CORPORATE IDENTITY MINI GUIDELINES VERSION 1.0
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THIS IS A MINI GUIDE TO THE BASIC ELEMENTS THAT MAKE UP OUR LOGO. IT WILL HELP YOU GET TO KNOW US BETTER... THE LOGO
HERO
HERO REVERSE
GREYSCALE
GREYSCALE REVERSE
MONO
MONO REVERSE
THIS DOCUMENT MAY BE MADE AVAILABLE IN ALTERNATIVE FORMATS ON REQUEST. PLEASE CONTACT OUR MARKETING & PR DEPARTMENT FOR FURTHER DETAILS.
2 | MINI LOGO GUIDELINES
Your Company Name 123 Any Street, Anytown, Zip/Post Code Telephone. +44 (0) 28 1234 5678 Textphone. +44 (0) 28 1234 5678 Email. branding@yourwebsite.com Web. www.yourwebsite.com
YOUR COMPANY NAME
TYPOGRAPHY IS THE BACKBONE OF DESIGN, GETTING IT RIGHT IS CRITICAL.
OUR COLOURS DEFINE OUR BRAND. WE’RE BOLD, BRIGHT AND CONFIDENT. SIMPLE AND TO THE POINT.
TYPOGRAPHY
COLOUR
HEADLINE Fonts OPEN SANS ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!£$&@*) 0123456789
25% 50% 75%
25% 50% 75%
25% 50% 75%
// Extrabold
pantone 143
pantone 432
pantone 151
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!£$&@*) 0123456789
c2 m32 y91 k0
c20 m20 y20 k80
c0 m60 y100 k0
r246 g179 b50
r73 g71 b80
r245 g130 b32
hex #F7B61F
hex #484544
hex #EF7D00
// Semibold
BODY Fonts OPEN SANS ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!£$&@*) 0123456789
25% 50% 75%
25% 50% 75%
25% 50% 75%
pantone 269
pantone 249
pantone 247
c80 m96 y26 k13
c51 m98 y28 k10
c29 m94 y0 k0
r84 g45 b109
r133 g39 b107
r182 g50 b147
// Light
hex #532A67
hex #892364
hex #BA2886
Our corporate typeface is Open Sans. This full font family comes in a range of weights to suit a multitude of purposes. It was optimised for print, web, and mobile interfaces, and has excellent legibility characteristics in its letterforms.
Colour matching standard Pantone® references are included to ensure accuracy when reproducing the palette.
// Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!£$&@*) 0123456789
When technology allows for it, Open Sans should be used in any web applications. The default fall-back corporate font is Arial which should be utilised to ensure acceptable degradation when Open Sans is unavailable.
Also included are the references for CMYK, RGB and HEX Values for consistency across different media. Where possible, the logo should be reproduced in the CMYK colour process. Equivalent colours can be composed using the RGB and HEX references included when the logo is to used digitally.
MINI LOGO GUIDELINES | 3
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