CHAMBER EDC LAUNCHES LINKEDIN MARKETING EFFORTS

The Chamber EDC launched a LinkedIn marketing initiative in April. The initiative came from a recommendation in the economic development strategic plan that was commissioned in 2022.

The campaign is designed to reach those businesses outside the state of North Dakota and provide a better picture of what it is like to do business in Bismarck Mandan. Content for posts will include information about available business assistance programs, introductions to Chamber EDC staff, and unique stats about Bismarck Mandan and various rankings earned.

This will be a continuous campaign with the goal to grow the followers of the Chamber EDC LinkedIn page and raise awareness about Bismarck Mandan from the decision makers within companies. Studies have shown that those decision maker’s social media platform of choice continues to be LinkedIn and the platform is typically where they get their news.