GR 604 02 visual development guide

AN ECO-FUTURE 02 Visual Development Guide

Bing Han GR 604

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Exploration is really the essence of the human spirit.

SunEdison

Visual Development Guide

—Frank Borman

CONTENTS 1.1 Former Identity

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1.2 Conceptual Research

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1.3 Three Direction

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o1

Chapter

2.2 Chosen Direction

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2.3 Digital Refinement

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2.4 SunEdison’s Logo mark

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2.5 Logotype

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2.6 Typeface Exploration

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2.7 Color Exploration

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2.8 Formar Competition

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o2

Chapter

Visual Development Guide

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SunEdison

2.1 Mark Development

o1

Conceptualization

Former Identity In order to design a new image, it was important to find the soul of the previous one including both the conceptual and visual part. The former mark was an orange sun with rays portraying the dynamic nature of the brand.

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SunEdison

Visual Development Guide

Mark Proportion SunEdison provided renewable energy, which was the starting point to redefine how the brand would transform.

Renewable energy is energy that is collected from renewable resources, which are naturally replenished on a human timescale. Developing a sustainability program is a must when you’re in the public sector, but it’s hard to know where to start. We can help. A SunEdison solar system is a great foundation for any sustainability program, with predictable long-term financial benefits you can count on.

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“Net Zero” refers to people who generate as much energy as they consume. And the energy they generate typically comes from clean power. That

Visual Development Guide

Sustainability and Beyond Developing a sustainability program is a must when you’re in the public sector, but it’s hard `to know where to start. A SunEdison power

means the amount of energy people need to

system is a great foundation for any sustain-

draw from conventional sources is exactly zero.

ability program, with predictable long-term financial benefits you can count on.

SunEdison

From Net Zero to Inifinity Communities

Three Directions Once the concepts of “Infinity Communities” and “Sustainability and

Beyond” were found, the next step was to define three different directions to continue the logo exploration. This included making a series of random drawings that could develop potential ideas.

People This direction would take on iconography that represented shareable, sustainable communities.

Ability SunEdison will be a role model to participate in Community Engagement that gives people the ability to use natural resources and ecosystem services to develop green communities. Community Engagement: We can help promote your sustainability efforts to your community and stakeholders.

Progress SunEdison will support, encourage, and help people promote sustainability efforts in your community.

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SunEdison

Visual Development Guide

o2

Development

Mark development The next step was to sketch as much as possible. After considering the three directions, it was time to explore more potential drawings. These explorations would allow enough variety to determine what was important to discard and what had potential to be refined at later stage.

People

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SunEdison

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Circle and dots represent cooperation and community.

Ability

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SunEdison

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Progress

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The sparkle or star means a new start.

SunEdison

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There is a new progress will be developed.

Chosen Direction After exploring different ideas, the strongest and most appropriate direction was “People and Progress�. From there, additional sketches were made based on that three directions. This would allow discarding what was not working to develop the refinements on what it could potentially become the final logo.

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It looks like a cell, but it is a direction

SunEdison

Visual Development Guide

to develop a organic shape.

The “right” mark with circle represent people. The “Star” shape make a new community and progress.

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SunEdison

Visual Development Guide

Digital Refinements After this moment, some ideas stood out, it was time to narrow down and begin a set of digital versions to show more potential directions to be refined digitally.

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SunEdison

Visual Development Guide

The untouched part make people feel the independent, but the hard shape is too strong.

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SunEdison

Visual Development Guide

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SunEdison

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SunEdison

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The round edge make people feel fresh.

Final Graphic The final graphic is not just a simple graph or symbol. It also shows the mission of the new SunEdison. The right mark with a circle represent people. The symbol it means the communities that SunEdison would like to built up.

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SunEdison

Visual Development Guide

Logotype The Logotype follow the same style that is use the same curve on the letters. The new mission of the SunEdison is help people develop green communities. The round edge make people feel comfortable and freshness.

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SunEdison

Visual Development Guide

Typeface Exploration For the typography, it vitality, youth, and freshness seemed appropriate. The type combination was important to create a more cohesive system by finding similar moods and shapes for the mark and logotype.

01 TITLE: Open Sans

BODY COPY: Adamina

BODY COPY: Open Sans

SunEdison

SunEdison

We’re ready to stand shoulder-to-shoulder

We’re ready to stand shoulder-to-shoulder

with you and help turn these challenges into

with you and help turn these challenges into

triumphs. We can create a custom solution

triumphs. We can create a custom solution for

for you too.

you too.

03 TITLE: Champagne & Limon BODY COPY: Cochin LT Std

SunEdison We’re ready to stand shoulder-to-shoulder with you and help turn these challenges into triumphs. We can create a custom solution for you too.

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02 TITLE: Utopia Std

04 TITLE: Khmer Sangam MN BODY COPY: Kepler Std

SunEdison

We’re ready to stand shoulder-to-shoulder with you and help turn these challenges into triumphs. We can create a custom solution for you too.

Open Sans

AaBbCcDdEeFeGgHhIhJjKkLlMmNnOo PpQqRrSsTtUuVvWwXxYyZz 123456789

AaBb/36+

!@#$%^&*()_+

123456789 !@#$%^&*()_+

AaBb/36+

SunEdison

AaBbCcDdEeFeGgHhIhJjKkLlMmNnOo PpQqRrSsTtUuVvWwXxYyZz

Visual Development Guide

Utopia Std

Color Exploration As another important component of a brand, the color exploration was based on the overall idea and feeling so far established. The colors chosen were all full of freshness and vitality.

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CMYK: 0, 82, 46, 0

CMYK: 0, 64, 78, 0

RGB: 220, 80, 87

RGB: 239, 114, 57

LAB: 60, 66, 35

LAB: 68, 57, 63

HEX: #dc5057

HEX: #ee7138

RGB: 106, 166, 79

RGB: 49, 89, 45

LAB: 61, -47, 39

LAB: 32, -35, 22

HEX: #6aa54e

HEX: #30592c

Visual Development Guide

CMYK: 80, 0, 100, 60

SunEdioson

CMYK: 75, 0, 100, 0

Former Competition

The Family Travel Forum is an Inter-

The BC Lymphedema Association is

net community for frequent travelers,

here to support people living with

focusing on families with children. Of

lymphedema. This organization is

the registered members in the com-

run by volunteers and exists through

munity, 75% are women with children.

the generosity of those who take out memberships and donors.

Our Rehabilitation clinics provide a

CVPT offer a variety of therapies and

caring and gentle approach to your

equipment designed to aid patients

health and wellness. We serve our cli-

in performing tasks or movements

ents with the utmost level of respect

in order speed up the recovery from

and professionalism in a kind, wel-

injury and illness.

coming environment.

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After I finished my logo design, I did research to find some logos that are similar with my design so that I can know the difference and keep refining.

At Lymphedema Therapy Specialists

Klose Training & Consulting was

Back in Motion Physical Therapy is

established by Guenter Klose, the

proud to employ seventeen licensed

we are dedicated to the treatment of

only MLD/CDT Instructor certified by

physical therapists that share a com-

Lymphedema. We specialize in Man-

the Physical Therapy Association of

mon goal of providing our patients

ual Lymphatic Drainage and the highly

Germany (Verband Physicalische Ther-

with superior physical therapy care.

effective Complete Decongestive Physio Therapy and the life changing

States.

effects these treatments have on our

SunEdioson

Visual Strategy

apie) actively teaching in the United

PTSC is a multidisciplinary facility

Lymphedema therapists specialists

Activities, classes and clubs are a

for spinal cord injuries, neurological

provide complete decongestive ther-

valued and much-loved part of most

impairments, pediatric services, head

apy, the gold-standard treatment of

children’s pre-school and extra cur-

injuries, and burns.

lymphatic care

ricular leisure and learning time, but until now, there has been no formal guidelines to assist parents, schools and nurseries in choosing how to invest their time and money in popular pastimes.

Former Competition

The Tourette Association of America

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United Cerebral Palsy (UCP) is an

(TAA), based in Bayside, New York,

international nonprofit charitable

United States, is a non-profit volun-

organization consisting of a network

tary organization and the only US

of affiliates. UCP is a leading service

health-related organization serving

provider and advocate for adults and

people with Tourette syndrome.

children with disabilities.

The National Federation of the Blind

Gifted education (also known as

(NFB) is an organization of blind

Gifted and Talented Education (GATE),

people in the United States. It is the

Talented and Gifted (TAG), or G/T)

oldest and largest organization led by

is a broad term for special practices,

blind people in the United States. Its

procedures, and theories used in the

national headquarters are in Balti-

education of children who have been

more, Maryland.

identified as gifted or talented.

The Scottish Association for Children

The American Brain Tumor Associ-

vides a myriad of programs, across

with Heart Disorders offer support

ation (ABTA), founded in 1973, was

every county in the state, each

and understanding in everyday care

the first and is now the only national

tailored to the needs of the particular

and welfare to parents and families

nonprofit organization in the United

child, individual or family.

of children with heart disorders and

States dedicated to providing support

seek.

services and programs to brain tumor

Arizona’s Children Association pro-

SunEdison

Visual Development Guide

patients and their families, as well as

The Communities In Schools (CIS) is a

Purpose Built Communities is a non

360 Communities is a non-profit

national organization working inside

profit organization founded by Tom

agency founded in 1970 by a group

public and charter schools full-time

Cousins, Warren Buffett and Julian

of volunteers. Administrative offices

building relationships that empower

Robertson to replicate Cousin’s East

are located in Burnsville, Minnesota,

at-risk students to stay in school and

Lake model of community redevel-

United States. Its aim is “changing

achieve in life.

opment within other cities and areas

lives and strengthening communities

throughout the United States.

to a new degree”.

Design: Bing Han Instructor & class information: Hunter Wimmer GR 604 Nature of Identity This book is a non-commercial project for educational purposes and is not intended to represent the SunEdison Brand.

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SunEdison

Visual Development Guide