AN ECO-FUTURE 03 Visual Standards Guide
Bing Han GR 604
We hope this community cleanup day can become larger and larger.
SunEdioson
Visual Standards Guide
—Michael Jones
CONTENTS 1.1 Our New Mark
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1.2 Mark Assembly
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1.3 Mark Proportions
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1.4 Mark Variations
12
1.5 Clear Space
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1.6 On Dark and Colored
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Background 1.7 Inadequate Usages
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1.8 Dimensions Parameters
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o1
Chapter
2.1 Color
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2.2 Typography
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2.3 Stationery
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o2
Chapter
o1 Distinction
Our New Mark
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Visual Development Guide
The star as a symbol of new idea and new power, fit perfect to represent a new confident attitude of life. SunEdison comes back as a new model to help people build up a new power to develop their own green communities.
Mark Assembly Insignia
Wordark
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The star made up by five quadrilaterals. The quadrilateral
Visual Standards Guide
Signature
a person open his or her arm to hug a new life. The five people mark get together means they solidarity and cooperation to build up this new power of life.
SunEdioson
looks like a right mark with round edge, it also looks like
Mark Proportion It was previously shown on “ The Visual Development Guide� ( Book 2) that the logo and logotype were built based on small scale. To avoid confusion for the number of components that built the mark, the proportion has been simplified using a bigger units of measurement to show here.
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X=
X=
Y= 2 X
Y=2X
Y=
Y=
60。
Y
60。
Visual Standards Guide
Y=2X 2X
SunEdioson
X
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Visual Standards Guide SunEdioson
SunEdison new office building with new logo.
Mark Variations The new logo will have different versions in which it can be displayed on different place.
Version 1 Signature Vertical Look up
12
Version 2 Signature Horizontal Look up
Version 3 Wordmark
SunEdioson
Visual Standards Guide
Version 3 Insignia
Version 4 Signature Small size Look up
14
X= Y= 2X Y=
X+Y
Visual Standards Guide
Y
SunEdioson
Version 4 Signature Small size Insignia
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SunEdioson
Visual Standards Guide
Clear Space A mark need to be flexible enough to be incorporated across different media. There is a measurment to clarify the space display of the mark.
X= Y= 2X Y=
60。
Y 2Y
30。
X
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X=
X=
Y= 2 X
Y=2X
Y=
Y=
60。
2X 60。
X
SunEdioson
2Y
Visual Standards Guide
Y
Y 2Y
0
On Dark or Colored Background This shows the logo will be used on a drak or colored surface. For those instances the logo will have specific restiction on how to be display.
Version 1 Signature Vertical Look up
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Version 2 Signature Horizontal Look up
Version 3 Wordmark
SunEdioson
Visual Standards Guide
Version 3 Insignia
In view of the face that some place or materials will not able to use color on it. This page shows the black and white version may be used.
Version 1 Signature Vertical Look up
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Version 2 Signature Horizontal Look up
SunEdioson
Visual Standards Guide
Version 1 Signature Vertical Look up
Inadequate Usages To ensure immediate recognition the mark should always be displayed in its originally designed form, all this restrictions need to be followed to maintain a cohesive visual system. It is of extreme importance to avoid using the damage mark of the company and create noise and confusion.
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Do Not Alter
Do not add a drop shadow to the mark.
Do not change the orientation of the mark.
Do not deform the mark.
Do Not Misplace
Do Not Change of Color
Do Not Out Line
Do not change the position of the logotype.
Do not use any color not specified on the manual.
Do not outline the mark in any color.
Do Not Use Background
Do Not Add Bevel Effect
Do Not Use Gradient
Do not add an image as background for the mark.
Do not add any effects to the mark.
Do not add any gradient to the mark.
Visual Standards Guide
Do Not Skew
SunEdioson
Do Not Use Drop Shadow
Dimensions Parameters Vertical Look up
1M
5 CM
1 CM
0.8 CM 26
Insignia B
Wordmark
Visual Standards Guide
Insignia A
SunEdioson
Horizontal Look up
o2
Completion
Color SunEdison’s color was chosen to represent the new spirit of the brand. This brand with more vitality and energy.
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CMYK: 0, 0, 0, 100
CMYK: 6, 0, 13, 0
RGB: 35, 37, 32
RGB: 240, 244, 224
LAB: 12, -3, 3
LAB: 96, -5, 9
HEX: #232420
HEX: #f0f4df
RGB: 106, 166, 79
Visual Standards Guide
CMYK: 75, 0, 100, 0
HEX: #6aa54e
SunEdioson
LAB: 61, -47, 39
Typography
Open Sans
AaBb/36+ Open Sans is a sans-serif typeface designed by Steve Matteson and commissioned by Google. This typeface is highly legible on screen and at small sizes. Open Sans is available in a large number of variants. There are five weights. Ues this as major typography because this is a simple and friendly.
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Open Sans Bold
AaBbCcDdEeFeGgHhIhJjKkLlMm NnOoPpQqRrSsTtUuVvWwXxYyZz 123456789
AaBbCcDdEeFeGgHhIhJjKkLlMmNnOo PpQqRrSsTtUuVvWwXxYyZz 123456789 !@#$%^&*()_+
SunEdioson
Open Sans Regular
Visual Standards Guide
!@#$%^&*()_+
Utopia Std
AaBb/36+ Utopia is the name of a transitional serif typeface designed by Robert Slimbach and released by Adobe Systems in 1989. It was one of the first typefaces to be part of Adobe’s Originals programmer, designed to feature a large range of styles for professional use.
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Utopia Std Bold
AaBbCcDdEeFeGgHhIhJjKkLlMmNnOo PpQqRrSsTtUuVvWwXxYyZz 123456789
AaBbCcDdEeFeGgHhIhJjKkLlMmNnOo PpQqRrSsTtUuVvWwXxYyZz 123456789 !@#$%^&*()_+
SunEdioson
Utopia Std Regular
Visual Standards Guide
!@#$%^&*()_+
Stationery
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SunEdioson
Visual Standards Guide
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SunEdioson
Visual Standards Guide
Design: Bing Han Instructor & class information: Hunter Wimmer GR 604 Nature of Identity This book is a non-commercial project for educational purposes and is not intended to represent the SunEdison Brand.
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SunEdioson
Visual Standards Guide