Package design

Page 1

THE

NUT RITIOUS

[nʌu|trɪʃəs]

OVE RV I E W Nut is essential for healthy daily life, however, it is not easy to intake everyday. Thesedays, interest in healthy diet is increasing for young women and nut is treated as men’s beer snack or package is too big to carry around. CHA LLE N G E Create brand that supply daily nut snack package that targeting young women S o lut io n Small box shape is easy to carry around. One box carry recommened daily requirements and users carry one box and finish it per day.


THE

NUT RITIOUS

THE

NUT RITIOUS

ALMOND SOYBEAN DRIED CRANBERRY SUNFLOWER SEED

THE

NUT RITIOUS

ALMOND SOYBEAN DRIED CRANBERRY SUNFLOWER SEED

ALMOND SOYBEAN DRIED CRANBERRY SUNFLOWER SEED

THE

NUT RITIOUS

1. 5 " THE

NUT RITIOUS ALMOND SOYBEAN DRIED CRANBERRY SUNFLOWER SEED

THE

NUT RITIOUS ALMOND SOYBEAN DRIED CRANBERRY SUNFLOWER SEED

THE

NUT RITIOUS

ALMOND SOYBEAN DRIED CRANBERRY SUNFLOWER SEED

1 . 5"

ALMOND SOYBEAN DRIED CRANBERRY SUNFLOWER SEED

MULTIPACK FOR A WEEK


E.M.G

Package Des ign for Di arrhea an d Constipation Medicine

OVE RV I E W It is very dangerous having opposite medicine in case of diarrhea and constipation, especially for the elderly. It is hard to read for them and it is hard to distinguish the purpose of medicine without asking. (Furthermore, diarrhea and constipation is something embarrassed to ask.) Ch a l l e ng e Redesign medicine package more accessible. Existing package is hard to read and understand what it does and what it is for. They are too serious and dull. SOLU T IO N inserting universal and humorous illustration make package more accessible and easy to understand for all users including the eldery


1 877 IMODIUM (4663486) WWW.IMODIUM.CA

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0

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INGREDIENTS NON MEDICINAUX Amidon de mais, cellulose microcristalline, dioxyde de silicium, gomme de guar et stearate de magnesium. Pelliculage : AD&C jaune n 6 sur substract d’aluminium, alcol polyvinylique, D&C jaune n 10sur substract d’aluminium, dioxyde de titane, lecithine, polyethylethyleneglycol et talc.

<12 years old O

INGREDIENTS NON MEDICINAUX acesulfame-K, acide stearique, cellulose microcristalline, glycolate d’amidon sodique, maltodextrine, phosphate de calcium dibasique, propyleneglycol, saveur

8.6 mg de sennosides standardises

(L)478C EXP AU 11

McNeil Consumer Healthcare Soins-sante grand public McNeil Guelph, Canada N1K 1A5

NONMEDICAL INGREDIENTS corn starch, gugar gum, magnesium stearate, microcrystalline, cellulose, silicon dioxide. Flim coating: D&C Yellow No.10 aluminum Lake, FD&C Yellow No.6 aluminum lake, lecithin, polyethylene glycol, polyvinyl alcohol, talc and titanium dioxide

1 877 IMODIUM (4663486) WWW.IMODIUM.CA

(L)478C EXP AU 11

McNeil Consumer Healthcare Soins-sante grand public McNeil Guelph, Canada N1K 1A5

NONMEDICAL INGREDIENTS acesulfame potassium, dibasic calcium phosphate, flavour, maltodextrin, microcrystalline cellulose, propylene glycol sodium starch glycolate, stearic acid

50mg de docusate de sodium les symptomes de distension, y com pris les gaz, les douleurs abdominales, le ballonnement et les crampes

antiflatulent (125 mg de simethicone)

un caplet contient : pour soulager : un caplet contient :

?

!!! - gas - cramps - bloating

>2 pills in 1 day antidiarrheique (2mg de la diarrhee; use seule chlorhydrate de loperamide) dose suffit souvent

>39°C or 102°F <moins de 12 ans

CONSTIPATION ........ DIARRHEA

E.M.G E.M.G

>2 pills in 1 day

docusate sodium (50mg) Anti-gas (simehicone, 125mg)

Gas symptomd including abdominal pain, bloating and cramps

each caplet contains: standardized sennosides (8.6mg) each caplet contains: for relief of: Antidiarrheal (loperamide Diarrhea, often hydrochloride, 2mg) with just one dose

>39°C or 102°F <12 Years of age

4 pills in 24hours 1 capsule IM O

>12 years old

right now 2 capsules IM O

IM


Package Re-design

ove rv i e w Arizona is young and casual brand of iced tea drink. Depends on flavor, their package has unique theme, however, some of them are not united and also too retro style. Ch a l l e ng e Redesign Arizona package with some unificiation. S O LU T IO N Make package more modern and young with pattern and related color.



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