MANUEL L. BARRAGÁN MORALES Crecimiento que fortalece

La historia de Arca Continental, el ahora gigante de los refrescos y botanas en América, es una crónica de desarrollo y creación de valor, en la que más allá de la expansión geográfica y en nuevos negocios, relata la transformación de un legado de más de 100 años en una plataforma de competitividad, innovación, ética, sólidos valores y compromiso para seguir avanzando hacia la excelencia.

En las últimas dos décadas, la compañía trascendió de ser un conjunto de empresas familiares locales de gran desempeño y prestigio en el norte de México, enfocadas en la producción y distribución de Coca-Cola, para convertirse en un conglomerado internacional, con operaciones en cinco países.

Bajo el liderazgo de Manuel L. Barragán Morales, quien fungió como Presidente del Consejo de Administración de Arca Continental de 2005 a 2019, y formó parte del mismo desde 2001, en equipo con un equipo directivo dirigido por Francisco Garza Egloff, se transformaron en la primera empresa Latinoamericana en operar una franquicia de Coca-Cola en Estados Unidos, y que en 2019, fuera considerada la mejor embotelladora de Coca-Cola en el mundo, al ganar la Copa Candler.

YES, WE’RE STILL YOUR LEADING CSD PROCESS INNOVATOR

In a changing CSD market, having an experienced partner at your side is key to meeting pressing challenges. Miteco, now Tetra Pak’s Center of Expertise, has been leading CSD process innovation for almost 40 years. We work closely with you to learn about your challenges, understand your unique position and tailor the ideal solution to suit.

Today, CSD manufacturers face wide-ranging challenges – from consumers, retailers and production issues. Some of these include demands for reducing sugar content, premium hydration drinks, sparkling alternatives for older segments, new flavours and sizes of energy drinks and more choice in healthy drinks.

All these challenges can potentially affect production efficiency, which means operations must be flexible in order to meet these demands and thrive. It’s more important than ever to be able to increase product variety to include both CSD and still products, produce large runs of CSD products and small runs of other products, maintain a higher number of stock keeping units (SKU) for production differentiation and handle complex recipes.

This is why at the Tetra Pak Center of Expertise for CSD, we emphasise efficient flexibility rather than production efficiency.

With efficient flexibility, you can ensure your operation:

· Reduces production time

· Reduces the amount of equipment needed

· Reduces manpower

· Increases yield

· Improves quality

· And much, much more.

We take a four-step approach to helping you meet your challenges:

1. We start by working with you to gain a full understanding of your needs.

2. We create a tailored solution, ensuring every challenge is covered

3. We validate the solution with you, agreeing upon the guaranteed performance against your requirements and continue to improve until the optimal results are achieved.

4. We work in close partnership to deliver meaningful value to you and ensure the success of your operation.

Are you interested in finding out more about establishing efficient flexibility at your operation? Then the Tetra Pak Center of Expertise for CSD is here to ensure you reach your goal. As a Tetra Pak company, we are able to offer you more – and help your business compete and win in the challenging world of CSD.

Find out more on www.miteco.com/coe / www.tetrapak.com