bi v. com/ publ i cati ons
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As the
Go
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desire for
news and information on-the-go grows, so does our mobile readership. Leverage the reach of our mobile website, news, business and lifestyle apps and target
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our discerning readers through your ideal content channel and device type. Whether on a BlackBerry, PlayBook, iPhone or iPad, your brand can connect with over 828,000 upwardly mobile visitors each month. 2:00 pm To learn more about our mobile advertising opportunities, contact your Globe representative at: 1.800.387.9012 | advertising@globeandmail.com or visit 4:15 pm
5:10 pm
4—Adpages SOURCE Omniture/Spreed, BOOK 2012 3 Month Average to March 2011
director of marketing wanted. SaLarY: $250k pLuS incentiveS. Our client is a fast growing local technology company looking for a stand-out marketing professional to join their ranks. The ideal candidate is as comfortable allocating their marketing dollars towards emerging social media trends as they are investing in traditional channels. 5-10 years of marketing experience is strongly suggested. Qualified candidates should be able to demonstrate a passion for brand building, a desire for growth and above all, an unwavering commitment to excellence. So if you’re a rising star who’s ready to take your career to even greater heights, we’d love to hear from you.
company confidential. for full details follow a link below.
gandt.us/biv Gilthrop &Titchner Putting potential to work. TM
Adpages SOURCE BOOK 2012—5
2012
Features 6 Graphic design: Developing your logo, building your brand identity 9 Advertising: From the latest techniques to getting the best rates 10 Market research: Phone surveys, online platforms and more 12 Out-of-home advertising: Billboards, digital, guerilla 15 Print media: The latest in newspaper, magazines, direct and more 17 Publicity: Getting your word out 19 Corporate communications: Your company on the line 20 Social media: Frontiers in Internet promotions B.C. market data 22 Media/advertising organizations; TV fast facts; radio/TV media organizations; media ownership in B.C. 23 Print media organizations; blogs, forums & news sites; publications; Internet/interactive-media organizations; media fast facts; professional development; additional resources; specs & guidelines BIV 24 26 27 28
lists Biggest ad agencies in Metro Vancouver Biggest commercial printers in Vancouver Biggest public-relations companies in B.C. Biggest graphic-design firms in B.C.
30
Magazine and newspaper rates and circulation
36
Directory of the advertising industry
Publisher: Paul Harris Managing publisher: Gail Clark Editor-in-chief: Naomi Wittes Reichstein Design director: Randy Pearsall Production: Carole Readman Production manager: Don Schuetze Sales manager: Joan McGrogan Advertising sales: Lori Borden, Corinne Tkachuk Administrator: Katherine Butler Senior researcher: Anna Liczmanska Research: Richard Chu Controller: Marlita Hodgens President, BIV Media Group: Paul Harris 6—Adpages SOURCE BOOK 2012
Adpages Sourcebook is published by IV Magazines, a division of BIV Media Group, 102 Fourth Avenue East, Vancouver, B.C. V5T 1G2, 604-688-2398, fax 604-688-6058, www.businessinvancouver.com. Copyright 2012, BIV Magazines. All rights reserved. No part of this book may be reproduced in any form or incorporated into any information retrieval system without permission of BIV Magazines. The publishers are not responsible in whole or in part for any errors or omissions in this publication.
Find out how to get the most effective printing for your money. We do more than just print. We provide custom-tailored solutions that make you stand out from the crowd.
c
onnecting the data dots
How effective is online market research?
By Curt Cherewayko
M
arket researchers are finding social media, the Internet overall and new digital technologies to be necessary tools. Yet opinions vary on how often they should be used and on their effectiveness in gathering market data. On one side: companies like Vancouver-based Vision Critical Communications Inc., which reported an increase of 36 per cent in annual revenue in 2010 from fully embracing new data-collection methods like online survey panels. On the other: companies that use digital, web and social-media tools more cautiously. These include British Columbia’s second-largest marketresearch firm by employee count, the Mustel Group, which still trusts randomized telephone surveys and focus groups. In March 2011, Vision Critical created its 500th online community panel. Each
member of the company’s panels has been recruited to provide, as needed, an opinion about a particular brand. Vision Critical’s customers, which include such major brands as Banana Republic, NASCAR and Quiksilver Inc., can interact with other members of their own respective community panels any time through highly engaging, visually stimulating online surveys. With an average response rate of 51 per cent, the company says these panels easily outperform more traditional research methods. Each panel can have anywhere from 5,000 to 15,000 members, recruited through warranty cards, email, websites, banner ads and retail points-of-sale. Reid says that Vision Critical’s panel platform allows businesses nimbly to maintain ongoing conversations with consumers rather than simply analyzing data from the past to speculate about what to do in the future. While fewer than two per cent of Vision Critical’s thousands of panel members respond to web surveys through mobile devices,. • Adpages SOURCE BOOK 2012—9
t
weet tooth
Lessons from advertising on social media
10—Adpages SOURCE BOOK 2012
By Curt Cherewayko
W
hen Twitter decided to launch paid advertisements in its conversation streams last year, it turned to Vancouver’s HootSuite Media, Inc. for help. HootSuite was the first third-party application to syndicate Twitter ads, a recognition of just how popular HootSuite had become with people and businesses requiring a more robust product to schedule, manage and monitor their Twitter-based brands and personae. Paid advertisements, or promoted tweets, constitute Twitter’s key commercialization play. As such, they were a hot topic when launched through Twitter’s own site in April 2010 and then through HootSuite in October 2010. Experimenting with new ways of monetizing your web product after consumers have enjoyed years of adfree or subscription-free service can be disruptive. HootSuite had to respond to various levels of criticism from some users for hosting promoted tweets. “We had some people saying this [was] the downfall of Rome,” recalls Ryan Holmes, HootSuite’s president. He likens the negative reaction from some users to the initial response to Google’s launch of its AdSense product, which bloggers can use to receive shares of revenue from ads on their websites. “A lot of people said that it would be the end of blogging,” says Holmes of AdSense. “Ultimately, it provides a great way for websites to earn money.
It created a whole new economy and a ton more blogging content.” Holmes says the keys to getting web users to accept your new product are responding to negative feedback head-on and continually refining your product to speak to people. For example, one of the criticisms that HootSuite received was that the ads appearing in users’ Twitter streams didn’t resonate with or have relevance to them. Users of HootSuite’s premium, paid versions can choose not to receive promoted tweets. The fact that the percentage of HootSuite’s paid customers opting out of the ads is negligible signals to Holmes that Twitter serves relevant ads that users value. “Its algorithm is getting pretty sophisticated,” says Holmes. “It’s targeting the right content at the right people.” HootSuite receives a share of revenue from the promoted tweets it syndicates, and Holmes notes that the vast majority of feedback about promoted tweets was positive, so he is eager to keep HootSuite involved with the initiative. HootSuite is four months into its own commercialization program. In a so-called “freemium” subscription model, the company has begun offering two paid, premium versions of its Twitter client in addition to its original free version. Roughly three per cent of HootSuite’s users are paid subscribers. With positive cash flow, more than Adpages SOURCE BOOK 2012—11
Thomas Stringham, president and creative director, Hot Tomali Communications: maintain a dialoque rather than pitch products
1.5 million users and 75 Fortune 100 brands among its paying subscribers, HootSuite is in the top five Twitter applications. “There [haven’t] been a lot of products that have done this migration from free to pay and done it in a way that doesn’t alienate their loyal fans,” says Holmes. HootSuite has also incorporated Facebook and LinkedIn to become more of a social-media dashboard than a Twitter client. “Our big goal was to add more functionality in the paid product, as opposed to taking away things that our free users were used to,” says Holmes. “And we were always transparent about the fact that at some point we were going to head toward this paid model.” Thomas Stringham, president and creative director of Vancouver’s Hot Tomali Communications Inc. observes that “these platforms cost a lot of money to develop and maintain” and that “the owners of those platforms have a right to generate some kind of revenue from them.” 12—Adpages SOURCE BOOK 2012
Yet he adds that Twitter has to keep in mind its free ecosystem when positioning its promoted tweets. “Twitter is successful because people can get in there easily and because there is so much information,” he says. “If Twitter started becoming fully a paid service, I think it would just dry up.” Twitter hasn’t made its promoted tweets fully available to all businesses yet, and few Canadian companies are advertising through the beta program. Stringham notes, however, that blatant promotion can work through Twitter, where marketers tend to use a more conversational tone or maintain ongoing dialogue with customers rather than pitching products. Stringham’s clients promote contests and other calls to action. He says it’s not so much about whether the tweet is paid for or not as it is about the offering or the message contained within the tweet: “If the promotion you’re offering is enticing enough, people will act on it.” •
B.C. MARKET DATA
Media/advertising organizations
Radio/TV media organizations
Advertising Standards Canada – Toronto office 175 Bloor Street E., South Tower, suite 1801, Toronto, ON M4W 3R8 web: adstandards.com p: 416-961-6311 f: 416-961-7904
Broadcast Executives Society (BES) 20 Bloor Street E., P.O. Box 75150, Toronto, ON M4W 3T3 web: bes.ca p: 416-899-0370
Association of Canadian Advertisers (ACA) 95 St. Clair Avenue W., suite 1103, Toronto, ON M4V 1N6 web: aca-online.com p: 416-964-3805, 800-565-0109 f: 416-964-0771 British Columbia Association of Integrated Marketers (BC AIM) 102–211 Columbia Street, Vancouver, B.C. V6A 2R5 web: bcaim.org p: 604-633-0033 f: 604-681-4545 Canadian Advertising Research Foundation (CARF) 160 Bloor Street E., suite 1005, Toronto, ON M4W 1B9 web: carf.ca p: 416-413-3864 f: 416-413-3879 Canadian Marketing Association (CMA) 1 Concorde Gate, suite 607, Don Mills, ON M3C 3N6 web: the-cma.org p: 416-391-2362 f: 416-441-4062
Professional development Langara Digital Film Production Programs: www.langara.bc.ca/creative-arts/ digital-film/index.html Magazines West: www.magazineswest.com SFU, Summer Publishing Workshops: www.ccsp.sfu.ca/pubworks SFU, Writing & Publishing Program: www.sfu.ca/wp/
Broadcast Research Council (BRC) 160 Bloor Street E., suite 1005, Toronto, ON M4W 1B9 web: brc.ca p: 416-413-3864 f: 416-413-3879 Bureau of Broadcast Measurement (BBM) 10991 Shellbridge Way, suite 208, Richmond, B.C. V6X 3C6 web: bbm.ca p: 604-248-0770 f: 604-214-9648 Cable and Telecommunications Association for Marketing Canada (CTAM Canada) 20 Bloor Street E., P.O. Box 75063, Toronto, ON M4W 3T3 web: ctam.ca f: 905-574-6330 Canadian Association of Broadcast Representatives (CABR) P.O. Box 902, Station Q, Toronto, ON M4T 2P1 web: cabr.ca/CABRpg6.htm p: 416-764-6871 Canadian Association of Broadcasters P.O. Box 627, Station B, Ottawa, ON K1P 5S2 web: cab-acr.ca p: 613-233-4035 f: 613-233-6961 Canadian Broadcast Sales (CBS) Vancouver 600–601 W. Broadway, Vancouver, B.C. V5Z 4C2 web: radiocbs.com p: 604-683-0860 f: 604-683-7577 Canadian Radio-television and Telecommunications Commission (CRTC) Ottawa, ON K1A 0N2 web: crtc.gc.ca/eng/welcome.htm p: 877-249-2782 f: 819-994-0218 Nielsen Media Research (Canada) 160 McNabb Street, Markham, ON L3R 4B8 web: nielsenmedia.ca p: 905-475-9595 f: 905-475-7296 Adpages SOURCE BOOK 2012—13
B.C. MARKET DATA
Internet/interactivemedia organizations comScore 90 Sheppard Avenue E., suite 100, Toronto, ON M2N 3A1 web: comscore.com p: 416-646-9900 f: 416-642-1007 Interactive Advertising Bureau of Canada web: iabcanada.com Solutions Research Group 2200 Yonge Street, suite 910, Toronto, ON M4S 2C6 web: srgnet.com p: 416-323-1337 f: 416-323-0338
Blogs, forums & news sites Age of Persuasion – The Terry O’Reilly Blog: www.terryoreilly.ca Canadian Magazines blog: canadianmags.blogspot.com Canadian Marketing Association blog: www.canadianmarketingblog.com Michael Geist legal blog (expertise in copyright and internet law): www.michaelgeist.ca Media in Canada: www.mediaincanada.com TV, eh? What’s up in Canadian television: www.tv-eh.com
14—Adpages SOURCE BOOK 2012
Specs & guidelines Canadian Magazine Industry Advertising – Editorial Guidelines: www.magazinescanada.ca/adhesion/ lignes_directrices Digital Magazine Advertising – Canadian Standards: www.magazinescanada.ca/ advertising/production/dmacs_specifications
Additional resources Advertising Age Datacenter: www.adage.com/datacenter Alliance for Arts and Culture: www.allianceforarts.com Association of Canadian Advertisers: www.acaweb.ca/en/ BCStats: www.bcstats.gov.bc.ca Canadian Advertising Research Foundation: www.carf.ca Canadian Business Press: www.cbp.ca Canadian Media Directors’ Council Media Digest: www.cmdc.ca/pdf/Media_ Digest_2009.pdf Canadian Society of Magazine Editors: www.canadianeditors.com Editors’ Association of Canada: www.editors.ca Federation of BC Writers: www.bcwriters.com
Biggest graphic design firms in B.C.
Biggest graphic design firms in B.C. Ranked revenue Rankedbyby2010 2010 revenue Rank '11 Graphic design firm
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22
Specialties
Principal(s)
Year Gra founded des locally '11/
Strategic brand communications, graphic design, advertising, marketing, Jeff Lucas, general manager Traction Creative Communications Inc interactive and digital design 1020 Mainland St Suite 160, Vancouver V6B 2T4 P: 604-408-7040 F: 604-408-7048 www.tractioncreative.com
1995
20 20
Hangar 18 Creative Group Inc
Brand development, graphic design, advertising, web development
Nigel Yonge Sean Carter Vida Jurcic, partners
1996
19 27
Flame Design
Branding
Blair Fraser, president Dekker Fraser, general manager Craig Fraser, creative director
2003
16 12
Switch United1
Digital environments and multi-platform campaigns for entertainment and lifestyle clients
Catherine Winckler Blair Pocock, partners
1983
15 15
612 Creative Inc
Integrated communications and graphic design company. Our marketing, communication and advertising solutions include interactive strategy and design, branding strategy and implementation, online and traditional marketing, graphic design and on-line gaming contests and prize fulfillment. Brand and campaign development, advertising, interactive, print, and OOH design, development and production
Rob Trowbridge, principal and creative director
1987
8 14
Danielle Kristmanson, principal and creative director Marie-JosĂŠe Legault
1993
19 19
Signals Design Group Inc
Signals is known for bringing clarity and understanding to complex issues and subjects
Kosta Tsetsekas Robyn Sussel, principals
1984
14 11
Dossier Creative
Birthing brands that deliver massive value and endure
Ronna Chisholm, president and co-founder 1987 Don Chisholm, chief creative officer and co-founder
10 12
Engine Digital Inc
Strategy, creative, technology
5 5
Nextphase Strategy Marketing Inc
Branding, creative strategy, interactive, direct marketing and public relations, integrated marketing communication services to private and public enterprises
Stephen Beck, partner & creative director 2002 Kele Nakamura, partner & technical director Richard Gallagher, partner & creative director Ullrich Schade, president and brand 1978 strategist
RKW Communications Inc
Packaging graphics, brand development, corporate communication
Rob Middleton Wade Pelletier, principals
1979
10 10
Burnkit
Brand design, interactive/online, advertising.
Josh Dunford, director
2000
13 11
Ion Branding + Design
Brand strategy, graphic design, web design, wayfinding and exhibit design
David Coates, partner
1988
7 7
Industrial Brand
Corporate identity, branding, communication design, advertising campaigns, interactive design and website development
1998
11 10
2001
7 7
1737 3rd Ave W Suite 220, Vancouver V6J 1K7 P: 604-737-7111 F: 604-737-7166 www.h18.com 5172 Kingsway Suite 290, Burnaby V5H 2E8 P: 604-801-5585 F: 604-801-5594 www.flamedesign.ca 128 8th Ave W, Vancouver V5Y 1N2 P: 604-669-2296 F: 604-669-2310 www.switchunited.com 768 Columbia St Suite 204, New Westminster V3M 1B4 P: 604-525-8884 F: 604-525-8804 www.612creative.com
Origin Design + Communications Ltd
1002 Lynham Rd Suite 201, Whistler V0N 1B1 P: 604-932-8482 F: 604-932-8418 www.origindesign.ca 27 6th Ave W, Vancouver V5Y 1K2 P: 604-732-9827 F: 604-732-9853 www.signals.ca 611 Alexander St Suite 402, Vancouver V6A 1E7 P: 604-255-2077 F: 604-255-2097 www.dossiercreative.com 717 Pender St W Suite 404, Vancouver V6C 1G9 P: 604-684-3330 F: 604-685-3323 www.enginedigital.com
1445 Georgia St W Suite 400, Vancouver V6G 2T3 P: 604-669-1180 F: 604-669-3645 www.nextphasestrategy.com 7298 Hume Ave, Delta V4G 1C5 P: 604-940-8650 F: 604-940-8950 www.rkwinc.com 397 Alexander St, Vancouver V6A 1C4 P: 604-687-7715 F: NP www.burnkit.com 948 7th Ave W, Vancouver V5Z 1C3 P: 604-682-6787 F: 604-682-6769 www.iondesign.ca 336 1st Ave E Suite 106, Vancouver V5T 4R6 P: 604-737-1958 F: 604-737-4347 www.industrialbrand.com
OPACITY Design Group Ltd
21900 Westminster Hwy Suite 225, Richmond V6V 0A8 P: 604-277-4228 F: 604-277-4229 www.opacitydesigngroup.com
Subplot Design Inc
Mark Busse, founding partner and design director Benjamin Garfinkel, partner, creative director iPhone applications, real estate marketing, website design, e-commerce, Chris Hayward, president William Dennill, vice-president corporate branding, trade show and signage systems
13 11
Brand and competitor audits, brand planning and strategy, naming and verbal branding, logomarks, brand identity programs, packaging, annual reports, corporate and promotional brochures, print communications, posters, campaigns, point-of-sale, brand management, standards, digital branding Full-service firm providing graphic design, advertising, copy-writing, branding, marketing, and media expertise
Roy White Matthew Clark, principal, creative directors
2004
6 5
Ken Coward, president
1997
6 6
Coastlines Creative Group Inc
Brand strategy and graphic design
Byron Dowler, principal, creative director 1992
9 7
Porcaro Communications
Identity development, brand management, annual reports
Barbara Moreira, managing partner
2003
8 6
Primal Communications Ltd
Strategic visual communications
Robert Dodds, president & creative director
1994
8 9
Shervin Communications Inc
Brand creation, high impact graphic design and marketing for print and online
Sherrin Western, director of insight Kevin Western, chief imagination officer
1992
8 9
Ducharme Designworks
Graphic design, print and web
Brent Ducharme, president
2000
8 5
318 Homer St Suite 301, Vancouver V6B 2V2 P: 604-685-2990 F: 604-685-2909 www.subplot.com
Holy Cow Communication Design Inc
2537 Beacon Ave Suite 301, Sidney V8L 1Y3 P: 250-655-6597 F: 250-655-6598 www.holycowcom.com 55 Water St Suite 212, Vancouver V6B 1A1 P: 604-738-6378 F: 604-738-6379 www.coastlinescreative.com 221 Esplanade W Suite 504, North Vancouver V7M 3J3 P: 604-985-2400 F: 604-986-8166 www.porcaro.ca 335 Wesley St Suite 205, Nanaimo V9R 2T5 P: 604-839-7556 F: NP www.primalcommunications.com 8557 Government St Suite 101, Burnaby V3N 4S9 P: 604-422-0174 F: 604-422-0175 www.goshervin.com 1089 West Broadway Suite 201, Vancouver V6H 1E5 P: 604-649-9675 F: NP www.ducharmedesignworks.com
Sources: Interviews with above firms Sources: Interviews with representatives of the above companies and BIV and BIVNRresearch. research. Not ranked NP Not provided NFP Not for publication 1 - Formerly Fleming Creative Group
Business in Vancouver makes every attempt to publish accurate information in The List, but accuracy cannot be guaranteed. Researched by Richard Chu: 604-608-5114.
Adpages SOURCE BOOK 2012—15
Biggest ad agencies in Metro Vanc
Biggest ad agencies in Metro Vancouver Ranked numberofofadvertising advertising staff in 2011 Ranked by total total number staff in 2011 Company
Partial list of accounts
1
DDB Canada
BC Dairy Foundation, BC government, BC Hydro, BCLC, Canadian Dental Association, Canadian NP Tourism Commission, Health Sciences Association of BC, Hoopla, McDonald's Fun Times, Pacific Blue Cross, PavCo, Sun-Rype Products Ltd., Rick Hansen Foundation, Tourism Kelowna, Travel Manitoba, UofA, UBC
2
Rethink Communications Inc1
3
Rank '11
Owner(s)
Head office/ Top local exe Year founded Vancouver/ 1969
Frank Palmer, Lance Saunder Marty Yaskow
A&W Food Services, BCAA, Coast Capital Saving, Canadian Egg Marketing, Kraft, Mr Lube, Mosaic Homes, Metro, Solo Mobile. Science World, The Source, Tilley Endurables, Sympatico.ca, Sobeys, PNE/Playland, Children of the Streets
Chris Staples, Tom Vancouver/ Shepansky 1999
Chris Staples, Tom Shepansk Ian Grais, crea
Dare North America
BC Ministry Tourism, Trade and Investment, British Columbia Lottery Corporation, Manitoba Telecom Services, Prairie Milk Marketing Partnership, McDonald's, Sony Ericsson, SAP
Vision 7 International
4
Wasserman & Partners Advertising
ICBC, London Drugs, Worksafe BC, Encorp Pacific, Terasen Gas, White Spot Restaurants, Resort Municipality Whistler, Metropolis at Metrotown, Wesbild, Vancity, Granville Island Beer, The Community
Alvin Wasserman, Vancouver/ Doug Conn, Tim 1995 Dundon, Andeen Pitt
5
Cossette West
McDonald's Restaurants of Canada, BCLC, APTN, Ivanhoe Cambridge, Sauder School of Business, BC Pavilion Corporation, National Music Centre, Rennie & Associates, Rennie Marketing Systems, Ostara, Onni, Hunter Dickinson, Royal Roads University
Cossette Communication Inc.
Vancouver/ 1980
Sandy Fleische managing partn John Hall, seni partner, senior Alvin Wasserm Liam Greenlaw Doug Conn, pa Karen Nishi, vi Andeen Pitt, p connections Nadine Cole, v
6
Wavemaker Marketing
NA
NP
Vancouver / 2008
Larry Heinzlm
7
TAXI Canada Ltd
TELUS, Crofton House School, Westminster Savings Credit Union, SHAPE Properties,
NP
Toronto/ 2007
8
GREY Vancouver
BC Used Oil Recycling, Canfor, Dominion Lending Centres, Glentel (WirelessWave/Tbooth wireless/Wave sans fil/la cabine T sans fil), GGRP, Robeez by striderite, Special Olympics (BC), Thrifty Foods, TransLink, Vancouver Magazine, Warner Bros., Regional Municipality of Wood Buffalo.
GREY Canada
Toronto/ 1974
9
MacLaren McCann Vancouver
General Motors of Canada, Cathay Pacific Airways, BCLC, Andrew Peller Ltd, Envision Financial
Interpublic Group New York/ of Companies 1978
10
Noise Digital Inc
Johnson + Johnson, Sony Playstation, Adidas, Nokia, Ferrero Brands, Canadian Direct Insurance, Credit Unions of BC, UNBC, Nature's Path Foods
Privately held
Vancouver/ 1998
Russ Stedman Karen Pearce, Jordan Doucet Jack Dayan, st Ben Tarr, busin Tim Johnson, p Teresa Guaras MediaCom Maya Lange, v GREY Vancouve Hagan Ainswo manager, creat Rick Hart, vice manager, direc Trevor Carr, p Mark Nishiguc
10
Spring
Urban Barn, Capilano Suspension Bridge, John Casablancas Institute, RE/MAX, Joey Restaurant Group, Four Seasons Denver, Morgan Crossing, Auto West Group, Nufloors Canada, Central City Brewing, Clancy's Meat Co.
Richard Bergin, Rob Schlyecher, James Filbry
Vancouver/ 2006
Rob Schlyeche Richard Bergin James Filbry,
12
Hangar 18 Creative Group Inc
Boston Pizza, BC Hydro, BC Mental Health Foundation, BCSPCA, Beef Information Centre, Sean Carter, Vida Jurcic, Nigel Canadian Cancer Society, CedarCreek Estate Winery, Commissionaires, Fairmont Yonge Hotels,Metro Vancouver, Prince Rupert Port Authority, Richmond Centre, Semiahmoo Shopping Centre, Tourism Vancouver, YVR, Vancouver Int'l Writers Festival, Wickaninnish Inn
Vancouver/ 1996
13
Cowie and Fox Inc
1062 Homer St Suite 201, Vancouver V6B 2W9 P: 604-608-1049 F: 604-608-1079 www.cowieandfox.com
HSBC, BBC UK, Bootlegger, Ricki's, Cactus Club Cafe, BC Dairy Foundation, Fairmont Pacific Rim, 2010 Legacies Now, BC Innovation Council, Wantsa, Crofton House School, Quigg Group, Opus Hotel, Canadian Snowboarding Federation, Semperviva Yoga Studios, 1-800-GOT-JUNK, Joey's Restaurant Group, The Loden Hotel, Anthem Properties, Canadian Autism Network
Mike Cowie, Rufina Vancouver/ Chang 1996
Lynne DeCew, Stuart Freer, a Cassie Plotnik Thomas Nguye Mike Cowie, st Rufina Chang,
14
Newad
NP
NP
Montreal/ 1995
Jerrid Grimm, regional manag
15
Engine Digital Inc
MTV, TELUS, Bravo TV, BC Hydro, Shea Homes, Coastal Contacts, Great-Western Brewing Co., Nicola Wealth Management, Swiss Water Decaffeinated Coffee Co.
Privately held
Vancouver/ 2002
Stephen Beck, Kele Nakamur Richard Gallag
16
Elevator Strategy Advertising and Design Inc2
B.C. Centre for Disease Control, Bosley's Pet Food Plus, Toyota dealers of BC, Coast Hotels and Resorts, Interior Savings, International Union against Cancer, BC Ferries, Elections BC
Bob Stamnes
Vancouver/ 1989
Bob Stamnes, Allan Black, dir Dean Butler, d Bruce Fraser,
17
Mercer Creative Group Inc
Panago Pizza Inc, Canadian Network of International Surgeons, Salvation Army, BC Utilities Commission, Rasoee Indian Kitchen, Blenz Canadian Coffee
Trademark Public Vancouver/ Relations Inc. 1991
Terry Mercer, Deborah Kiese Jim Fox, direct
18
Suburbia Advertising
NP
19
IRIX Design Group Inc
777 Hornby St Suite 1600, Vancouver V6Z 2T3 P: 604-608-4449 F: 604-640-4343 www.ddbcanada.com 470 Granville St Suite 700, Vancouver V6C 1V5 P: 604-685-8911 F: 604-685-8911 www.rethinkcanada.com 1085 Homer St, 5th floor, Vancouver V6B 1J4 P: 778-331-8340 F: 778-331-8341 www.thisisdare.com 1020 Mainland St Suite 160, Vancouver V6B 2T5 P: 604-684-1111 F: 604-408-7048 www.wassermanpartners.com
1085 Homer St Suite 600, Vancouver V6B 1J4 P: 604-669-2727 F: 604-647-6293 www.cossettewest.com 400 Burrard St Suite 1920, Vancouver V6C 3A6 P: 7783318262 F: 604-915-7290 www.wavemakermarketing.com
Vancouver Aquarium, Braintrust Canada, Dairy Farmer’s of Canada, Kiwi Collection, Golden 515 Richards St, Vancouver V6B 2Z5 P: 604-683-8294 F: 604-683-6112 vancouver.taxi.ca Boy Foods
1500 Georgia St W Suite 1600, Vancouver V6G 2Z6 P: 604-687-1001 F: 604-682-1827 www.greyvancouver.com 100 Pender St W Suite 800, Vancouver V6B 1R8 P: 604-689-1131 F: 604-687-6955 www.maclaren.com/vancouver 856 Homer St Suite 200, Vancouver V6B 2W5 P: 604-689-9574 F: 604-689-9575 www.noisedigital.com 1250 Homer St Suite 301, Vancouver V6B 1C6 P: 604-683-0167 F: 888 607-8264 www.springadvertising.com 1737 3rd Ave W Suite 220, Vancouver V6J 1K7 P: 604-737-7111 F: 604-737-7166 www.h18.com
1120 Hamilton St Suite 209, Vancouver V6B 2S2 P: 604-646-1370 F: 604-646-1371 www.newad.com 717 Pender St W Suite 404, Vancouver V6C 1G9 P: 604-684-3330 F: 604-685-3323 www.enginedigital.com 1505 2nd Ave W Suite 300, Vancouver V6H 3Y4 P: 604-737-4346 F: 604-737-4348 www.elevatorstrategy.com
19
1333 Johnston St Suite 100, Vancouver V6H 3R9 P: 604-689-0880 F: 604-689-3036 www.mercerad.com 1363 56 St Suite 3, Delta V4L 2P7 P: 604-943-6414 F: 604-943-5516 www.suburbiaadvertising.com 777 Broadway W Suite 1200, Vancouver V5Z 4J7 P: 604-876-1812 F: 604-876-1862 www.irixdesign.com
Saint Bernadine Mission Communications Inc
228 Georgia St E, Main Floor, Vancouver V6A 1Z7 P: 604-646-0001 F: 604-646-0005 www.stbernadine.com
Mary-Lynn Bellamy-Willms, Russ Willms, Virginia Boggie Heart and Stroke Foundation of BC & Yukon, Blenz Coffee, Cathay Bank (USA), Gateway CIBT (TSX:MBA), Casinos, Sprott-Shaw Community College, Polygon Homes, Tourism BC, Whitecaps FC, Vitasoy Alvin Chu (USA)
BC Hydro, Granville Island (CMHC), Shaw Cablesystems, Mahony & Sons, Great Western Brewing, Wasteless Environmental, Opus Aviation, Ledcor, WrapZone, Ledingham McAllister, Inn at Laurel Point, Western Coal, Canfor, Angel Restoration
21
NP Creative Group Sources:A&G Interviews firms 666 Burrard Stwith Suiteabove 500, Vancouver V6C 3P6 and BIVP:research. 604-270-1411 F: 604-270-1830 www.agcreative.ca
David Walker and Andrew Samuel
Vancouver, BC/ 2010
Victoria/ 1989 Vancouver/ 1994 Vancouver (Chinatown)/ 2004
Ancrum, Business in Vancouver makes every attemptDave to publish accurateRichmond/ Doug Williamson 1991 information in The List, but accuracy cannot be guaranteed. Researched by Richard Chu: 604-608-5114. Day Advertising North
21
Midlyn Day Communications Inc3
NP
21
NOW Communications Group Inc
Saskatchewan Government and General Employees' Union, BCTF, HEU, Government of Marie Della Mattia, Vancouver/ Manitoba, Manitoba Teachers' Society, Manitoba Government and General Employees' Union, Paul Degenstein, 1992 Ron Johnson Manitoba Nurses' Union, Service Employees International Union, CUPE, IBEW 424 Alberta, Nova Scotia GEU
1591 Bowser Ave Suite 101, North Vancouver V7P 2Y4 P: 604-980-2980 F: 604-980-2967 www.midlynday.com 750 Pender St W Suite 710, Vancouver V6C 2T7 P: 604-682-5441 F: 604-681-4834 www.nowgroup.com
Sources: Interviews with representatives of the above agencies and BIV research. 16—Adpages BOOK 2012 Only companies that respondedSOURCE to requests for information are listed. NR Not ranked NP Not provided 1 - Opened a new office in Toronto in 2010 2 - Formerly known as Glennie Stamnes Strategy 3 - A subsidiary of Day Advertising Group Inc.
Group
Vancouver/ 1989
Mary-Lynn Bel Virginia Boggi services Jacquie Arnat Alvin Chu, pres
David Walker, Andrew Samue
Dave Ancrum, Doug Williams marketing Elisa Hendrick
Marie Della Ma Paul Degenste Ron Johnson, Maya Russell,
Adpages SOURCE BOOK 2012—17
18—Adpages SOURCE BOOK 2012
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20—Adpages SOURCE BOOK 2012
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22—Adpages SOURCE BOOK 2012
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24—Adpages SOURCE BOOK 2012
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advertising & marketing directory Advertising Agencies
A&G Creative Group 666 Burrard St Suite 500 V6C 3P6 Doug Williamson – 604‑270-1411 e doug@agcreative.ca w www.agcreative.ca A&G Creative Group specializes in building sustainable brands and businesses. For more than 20 years, we’ve been evolving a process and a culture that combine the most powerful aspects of research, design, technology and marketing to bring real, measurable commercial advantage to our clients. We don’t believe in simply making things look pretty; we believe in creating consumer touch points that build relationships and effective marketing, advertising and communication strategies that drive bottom line profits.
Big House Communications 1777 3rd Ave W Suite 100 V6J 1K7 Cam Landell – 604‑731-8232 f604-731-8233 e cam@bighouse.ca w www.bighouse.ca
Davron Marketing 7231 120th St Suite 473, Delta V4C 6P5 David Parker – 604‑594-7604 e dparker@davronmarketing.com w www.davronmarketing.com
DDB Canada Vancouver 777 Hornby St Suite 1600 V6Z 2T3 Richard Sandor/Frank Palmer – 604‑687-7911 f604-640-4343 e richard.sandor@ddbcanada.com e frank.palmer@ddbcanada.com w www.ddbcanada.com eBridge Marketing Solutions 1962 11th Ave W V6J 2C6 Hartland Ross – 604‑731-5530 e info@ebridgemarketingsolutions.com w www.ebridgemarketingsolutions.com
Engine Digital Inc 21 Water St Suite 404 V6B 1A1 Stephen Beck – 604‑684-3330 f604-685-3323 e getdigital@enginedigital.com w www.enginedigital.com
BRANDFX 15 Chesterfield Pl Studio E, North Vancouver V7M 3K3 Tim Kelly – 604‑988-1407 f604-988-1437 e tim@brandfx.ca w www.brandfx.ca Cossette West 1085 Homer St V6B 1J4 Colin Schleining – 604‑669-2727 f604-687-1243 e colin.schleining@cossette.com w www.cossettewest.com Cowie and Fox Inc 1062 Homer St Suite 201 V6B 2W9 Noel Fox – 604‑608-1049 f604-608-1079 e noel@cowieandfox.com w www.cowieandfox.com
36—Adpages SOURCE BOOK 2012
ET Marketing Solutions Ltd 3833 Henning Dr Suite 207, Burnaby V5C 6N5 Peter Tsui – 604‑801-6168 f604-801-6165 e contact@etmarketingsolutions.com w www.etmarketingsolutions.com
Fusion Communications Group Inc 545 Clyde Ave Suite 220, West Vancouver V7T 1C5 Dean Mailey – 604‑913-8810 f604-608-9220 e dean@fusioncommunicationsgroup.com w www.fusioncommunicationsgroup.com
Myron Advertising & Design 1575 Georgia St W Suite 230 V6G 2V3 Kyle Balagno – 604‑687-6604 f604-687-7413 e kyle@myroncreative.com w www.myroncreative.com
GREY Vancouver 1500 Georgia St W Suite 1600 V6G 2Z6 Tim Johnson – 604‑687-1001 f604-682-1827 e tim.johnson@greyvancouver.com w www.greyvancouver.com Halloran:etcetera Advertising 1120 Hamilton St Suite 403 V6B 2S2 Mike Halloran – 604‑688-0200 f604-688-8508 e mike@halloranad.com w www.halloranad.com Hamazaki Wong Marketing Group 1155 Pender St W Suite 700 V6E 2P4 Ted Barrett – 604‑669-8282 f604-669-2288 e aspire@hamazakiwong.com w www.hamazakiwong.com Ken Etheridge & Associates 7140 Gilbert Rd, Richmond V6Y 3G9 Ken Etheridge – 604‑247-9178 f604-247-9179 e ketheridge@k-e-a.com w www.k-e-a.com Kinetix Media Communications Ltd 5489 Byrne Rd Suite 155, Burnaby V5J 3J1 Paula Skaper – 604‑629-5250 f604-682-7036 e pskaper@kinetixmedia.com w www.kinetixmedia.com MacLaren McCann Vancouver 100 Pender St W Suite 800 V6B 1R8 Hagan Ainsworth – 604‑689-1131 f604-687-6955 e hagan.ainsworth@maclaren.com w www.maclaren.com
Maria Barichello Communications Ltd 3989 Henning Dr Suite 107, Burnaby V5C 6N5 Maria Barichello – 604‑298-9506 f604-298-9507 e marco@mbcadvertising.com w www.mbcadvertising.com
Media Buying Company 5032 Stevens Pl, Delta V4M 1P2 Loretta Longoz – 604‑662-8050 e mediabuy@dccnet.com Mercer Creative Group Inc 1333 Johnston St Suite 100 V6H 3R9 Terry Mercer – 604‑689-0880 f604-689-3036 e terry@mercerad.com w www.mercerad.com
Noise Digital Inc 856 Homer St Suite 200 V6B 2W5 Trevor Carr – 604‑689-9574 f604-689-9575 e contact@noisedigital.com w www.noisedigital.com NOW Communications Group Inc 750 Pender St W Suite 710 V6C 2T7 Ron Johnson – 604‑682-5441 f604-681-4834 e team@nowgroup.com w www.nowgroup.com Origin Design + Communications Ltd 1002 Lynham Rd Suite 201, Whistler V0N 1B1 Danielle Kristmanson – 604‑932-8482 f604-932-8418 e danielle@origindesign.ca w www.origindesign.ca Plum Promotions Inc 1338 6th Ave W Suite 103 V6H 1A7 Doris Wilson – 604‑685-2077 e plum@axion.net Porcaro Communications 221 Esplanade W Suite 504, North Vancouver V7M 3J3 Wendy Kearns – 604‑985-2400 f604-986-8166 e wendy.kearns@porcaro.ca w www.porcaro.ca
Powershifter 207 Hastings St W Suite 310 V6B 1H7 JP Holecka ������������������������������������������������604‑608-6886 e info@powershiftermedia.com w www.powershiftermedia.com POWERSHiFTER is an interactive agency that specializes in the creation of digital campaigns, web sites, branded content and social media marketing. Redwood Communications & Design 4360 Agar Dr Suite 203, Richmond V7B 1A3 Doug Quiring – 604‑838-1520 e dougquiring@telus.net w www.gotoredwood.com Rethink Communications Inc 470 Granville St Suite 700 V6C 1V5 Cory Philpott – 604‑685-8911 f604-685-9004 e inquiries@rethinkcommunications.com w www.rethinkcommunications.com
Adpages SOURCE BOOK 2012—37
ROMD {Marketing + Design} 8580 Aquitania Pl V5S 4V7 Peter Haggarty – 604‑609-7788 e peter@romd.ca w www.romd.ca
Wasserman & Partners Advertising 1020 Mainland St Suite 160 V6B 2T5 Jeff Lucas – 604‑684-1111 f604-408-7048 e jlucas@wasserman-partners.com w www.wasserman-partners.com Young & Rubicam Vancouver 1100 Melville St Suite 888 V6E 4A6 Rob Jurisic – 604‑689-3895 f604-689-3637 e robert.jurisic@yrbrands.com w www.yr.ca
SR Magown & Associates Ltd 999 Broadway W Suite 720 V5Z 1K5 Steve Magown – 604‑736-3801 f604-325-5474 e info@magown.com w www.magown.com Station X 1201 Pender St W Suite 300 V6E 2V2 Richard Sharp – 604‑484-8543 e richard.sharp@marqui.com w www.stationx.com Branding and design, creative development, traditional advertising, digital strategy & execution, analytics & optimization. Suburbia Advertising 1363 56 St Suite 3, Delta V4L 2P7 Virginia Boggie – 604‑943-6414 f604-943-5516 e virginia@suburbiaadvertising.com w www.suburbiaadvertising.com Suburbia Advertising 590 Beaver Lake Rd, Victoria V9E 2J7 Mary-Lynn Bellamy-Willms – 250‑744-1231 f250-744-1232 e marylynn@suburbiaadvertising.com w www.suburbiaadvertising.com
Advertising Associations BC Association of Integrated Marketers 211 Columbia St Suite 102 V6A 2R5 Ron Cann – 604‑633-0033 f604-681-4545 e info@bcaim.org w www.bcaim.org BC Association of Magazine Publishers 318 Homer St Suite 201 V6B 2V2 Rhona MacInnes – 604‑688-1175 f604-687-1274 e info@bcmags.com w www.bcmags.com BC Human Resources Management Association 1111 Hastings St W Suite 1101 V6E 2J3 Kara Douglas – 604‑684-7228 f604-684-3225 e info@bchrma.org w www.bchrma.org BC Printing & Imaging Association PO Box 75218 WRPO, White Rock V4B 5L4 Marilynn Knoch – 604‑542-0902 f604-538-8581 e mknoch@bcpia.org w www.bcpia.org
TAXI Vancouver 515 Richards St V6B 2Z5 Karen Pearce – 604‑683-8294 f604-683-6112 e karen.pearce@taxi.ca w www.taxi.ca TBWAVancouver 455 Granville St Suite 300 V6C 1T1 Andrea Southcott – 604‑669-4444 f604-681-0093 e andrea.southcott@tbwa-vancouver.com w www.tbwa-vancouver.com Templeton Advertising Inc 3180 58th Ave E Suite 67 V5S 3S8 Darlene Templeton – 604‑431-8038 f604-431-9322 e dt_tempad@telus.net Tugboat Media Inc 225 8th Ave W Suite 202 V5Y 1N3 Steve Gallagher – 604‑879-9222 f604-879-9223 e sgallagher@tugboatmedia.com w www.tugboatmedia.com Vizeum Canada Inc 1066 Hastings St W Suite 1205 V6E 3X1 Jim Gordon – 604‑408-8117 f604-646-7299 e jim.gordon@vizeum.com w www.vizeum.com
38—Adpages SOURCE BOOK 2012
Canadian Special Events Society 5790 Keith St, Burnaby V5J 3C7 Deborah Wallace – 604‑438-3687 e bc@cses.ca w www.cses.ca CAPIC Canadian Association of Photographers and Illustrators in Communications – Vancouver Chapter c/o 6179 No 1 Rd Unit 5, Richmond V7C 1T4 David Rossander – 604‑232-9784 f604-232-9785 e capicvancouver@capic.org w www.capic.org International Internet Marketing Association (IIMA) Box 4018 Vancouver Main V6B 3Z4 James Laitinen – 778‑373-8785 e info@iimaonline.org w www.iimaonline.org
Exhibit A: Design Group 25 6th Ave E Suite 2 V5T 1J3 Cory Ripley – 604‑873-1583 f604-873-1584 e cory@exhibitadesigngroup.com w www.exhibitadesigngroup.com International Special Events Society Vancouver Chapter 101 1001 Broadway W PO Box 166 V6H 4E4 Kathie Madden – 604‑940-0674 e president@isesvancouver.com w www.isesvancouver.com NABS West – National Advertising Benevolent Society Box 93571 RPO Nelson Park V6E 4L7 Kimberly Davidson – 604‑261-3087 e nabs@nabs.org w www.nabswest.org Society of Graphic Designers of Canada BC Chapter 1399 Johnston St Room 370G V6H 3R9 – 604‑515-5949 w www.bc.gdc.net Trans Canada Labels 1628 Fosters Way Suite 201, Delta V3M 6S6 Noor Meherally – 604‑525-7898 f604-525-8556 e info@transcanadalabels.com w www.transcanadalabels.com
Hangar 18 Creative Group Inc 1737 3rd Ave W Suite 220 V6J 1K7 Lynne DeCew – 604‑737-7111 f604-737-7166 e lynne@hangar18creative.com w www.hangar18creative.com
Ideastream Design Catherine Worrall – 604‑874-7664 f604-874-7669 e cmw@ideastreamdesign.com w www.ideastreamdesign.com Identica Branding and Design 1085 Homer St V6B 1J4 Charlie Easton – 604‑647-2942 f604-669-2727 e charlie.easton@cossette.com w www.identica.ca
Brand Development Brady Dahmer Design 1273 Clark Dr Suite 200 V5L 3K6 Brady Dahmer – 604‑737-1637 f604-608-5659 e creative@bradydahmer.com w www.bradydahmer.com Coastlines Creative Group Inc 55 Water St Suite 212 V6B 1A1 Byron Dowler – 604‑738-6378 f604-738-6379 e byron@coastlinescreative.com w www.coastlinescreative.com Concerto Marketing Group Inc 220 Cambie St Suite 400 V6B 2M9 Peter Irving – 604‑684-8933 f604-684-8934 e info@concertomarketing.com w www.concertomarketing.com
Karacters Design Group 777 Hornby St Suite 1600 V6Z 2T3 Megan McCord – 604‑640-4327 f604-640-4452 e megan.mccord@karacters.com w www.karacters.com Karo Group Inc 611 Alexander St Suite 308 V6A 1E1 Drew Geldart – 604‑255-6100 f604-255-3800 e info@karo.com w www.karo.com Kinetix Media Communications Ltd 5489 Byrne Rd Suite 155, Burnaby V5J 3J1 Paula Skaper – 604‑629-5250 f604-682-7036 e pskaper@kinetixmedia.com w www.kinetixmedia.com Parker & Associates Inc 625 Howe St Suite 1180 V6C 2T6 Patrick Parker – 604‑689-5506 f604-688-7002 e pat@parkerandassocs.com w www.parkerandassocs.com Porcaro Communications 221 Esplanade W Suite 504, North Vancouver V7M 3J3 Wendy Kearns – 604‑985-2400 f604-986-8166 e wendy.kearns@porcaro.ca w www.porcaro.ca
Daniel Choi Design & Communications 39 Sixth St Suite 401, New Westminster V3L 0B3 Daniel Choi – 604‑526-1836 f604-526-1856 e info@danielchoidesign.com w www.danielchoidesign.com
ROMD {Marketing + Design} 8580 Aquitania Pl V5S 4V7 Peter Haggarty – 604‑609-7788 e peter@romd.ca w www.romd.ca
Adpages SOURCE BOOK 2012—39
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