I mage © Paul Reiffer
PAU L RE I FFE R
photography behind, too. But what of Paul’s image of Las Vegas by night? It certainly takes us into the realm of ‘more than you could imagine’. Indeed, Paul explains how he sees his job: ‘It’s a straightforward one,’ he says. ‘Through a single image I have to express to someone what it felt like
to be there at that time, whatever it was that drew me to that place has to be in there. Then there has to be the secondary point of interest beyond the shapes and forms, the thing that people find when they want to see more.’ It’s also often to do with offering a perspective that is out of day-to-day experience. Paul explains: ‘I’m often quoted as saying “get up high or get down low” and that’s very true – photography should be taking us beyond normal perceptions.’
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