women
in
business Advertiser Index:
Colleen Black & Company, P.C. ..............1 Kibler & Kirch..........................................1 Pierce Flooring & Design ........................1 Salon Avalon ..............................................2 A Haus of Realty .......................................2 Permanent Cosmetic Clinic .....................2 Bauer & Clausen Optometry...................2 Advanced Employment ............................2 Rocky Mountain Bank .............................3 RE/MAX of Billings .................................4 American Mortgage .................................4 City Brew ...................................................5 Fiberworks ................................................5 Second Time Clothier...............................5 Prudential Floberg Realtors....................6 Landmark Realtors ..................................7 Country Cottage .......................................7 Beetle’s Auto Body ....................................7 Wallinder Mortgage Brokers ..................7 M & M Properties ....................................7 Guild Mortgage Company .......................7 Mary’s Health Foods ................................8 First Interstate Bank ................................8 TootieScrubs ..............................................8 Scandia Down............................................8 Glover Realty Group ................................8 Arrowhead Marketing .............................8 Bank......................................9 Yellowstone Bank ......................................9
Women in Business is a special advertising publication of The Billings Gazette.
Sales & Marketing Director Dave Worstell Special Sections Coordinator Linsay Duty Section Designer Katherine Jore Access Women in Business online at www. billingsgazette.com/ specialsections
The importance of marketing your soft skills in the job search ARA As many Americans continue to search for employment, everyone is looking for ways to make the most of every interview opportunity. Of course, a good resume will reflect your technical training and experience. However, there is more to your overall qualifications than that. Your soft skills are an important part of the whole package. Two professionals at Brown Mackie College - Boise offer advice to help you make a more comprehensive case as an optimal candidate for the position you seek - a case that includes your soft skills. Barbara J. Schafer, director of Career Services, and Carilyn Penrod, Human Resources coordinator, work daily helping students and graduates to be ready to enter today’s workforce or preparing them to enhance their current professions. “The workplace remains highly competitive in terms of finding a job,” says Schafer. This is evidenced by the current unemployment rate. A U.S. Department of Labor Bureau of Labor Statistics press release reports a slight drop in the national unemployment rate, dipping to 8.2 percent in March 2012. While the number of new jobs created was fewer than the job gains in recent months, the sectors showing growth include hospitality, health care and financial services. No matter what field interests you, it is beneficial to include your soft skills in your pitch. “Before you can market your soft skills, you must know what they are. Soft skills are personality traits; the things that make you who you are,” says Schafer. “You seldom learn soft skills in trade school or college. They are life skills that you develop through your experiences.” “Confidence and a positive attitude are important soft skills that many employers value as much as technical ability,” says Penrod. Examples of other soft skills include a strong work ethic, flexibility, time management skills, good communication skills and working well in a team environment. You may already have some of these characteristics listed on your resume without realizing that you are marketing your soft skills. “The main items I look for in an interviewee, apart from hard skills, are self-confidence, eye contact and a firm
handshake,” says Penrod. These soft skills, combined with integrity, appropriate dress and good grammar, can be collectively defined as professionalism. “Listening skills matter, too. Is the candidate paying attention to what I’m saying? Is the candidate providing thoughtful responses?” All of these attributes combine to create an element of trust between employer and applicant. Listing your soft skills on a resume is a good way to introduce them to a prospective employer. However, you will need to prove you actually have them by providing examples of how each manifests in your work. “If you say you have good communication skills, you must be able to explain this well in an interview,” Schafer says. “Failure to do so will convince the employer that you really don’t have good communication skills. This holds true with any skill, hard or soft. Know yourself and address it confidently with the employer.” “The initial interest a prospective employer will have in you will be for your hard skills, your ability to perform the technical part of the job. In the end, however, the things that will help you seal the deal on that interview will be your ability to market your soft skills and match them to the position,” says Schafer.
confidence strong work ethic flexibility communication team player
Special Feature: Women in Health Care....................pages 10-12
proudly supports breast cancer awareness. October is breast cancer awareness month and Pierce Flooring and Design is going pink to raise awareness of breast cancer. On October 2, 2012, Pierce Flooring and Design is hosting the first annual all-women’s Pierce goes Pink Golf Classic at the Yellowstone Country Club. All proceeds raised from this tournament will go towards breast cancer awareness to help put us one step closer to finding a cure.
Knowledge. Performance. Teamwork.
Pink
Goes
1st AnnuAl
1
Women’s GolF tournAment oCtoBer 2
1925 Central (406)248-1040 (877)302-1040
www.cblacktax.com
Yellowstone Country Club
2012
1st ANNUAL WOMEN’S GOLF TOURNAMENT
OCTOBER 2, 2012 Yellowstone Country Club
scramble format. noon shot gun start. $ 75000/4 person teAm.
Complimentary beverages on the course. appetizer’s & wine following play during
• Green fees for 18 holes, 2 carts per team. • Range balls on practice area before the tournament.
• Tournament participant gifts. • Chance to win hole in one prize. • Chance on 50/50 event.
LIKE US FOR INFORMATION AND UPDATES
AWArds presentAtion.
Funds raised go towards Breast CanCer awareness.
limited number of teams so register early.
406-652-4666 Billings - 2950 King Ave W 406-652-4666 w w w.pie r ce f lo o ring.com
For questions or information contact Paige Clendenin
pierce.biz
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