Mini Logo Guidelines Demo

CORPORATE IDENTITY MINI GUIDELINES VERSION 1.0

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THIS IS A MINI GUIDE TO THE BASIC ELEMENTS THAT MAKE UP OUR LOGO. IT WILL HELP YOU GET TO KNOW US BETTER...

THE LOGO

HERO

HERO REVERSE

GREYSCALE

GREYSCALE REVERSE

MONO

MONO REVERSE

THIS DOCUMENT MAY BE MADE AVAILABLE IN ALTERNATIVE FORMATS ON REQUEST. PLEASE CONTACT OUR MARKETING & PR DEPARTMENT FOR FURTHER DETAILS.

2 | MINI LOGO GUIDELINES

Your Company Name 123 Any Street, Anytown, Zip/Post Code Telephone. +44 (0) 28 1234 5678 Textphone. +44 (0) 28 1234 5678 Email. branding@yourwebsite.com Web. www.yourwebsite.com

YOUR COMPANY NAME

TYPOGRAPHY IS THE BACKBONE OF DESIGN, GETTING IT RIGHT IS CRITICAL.

OUR COLOURS DEFINE OUR BRAND. WE’RE BOLD, BRIGHT AND CONFIDENT. SIMPLE AND TO THE POINT.

TYPOGRAPHY

COLOUR

HEADLINE Fonts OPEN SANS ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!£$&@*) 0123456789

25% 50% 75%

25% 50% 75%

25% 50% 75%

// Extrabold

pantone 143

pantone 432

pantone 151

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!£$&@*) 0123456789

c2 m32 y91 k0

c20 m20 y20 k80

c0 m60 y100 k0

r246 g179 b50

r73 g71 b80

r245 g130 b32

hex #F7B61F

hex #484544

hex #EF7D00

// Semibold

BODY Fonts OPEN SANS ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!£$&@*) 0123456789

25% 50% 75%

25% 50% 75%

25% 50% 75%

pantone 269

pantone 249

pantone 247

c80 m96 y26 k13

c51 m98 y28 k10

c29 m94 y0 k0

r84 g45 b109

r133 g39 b107

r182 g50 b147

// Light

hex #532A67

hex #892364

hex #BA2886

Our corporate typeface is Open Sans. This full font family comes in a range of weights to suit a multitude of purposes. It was optimised for print, web, and mobile interfaces, and has excellent legibility characteristics in its letterforms.

Colour matching standard Pantone® references are included to ensure accuracy when reproducing the palette.

// Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!£$&@*) 0123456789

When technology allows for it, Open Sans should be used in any web applications. The default fall-back corporate font is Arial which should be utilised to ensure acceptable degradation when Open Sans is unavailable.

Also included are the references for CMYK, RGB and HEX Values for consistency across different media.

Where possible, the logo should be reproduced in the CMYK colour process. Equivalent colours can be composed using the RGB and HEX references included when the logo is to used digitally.

MINI LOGO GUIDELINES | 3

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