Next_December11

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December 2011

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expert advice

INSIDE

Carl M. asks: “Will a blog help me find a job?” 9

Corporate film industry on a roll 4 How the telephone can help in your job hunt 5

Ask AN employment Expert

for YoUR chance to

win

Send your query to next@biv.com and it could be answered by an expert in a future issue of the Next. Plus, we’ll randomly draw the winner of a $50 dinner gift certificate from all entries received by December 31, 2011.

50

$

dinner gift certificate

Rebuilding shipbuilding in British Columbia 7 7 promising jobs you didn’t know about 9

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Immigrant mentoring program launched 11

Tapping the hidden job market Find out how internships, mentorships and volunteer work can help you find employment in Canada BY NOA GLOUBERMAN

W

hen Michael Batu decided to immigrate to Canada from the Philippines in his early 20s, he envisioned many opportunities in his new home. What he didn’t anticipate was the difficulties he would encounter in trying to access the Canadian job market. “I found out I wasn’t prepared – I had no idea what to expect,” said Batu. “Even with the right education and credentials I had a lot of trouble finding work in Canada.” After submitting over 400 applications in five months and not receiving a single job offer, Batu decided to apply for a paid internship in order to gain practical, professional, hands-on workplace experience. “It was a cold October morning and I was wearing a short-sleeved collared shirt and a jacket that just barely kept me warm,” Batu said. “I was sitting outside the office waiting for the interview and there were two other applicants there, both wearing suits. I panicked. I thought if I didn’t even know how to dress for a Canadian job interview, how was I going to get the job?” But, a few days later, he got the call: the internship was his. During his six-month paid placement he

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Potential employers will appreciate your effort in taking on a volunteer role, and even more so if it is somehow relevant to your professional aspirations

gained valuable experience about Canadian work culture and learned more about what it means to work in a professional environment in Canada. “I wasn’t getting coffee or stuffing envelopes – this was a real job,” Batu said. “I immediately saw the

difference before the internship and after I got that elusive Canadian experience. It opened a lot of doors for me.” “There are many barriers in terms of what Canadian employers are looking for when they’re hiring,” said Astarte Sands, who,

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in 2008, launched the Workplace Connections Mentoring Program at MOSAIC – a non-profit immigrant-serving agency in Vancouver. “A newcomer arrives in Canada with the right skills and background and is led to believe a job

will be easy to find. But what they actually find is that many employers here are very reluctant to hire anyone without Canadian experience.” Workplace Connections matches skilled immigrants with Canadian professionals who act as volunteer mentors. Two hours a week for three months, via phone and email and in person, each pair works together on the newcomer’s employment goals. “Part of the challenge of moving to Canada and starting to look for work here is becoming aware of what the opportunities are and thinking outside the box about where to get those opportunities,” Sands explained. “Mentoring is a great alternative to a traditional job search,” she added. “Getting advice from an experienced Canadian who knows the road to employment and can in many ways take a newcomer’s hand and show them the way is invaluable.” When TV producer Tiffy Riel moved to Vancouver from Kuala Lampur, she found it difficult to find work with local television and advertising agencies. After connecting with Felicia Granger, her Workplace Connections mentor see page 3


2

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Hired! Top 10 reasons why candidates get the job BY COLLEEN CLARKE

C

oach to Win consultant Terry Szwec gathered the results from 16,000 documents of how people landed their jobs over the past 16 years to come up with the following 10 ways that candidates succeed in their job searches. 1. Have a goal and a high level of specificity. Figure out where you want to be and what you want to do – certainly not an easy assignment. Do a self-assessment to discover who you are and what exactly you bring to a position. Eliminate options. 2. Design and organize a focused campaign. Ask people you know who they know that they can refer you to for an information interview or a job; be prepared to be specific. Brainstorm with people, ask questions galore. Commit to five hours a day, five days a week. Pretend you are a consultant to yourself; stay focused and directed to achieve what you set out to do each day and week. 3. Set up five eyeball-

to-eyeball advice calls per week. Initially you are going for quantity not quality. Book four to five meetings per week to start and, after three or four weeks, shift to quality rather than quantity of one to two per week. Practice makes perfect. 4. Best convincer wins the interview. Likeability and convincing skills outrank technical skills. Ask the infamous question going into the inter view: “What needs to be done in the first 90 days?” Don’t give so much data; instead, learn to sell yourself. Interview-

Are you someone you could sit next to on an airplane for four hours?

ers eliminate on data, not on likeability, unless it is solely technical skills they need. 5. Dress, image and nonverbal behaviour. While job hunting, men need a two-

button suit with no floral ties or beards and women need a small print on their blouses, no cologne and an upto-date hairstyle. Take time to read the interviewer, slow down your speech, be confident and watch your body language – lean in for an important point and make eye contact. 6. The ABCs of referral meetings. Your ultimate goal is to get to the people in the “C” category. Someone you meet, an “A” person, suggests you meet a “B” person, who, in turn, introduces you to a “C” person – a decision-maker or hiring manager. 7. Learn how to sell. Learn your features (skills) and prepare how your benefits (accomplishments) can work best toward fulfilling the needs of the company in this posted position. Ask, “On a scale of one to 10, what ranking would you give me as being qualified for this job?” Then ask, “What would I need to do or have to get to a 10?” 8. Are you someone you

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Among the top reasons candidates land a job: learning to sell your features (skills) and preparing how your benefits (accomplishments) can work best toward fulfilling the needs of the company that’s hiring

could sit next to on an airplane for four hours? Are you comfortable in your own skin? Remember that the person who interviews you wants to imagine taking you on client lunches and out-of-town business meetings or introducing you to senior management – can you walk the talk? Do you fit the bill? 9. Flexibility and adaptability with interviewers.

You need to be able to excel at behavioural and Q&A interviews. You need to be able to interview well with human resources professionals as well as hiring managers. 10. Follow through and continuation of the dialogue. After every interview send a (non-cutesy) thank you letter or card, within 36 hours. Use linen paper if you are typing the letter and a photographic or artistic card

if you opt to handwrite the note. To really go the extra mile, send a “thank you for the opportunity card” even if you don’t get the job. Szwec also suggests that you call in 60 days to see how things have worked out with the chosen candidate. • Originally published on the Workopolis Blog at www. blog.workopolis.com.

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and a marketing specialist, Riel was encouraged to enrol in Simon Fraser University’s business administration graduate program. “I applied for school because I was getting a lot of feedback that they wanted Canadian education and I didn’t have that,” said Riel in an interview with the Better Business Bureau (BBB). “That’s why I decided to pursue my master’s and see if that expands my opportunities for getting a good job here.” Sands said that Workplace Connection mentors may also encourage newcomers to volunteer as an additional route to employment. “Our goal is to shift how people see volunteering by showing them how it can

help them improve their English skills, gain insight into workplace culture and, depending on the role, get them a local reference for future job searches.” Sands encourages newcomers to visit www.govolunteer.ca, which lists hundreds of opportunities and can be searched by areas of interest, location, type of activity, type of organization and more. She also says it’s important to consider what kind of volunteer position would be most beneficial to building your professional experience in Canada and helping you gain a feel for Canadian work culture. “Volunteering within your own field or for your own professional association gives you a chance to demonstrate your own knowledge

base,” she explained. “It’s also an opportunity to meet people, practice your English, improve your adaptability and find out what it means to be a Canadian accountant or engineer, for example. “It can really help you get a leg up, but it’s not just about showing up and pitching in. You have to think about what you want to do and what you have to offer.” Sands also recommends asking about references in an initial interview for a volunteer position, especially if you hope to use the experience on your resumé. “Potential employers will appreciate your effort in taking on a volunteer role, and even more so if it is somehow relevant to your professional aspirations.” •

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Big Brothers of Greater Vancouver is a nonprofit community-based children’s charity that has been operating in the Lower Mainland since 1957. We offer a range of friendship-based mentoring programs for boys and girls and provide volunteer opportunities for men and women. Time commitments range from one to four hours per week and we ask all our volunteers to make a minimum commitment of one year. To find out more, please visit www. bigbrothersvancouver.com

Parent Support Service Society of BC seeks compassionate volunteers to co-facilitate Mandarin, Filipino, and Grandparents Raising Grandchildren circles in Vancouver; Farsi in Port Moody; English circles in Ladner and Langley; Grandparents Raising Grandchildren circles in Surrey and Delta; and English & Latin American circles in Richmond. We offer intensive initial training and opportunities to attend regional workshops for further skill development. As a facilitator, you will

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LEARN MORE ➧ GET THE JOB Adults, students and job seekers interested in further learning and upgrading their skills to advance their career prospects use Next as a resource and a career guide. Business in Vancouver Media Group, publishers of NEXT, offers post-secondary schools, career colleges, service providers a unique advertising vehicle to market full and part-time programs. Visit us at www.nextcareerguide.com for more information. You can help make NEXT the best carer training resource. Send your comments and suggestions to the editor Noa Glouberman - nglouberman@biv.com Publisher Cheryl Carter Editor Noa Glouberman Sales Manager Kim De Wildt

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Showtime for British Columbia’s corporate film industry YouTube, Internet bandwidth, entertainment industry struggles helping to build the corporate film sector BY JENNY WAGLER, BIV

B

uoyed by the rise of YouTub e a nd t h e growing popularity of digital advertising, Vancouver’s corporate filmmakers are riding the growth curve of an expanding industry. “We believe that we’re in one of the best growth media in the world,” said Martin Fisher, founder and CEO of Vancouver-based On Demand Production Network (ODPN). Most of ODPN’s work centres around corporate videos and TV commercials, but it also operates music video brand Insider Films and ideas studio Pink Buffalo Films. In five years of operation, Fisher said ODPN has tripled its full-time staff to 12 employees and expanded its contractor pool to 80. “We got into an industry that, when we started, YouTube was just a baby, so we knew there was a lot of room for growth,” Fisher said. “We’re still only at 50% or 60% market acceptance that people need [corporate film].” Colter Ripley is a producer at Video in Vancouver, a three-year-old corporate film company. He said the corporate film industry is

being propelled forward by YouTube and Internet bandwidth gains that have made videos accessible to the majority of Internet users. “I think video production is the bomb, it’s the thing; it’s really taking off right now,” Ripley said, pointing out that Video in Vancouver’s revenue has grown 40% in the past 12 months and that the company’s staff has increased this year to four full-time employees from three. Basetwo Media Inc. and Go 2 Productions, Inc., perhaps the two most established corporate video shops in town, have also grown recently – particularly in the wake of the recession, which hit ad dollars and briefly slowed corporate film companies’ momentum. Jeff Pelletier, Basetwo’s co-founder and sales manager, said the company’s revenue dipped in 2009 when marketing budgets got cut back, but the 2010 Olympics improved business by providing Basetwo with opportunities to crew and provide production support to international producers in town for the Games. Pel let ier added t hat since fall 2010, the corporate video business has been

“Anyone can jump into this market and call themselves a videographer, but that doesn’t mean that they know what they’re doing”

growing again. This year, he said, Basetwo has hired two new employees and now has seven full-time staff. Ross Huguet is president and partner of Go 2 Productions, which has carved out a niche in animated TV

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commercials and corporate films. Its customer base is primarily in the U.S. Huguet said since its 1997 incorporation, the company has grown from two fulltime staff to 15 and is looking to hire more. While the corporate film business is more closely aligned to advertising than to film, Vancouver’s corporate filmmakers say recent film industry struggles have added new talent and competition to the local corporate film market. “Corporate work tends to be a fallback for a lot of people in the film industry, which can create f lyby-night competition,” said Pelletier. “But it took us years to build up the brand equity that we have, so we don’t really see that as competition – it’s more noise in the marketplace, to be honest.” Pelletier said film industry struggles have also increased the number of resumés he receives, but he added that film industry applicants are often overqualified. “If they’ve been directing feature films for 10 years, and then they want to direct corporate, usually we

“I think video production is the bomb, it’s the thing; it’s really taking off right now” – Colter Ripley, producer, Video in Vancouver

know that they’re not trying to make a career out of it, so it’s not somebody that we’re going to invest in necessarily.” But Fisher is positive about the talent influx: “I see it as a bit of an opportunity for some great talent on the street that’s half open-minded to looking at some other things [outside the film industry].” The advent of cheaper, higher-quality video cameras has also brought new players into the corporate film market. That trend has raised concerns at the BC Professional Videographers Association (BCPVA), which represents some of the smaller corporate film players in town. “Anyone can jump into this market and call themselves a videographer, but

that doesn’t mean that they know what they’re doing,” said BCPVA spokeswoman Sue Greening, who also runs corporate video shop Reeltime Videoworks. Fisher agreed that technology gains mean “anybody with a Mac and a website can be a production company.” But he argued that those changes can help the industry. “We think that’s encouraging more people to look at the space, and, if anything, that helps our space.” Fisher added that the market distinguishes between amateur and professional production: “There’s a certain quality of work that you need to work with professionals on,” he said. “That’s where we drive our business.” As to the future of the corporate f ilm market, Fisher said there’s a lot of room for growth: “We could have On Demands in every city across the country. It’s just a matter of how many hours you want to sleep at night.” • jwagler@biv.com

This article from Business in Vancouver – November 2226, 2011; issue 1152.


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Five telephone faux pas How to use the phone to enhance your personal brand and give you a leg up in your career moves your voice. • On his voicemail, a lawyer friend says, “Your call is very important to me and I will try my best to get back to you within two hours.” His tone is genuine and you know without a doubt that he will get back to you.

Some people hit the snooze button on their manners and ignore some very basic rules of civility when communicating by phone When you pick up the phone, SMILE! You can actually hear a smile in the tone of someone’s voice BY COLLEEN CLARKE

A

lthough the telephone is becoming less and less an instrument of (vocal) communication, it is still the one tool that allows the receiver to hear your tone of voice. In ot her words: t he phone can convey your enthusiasm or lack thereof and your general mood. I’m on a mission to bring telephone conversations (or even personal visits) back into the workplace so there is some human contact. What a pleasure it is to hear a live person with a cheery voice say, “Hey, Colleen, how nice to hear from you!” Let’s clear up some of the biggest problems with people’s use of the telephone right away. Because one end of the conversation is physically separate from the other, some people hit the snooze button on their manners and ignore some very basic rules of civility when communicating by phone. Five of the most annoying transgressions • Putting someone on spea ker phone without warning them. • Ignoring live customers in front of you in order to deal with one who interrupts by phoning in. • Continuing to type and/ or work on other projects while on the phone. • Eating or chewing gum while on the phone. • Leaving voicemails where you speak so quickly that your name and/or phone number are impossible to

make out. You get the point. It is important to realize that you are communicating with a live person on the other end of the phone and to treat him or her with all of the courtesy that you would if he or she were standing right in front of you. Also, outstanding phone manners can be a marketing tool for your personal brand, and give you a leg up in your career moves. Here’s how. When you are the caller • Get yourself organized and know what you are going to say to the person or to his or her voicemail. You only have one chance to make a first impression. Sound professional and confident by using a strong voice that rises and falls throughout the sentence, emphasizing certain words for effect. • If you’ll be referring to certain materials, have them ready. If you’re leaving a message, tell the receiver what materials he or she might need to gather up and refer to when you do connect. • Use the receiver’s name and then immediately identify yourself and your company. Say your name articulately and slowly, especially if it’s a difficult one. Don’t run your last name into your first. • In the same breath, explain the purpose of your call and then ask, “Is this a good time?” Suggest a positive instead of a negative response such as, “Did I get you at a bad time?” If the

person is busy, suggest or ask for a telephone appointment. • When using a speaker phone, tell the person you are on a speaker phone and mention if others are in the room with you; introduce them if necessary. • Disengage once the business is concluded, ending with a positive statement and then saying goodbye. If you indicated you would email or fax something, provide information or a resource – do it now! In terms of leaving a message • Be upbeat, succinct and articulate and repeat your phone number at the beginning and end of the message. Speak slowly. You might want to leave the time of your call and whether there is a sense of urgency in returning the call. • When I am connecting with someone for the first time I will often leave a voicemail and send an email indicating that I am unaware of his or her preference for receiving messages. • Once you leave a message with your phone number, wait a few days before calling the person back. Leaving a message puts the ball in his or her court, and it takes away any control you had for repeat callbacks, at least immediately. Some pointers for your own voicemail • Please, please, please: if you are away on a holiday or a business trip leave that message on your voicemail

and include a date when you are expected to return. How many times can a person call back thinking you are just out to lunch? • Always leave your name on your voicemail, be it landline or cellphone. Recruiters have repeatedly told me that they do not leave messages on voicemails that don’t include the name of the person they are calling. Don’t assume all callers will know the sound of

When you’re taking a call • As the deputy consul general director for the British Consulate shared with me, “When you pick up the phone, SMILE!” You can actually hear a smile in the tone of a person’s voice. • Bell Canada advises not to answer your phone by saying, “Colleen speaking,” since saying that you are speaking is redundant because the caller knows you are speaking. Many business professionals merely say their first and last

names, with the proper upbeat inflection. 
 • If people ask if you have a moment to talk, be truthful. Ask what the call is about to better determine how much time you may have to give, or say, “I’m about to go into a meeting but I have five minutes. Is that enough time?” This article wouldn’t be complete if I didn’t get my two cents in about a couple of my own personal recommendations. First, if you want someone’s company at an event, including trying to set up a lunch date, use the telephone? Second, when someone does you a favour or takes you to lunch, a personal call the next day is appropriate. So few people do this that it will be noticed when you do. Thanking someone for time spent with you surely warrants more than a 15-second typed email message. I’m worried that members of the upcoming generation won’t know how to use their voices as they carpel tunnel their way through the communication process. • Originally published on the Workopolis Blog at www. blog.workopolis.com.

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Don’t take a holiday from the job hunt Job seekers who put their search for work on hold during the holiday season may be missing out on opportunities Hiring expectations by profession Increase

Decrease

Net increase

Accounting and finance

10%

1%

9%

Advertising and marketing

21%

6%

15%

Human resources

13%

1%

12%

Information technology

10%

2%

8%

Legal

36%

4%

32%

Sales and business development

24%

3%

21%

Source: Robert Half International

A

ccording to the Robert Half Professional Employment Report, which tracks professional-level hiring, 14% of executives surveyed plan to add staff in the first quarter of 2012, with many companies starting to recruit in December. Here’s a closer breakdown: 16% of executives interviewed expect to up hiring for professional-level positions in the first quarter of 2012; 2% foresee declines. The resulting net 14% planning staff additions is down one point from the

fourth-quarter forecast, but indicates continued hiring activity in the new year. The

“Companies are continuing to invest in professionals who can help them grow” – Lara Dodo, Canadian regional vice-president, Robert Half Technology

portion (79%) of hiring executives anticipating no change

in staff levels is up from 75% three months ago. Eighty-seven per cent of respondents are at least somewhat confident in their organizations’ ability to grow in the first quarter of 2012. Survey respondents include more than 270 chief financial officers; 270 chief information officers; 150 senior human resources managers; 75 lawyers at law firms and 75 corporate lawyers; and 50 advertising executives and 200 marketing executives, all of whom have hiring authority.

More key findings from the report include: • 34% of executives in the transportation sector and 22% of executives in the construction industry anticipate staff additions; • 42% of respondents said it is challenging to find skilled professionals today, down six points from the previous quarter; and • 87% of executives are at least somewhat confident in their organizations’ ability to grow in the first quarter. “The report shows that companies are continuing

to invest in professionals who can help them grow,” said Lara Dodo, a Canadian regional VP with Robert Half. “Although the numbers aren’t quite as robust as they were in the previous quarter, they show sustained hiring activity with few companies anticipating decreasing staffing levels.” First-quarter professional-level hiring is anticipated to be strongest in the transportation sector, where a net 34% of respondents said they expect to make staff addi-

tions. A net 22% of executives in the construction industry also indicated they’ll hire during the quarter. Hiring projections were most optimistic in the legal field, with a net 32% planning to add professional-level staff. This was followed by sales and business development, and advertising and marketing, with a net 21% and 15% planning to hire, respectively. • Robert Half International (www.rhi.com) is a leader in professional staffing services.

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Rebuilding shipbuilding in British Columbia Seaspan’s successful bid to build $8 billion worth of navy and coast guard vessels is an opportunity to find and develop the talent to do the job stated. The company is also bidding on the design contract for the polar icebreaker, which, if it wins, would mean more job creation for the 75-person firm. Back on the North Shore, Percy Darbyson, business manager for the Marine & Shipbuilders Local 506, says he’s not entirely sure yet how

the NSPS contract will affect his people. The union’s current contract with Seaspan is up for negotiation in 2013, and Darbyson expects the company will want to hammer out a deal with workers sooner rather than later. Shaw says the relationship between Seaspan and the union is strong and that

labour contracts related to NSPS will be negotiated project to project. Despite all of the work in front of Seaspan, Shaw is confident the company will meet each challenge that comes its way: “Will there be challenges? Of course there will, [but] the future is exciting.” • jmckay@biv.com

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John Shaw, Seaspan VP of program management: his company has committed to supporting human resources development, technology development and industrial development BY JOEL MCKAY, BIV

A

lthough Seaspan’s Vancouver shipyards won its bid to build $8 billion worth of federal navy and coast guard ships, the work to revive B.C.’s marine shipbuilding industry is only just beginning. Despite recent applause over Seaspan’s successful bid for the National Shipbuilding Procurement Strategy (NSPS) non-combat vessel contract, John Shaw, Seaspan’s vice-president of program management, says negotiations with the federal government have only just begun. The non-combat contract includes new joint support ships for the Royal Canadian Navy, science vessels for the coast guard and a polar icebreaker. But before shipwrights can get to the business of cutting steel, Seaspan has to invest approximately $150 million upgrading its yards in Vancouver and Victoria to support the contract. On top of that, it has just entered a new round of negotiations with Ottawa for an umbrella agreement that will establish a framework for each subsequent contract Seaspan signs under the NSPS non-combat program. Shaw and his team spent the better part of the last year developing a bid (at a cost to Seaspan in excess of $1 million) that proved to the federal government that it had the people, know-how, finances and space to build navy and coast guard vessels. In addition to making a

case for its own shipbuilding capabilities, Seaspan had to commit to supporting the greater marine shipbuilding industry in its bid. That means that the company has agreed to spend 0.5% of each contract’s value on one of three areas: human resources development, technology development and industrial development. The first project for Sea-

“If there’s work available it means there’s still usually room for more” – Malcolm McLaren, president, Allied Shipbuilders

span will be the $150 million coast guard fisheries science vessels. But work on them won’t begin for at least another year. In the meantime, the company has ordered six new wood-chip barges to keep workers busy until NSPS work begins. At the same time, Seaspan has launched a major recruitment drive to find the next generation of workers to fulfil its needs. Shaw says the Vancouver shipyards would need an additional 200 workers by 2013, and then another 400 to 600 on top of that to support navy ship construction. More workers will also be needed in Victoria, where the ships will be finished and sea-tested. Talks are underway between Seaspan, unions and colleges in order to help the company

source as many local workers as possible. The province has also created a B.C. shipbuilding and repair sector task force to help the industry determine what its labour needs will be in the coming years. But not every worker will come from B.C. Shaw expects the contracts will attract oilpatch workers from Alberta as well. The contract, although positive for the industry, could affect the labour force at Seaspan’s other North Vancouver competitor, Allied Shipbuilders. Allied president Malcolm McLaren says the NSPS contract could mean that workers leave his company for Seaspan where there’s guaranteed work for decades to come. “Yeah that’s an issue,” McLaren told Business in Vancouver. “As an employer it’s our challenge [to answer], how do we compete with an outfit that looks like it has long-term work? On the other hand, if there’s work available it means there’s still usually room for more.” But, he added, the NSPS could mean more sub-contract or overflow work for Allied. In Vancouver, the NSPS has already generated new work for Robert Allan Ltd., Canada’s oldest privately owned consulting naval architecture firm. “By virtue of the work we did on the fisheries research vessels [for NSPS] we were able to gain a very significant design contract for a 93metre oceanographic vessel for Australia,” Robert Allan

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ASK AN EMPLOYMENT EXPERT

MARK SWARTZ Carl M. asks: “I want to show potential employers that I’m keeping up with online trends. Should I start a blog?”

I

t is kind of cool to have your own blog these days. Using freeware such as Blogger, WordPress or many others, you can write about anything you want, any time the mood strikes. And maybe, just maybe, people will read your stuff and respond. Sort of a nice, easy way to get your message out and create a bit of community. But is it useful in your job search? The answer might be “yes,” if you do it right and it’s relevant to the work you’re seeking. But it’s a big fat “NO” if not. Here’s what I mean. On the yes side, let’s say you’re

looking for a job in marketing. You decide to start some sort of marketing blog. Every day or two you post your ideas. Maybe include links to other marketing-related blogs and stories. When people write in, you contact them and generate new relationships – in essence networking via the Internet. In time, your blog could become popular and attract a steady following. Then, one of your regulars gives you the scoop on a job vacancy few others know about yet. Zoom ahead to the interview you scored because of your blogosphere buddy. Mr. or Mrs. Intimidating Inter-

viewer asks the dreaded question: “So, what makes you stand out from the other 20 remarkable candidates in line behind you?” You can shoot right back with tales of your Internet savvy: show them a couple of choice printouts from recent postings, like the ones where people are thanking you for providing such a compelling and illuminating presence on the web. Then again, it could backfire badly. What if people start posting nasty comments on your blog or you get spammed with junk messages? How about if you let your posts get too stale? Could be also that your con-

tent is simply frivolous and time wasting. It takes effort to properly manage a blog … time you could be spending applying for jobs and net-

It takes effort to properly manage a blog … time you could be spending applying for jobs and networking face-to-face working face-to-face. If you want to be seen as somewhat of an expert in your field or you think that blogging will give you a

better online presence than simply having your profile done well on Facebook or LinkedIn, then by all means go ahead and start broadcasting your thoughts to the world. Otherwise, focus on the task of finding a job without the added distraction. Some DOs for using your blog in your job search • Consider making your content relevant to the type of role, industry or profession you’re applying for. • Invite potential employers to visit your URL. • Keep your info current. • Network selectively via email with people who write

in with their comments. And some DON’Ts • Don’t be overly controversial or indiscriminate with what you say. • Don’t publish rude, offensive or explicit material. • Don’t believe you can hide behind a nickname or alias forever. • Don’t forget to thank the people who help make your blog a success. • Mark Swartz is a leading Canadian career consultant; www.careeractivist.com. This column was originally published on the Workopolis Blog at www.blog.workopolis.com.

Seven promising jobs you might not know about Robert Half research reveals positions with strong growth potential in 2012

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of Robert Half Technology. “Professionals who have a high degree of specialization and hands-on experience helping companies take advantage of emerging technologies are among the most highly sought by employers.” Here’s an overview of seven high-potential jobs for 2012. 1. Mobile applications developer. As companies strive to reach consumers on smartphones, tablets and other mobile devices, they need professionals who can develop for the small screen. Starting salaries for mobile applications developers are projected to increase 8.2% to a range of $72,500 to $102,750 in the coming year. 2. Web designer. As organizations look to improve

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awyers and detectives may be the roles most commonly depicted on TV, but the jobs that get high ratings in real life are often lesser known. According to salary research from Robert Half International, demand for positions such as mobile applications developers, data warehouse analysts and web designers is expected to grow in the coming year as companies look to invest in their information technology (IT) infrastructure and digital presence. “Many of these roles are quite challenging for employers to fill since, in some cases, the demand for qualified professionals exceeds the supply,” said Lara Dodo, a Canadian regional vice-president

“Many of these roles are quite challenging for employers to fill since, in some cases, the demand for qualified professionals exceeds the supply” – Lara Dodo, Canadian regional vice-president, Robert Half Technology

the overall look and functionality of their websites and social media pages, they seek professionals who can create clean, eye-pleasing designs that reinforce their brands’ overall look and feel. The starting pay for these individuals is expected to rise

6.6% to a range of $75,000 to $120,000. 3. Network engineer. Companies’ networks are more intricate than ever, increasing the need for those who can ensure the efficient and secure transfer of data and information. Starting salaries for network engineers are expected to rise 6% to a range of $75,000 to $98,250. 4. Data warehouse analyst. Maintaining data has become an increasingly complex task, which is why companies need professionals who can collect, analyze and mine stored data, as well as offer effective storage strategies. Anticipated base compensation for these professionals is expected to climb 5.9% to between $81,750 and

$111,250 in 2012. 5. Web developer. Web developers are increasingly needed by companies looking to enhance their online presence. Base compensation for these professionals is projected to increase 5.3% to between $58,750 and $85,000. 6. Data security analyst: Security threats are constantly changing, and firms need professionals who can analyze risk and propose solutions. Base compensation for these workers is expected to rise 4.9% to between $83,250 and $124,500. 7. SEO/SEM specialist: Being found online by search engines and consumers is essential to any firm looking to make its digital mark. That’s why companies seek SEO/SEM specialists

who can develop strategies to optimize web projects for search and increase online visibility. Those with three or more years of experience are projected to see a starting salary range of $75,000 to $95,000. More information about the positions listed above can be found in the Robert Half Technology 2012 Salary Guide, which includes a wide range of IT positions, as well as The Creative Group 2012 Salary Guide, which focuses on interactive, design and marketing jobs. • Robert Half Technology (www. rht.com) and The Creative Group (www.creativegroup. com) are part of Robert Half International, a leader in professional staffing services.

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Warning signs How to spot a bad company culture during the interview BY PETER HARRIS

O

ften it can seem like just landing a job interview can be a challenge in itself, and in this economy walking away from a potential opportunity may be a risky move. But you might just be better off staying on the market than taking a position that makes you miserable. That’s why it is important to evaluate your potential employer as much as he or she is evaluating you during the job-interview process. There are some giveaway signs of a toxic work environment to look out for. They leave you hanging. Some employers wait a really long time after the initial interview before getting in touch with you about next steps or a decision. This is extremely discourteous to candidates who generally have a lot riding on the outcome of a job interview. This can be an anxious and emotional period for many people. Leaving candidates hanging without a word for weeks after an interview is disrespectful. You can take a clue as to how a company treats its employees by how it treats its perspective employees. It’s like visiting the set of a zombie movie. Try to get a look around the office when you’re in for the interview. Do the people look happy? Are they talking with each other at all? A quiet work environment can be good for concentration, but if you’re going to be joining this team you want to know that people are friendly and that they get along. If everyone seems dreary and miserable,

watch out. Also, take a look at the workstations. Some people like shared, open-concept tables while others need a more private workspace. Make sure that you can see

It is important to evaluate your potential employer as much as he or she is evaluating you yourself actually working there. Your life would become a casualty of the commute. I once borrowed a car for a job interview. I drove up there mid-morning for the interview. It took 20 minutes to get there. This didn’t prepare me for the reality of what the rush-hour, public-transit commute was really going to be like once I got the job. It required taking the subway to the end of the line, then a bus ride into an industrial park area and then walking a pedestrian bridge across highways and into what was basically a wasteland of office spaces, warehouses and parking lots. It took over an hour-and-a-half each way. Although I lasted a year out there, I was never so happy as when I landed my next role with an easy commute in a cool city neighbourhood with nearby cafés, shops and atmosphere. OK, the commute is not part of the company culture, but it will have a large impact on your quality of life. Keep it in mind when sizing up an opportunity. The interview is way too short.
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ly, but when a company offers you a job without bothering to find out anything about you, it likely means that it’s desperate. This can indicate that the position has a very high turnover rate. There’s usually a reason for that (and it’s usually not good). A very short interview can also mean that the employer has already decided on another candidate and is just going through the motions with you. In that case, you also shouldn’t get your hopes up for this job. On the other hand, when the process is ridiculously long and you have to jump through countless hoops, it can indicate that a company has many layers of bureaucracy behind everything it does. This can be an indicator of a frustrating place to work. No one seems to want to work there for very long.
If the person interviewing you or any other employee you meet has only been with the company for a short period of time, it can indicate an unpleasant work environment that people leave as soon as they can. Like I said, be wary of high turnover rates. Of course, it could also be a sign of growth. The company may have been on a recent hiring spree. Do some research. Find out if the company has been expanding

For the past 15 years Education & Career Fairs has helped job seekers, adult learners and career changers with the opportunity to examine education and career paths

and what its reputation is among former employees. Google the company. If it turns out that people are anxious to jump ship, you might be better off not signing on in the first place. It’s all done surreptitiously. Sometimes it happens that you’re being hired for a role where the person you’re replacing doesn’t know he or she is being replaced. This causes several problems. Walking in the door Monday morning to take the place of someone who was given the axe on Friday afternoon can lead to resentment among your new team as you are seen as responsible for the former co-

worker’s downfall (despite the fact you’ve never even met the person). Also, when you’re hired on in such a hush-hush way, you don’t get to meet anyone on the team. Sometimes the interviews themselves take place in coffee shops and other locations to keep the person being replaced in the dark. This means you don’t have the opportunity to see the working environment or get a look at how happy the people seem to be (so you may be missing some of the red flags). Plus, once you’ve seen the company treat your predecessor this way, it can make you a little paranoid

that your boss may be lining up your replacement behind the scenes at any time, too. It’s important to work and to have a job, of course. There are bills to pay. But being in a toxic environment can take a huge toll on your mental and even physical health. The quality of your work will suffer and your personal brand can be tainted by association. You need a paycheque, sure, but that’s not all that you need. Steer clear of noxious workplaces if you can. • Originally published on the Workopolis Blog at www. blog.workopolis.com.

Service providers identified for new WorkBC Employment Services Centres 85 storefront locations and another 114 satellite offices scheduled to open in April 2012 to help people find work

B

ritish Columbia’s Ministry of Social Development has identified 72 successful proponents to deliver services through new WorkBC Employment Services Centres that are scheduled to open April 2012. The ministry’s recently revised Employment Program of BC ref lects feedback about the need for better access to services for those trying to find a job. The new employment services centres will integrate all services currently offered through a single door and make it easier to help people find work, no matter where

they live in the province. As a result, specialized populations, including immigrants, youth, aboriginal people, francophones, persons with disabilities, survivors of violence, persons with multiple barriers and people living in rural and remote areas, will receive the full suite of quality services through the new integrated centres regardless of where they live. Each employment centre will be able to make use of various service channels to better serve its clients. There will be 85 storefront locations and another 114 satellite offices. Many locations

will also use mobile services and outreach for specialized populations or those living in remote areas.

The new employment services centres will ... make it easier to help people find work The ministry will set up an expert advisory panel to monitor how the new model works for British Columbians and a panel of specialized experts to examine how the model is working for clients with specialized needs, such as those with

disabilities or clients with multiple barriers to employment. The province will invest $341.2 million in employment services for 2011-12. The new employment centres support the government’s Families First commitment and BC Jobs Plan, which will strengthen the economy, creating and protecting jobs for British Columbians. • For information about the new service providers for the WorkBC Employment Services Centres visit www. labourmarketservices.gov. bc.ca.


DECEMBER 2011

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Professional immigrant mentoring program launched in B.C. Mentors from various federal government departments to help skilled newcomers gain local labour market experience BY JENNIFER HARRISON, BIV

I

n late November an inaugural meeting between mentors from four federal government departments in B.C. and 11 skilled new Canadians marked the start of a mentoring program led by the Immigrant Employment Council of BC (IECBC).

It is important to evaluate

and boost their cross-cultural communication and career-search skills. According to IEC-BC, by spring 2012 up to 40 mentors from various federal government departments across the province could be helping skilled immigrants gain valuable local labour market experience. Kelly Pollack, IEC-BC executive director, said, “Mentoring is one of IECBC’s key initiatives that is

based on a proven national model, but having this many federal government departments in B.C. participate is a first for Canada.” The mentoring program brings together immigrant talent and established Canadian professionals in occupation-specific, one-on-one relationships. Through this employment-focused program, IEC-BC connects employers with a skilled immigrant talent pool.

Canadian Heritage, along with Passport Canada, Citizenship and Immigration Canada and Western Economic Diversification Canada, are participating in the first program phase. Two more phases are planned for 2012 and it is expected that other federal departments will join the IECBC Mentoring Program as well. • jharrison@biv.com

your potential employer as much as he or she is evaluating you

A new Immigrant Employment Council of BC mentoring program aims to bring together immigrant talent and established Canadian professionals

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There is an urgent need for more Registered Psychiatric Nurses (RPN) in BC. The only program of its kind in BC, students can learn within their local communities via distance education, local and/or regional clinical placements, and some regional classroom delivery. Entry-level earnings start at $29/hr. This 23 month program is recognized by the CRPNBC.

Early Childhood Educator

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“The most important job in the world.” According to the 2008 ECE Registry Survey commissioned by the BC Ministry of Children & Family Development, the average wage for Early Childhood Educators in BC is $17.43/hr. Graduates may qualify for $3000 bursary though the BC Family Child Care Association.

Our program includes training and certification from the Provincial Outreach Program for Autism & Related Disorders (POPARD). Two POPARD courses are offered in this program: Introduction to Autism Spectrum Disorders & Introduction to Applied Behaviour Analysis. Starting wage for Special Education Assistants is approx. $22/hr. Starting wage for Special Education Assistants is approx. $22/hr.

Health Care Assistant (formerly Resident Care Attendant / Home Support) Make a difference in the lives of others! Graduates will be registered with the BC Care Aide & Community Health Worker Registry which will allow you to work in government funded health care facilities. The starting wage for Health Care Assistants is $17 - $21/hr.

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Medical Laboratory Assistant This program has been reviewed and approved by British Columbia Society of Laboratory Science and exceeds their requirements in many areas. The wage range of Stenberg MLA grads working in their field of study is $18.04 - $23.70 per hour.

Medical Office Assistant Consider a rewarding career in healthcare administration or expand your career options as a Hospital Support Specialist (see above).

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