l Partnered with Bismarck Chamber to facilitate a meeting in Glendive regarding shared safety concerns. l Endorsed the Public Safety Levy following nine months of study.
Other long range priority successes:
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Chamber Report 2014
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enjoy the ride.
Advocate for business and community; encourage development of community assets; support an innovative workforce; connect business with opportunity. u Successes: l The Chamber signed up 139 new members last year and reported an impressive 87% retention rate. l Small Business Saturday and Shop Local promotions saw renewed success with a partnership with American Express. A number of $25 gift cards were given away to locals through small businesses and promoters. The program had a record 30 participating businesses and significantly more consumer participation year over year. l Committees and task forces engaged 770 Chamber members addressing issues and events important for the community and to the mission of the organization. l 9,441 members attended 32 different types of meetings at the Chamber. l 8,713 members attended Chamber events for networking, education, motivation & more. l 5,500+ visitors were guided by staff and volunteers in the Visitor Information Center.
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Where ya headin’? 2014-2015 Chamber Priorities & Strategic Direction With such a successful 2013-2014 year, the ground work was well placed for the Chamber to develop a progressive and impactful program for our 2014-2015 fiscal year. Read on to learn about where we’re heading and how you can help. l Support and manage Visit Billings. l Participate on the Trailhead Hospitality l Support and manage Visit Southeast Corridor Steering Committee in partnerMontana. ship with Big Sky Economic Development, Downtown Billings and others to improve u Influence Public Policy the east end of Billings. Purpose: The Billings Chamber serves as the l A dvance Billings as the Dynamic voice for business at all levels of governu Grow and Recruit Trained Talent Regional Center ment: local, state and federal. The Chamber Purpose: Billings’ unemployment rate is just l Grow and Recruit Trained Talent will advocate for issues impacting business over 3%. We need a larger workforce; more l Lead Visitor Growth and community and communicate to our certified and trained specialty workers with l Influence Public Policy members to create a better understanding a culture for lifelong learning; and Billings l Enhance Value to Members of issues affecting the Billings region and needs more high school and four-year gradl Exceed Organizational Expectations eastern Montana. Advocacy efforts will be uates. Billings Works is leading the charge to coordinated with a regional voice. Agenda’s develop a comprehensive plan addressing u Advance Billings as the will be developed and led by the Chamber each of these areas in partnership with Big Dynamic Regional Center in each area. Sky Economic Development, the Chamber, Purpose: Billings is a desirable, regional l Be the voice of Billings business on loMontana State University Billings, City Coldestination to conduct business, for travel, cal issues: City of Billings, Yellowstone lege, Rocky Mountain College and others. relocation and business recruitment. We County, School District #2 l Retain higher-ed graduates through a are Montana’s Trailhead. By virtue of be0 Evaluate local governance strucpartnership with the Chamber’s NextGen ing the largest city in a vast region, our ture as found in the City of Billings group. economy thrives. But being the largest isn’t and Yellowstone County Charters l Be an active partner in the Billings Works good enough: Billings must be the best by (number of commissioners, strong Initiative whose mission is to cooperaoffering a dynamic urban setting and quality mayor, and consolidation). tively identify workforce issues, establish of life that is viewed as the best. To achieve 0 Conduct candidate schools for goals, develop and implement stratethis vision, support must be obtained to School District #2 and possibly gies, and monitor outcomes to address fund projects from public and private other levels of government. near and long term workforce needs to avenues. 0 Support Common Core. achieve our 2023 Workforce. l Expand the Heritage Trail System and l Be the voice of Billings business on statel Reduce K-12 dropout rates through improve its historical assets and ameniwide issues in Helena. Graduation Matters. ties: Marathon Loop; Swords Rimrock 0 Develop and pass enabling local Park (Yellowstone Kelly Interpretive Site, u Lead Visitor Growth option legislation. Gateway Entry). 0 Support the tourism industry. Purpose: Tourism is Montana’s second l Explore the development of a convention 0 Partner to develop a stronger voice largest industry and impacts nearly every center in a campus setting that includes a for eastern Montana and urban arbusiness. Visitors to Billings are exposed to theater, attractions and growth opporeas throughout Montana on issues our community, opening the door to future tunities for private investment (hotels, affecting Billings business. economic opportunities including relocarestaurants, and retail). l Be the voice of Billings business on fedtion and business development. They are l Connect business to the issue of public eral issues. our future residents and workforce. As the safety. 0 XL Pipeline. regions’ urban destination, Visit Billings will l Improve Billings’ air service and the airbe capitalizing on our significant regional 0 Sage Grouse. port experience. trade area as a target.
Long Term Strategic Objectives
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Chamber Report 2014
u Enhance Value to Members Purpose: With nearly 1,170 members who employ over 44,000, the Chamber will provide platforms to cultivate leaders, grow customers and establish business relationships. l Lead programs to assist members in growing their customer base: 0 Develop a year-round Shop Small campaign while growing Small Business Saturday. 0 Develop Business-To-Business opportunities for members and NextGen. 0 Connect members to new residents. l Connect businesses though networking, events, marketing opportunities, virtual networking, and regional networking programs and provide online tools for small, start up and struggling businesses in partnership with Big Sky Economic Development. l Support Billings’ major industries such as Agriculture, Healthcare, Energy and Tourism. l Cultivate leaders 0 Leadership Billings (adult, youth and alumni programs). 0 Executive Leadership development. 0 Trailhead Tourism Ambassadors. 0 Develop and grow the NextGen program. 0 Conduct Aspirational City visits. u Exceed Organizational Expectations Purpose: Be the strongest Chamber in the country. l Maintain high operational standards 0 Achieve “Chamber of the Year” designation through ACCE. 0 Start process to maintain 5-Star Accreditation through the U.S. Chamber. l Provide exceptional service to our members 0 Maintain high Net Promoter Score (customer service ranking). 0 Focus on communications. 0 Be a technology and social media leader. l Grow membership/revenue though the implementation of the 2019 Growth Plan. l Improve and streamline governance structure. 0 Develop relevant committees/task groups. l Continue to Define Tomorrow and evolve as a relevant Chamber of the Future.
Tom Scott: Billings Chamber Lifetime Achievement Award Recipient Each year the Billings Chamber of Commerce Board of Directors selects a community member to recognize as the Lifetime Achievement honoree. This award recognizes an outstanding individual who dedicated his/her career to improving the business climate in our community while giving back to improve our quality of life. The 2014 Lifetime Achievement Award recipient is Tom Scott with First Interstate Bank. “No one better deserves this type of recognition,” says Chamber Board Chair Ron Yates. “Tom and three generations of the Scott family worked tirelessly operating and expanding First Interstate BancSystem throughout Montana and Wyoming. Tom’s efforts, vision and strong leadership are universally-recognized and widely-respected.” Tom Scott was born in Sheridan, Wyoming, and grew up on the family ranch, beginning his banking career in 1969. Tom and his wife, Joan, moved to Bill-
ings in 1970 and as the family’s banking interests expanded, Tom’s responsibilities focused on managing a growing, multi-bank holding company. He currently serves as Chairman of the Board of First Interstate BancSystem, Inc. and served as its CEO from 1978 to 2003, and as a Director since 1971. On behalf of everyone at the Billings Chamber of Commerce, our board of directors, and the Billings community, we sincerely congratulate Tom Scott on this significant honor and recognition.
Connect with us! Stay engaged with your Chamber year ‘round. Our website is updated regularly and provides valuable information on our priority projects as well as networking tools, event information, a membership directory, and much more. Visit BillingsChamber.com to explore all that our organization has to offer. You can also join us on Facebook at Facebook.com/BillingsChamberofCommerceCVB. Finally, sign up for our e-newsletters. They are free to receive and packed with information relevant to your business and community. And, any staff person that is part of a member business can receive our communications! We send customized newsletters based on your interest in Tourism, Business Headlines, Legislative Happenings, Members News and the Chamber program of work. To start receiving our e-communications, send your e-mail address to Kelly@billingschamber.com. Not a member? No problem! Send your e-mail address and you can receive our community e-newsletter to stay in touch. The Chamber does not sell or share our e-mail database.
Find us on Facebook at www.Facebook.com/BillingsChamberofCommerceCVB Chamber Report 2014
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