Our vision is ‘Safe Food a Billion People’, to make safe food affordable and accessible for millions of people of this country.
TECHNOVATORS
> TECHNOVATORS
Thirukumaran Nagarajan
Co-founder and CEO, Ninjacart
Ninjacart Promotes ‘Safe Food a Billion People’ India’s largest fresh produce supply chain company, Ninjacart is solving one of the toughest problems in the world through technology. The startup based in Bengaluru, has a vision to build India’s most efficient and largest Supply Chain platform and improve the lives of producers, businesses, and consumers in a meaningful manner. Ninjacart connects producers of food directly with retailers, restaurants, and service providers using in-house applications that drive end to end operations. While talking with Nitisha from BISinfotech, Thirukumaran Nagarajan, Co-founder and CEO, Ninjacart explains the adoption of ML (Machine Learning) and AI (Artificial Intelligence) and its impact on agriculture. He says that now farmers can take decisions on which crops to produce by providing automated warnings and updates on weather conditions.
have reduced uncertainty related to demand and supply by creating market linkage. Every day we transport tonnes of fresh produce, from farms to businesses, in major cities across India within 12 hours. At Ninjacart, we have developed special apps for farmers, which enable them to check prices across the market. So the farmers have the freedom to settle on the marketplace for better price recovery. Retailers and small business owners associated with Ninjacart enjoy the convenience of receiving farm fresh produce at their doorsteps. At Ninjacart, the prowess of AI algorithms has been applied in several dimensions of the supply chain including the tasks of Predictive Demand Forecasting and Planning, Logistics Route Optimization as well as making Catalogue Pricing decisions as dictated by data. Demand Forecasting & Planning begins with identifying the leading indicators of demand changes. Kindly explain Ninjacart’s unique services and the This is followed by modeling our decisions depending on these use of AI and IoT in it? indicators using a regression-based approach which helps us Ninjacart is India’s largest B2B fresh produce supply chain provide better value and guarantees to the farmers. company connecting farmers directly with retail outlets. We
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> MAY 2021
50
•Vol - 03 / 05
