Adpages2013 ebook by GLACIER MEDIA DIGITAL LIMITED PARTNERSHIP dba BUSINESS IN VANCOUVER

2013

AD PAGES SOURCE BOOK

ADVERTISING | COMMUNICATIONS | MARKETING

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CONTENTS

HOW TO RUN SUCCESSFUL EMAIL MARKETING CAMPAIGNS

2013

INDEX

AD PAGES

FEATURES

SOURCE BOOK

New Layar technology brings print ads to life

Building your company’s social media strategy

How to run successful email marketing campaigns

You’re a perfectly fine company – so why don’t I like you?

Marketing in B.C.: What’s hot and what’s not?

10 green questions to ask your printer

The buck slip is dead! Long live the buck slip!

BIV LISTS THE BIGGEST: ■Public relations firms in B.C.

■Ad agencies in Metro Vancouver

■Commercial printers in Vancouver

■Graphic design firms in B.C.

■Web-development companies in B.C.

PRODUCTS AND SERVICES DIRECTORY

ADVERTISING AND MARKETING DIRECTORY

MARKETING IN B.C.: WHAT’S HOT AND WHAT’S NOT?

ADVERTISING | COMMUNICATIONS | MARKETING

PUBLISHER: Paul Harris MANAGING PUBLISHER: Gail Clark EDITOR : Noa Glouberman PROOFREADER: Michelle Myers GRAPHIC DESIGN: Randy Pearsall WRITERS : David Anthony Childs, John Hall, Cyri Jones,

Richard Sandor, Ivan Surjanovic PRODUCTION MANAGER: Don Schuetze PRODUCTION: David Tong VP SALES: Kerry MacDonald SALES MANAGER: Joan McGrogan ADVERTISING SALES : Lori Borden, Corinne Tkachuk ADMINISTRATOR: Katherine Butler SENIOR RESEARCHER: Anna Liczmanska RESEARCH/VERIFICATION : Richard Chu, CONTROLLER: Marlita Hodgens PRESIDENT, BIV MEDIA GROUP: Paul Harris Adpages is published by BIV Magazines, a division of BIV Media Group, 102 Fourth Avenue East, Vancouver, B.C. V5T 1G2, 604-688-2398, fax: 604-688-1963, www.biv.com. Copyright 2013 Business in Vancouver Magazines. All rights reserved. No part of this book may be reproduced in any form or incorporated into any information retrieval system without permission of BIV Magazines. The list of services provided in this publication is not necessarily a complete list of all such services available in Vancouver, B.C. The publishers are not responsible in whole or in part for any errors or omissions in this publication. ISSN 1205-5662 Publications Mail Agreement No: 40051199. Registration No: 8876. Return undeliverable Canadian addresses to Circulation Department: 102 Fourth Avenue East, Vancouver, B.C. V5T 1G2 Email: subscribe@biv.com

17 YOU’RE A PERFECTLY FINE COMPANY – SO WHY DON’T I LIKE YOU?

B.C. OWNED AND OPERATED

ADPAGES 2013 PUBLISHED BY BUSINESS IN VANCOUVER | 7

Digital

NEW LAYAR TECHNOLOGY BRINGS PRINT ADS TO LIFE

eginning with this edition, Adpages offers a fresh reading experience with the inclusion of “augmented reality” technology, which lets you scan selected articles or advertisements with your smartphone or tablet and watch as the printed page comes to life with additional digital content. Layar technology, which embeds invisible codes onto printed materials (articles or advertisements), allows Apple iPhone and iPad and Android users to scan specially created pages using a free app. To experience Layar for yourself within the pages of this magazine, simply follow these steps: 1 Download the free Layar app by visiting www.layar.com. 2 Hover your phone or tablet over a page or image in this magazine that features the Layar “cloud” logo. 3 Tap the “scan” button to reveal enhanced content. 4 Move to another page and repeat. This augmented-reality technology is provided to our advertisers, too. Adpages ads featuring the Layar logo can be scanned to reveal additional content about the product or service being advertised, directing readers to websites, promotional videos or online stores seamlessly. The information provided by Layar can even be updated after Adpages is published. This new technology is inexpensive for advertisers but makes their messages much more powerful by allowing readers to engage with print ads. Best of all, Layar provides precise tracking of how many people have read and responded to an advertisement. Download the free Layar app and join us in a new digital dimension today. É

2 Go to get.layar.com to install the app on your smartphone

3 Look for pages and content with the Layar “cloud” logo

K ADDITIONAL EDITORIAL AND ADVERTISING CONTENT AVAILABLE VIA YOUR MOBILE DEVICE’S LAYAR APP EDITORIAL Marketing in B.C.: What’s hot and what’s not 17 10 green questions to ask your printer 20

l LOOK FOR

THE LAYAR LOGO AT THE TOP OF THE PAGE.

4 Open the app, get the whole page in view and press the “scan” button

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10 | ADPAGES 2013 PUBLISHED BY BUSINESS IN VANCOUVER

Social media

BUILDING YOUR COMPANY’S SOCIAL MEDIA STRATEGY

Connect with your customers better and create value through social media

BY CYRI JONES AND IVAN SURJANOVIC

e answer some of the most common questions from businesses about social media marketing.

Do I really need a social media strategy? If your target group extensively uses the Internet to buy products related to your business, search for solutions or just communicate online, you need a social media strategy. I’m terrified by lack of control and afraid that a few unhappy customers can present a substantial risk for my company’s reputation. What do I do? Of course you want to control your marketing. Keep in mind, however, that your customers will communicate online whether you join them or not; by using your own social media platform you can channel and control their

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communication about your business better and address their concerns more quickly, perhaps even turning once-unsatisfied customers to the most loyal ones while demonstrating to other clients that you care. Where do I start when planning my social media strategy? First check out what your competitors are doing; they may have already discovered intelligent ways to leverage the power of social media. Then learn more about your customers’ online behaviour: how do they communicate online? What social media platforms do they use most? Finally, think about how to connect with your clients better and create value through social media. What types of social media should I use for my business? Facebook, Twitter, Pinterest, Flickr, LinkedIn and Google Plus – there are many types of social media to choose from. In terms of where your customers are, Facebook and Twitter may be a good start. We recommend using both to gain access to more people. What are the dos and don’ts of social media marketing? Do: ■know your social marketing objectives; ■plan enough time and effort to succeed in your social media marketing strategy; ■monitor your social media regularly and stay on top of all communication; and ■hire someone in your company and/or in an outside agency to spend a specified number of hours on social media each week. Don’t: ■try to do too much at once: focus on your most important social media platforms first; ■forget to track your success regularly (e.g., number of likes, followers, etc.); ■neglect to engage in online conversation with your customers; and ■just use social media to send one-way messages to your customers. Create a buzz by personally responding to all customers’ questions, concerns and requests. É Cyri Jones is a marketing and project management instructor at Capilano University and BCIT and principal of ZEN Strategic Consulting Services Inc. Ivan Surjanovic is a marketing and strategic management instructor at Capilano University and CEO of iPower Lab. Originally published in Business in Vancouver, February 5, 2013.

Your customers will communicate online whether you join them or not; by using your own social media platform you can channel and control their communication about your business better

12 | ADPAGES 2013 PUBLISHED BY BUSINESS IN VANCOUVER

Campaigns

HOW TO RUN SUCCESSFUL EMAIL MARKETING CAMPAIGNS

BY CYRI JONES AND IVAN SURJANOVIC

Email is still the ultimate sales tool to help you sell

mail marketing can be very cost efficient and extremely targeted, customizable and measurable. Still, many organizations don’t use the potential of this tool at all. Today, for some reason, people tend to give too much time and attention to social media while neglecting the power of email. While social media is a great branding tool to help create desired image and interest (“pull” factor), an email is still the ultimate sales tool to help you sell (“push”) your products. You want to leverage social media to draw people to your website; from there, you want your website visitors to sign up for your email newsletter to further engage and ultimately lead to a sale. If not part of a bigger marketing strategy, social media (especially ads) can have a very low return on investment. Better to think of social media as your online PR, while email marketing is your Internet sales force and customer relationship-management mojo. Email can do many of the marketing tasks associated with walking the customer through the AIDA (attention to interest, desire and, finally, action) communication process. Use it to inform, educate, persuade, remind or ask for an order.

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10 SECRETS TO SUCCESSFUL EMAIL MARKETING 1

Consider email an essential part of your overall marketing strategy. Develop an email marketing blueprint that outlines what your objectives are, how you’ll collect email addresses, who you will send messages to (and how often), what type of content/message you’ll send, what technology platform you’ll use and who in your organization will manage your email marketing campaigns. 2 Set goals for your strategy so that, at the end of the month h or year, you can track your progress.

3 Start growing your database of existing and potential customers. Use every opportunity (including a sign-up form on your website) to collect email addresses and gain permission to send email messages. 4 Make sure you comply with the anti-spam regulations of any country you’re doing business in (Canadian regulation can be found at www.fightspam.ca) and consult a legal expert or web professional before starting your campaign. Many countries now require businesses to get consent or have a pre-existing relationship with consumers prior to sending commercial emails. Don’t forget to provide (and act on) an unsubscribe option. Remember to provide your physical business address at the end of your emails. 5 Create your own standard e-newsletter. Make it visually appealing. Give it an attractive name. Add value with tips, insights, facts or news about your products and industry. Educate your customers, build relationships and trust – and always remind them to try your products. Send your e-newsletter regularly. 6 Make your subject lines as informative and appealing as possible. This component is probably the most important part of an email. Subject lines help recipients identify each email they get and entice them to open it, much like a headline in a newspaper. Consistency will help you to build familiarity and trust.

Make M ake k sure you comply omply with the anti-spam regulations of any country you’re doing business in

14 | ADPAGES 2013 PUBLISHED BY BUSINESS IN VANCOUVER

Campaigns Using a reputable email service can also significantly increase the percentage of emails that make it through antispam filters

While using your own program can serve the needs of a small to medium business at the start, we strongly recommend using a web email marketing service that will help you create an e-newsletter template, expand your contact lists, send hundreds of messages and track your campaigns. Using a reputable service can also significantly increase the percentage of emails that make it through anti-spam filters. It’s also important to stick with whatever reputable email service provider you pick – each time you switch providers you need to re-ask your subscribers to opt-in, which usually leads to huge attrition rates. 8 Personalize your email campaigns with personal greetings. Customize your emails to various customer groups. 9 Provide a call to action in each email campaign, be it to sign up for more services, get something for free or buy your products. 10 Celebrate when you achieve your goals. Not only does this let the world know your business is succeeding and help encourage new subscribers to come on board, it will make you feel good about your efforts. More on management Avoid inundating your customers’ inboxes with emails – your clients will either unsubscribe or stop paying attention to your messages. Sending one e-newsletter a week or a few times a month is probably the best approach. Make sure that every message you send is worth your customers’ time. To improve in the future, make sure to test almost all elements of your email marketing campaigns, from the subject line to the visual template, the content and any incentives you’re offering. Continually optimize your email campaigns by tracking open rates, click-throughs, bounces and transaction conversions. Email marketing is part of good customer relationship management. Web email services have given the practice of email marketing a facelift, making it easier than ever to benefit from the fundamental concepts of customer relationships. É Cyri Jones is a marketing and project management instructor at Capilano University and BCIT and principal of ZEN Strategic Consulting Services Inc. Ivan Surjanovic is a marketing and strategic management instructor at Capilano University and CEO of iPower Lab. Originally published in Business in Vancouver, December 11, 2012.

Branding

YOU’RE A PERFECTLY FINE COMPANY – SO WHY DON’T I LIKE YOU?

BY DAVID ANTHONY CHILDS

ave you ever had to choose between two products that were a l most identica l? What made you pick one over the other? Assume that a potential client has seen your advertising and is comparing you to one of your competitors. How can you tighten up your brand and company to ensure that they choose you?

16 | ADPAGES 2013 PUBLISHED BY BUSINESS IN VANCOUVER

Branding

Every element of your brand contributes to the experience

Have you heard or said any of these statements: I have a feeling about these guys; everything seems to be in order; this just feels right. As a brand strategist, this is my business. This isn’t about capturing an audience through advertising or marketing – rather, it’s about creating a brand experience that inspires a particular feeling. Imagine that every element of your company has an ✖ (bad) or a ✔ (good) on it: shop space, offices, website, letterhead, packaging, storekeeper, salesperson, car, watch, business card … everything. As a customer experiences your brand (website, advertising, store visit, staff interaction, etc.) those red xs and green checkmarks will act like a subconscious scorecard. If you score below your competitor, you’ve lost a customer. So what creates that positive or negative feeling about a company, product, service or person? Often, it isn’t the obvious but, rather, a gut feeling. This is why I leave nothing to chance when detailing a client’s company and brand. I don’t want my client to lose business after failing a “gut check” because of a minor item like cheap business card stock or a messy waiting room. Remember: every element of your brand contributes to the experience. Be picky and critical about your brand. While you should never cut corners, if there’s something you can improve quickly, do it. A few places to start looking: ■your website: do you have “under construction” pages with cute animations of someone digging a hole? Delete them; ■your print materials: maybe you moved a year ago and corrected your address with stickers or whiteout? Print new ones and recycle the old; and ■your office: get rid of the dusty plastic plants. We’ve all given business to companies with red xs on their score sheets, but those businesses don’t often earn their customers’ loyalty. Just like finance is about money, branding is about feelings. Be a smart competitor: make your company “feel” like the right choice. É David Anthony Childs is the founder of strategic branding and communication agency Living Blueprint, which helps clients discover their company’s core value and use appropriate forms of media in an orchestrated marketing campaign designed to forge an emotional connection with their audience. Originally published in Business in Vancouver, January 23, 2013.

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Marketing

MARKETING IN B.C.: WHAT’S HOT AND WHAT’S NOT?

BY RICHARD SANDOR

was recently involved in a joint BCAIM-Ipsos Reid initiative that looked at marketing opportunities and challenges as defined by marketers in British Columbia. My job was to examine the state of marketing in Canada and other parts of the world to see whether we’re really all that different in B.C. I then hosted a panel discussion at a BCAIM luncheon with a few senior marketers. Here are some of the key findings – plus commentary – from this work. Digital media, including social and mobile, is red hot Like marketers the world over, we in B.C. are enthralled with digital media and the many possibilities it can bring. Upping their digital game is a key mandate for most organizations and, as a result, marketing departments are adding digital talent and new skills to their ranks. Despite marketers’ frustrations in measuring the impact

Like marketers the world over, we in B.C. are enthralled with digital media and the many possibilities it can bring

18 | ADPAGES 2013 PUBLISHED BY BUSINESS IN VANCOUVER

Marketing

Optik TV has been unleashed. TM

telus.com/optik

Telus is held up as a textbook case study for brand consistency | TELUS COMMUNICATIONS

and ROI of social media, they’re not shying away from it. Social media and mobile marketing are the hot focus areas for marketers in the coming year, with company budgets for such initiatives being carved out from more traditional media. We also found that social media was extremely influential within the industry itself. The top source for marketing information, news and trends: Linkedin.

Areas of concern for marketers in B.C. The big ones here were: ■fragmentation of media and media channels; ■increased overall advertising message exposure to consumers; and ■decreased ability of companies to distinguish or differentiate their products or services. To overcome these challenges, I suggest really defining and understanding your target group and truly knowing what solution your product or service is providing. When you do this, fragmentation of media and message clutter is a blessing and an opportunity because you can focus your targeted message to a well-defined target group – and your message of your differentiated product will stand out. Homegrown brands that B.C. marketers admire The top brands mentioned were Lululemon, Telus and Coast Capital Savings. These weren’t a surprise to me; I know that Telus is held up as a textbook case study for brand consistency. And Lululemon – what’s not to love? It’s a local brand that’s gone from grassroots to global with little to no paid media (at least in Canada). Coast Capital Savings is seen as unique, memorable and fun not only in its marketing but, just as importantly, in the customer experience. Consistency. Grassroots/community connection. Being unique – and carrying this through to customer experience. Do these well and you, too, will be admired by marketers – and, more importantly, your customers. Brand experience is critical Customer experience and new products or services were the top strategy focus areas for marketers in B.C. This mirrors what I’ve seen in other market reports.

| 19

Marketing in more progressive organizations has influence beyond the traditional departmental boundaries. For instance, marketing will have say in messages relating to customer care, sales, human resources, NPD, pricing and more. With all the consumer insight that marketing already owns, this expanded influence makes sense. Good marketers know that marketing is not confined to the marketing department. And while marketing would love to have complete control of the brand, it doesn’t. Often, it’s someone far removed from marketing who makes an impression (good or bad), which in turn is posted by a customer on Twitter, YouTube, Facebook or Google, where it has the opportunity to potentially influence others. B.C. not so hot on analytics What stood out for me in comparing the state of marketing in B.C. with elsewhere in the world was that analytics in this province seem to take a back seat. With the growing digital channels, including social and mobile, the fragmentation of media overall and the expanding role of marketing beyond traditional marketing responsibilities, there’s more data than ever out there. This data stream needs to be understood so that it can inform and optimize marketing efforts. Elsewhere in the world big data is seen as key. It’s a huge challenge and opportunity for marketers. From the B.C. survey and my own experience, marketers and their organizations, both small and large, could benefit from more focus here. Can B.C. talent overcome small budgets? It’s no secret that the budgets for marketers in B.C. are typically smaller than those enjoyed in HQ central, Toronto and the U.S., where there is greater scalability to marketing investments. That being said, B.C. is such a desirable place to live that there’s an abundance of marketing talent here. Someone once told me there are two types of marketing currency: ideas and money. As marketing budgets in B.C. are tight, those in this province are just going to have to draw more upon talent and ideas to connect with customers. All in all, it’s a great time to be a marketer in B.C. É Richard Sandor, the founder of Eustress Marketing Coaching, offers insights on such issues as brand, strategy, communications, budgeting and business structure. Originally published in Business in Vancouver, March 4, 2013.

Good marketers know that marketing is not confined to the marketing department

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Printing

GREEN QUESTIONS TO ASK YOUR PRINTER

Hemlock Printers Ltd. continues to take steps to manage environmental issues. For further insight into the activities and practises Hemlock has adopted in order to continue to reduce its impact on the environment and encourage the transformation of the graphic communications industry as a whole, visit www.hemlock.com.

sk your printer these questions to gauge its environmental performance:

1 Are you Forest Stewardship Council certified? 2 Do you have an environmental policy? 3 Have you implemented an environmental management system? 4 Do you use harmful isopropyl alcohol in the pressroom? 5 How do you engage your employees in sustainability? 6 What types of materials do you recycle? 7 Are you tracking carbon emission? If so, do you have a mitigation strategy? 8 What environmental performance indicators are you tracking? 9 Does your company generate hazardous waste? If so, how is it disposed of? 10 What measures have been taken to reduce volatile organic compounds in your process? If your printer canâ&#x20AC;&#x2122;t answer these questions, ask yourself why not? Consumer demand for environmentally responsible printing is now the norm. Challenge your printer to become more environmentally conscious. Ă&#x2030;

'( &# # ' "$'( ,% & # %&$* & $ ( ! & % '

Å&#x2DC; Å&#x2DC; Å&#x2DC; Å&#x2DC;

22 | ADPAGES 2013 PUBLISHED BY BUSINESS IN VANCOUVER

Advertising

THE BUCK SLIP IS DEAD! LONG LIVE THE BUCK SLIP!

BY JOHN HALL

h, the humble buck slip. A five-by-seven piece of the thinnest, lightest paper available, designed to up-sell, create urgency and inch the audience closer toward a sale. One of the last deliverables to check off during campaign execution, the buck slip is typically the territory of account coordinators and junior creatives. What possible relevance could this most analog of analog tactics possess in a digital world? After all, weâ&#x20AC;&#x2122;ve completely changed how we communicate, gather information and shop for goods and services. While the buck slipâ&#x20AC;&#x2122;s days may be numbered, a lot can be learned from this time-tested metaphor for the

| 23

relationship we have with our customers. “Hello dear customer, here is your bill. Thank you for your business. And, hey, while we’ve got you, maybe you’d like to take advantage of this special-friend price on a new product extension we just introduced.” If you think about it, the buck slip is one of the oldest, most basic forms of relevant dialogue: a reminder that advertising’s never really been about creating artful, one-off, award-seeking, visually driven ads with tiny, illegible logos jammed into the bottom right-hand corner, sans call to action. Rather, we are (always have been) in the business of creating a moment that influences an individual’s opinion or behaviour. Perhaps today’s expanding array of digital touchpoints is really just the addition of more tools to help us do what we’ve done all along: create an interconnected series of messages that work together to produce a flow and depth of information. But one thing has definitely changed. At MacLaren we’ve spent a lot of time evolving our “connections planning” process to create the pathway to purchase. No longer are we directing cattle-like consumers into a rudimentary funnel. Instead, we’re accompanying people on a decision-making journey that begins with a truth and ends in advocacy. It can be a bit of a circuitous route at times. There are no more linear blocking charts. And one thing has become abundantly clear: this approach requires a co-ordinated, 100% integrated effort between strategy, technology, media and creative. That’s the only way that every television spot, display banner, social post, event, contest, coupon and yes, even every buck slip, will contribute to your business. É John Hall is senior vice-president and director of media innovation at MacLaren McCann in Vancouver. If you’re interested in this kind of stuff, give him a shout at 604.601.8555 or email john.hall@maclaren.com.

Perhaps today’s expanding array of digital touchpoints is really just the addition of more tools to help us do what we’ve done all along: create an interconnected series of messages that work together to produce a flow and depth of information

24 | ADPAGES 2013 PUBLISHED BY BUSINESS IN VANCOUVER

Biggest public relations firms in B.C. RANKED BY | Total number of B.C. PR staff in 2013

Rank 2013 Company Website Edelman Canada* 1 www.edelman.ca

Year founded 1983

Source: Business in Vancouver, April 2013

Full-time B.C. staff 2013/2012 49/ 42

National Public Relations www.national.ca

1976

24/ 25

Hill+Knowlton Strategies Canada www.hkstrategies.ca

1980

19/ 19

Fleishman-Hillard Canada www.fleishman.ca

1995

18/ 18

Peak Communicators Ltd www.peakco.com

2003

16/ 18

Citizen Optimum www.citizenoptimum.com

1996

15/ 7**

Laura Ballance Media Group www.lbmg.ca

2008

15/ 11

Pace Group Communications Inc www.pacegroup.com

1991

14/ 14

Curve Communications Group Ltd www.curvecommunications.com

2000

13/ 13

TSM Talk Shop Media Inc www.talkshopmedia.com

2011

10/ 12

PR Associates www.prassociates.com

1990

9/ 10

Jive Communications www.jivecommunications.ca

2009

9/ 8

Bridge Communications www.bridgecommunications.ca

1996

8/ 8

Greenspirit Strategies Ltd www.greenspiritstrategies.com

2002

7/ 7

Communica Public Affairs www.communica.ca

2008

7/ 4

*Formerly Karyo Edelman **2011 figure

Business in Vancouver makes every attempt to publish accurate information in the List, but accuracy cannot be guaranteed. lists@biv.com

BC's Best Publicity Machine . . . PR & Social Media Experts

Edelman Vancouver is successful because we provide our clients with the full suite of communications services in-house. Anything that engages an audience, we do. But more than anything, Edelman Vancouver is successful because we strive to do great work that is creative and innovative. And with more than 30 years in business in Vancouver, we believe our clients agree.

edelman.ca | @EdelmanVAN | 604 623 3007

26 | ADPAGES 2013 PUBLISHED BY BUSINESS IN VANCOUVER

Biggest ad agencies in Metro Vancouver RANKED BY | Total number of B.C. advertising staff in 2013 Source: Business in Vancouver, April 2013

Rank 2013 1

Company Website FCV Interactive www.fcv.ca

Year founded in B.C.

DDB Canada www.ddbcanada.com

1969

76/ 89

Rethink Communications Inc* www.rethinkcanada.com

1999

71/ 71

Dare North America www.thisisdare.com

2010

65/ 65

Wasserman & Partners www.wasserman-partners.com

1995

58/ 58

Station X www.stationx.ca

2011

46/ 48

TAXI Canada Ltd vancouver.taxi.ca

2007

44/ 40

Spring www.springadvertising.com

2006

32/ 28

Noise Digital Inc www.noisedigital.com

1998

28/ 26

MacLaren McCann www.maclaren.com

1978

26/ 24

Engine Digital Inc www.enginedigital.com

2002

20/ 19

GREY www.greyvancouver.com

1974

18/ 27

Lions Bay Media Inc www.lionsbaymedia.com

2007

18/ 12

Traction Creative Communications Inc www.tractioncreative.com

1995

18/ 20

Irix Design Group Inc www.irix-design.com

1994

16/ 14

2005

*Opened a new office in Toronto in 2010

B.C. staff 2013/2012 77/ 57

Business in Vancouver makes every attempt to publish accurate information in the List, but accuracy cannot be guaranteed. lists@biv.com

Ads are just one way to solve a problem. If you want to think outside the billboard, visit us at fcv.ca

28 | ADPAGES 2013 PUBLISHED BY BUSINESS IN VANCOUVER

Biggest ad agencies in Metro Vancouver RANKED BY | Total number of B.C. advertising staff in 2013 Source: Business in Vancouver, April 2013

Rank 2013 15

Company Website Saint Bernadine Mission Communications Inc www.stbernadine.com

Year founded in B.C. 2004

B.C. staff 2013/2012 16/ 17

Mercer Creative Group Inc www.mercercreative.com

1991

15/ 15

NOW Communications Group Inc www.nowgroup.com

1992

15/ 12

BrandFX www.brandfx.ca

2001

14/ 14

Tidal Interactive www.tidal.ca

2000

14/ 12

Citizen Optimum www.citizenoptimum.com

1996

13/ 12

Slingshot Communications www.slingshotvancouver.ca

2011

13/ 6

Elliott + Rousseau www.elliottroussseau.com

2009

12/ 12

TMP Worldwide www.tmp.com

1979

10/ 8

Day Communications (Vancouver) Inc www.daycommunications.ca

1989

9/ 12

Hamazaki Wong Marketing Group www.hamazakiwong.com

1989

9/ 10

The Adam Ad Group www.AdamAdGroup.com

1997

7/ Not provided

Fusion Communications Group Inc www.fusioncommunicationsgroup.com

1989

4/ 4

West Coast Media www.printmedia-solutions.com

1986

3/ Not provided

Business in Vancouver makes every attempt to publish accurate information in the List, but accuracy cannot be guaranteed. lists@biv.com

30 | ADPAGES 2013 PUBLISHED BY BUSINESS IN VANCOUVER

Biggest commercial printers in Vancouver RANKED BY | Gross revenue in 2012

Rank 2013

Source: Business in Vancouver, April 2013

Year founded

Company Website TC Transcontinental Printing - Vancouver www.tc.tc

Hemlock Printers Ltd www.hemlock.com

1968

$30,000,000/ $33,000,000

Westkey Graphics Ltd www.westkeygraphics.com

1934

$30,000,000/ $22,000,000

Contac www.contacservices.com

1978

$26,400,000**/ $26,400,000

Ampco Grafix www.ampcografix.com

1967

$16,042,830/ $15,712,715

Rhino Print Solutions www.rhinoprintsolutions.com

2001

$15,100,000/ $15,300,000

MET Fine Printers www.metprinters.com

1977

$15,000,000/ $15,000,000

SuperGraphics, division of GM Nameplate Canada Corp www.supergraphics.com

1992

$13,500,000/ $11,800,000

Glenmore Printing Ltd www.glenmoreprinting.com

1981

$11,000,000/ $10,800,000

C2 Imaging www.c2imaging.com

1947

$10,500,000/ Not provided

ARC www.e-arc.com

1975

$10,000,000**/ $10,000,000

PacBlue Printing www.pacblueprinting.com

1992

$9,100,000/ $9,100,000

International Web exPress Inc www.intwebexpress.com

1997

$8,000,000/ $8,000,000

Wayside www.waysideco.ca

1921

$6,000,000/ $6,000,000

Mostad Printing www.mostad.ca

1967

$4,500,000**/ $4,500,000

* 2010 figure

** 2011 figure

1976

Revenue 2012/2011 $56,000,000*/ $56,000,000*

Business in Vancouver makes every attempt to publish accurate information in the List, but accuracy cannot be guaranteed. lists@biv.com

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32 | ADPAGES 2013 PUBLISHED BY BUSINESS IN VANCOUVER

Biggest graphic design firms in B.C. RANKED BY | Revenue in 2012

Rank 2013

Source: Business in Vancouver, April 2013

Company Year founded in B.C. Website Traction Creative Communications Inc 1995 www.tractioncreative.com

Revenue range

Engine Digital Inc www.enginedigital.com

2002