Week 4 DQ4 What are some of the advantages and disadvantages of the various media for advertising? How do advertisers influence the editorial content of the media in which their ads appear? There are many advantages and disadvantages to the different media for advertising. For instance, newspapers have a unique advantage in circulation locally. This gives the advertiser and advantage to sell products available in the immediate area. Advertisers can offer discounts or special coupons for products the consumer can easily get by going to their local store or supermarket.
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