Kudler Fine Foods Product Launch Plan Marketing/MKT 571
TABLE OF CONTENTS
Prologue...................................................................................................... 3 Brand Description….................................................................................... 3 Brand Positioning…..................................................................................... 4 Objective…….............................................................................................. 5 Market requirements................................................................................... 6 Growth prospects of market……................................................................ 6 SWOT analysis........................................................................................... 8 Competition................................................................................................. 9 Marketing goals &Objectives ……………...................................................10 Pricing ........................................................................................................11 Communication ..........................................................................................11 Distribution Strategy ...................................................................................13 Financial data .............................................................................................13 Marketing Research ...................................................................................13 Inference......................................................................................................14 References..................................................................................................16
Prologue: This research paper enlists the marketing plans, objectives, strategies and application of these strategies with respect to Kudler Fine Foods.
Kudler Fine Foods Product The company KFF is planning to introduce its product range in two new markets i.e. United Arab Emirates and China. Their purpose is to expand globally by meeting upto the expectations of the international customers. The mission statement of the company is: “Kudler Fine Foods (KFF) mission is to provide its customers the finest in selected foodstuffs, wines, and related needs in an unparalleled consumer environment� (University of Phoenix, 2008, p 1) the major key factors of the strategic plan :
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