DACOTAH SPEEDWAY, FUNATIX EVENTS JOIN FORCES

Dacotah Speedway, a premier motorsports venue, and Funatix Events, a leading provider of entertainment experiences in the Bismarck-Mandan area, are excited to announce their strategic partnership. The partnership will bring together the best in motorsports and entertainment to create an unforgettable experience for fans of all ages.

"We are thrilled to partner with Funatix Events to provide our fans with a unique and exciting racing experience," said Jeremy Keller, president of the Dacotah Speedway board of directors. "Funatix is known for their innovative approach to entertainment, and we are confident that our partnership will take our events to the next level."

Funatix Events, known for its work with Mandan Rodeo Days, the Bismarck Marathon, and more, will work with Dacotah Speedway to grow the community of racing fans in North Dakota while adding value to every ticket sold.

"Partnering with Dacotah Speedway is a perfect fit for Funatix," Jordan Black, general manager of Funatix Events said. "Our goal is to pack the Dacotah Speedway stands as much as possible this summer so families can spend more time at the track watching the racing events they love."

The partnership between Dacotah Speedway and Funatix Events will start in the 2023 racing season. Racing fans can expect to see new and exciting changes at this summer’s event and are encouraged to follow the Dacotah Speedway on social media (@DacotahSpeedway) to stay up to date with the track as the race season approaches. The all-new Dacotah Speedway website is now live (dacotahspeedway.com) and has an improved user experience so racing fans can find all the necessary information to make race day a great time with the family.

"We are thrilled to be joining forces with Dacotah Speedway to offer an unmatched racing experience to fans in North Dakota," John Bollinger, CEO and owner of Funatix Events said. "Together, we are looking forward to providing fans with an experience that is both thrilling and entertaining, and we see tremendous growth opportunities for both Funatix Events and Dacotah Speedway through this partnership."

Opening night at the Dacotah Speedway is slated for Friday, April 21 for the Mandan Meltdown, featuring IMCA Modifieds, WISSOTA Street Stocks, INEX Legends, Dacotah Speedway Hobby Stocks, and IMCA Sport Compacts.

Get your tickets online today at myracepass.com/ tracks/1397/schedule.

500 N 8th Street, Bismarck, ND 58501 701-222-6100

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Q: HOW DO WE GET PEOPLE TO CARE ABOUT OUR PRODUCT?

A: First off, you have to give people a REASON to care. As an event company we’ve heard from our community that people want more events that all ages can enjoy. Our team brainstorms multiple ways in which we can engage and provide our region with events that fulfill this need, and ultimately make our clientele “care” about what they are purchasing.

Take for example, our upcoming event, Mac and Cheese Festival. This wacky event combines a common household food with a fun, social setting and tiered ticket system that is priced to appeal to a wide-range of individuals including adults, couples, families and even businesses. Ultimately accomplishing our goal of providing events that all ages can enjoy.

Here’s the top things to keep in mind when determining how to position your product or service:

• Build a product journey and envision the end goal.

• Find a unique/limited thing about your product that can help build urgency

• Don't let people think they can put your product down and come back to it later, make it so they have to buy now.

To learn more about Mac and Cheese Festival or to purchase tickets contact Jordan Black at jordan@funatixevents.com

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