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It is these elegant elements that complete a bride’s look. It could be a pair of classy shoes or that sparkle on the ring that personifies her aura! - Pooja Joseph Pooja Joseph Photography
EDITOR’S LETTER Hello folks, The chilly, stealthy hands of winter are approaching but we’re going to let Jack Frost take a backseat and focus our attention on the other big thing this season - union, glitter, celebration and matches made in heaven. Yes, the wedding season is upon us and any Indian bride worth her weight in gold is bound to turn into Bridezilla! The pressure to dress well, stand apart and yet look ravishing in all that intricate finery is something we approach with the kind of determination that is hard to find in any other phase of our life. Read on if you’ve grown up dreaming of the perfect wedding. In this issue of Styletag magazine we bring you the best in bridal wear…but with a twist. What can one possibly do different with a wedding trousseau, you ask? Well, you’ll be pleasantly surprised by the unconventional range we’ve featured. They’re very much in vogue and we suggest you take a look to add that zing to your big day. Special thanks to Pooja Joseph from Pooja Joseph Photography and Waseem Ahmed from wfaphotography for the stunning bridal photographs. We all know that change is constant, more so in the world of fashion. So we present to you, a whole new avatar of our magazine, with focus on variety and diversity. Let’s face it, no one wants to blend into the crowd. Have a look to see how we can help you think out of the box. Happy reading! Editor, Styletag
www.styletag.com
Au courant trend reports that will keep you in vogue.
Satiate your inner Gossip Girl!
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Presenting distinguished looks for the contemporary Indian bride, curated especially for you!
Kick the wedding festivities up a notch with these fun games!
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Diva-licious hair and make-up looks for this wedding season.
Team Styletag took a stroll around the streets of Bangalore to see what’s trending.
Get the low down on the movie everyone’s been talking about!
We spotted celebs in ensembles that took our breathe away!
Your style quotient according to your rashi.
Young, wild and free! The season to kick up the leaves and enjoy a hot cup of cocoa is here! Do it all in style, with warm earthy tones and splashes of animal prints. Focus on layering separates for some brownie fashion points.
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This month is all about keeping it detailed but elegant. Art Nouveau reams with inspiration for the same. We’re talking serpentine vines and sinuous floral prints that will effortlessly encapture your heart. Take a look, we guarantee you will be spoilt for choice!
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“A wedding dress is both intimate and personal for a woman - it must reflect the personality and style of the bride.” – Carolina Herrera
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o every Indian girl, her wedding is the most treasured event - an emotional rollercoaster of excitement, tensity, curiosity, happiness and of course what is an Indian wedding without a few tears! All these add to the dramatic persona of a desi bride. But what tops it all is her appearance, whether she’s in an earthy outfit or an extravagant one, you are simply enthralled by the divine vision of an Indian bride!
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In a country like ours, so rich in cultural heritage, each community has its own customs and traditions of marriage, but most contemporary brides have one thing in common – she’s anything but demure! She’s sassy, unconventional and more bombshell than bashful. What we see now is more a fashion lifestyle event than a social celebration. Taking from these vivid changes in culture, we derived two distinctive styles of the new-age bride - one expresses the diversified spirit of a contemporary Indian woman while the other stays true to ethnic culture and design but with a modern twist.
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abani & Rakha’s Spring/ Summer 2014 collection, showcased at the recent Wills Lifestyle India Fashion Week (WIFW), has a princess-like vibe but with a modern edge. This bride exudes flirtatious charm with delicate sophistication. The Colour Story The colour palette is very soft and feminine consisting of subtle and dainty shades like skin, blush, champagne and sage. The Drapery Delicate sheer fabrics consisting of seductive lace teamed with flounces of chiffon and tulle and intoxicated by intricate floral and embroidered patterns.
The Contour With a luxe Greek aura, the collection features sarees and gowns with exuberant flares and sensuous drapes that heighten the sartorial appeal. Sparkle it with! Keeping in mind the ornate embroidery on the neckline and shoulders, minimal accessories are what you need to make this ensembles absolutely enchanting!
SHOP THE COLLECTION >
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ebarun Mukherjee’s – ‘Ba Dastoor’ collection featured at recent Lakme Fashion Week (LFW) Fall/Winter 2013 is a combination of elements from the past and the present. Classic ethnic silhouettes are given a contemporary twist with the use of geometric motifs, and are ideal for brides who embody Indian culture but with a modern outlook.
The Colour Story The collection features traditional shades of a ‘big fat Indian wedding’ such as beige, ivory, red, gold and nude tones.
The Contour The collection comprises of traditional sarees with unconventional detailing and flared bridal lehengas with décolletage necklines.
The Drapery Plush tassar silk, viscose silk, matka silk, cotton kora, velvet and aureate embroidery that bring to life the grandeur of the traditional story being told.
Sparkle it with! Intricate jewellery with semi-precious stones and an antique finish will dignify the bridal look. A traditional set handed through generations would be ideal!
This evolutionary change in the desi bride is primarily due to the influence of western culture. From wedding oriented movies such as ‘Bride Wars’ and ‘Monsoon Wedding’ to fashion magazines that keep us updated on the latest in the world of weddings, the Indian bride of today is constantly adapting to fuse the old with the new for a picture perfect affair!
SHOP THE COLLECTION >
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he end of the year is near and most of us are getting ready for soirees galore. While good friends, stiff drinks and the spirit of the season are enough to make any bash rock, you could take the party to a whole new level of fun with some cool games! Â iPartyWild and Pop Vulture are two brands that are shaking things up in the world of revelry. Â If your pals and you are fond of challenges, iPartyWild will delight you beyond words with their assortment of dare-oriented games.
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In case movies give you a buzz, then the Film-o-Holic game is sure to get you high.  Pop Vulture, as the name suggests, celebrates popular culture in India and will bring back memories of movies, music and TV shows from eras past.  So if you’re looking to be the hostess (or host!) with the mostest or just wanting to have a gala time, bag yourself one of these games.
SHOP THESE GAMES >
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s young girls we have all dreamed of a fairy tale wedding. From the time we learn to use a pair of scissors, all us girls do is make wedding collages from magazine cut-outs. Even the least romantic of us has wondered what the
‘BIG DAY!
will be like!
Here are some tips that will help make those dreams come true!
Keep it subtle, you’re going for the ‘glowing bride’ look. Make sure you don’t use foundation with SPF, as this is what causes the grey cakey-undertone. If you want a dramatic appeal then go for a bold lip! Maybelline experts tell us how to achieve this look with utmost ease.
Keep it subtle, you’re going for the ‘glowing bride’ look. Make sure you don’t use foundation with SPF, as this is what causes the grey cakeyundertone. If you want a dramatic appeal then go for a bold lip! Maybelline experts tell us how to achieve this look with utmost ease.
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