December 2023 - Business Strategy E Magazine

BUSINESS STRATEGY

E-MAGAZINE

Unveiling of Cricket's Spectacular World Cup 2023 Shooting Sports - An Introduction

By Anand C K Shashidhar

Businesses Around World Cup Sports Matches

Sports Laws - India and International

Unleashing The Power of Global Events

Navigating The Legal Arena in The World of Sports

Sports Engineering - A Perspective View

By Dr. Pintu Modak

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Best Travel Destinations For Your Teenage Kids

BUYON ISBN: 978-81-953570-0-0

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BUSINESS STRATEGY E MAGAZINE Founder & Chief Editor: Dr. Vaneeta Aggarwal Creative Designer: Shahid Ali

Web Content Editor: Riya

Feature Writer: Shrilatha

Contributor: Sreeranjana

BUSINESS STRATEGY

E-MAGAZINE

Unveiling of Cricket's Spectacular World Cup 2023 Shooting Sports - An Introduction

By Anand C K Shashidhar

Businesses Around World Cup Sports Matches

Sports Laws - India and International

Unleashing The Power of Global Events

Navigating The Legal Arena in The World of Sports

Sports Engineering - A Perspective View

Best Travel Destinations For Your Teenage Kids

By Dr. Pintu Modak

14.99

$

BUYON ISBN: 978-81-953570-0-0

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DECEMBER 2023 | Issue 42 1 | Issue 42

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CONTENT

6 Unveiling of Cricket's Spectacular World Cup 2023

12

17

Shooting Sports - An Introduction

Businesses Around World Cup Sports Matches

By Anand C K Shashidhar

Unleashing The Power of Global Events

23

27

Sports Engineering - A Perspective View

Sports Laws - India and International Navigating The Legal Arena in The World of Sports

By Dr. Pintu Modak

34

43

Best Travel Destinations For Your Teenage Kids

Astro

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Editorial

Welcome to the December issue of Business Strategy E-Magazine, where strategic brilliance meets the thrill of sports and the cosmic wonders beyond.

As the curtains rise on the Cricket World Cup 2023, we kick off this edition by unveiling the spectacular intricacies that make this global event a business powerhouse. From sponsorships to marketing strategies, delve into the intricate web of Businesses Around World Cup Sports Matches, exploring the dynamic intersection of sports and commerce.

Anand C K Shashidhar takes center stage to introduce readers to the world of Shooting Sports, an often overlooked arena ripe with business potential. Dr. Pintu Modak provides a visionary exploration into Sports Engineering, showcasing the cutting-edge technologies shaping the future of athletic performance and the lucrative opportunities they present.

Navigating the legal playing field, we delve into the nuanced landscape of Sports Laws, dissecting the differences between Indian regulations and international standards. For business-savvy parents seeking family-friendly ventures, our guide to the Best Travel Destinations for Teenage Kids offers insights into lucrative markets catering to the younger demographic.

In the cosmic realm of business strategy, our Astro section provides celestial insights that parallel the strategic thinking required in the corporate world.

This December, Bizemag brings you a symphony of content, combining the excitement of sports, the depth of legal analysis, and the allure of travel, all intricately woven into the fabric of business strategy.

As you delve into the diverse content of this issue, we invite you to share your thoughts, insights, and feedback with us. Connect with us at contact@bizemag.com, and let your voice contribute to the ongoing conversation about the intersection of business, sports, and innovation. Your feedback is invaluable, guiding us as we continue to curate content that resonates with the dynamic world of business strategy. Thank you for being part of the Bizemag community.

Business Strategy E-Magazine | 4

Dr. Vaneeta Aggarwal Founder & CEO

contact@bizemag.com www.bizemag.com

5 | Issue 42

UNVEILING OF CRICKET'S SPECTACULAR WORLD CUP 2023

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he World Cup 2023 has unfolded as a captivating spectacle, showcasing the best of international cricket and providing fans with a roller coaster of emotions. The tournament, which began with high expectations, has certainly lived up to its billing, delivering thrilling encounters, unexpected upsets, and record-breaking performances.

Opening Matches (Oct 5-8, 2023): The inaugural matches set the tone for the tournament's intensity. In Ahmedabad, New Zealand's stunning victory over England by 9 wickets left spectators in awe. Meanwhile, in Hyderabad, Pakistan displayed their dominance by securing an 81-run win against the Netherlands. The competitive spirit was palpable as Bangladesh triumphed over Afghanistan by 6 wickets in Dharamsala, setting the stage for a tournament filled with close-

ly contested battles. South Africa's commanding 102-run victory over Sri Lanka in Delhi and India's resilient 6-wicket triumph against Australia in Chennai added to the early excitement.

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displayed their consistency with a 7-wicket victory against Bangladesh in Pune. The high-stakes encounter in Bengaluru saw Australia beat Pakistan by 62 runs. Sri Lanka triumphed over Netherlands by 5 wickets in Lucknow. The South Africa vs.

England match in Mumbai was a highlight, with South Africa winning by a massive 229-run margin. The clash between cricketing powerhouses India and New Zealand in Dharamsala witnessed India's hard-fought victory by 4 wickets.

Oct 28 - Nov 4, 2023: Oct 10-15, 2023: The following matches continued to dazzle fans as England asserted their dominance against Bangladesh with a staggering 137-run margin win in Dharamsala. Pakistan showcased their prowess once again, securing a 6-wicket victory over Sri Lanka in Hyderabad. India's clinical precision was on display in Delhi as they defeated Afghanistan by 8 wickets. The Lucknow encounter between South Africa and Australia was nothing short of thrilling, with South Africa winning by 134 runs. New Zealand continued their successful run, beating Bangladesh by 8 wickets in Chennai. The much-anticipated clash between India and Pakistan in Ahmedabad lived up to its hype, resulting in India's 7-wicket triumph. Sunday, October 15, 2023, witnessed a surprising turn of events in Delhi as Afghanistan faced off against England, with Afghanistan emerging triumphant by 69 runs.

Oct 16-22, 2023: As the tournament progressed, Australia edged past Sri Lanka, winning by 5 wickets in Lucknow.

Netherlands surprised everyone with a notable 38-run victory over South Africa in Dharamsala.

New Zealand continued their dominance, defeating Afghanistan by 149 runs in Chennai. India Business Strategy E-Magazine | 8

The latter part of October brought more riveting matches. Netherlands showcased their dominance against Bangladesh, securing a convincing 87-run victory in Kolkata. India continued their winning streak, beating England by a substantial 100-run margin in Lucknow. Afghanistan displayed resilience, securing victory by 7 wickets against Sri Lanka in Pune. In a clinical performance, Pakistan won by 7 wickets against Bangladesh in Kolkata. South Africa asserted their dominance, defeating New Zealand by a massive 190-run margin in Pune. The Mumbai spectacle unfolded as India achieved a record-breaking victory, beating Sri Lanka by a staggering 302 runs.

Afghanistan showcased their growing prowess, securing victory by 7 wickets against Netherlands

in Lucknow. In a rain-affected match in Bengaluru, Pakistan secured victory by 21 runs (D/L method) against New Zealand. The Australia vs.

England match in Ahmedabad was an edge-ofthe-seat showdown, with Australia emerging victorious by 33 runs.

Nov 4-11, 2023: The first week of November brought more cricketing brilliance. England continued their winning streak, beating Pakistan by 93 runs in Kolkata. India displayed dominance with a 160-run victory against Netherlands in Bengaluru. In a high-scoring encounter in Mumbai, India secured victory by 70 runs against New Zealand. Australia won by 3 wickets against South Africa in Kolkata, adding more drama to the tournament. In a clash of titans, Australia emerged victorious by 6 wickets against India in Ahmedabad.

Cricket World Cup 2023: Top Run-Scorers Shine Bright The list of World Cup Most Runs features outstanding performances from some of the cricketing world's top players. Virat Kohli, representing India, leads the chart with an impressive total of

765 runs in 11 matches, boasting a high score of 117 and an average of 95. Following closely is Rohit Sharma, also from India, who accumulated 597 runs in 11 matches, showcasing a remarkable strike rate of 125. South Africa's Quinton de Kock secured the third spot with 594 runs in 10 matches, including a high score of 174. Rachin Ravindra and Daryl Mitchell from New Zealand displayed their batting prowess, securing the fourth and fifth positions with 578 and 552 runs, respectively. Australia's David Warner, Shreyas Iyer, and KL Rahul from India also made significant contributions, accumulating 535, 530, and 452 runs, respectively. Rassie van der Dussen of South Africa and Mitchell Marsh of Australia showcased their skills with 448 and 441 runs, respectively.

Aiden Markram, Dawid Malan, and Glenn Maxwell made valuable contributions for South Africa, England, and Australia, each crossing the 400-run mark. Mohammad Rizwan of Pakistan and Ibrahim Zadran of Afghanistan rounded off the list with commendable performances, both surpassing 300 runs in the tournament. This collection of outstanding individual performances highlights the competitive and thrilling nature of the World Cup, with each player leaving their mark on the tournament.

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Bowling Brilliance in the Cricket World Cup 2023: Top Wicket-Takers Unleash Their Skill In the highly competitive Cricket World Cup 2023, bowlers have showcased exceptional talent, with Mohammed Shami from India leading the pack as the tournament's highest wicket-taker, securing an impressive 24 wickets in 11 matches at an average of 10. Adam Zampa of Australia closely followed with 23 wickets, displaying consistency with an average of 22. Dilshan Madushanka of Sri Lanka took the third spot with 21 wickets, including a best bowling figure of 5/80.

The Indian pace sensation, Jasprit Bumrah, and South Africa's Gerald Coetzee share the fourth position, both claiming 20 wickets in the tournament. Pakistan's Shaheen Afridi and South Africa's Marco Jansen secured 18 and 17 wickets respectively, showcasing their effectiveness on the bowling front.

Ravindra Jadeja of India, Josh Hazlewood and Mitchell Starc of Australia, and Haris Rauf of Pakistan each contributed 16 wickets to their respective teams, displaying a balanced mix of pace and spin. The Netherlands' Bas de Leede impressed with 16 wickets, while Keshav Maharaj of South Africa and Kuldeep Yadav of India secured 15 wickets each.

The variety and depth in the bowling performances of these top wicket-takers have played a crucial role in shaping the outcomes of matches in this World Cup, adding excitement and unpredictability to the tournament.

Business Strategy E-Magazine | 10

World Cup 2023 League: India Dominates with Unblemished Record In a remarkable display of cricketing prowess, India has emerged as the undisputed leader in the World Cup 2023 league stage, securing a flawless record of nine victories in as many matches. Dominating each encounter, India showcased their mettle against formidable opponents, including South Africa, Australia, New Zealand, Pakistan, Afghanistan, England, Bangladesh, Sri Lanka, and Netherlands.

With an impressive total of 18 points, India stands tall at the summit of the points table, underlining their command over the tournament. Their net run rate (NRR) of +2.570 further emphasizes the team's dominance on the field. The Indian team's series form has been exemplary, with a consistent string of victories, building momentum and confidence as they progress in the competition.

The comprehensive nature of India's victories reflects their balanced and formidable lineup, with both batsmen and bowlers contributing significantly. From defeating strong contenders like South Africa and Australia to overcoming challenging situations against Pakistan and Afghanistan, India's journey in the league stage has been nothing short of exceptional.

As the final curtain falls on the World Cup 2023, we reflect on a tournament that delivered riveting cricket, unexpected upsets, and memorable moments. The journey showcased the resilience of teams, the brilliance of individual performances, and the unbridled passion of cricket enthusiasts around the globe. From thrilling encounters to record-breaking feats, the World Cup 2023 will be etched in cricketing history as a celebration of the sport's spirit and excellence. As the cricketing world bids farewell to this edition, anticipation builds for the next chapter of global cricket, eagerly awaited by fans who have been treated to a spectacle of the highest order.

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SHOOTING SPORTS AN INTRODUCTION

By Anand C K Shashidhar

Business Strategy E-Magazine | 12

S

port of shooting is probably India’s fastest growing sport and also India’s best bet in the International podium, as the recent Asian games tally proves. Shooting topped with 7 Gold of the 22 medals that contributed to India’s 1-7 medal haul. This short article will provide a brief introduction and insight to this sport.

All sporting events fall into 2 major categories – Active and Passive. Active sports include all events that need extensive physical prowess, while a Passive sport is more of the mind. Shooting is more in the second category. I have observed that another possible differentiation is how the athlete uses or controls the body’s metabolism. Shooting requires maximum control over bodily emotions, in an effort to remain a constant throughout the event. And this would require one to completely understand every part of themselves, and fine tune their performance to ensure that two deliveries are met. First is to develop a Rhythm that would result in a perfect scoring shot, and the Second would be to repeat this rhythm the number of times the event dictates.

And to achieve this state of constant perfection, there is no one single rule that would work for all, and therefore, precision marksmanship warrants an attitude of perfection, in effort, mindset, equipment and execution. And to do this, the fine tuning required in everyone’s growth curve would probably define this as a Prescriptive Sport. One that requires monitoring of several aspects of training, lifestyle, and results, based on which a disciplined and customized approach is ‘Prescribed’ to ensure perfection in every action and every shot.

The event itself has a matrix of categories, firstly segregated by the type of gun used, and secondly by the distance or method of shooting. The types of guns can be Rifle, Pistol & Shotgun. Rifles and Pistols are further classified under firearms and air guns. Further rifle events can be over 50 meters and 10 meters, while pistol events are for 50 meters, 25 meters and 10 meters. All 10 meter events are done with air guns, while the rest use firearms. Under shotgun, there are two events, the Trap and Skeet. And considering that all these events have men, women, junior and youth

Author Training Indian army Shooters (1) 13 | Issue 42

categories, with each category allowing a team of up to 3 shooters, the total contingent of the country, in any International event, could easily be many dozens of shooters. Thus allowing for a larger contingent to participate and increasing chances of more medals.

Each event has a different set of rules in terms of number of shots, distance to target, total time allotted, etc. And given that the positions change, the set of allowable equipment and accessories vary along with the type of gun used, its allowable weight, dimension and other technicalities.

The positions themselves warrant a proper understanding of hold, stance as it’s referred to.

But in all this melee of rules, distances, types of ammo used etc., one thing remains as one of the foundational setup for good shooting, which is the Rhythm. A proper rhythm can mean a lot in terms of proper execution of every shot, and it is this rhythm that every shooter must develop and perfect, so that it can be repeated as many times as required, for that perfect score. And to achieve this particular rhythm is the first big challenge that most shooters have to go through. What happens in most cases is that new shooting enthusiasts blindly follow what they are told, probably by myopic instructors, or by looking at others’ training. But most do not understand that Sports Shooting Coaching is Prescriptive in nature. This would mean that the rhythm and all its elements have to be tried to its variance capacity to jointly make that one rhythm which perfectly suits that shooter. Unfortunately, in most cases, this is not the case.

To understand this, in a very simple way, if we measure the dimensions of our palm with anyone else, we can find that they have quite a few variations. Therefore, the grip taken by one person is not the same that the other takes. This means that the pressure applied by various parts of the palm and fingers are not equal either. So how can the grip of the rifle that suits one person perfectly match another? And this is just one of the several dozen aspects that make up sports shooting. So every aspect, from position and angle of foot to the numerous settings on the gun will all change from person to person.

Thankfully, and with technological advancement, modern day guns come with numerous adjustments, a combination of which is to be scoured for that perfect fit. Even the jackets and trousers that shooters wear, are customized to the shooter's body type and event. And to make these fine adjustments, a mind well aware of all these combinations and its use or disadvantages should be considered as a mentor. If not, most shooters end up wasting their career taking blind paths.

Ekalavya_Award Business Strategy E-Magazine | 14

Author Training Indian army Shooters (2)

And to create a better awareness of this sport and all its nuances, I have authored India’s First and Comprehensive Guide to Sports Shooting, titled 10X. More information can be found at Target10X.com.

Of the several sections that cover this vast sport and its variants, the first and most important chapter should be on Safety, since all guns are capable of causing injury when used incorrectly.

Strict adherence to the safety aspects is what has insofar allowed Sport of Shooting to remain as one of the safest games across the world with the least number of casualties.

It is interesting to note how this sport has grown from its inception as a mode of warfare to one of the most common sports across the world. While shooting itself realized its founding in the 13th century when gunpowder, or its resemblance, was used in China, its growth was triggered with the

sole intention of use in warfare. Military strength of a nation was directly proportional to its Fire Power or in other words the capability of its guns.

As wars required more R & D of weapons, an assortment of guns resulted for use in different conditions and situations. And as wars reduced, the next best option for these guns was to be used as sport. Hunting was the initial form of sport and as animals reduced, shooters had to be content with paper and clay targets.

The shooting events held in the Olympics, are under the International Shooting Sports Federation (ISSF) norms, which makes these events the cream of the gamut of what is included under Shooting Sports. There are many other federations which have varied modes of events. In all, the actual number of events that exist within the Shooting Sports charter is abundant enough to suit anyone’s taste, be it as a Professional outlook, or for just fun and hobby.

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All in all, and to summarize the requirements to delve into this sport, the initial requirement would be a focused mind, dedication and time.

Rest all will follow. Most shooting events are not too demanding on physical prowess, but general fitness will have to be achieved. Also, there is no gender or age bar, which means that anyone probably over the age of 11 years, even if they wear prescription glasses, can dive into this wonderful sport.

One other important thing to note is that few events, like the Indoor Air Gun events, can be safely practiced even at home, and at any part of the day. And since shooters will only have to focus on being better than what they were the last time, there is no need for a competitor and therefore practice at any desired or available time.

Indoor Shooting Range

And last but not least, in this age of handholding wherein most of the modern generation have all their decisions made by their elders or the web, a sport like shooting is a great and probably a mandatory method for an individual to improve their focus, learn more about themselves, make mistakes, correct it on their own, and keep growing into a better self, every day!

About the Author Anand hails from Bangalore with over two decades of sports shooting experience. He is the first recipient of the Ekalavya Award, apart from ‘Best Sportsman of the Year’ (KOA), and Pāramparā Nidhi honor. He is ISSF ‘B’ Judge, Kadamba Sports Founder, M.D.R.A. Founder & Secretary General, and Ex MC Member of K.S.R.A. With 9 National championship and 26 State Medals, he has donned many roles - Civilian Coach to Indian Army MRC, Chief Coach for Civilian Rifle Training, Consultant to Forest Department, Coach for Anti-Piracy, Women empowerment thru use of Arms, etc. Presently, he is the Chief Mentor at Kadamba Sports, in building Shooting Ranges across India and coaching students across India and other countries.

Author Business Strategy E-Magazine | 16

BUSINESSES AROUND WORLD CUP SPORTS MATCHES Unleashing the Power of Global Events

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he excitement that surrounds World Cup sports matches isn't confined to the field. For businesses worldwide, these events present a unique opportunity to score big in terms of growth, visibility, and brand recognition. In this article, we will explore the various ways businesses strategically navigate the World Cup season, leveraging the fervor to boost their bottom line.

Introduction As the world unites in cheering for their favorite teams during the World Cup, businesses are gearing up for a different kind of competition – the race to capture the attention and wallets of millions of fans. The global spectacle of a World Cup tournament extends far beyond the sports arena, permeating various industries and sectors.

The Economic Boost during World Cup Seasons

The economic impact of World Cup seasons is nothing short of remarkable. Consumer spend-

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ing sees a significant uptick, with fans investing in everything from team jerseys to high-tech gadgets. According to recent statistics, the average spending per consumer during a World Cup season increases by a staggering percentage, creating a lucrative market for businesses to tap into.

In the last World Cup, we witnessed a surge in marketing campaigns that cleverly aligned with the event, capitalizing on the heightened emotions and widespread attention. From memorable commercials to innovative product launches, businesses displayed a keen understanding of the psychology of sports enthusiasts.

Hospitality Industry Surge

The hospitality industry experiences a substantial surge in demand during World Cup seasons. Hotels, restaurants, and bars find themselves filled to capacity as fans from around the globe converge to witness the sporting spectacle. For businesses in this sector, effective strategies involve not only accommodating the influx of tourists but also creating memorable experiences that keep customers coming back.

diences that transcend geographical boundaries.

Successful examples abound, with brands strategically associating themselves with the tournament and, in the process, becoming household names worldwide.

Digital Marketing Strategies

Sporting Merchandise and Apparel Boom

One of the most visible impacts of World Cup events is the boom in sales of sporting merchandise and apparel. Fans proudly don team colors, driving a surge in sales for businesses in the sports retail sector. Successful brands have capitalized on this trend, launching limited-edition merchandise and engaging fans with exclusive offers, turning a temporary surge in interest into lasting customer loyalty.

Global Branding Opportunities

For businesses with a global presence, the World Cup offers unparalleled branding opportunities.

Aligning a brand with the event can elevate its visibility on the international stage, reaching au-

In an era dominated by digital interactions, businesses can't afford to overlook the importance of online presence during major sports events. Social media, in particular, becomes a battleground for attention, with brands employing creative and interactive strategies to engage audiences. From hashtag campaigns to live streaming events, businesses leverage the power of digital platforms to connect with fans in real-time.

Local Businesses and Community Engagement

While large corporations bask in the international spotlight, the impact of World Cup events on local businesses and communities is equally significant.

Small businesses experience increased foot traffic, and proactive community engagement strategies can create a lasting positive impact. From themed events to collaborative initiatives, local businesses can harness the energy of the World Cup to strengthen community ties and foster sustainable growth.

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Challenges Faced by Businesses

However, navigating the World Cup season isn't all smooth sailing for businesses. The intense competition for consumer attention can lead to over saturation and fatigue. Moreover, unforeseen challenges, such as controversies or unexpected team outcomes, can impact the effectiveness of marketing campaigns. Businesses need to anticipate these challenges and develop strategies to mitigate risks while staying true to their brand identity.

Social Media Buzz and Viral Campaigns

Social media becomes a buzzing hive of activity during World Cup events, providing businesses with a dynamic platform to connect with fans.

Successful viral campaigns leverage the power of user-generated content, turning fans into brand ambassadors. Memorable moments, both on and off the field, can be harnessed to create shareable content that propels a brand into the spotlight.

Sponsorship and Endorsements

For businesses looking to make a splash on the global stage, sponsoring World Cup events is a strategic move. The benefits extend beyond visibility, as successful sponsorship can establish a brand as a supporter of the sport and its values.

Examining notable examples of successful sponBusiness Strategy E-Magazine | 20

sorship reveals the symbiotic relationship between businesses and the World Cup, where both parties stand to gain.

Emerging Trends in World Cup Business Strategies

In the ever-evolving landscape of business and sports events, innovative approaches continue to emerge. From immersive fan experiences to cutting-edge technology integration, businesses are finding new ways to capture the attention of a global audience. As we look ahead, the intersection of business and World Cup events is poised for exciting developments, with trends hinting at more personalized and interactive strategies.

The Aftermath: Sustaining Business Growth

As the final whistle blows and the confetti settles, businesses must shift their focus from the immediate gains of the World Cup season to sustaining long-term growth. Post-World Cup strategies play a crucial role in maintaining momentum. Brands that successfully navigate this transition can enjoy sustained benefits, including increased customer loyalty and positive brand association.

Consumer Behavior Changes

World Cup events have a profound impact on consumer behavior. From changes in spending patterns to shifts in brand preferences, businesses

must stay attuned to the evolving landscape. Understanding the psychology of sports enthusiasts during and after the tournament allows businesses to tailor their strategies, ensuring continued relevance in the eyes of their target audience.

Environmental and Social Responsibility in Business

In an era where ethical business practices are gaining prominence, the World Cup provides a platform for businesses to showcase their commitment to environmental and social responsibility.

From sustainable merchandise to community-focused initiatives, brands that align with values shared by their audience can create a positive and lasting impact.

Innovations in Fan Engagement

In the dynamic landscape of World Cup events, businesses are increasingly embracing technological innovations to revolutionize fan engagement.

Virtual reality (VR), augmented reality (AR), and interactive apps have become powerful tools to immerse fans in the tournament experience. VR technologies enable fans to virtually step into stadiums, providing an unparalleled sense of presence. Augmented reality apps overlay real-world environments with digital information, allowing users to interact with World Cup-related content in their surroundings. Interactive apps engage fans in real-time, fostering a sense of community through features like live chats, polls, and exclusive behind-the-scenes footage. Businesses that leverage these innovations not only enhance the overall fan experience but also create memorable and shareable moments that extend beyond the tournament.

Cultural Sensitivity in Global Campaigns

As businesses aim to capitalize on the global reach of World Cup events, cultural sensitivity emerges as a crucial aspect of successful marketing campaigns. Different regions have distinct cultural nuances, and understanding and respecting these differences is paramount. Brands that navigate cultural landscapes with finesse can establish gen-

uine connections with diverse audiences. This involves tailoring marketing messages, imagery, and promotions to align with the values and preferences of each cultural segment. Successful examples abound, where brands have celebrated cultural diversity, fostering inclusivity and positive reception. By recognizing and incorporating cultural sensitivity into their global campaigns, businesses can avoid potential pitfalls and build lasting relationships with consumers worldwide.

The Impact of Streaming Services on Viewer Engagement

In the era of digital transformation, the way viewers consume World Cup content has undergone a significant shift, with streaming services playing a pivotal role. The convenience of accessing matches on-demand through platforms like Netflix, Hulu, and dedicated sports streaming services has reshaped viewer behavior. For businesses, this shift necessitates a recalibration of advertising and sponsorship strategies. Traditional broadcast advertising may no longer be the primary avenue for reaching audiences, as businesses now explore partnerships with streaming platforms and invest in digital advertising tailored for online audiences. The impact of streaming services on viewer engagement extends beyond match broadcasts, influencing how businesses approach pre- and post-match content, interactive experiences, and data-driven insights to optimize their digital presence during the World Cup season.

Conclusion In conclusion, the symbiotic relationship between businesses and World Cup sports matches goes beyond mere financial gains. When approached strategically, the World Cup becomes a springboard for businesses to elevate their brand, connect with diverse audiences, and contribute to positive social and economic outcomes. As the world eagerly anticipates the next tournament, businesses have an opportunity to score lasting victories on and off the field.

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SPORTS ENGINEERING A PERSPECTIVE VIEW

By Dr. Pintu Modak

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Science are not similar (as disciplines) as many people get confused but both work for athletes from outside and inside (the athletes) respectively in improving performance. The engineering in sports importantly explores two aspects such as Facilities/infrastructures and movement analysis.

Let me elaborate these two aspects from an Indian context.

Facilities/Infrastructures:

T

he new Olympic motto: “Faster, Higher, Stronger – Together”. Solidarity fuels our mission to make the world a better place through sport. We can only go faster, we can only aim higher, we can only become stronger by standing together — in solidarity.

“Not let your mind bite You, bite your Mind instead to perfect your PERCEPTION”. My perception says - “Accomplishing a work is not important but the WAY of accomplishing the work is rather more important which makes a champion in every field irrespectively”. Grooming a champion needs an appropriate environment and the engineering makes it perfect. When the engineering helps in creating an environment for athletes to play safe and improve performance, we call it Sports Engineering. Sports Engineering may be a new domain in India but not different from Classical Engineering. It is simply the application of Classical Engineering in Sports.

The Sports Engineering is a field that focuses on design and production of Sports Equipment, Facilities & Infrastructure, and Performance Measurement. It is based not only on Mathematics, Physics and their branches (Mechanics, Thermodynamics, Aerodynamics etc.) but also on Production Technology, Materials Science, Machine Learning, Kinesiology etc. Sports Performance is therefore considered to be a multidisciplinary approach. However, Sports Engineering and Sports

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A good infrastructure is the backbone of a healthy country. The good infrastructure in sports means to have adequate standard facilities like accredited academies, synthetic/artificial sports flooring/ fields, Sports movement analyzing center, sports data science center, sports nutrition, sports performance research center, manufacturing quality equipment among others. Sports infrastructure is one of the important issues in India which we fundamentally depend on import and outsourcing them. Despite phenomenal growth in Indian Sports, the status of sports infrastructure in India is still not at a desired level. The Govt. has been taking many steps like schemes of grants for creation of sports infrastructure in rural areas, installation of synthetic playing surfaces and promotion of games and sports in universities and colleges. They aim at broad basing of sports

and promotion of excellence in sports. Sports is considered to be a state subject and it is primarily the responsibility of the state governments and the National Sports Federations (NSFs) to frame policy for promotion and development of various sports disciplines in the country. The ministry only supplements the efforts of state governments and the NSFs. Sports being a state subject the states have to bear a part of the expenditure on sports so that there is a sense of participation and ownership by the states in this scheme. Hence the funding pattern between center and state is in the ratio of 75:25 in respect of normal states and 90:10 in respect of special category states. However, if a state will give priority to sports development- is a cause of concern. What we lack is a holistic approach toward the development of sports infrastructure uniformly throughout the country.

Towns and villages lack adequate facilities. Sports are meant not only for elite athletes but for everyone in a country. A country cannot sustain itself in any sector as long as depended on imported goods. The basic reasons behind this are understood that we fail to connect engineering with sports development and have our own manufacturing industries supported indigenously by engi-

neering research. It is indeed very important for researchers from engineering and sports science to work together not only for infrastructure development indigenously but also for reduction of injuries in athletes while they participate in sports.

Yes, their application matters in the development of sports at all levels in India.

Movement Analyses: “This is not the Education but the Practice that makes you "PERFECT". Education, of course is an important thing in our life but alone it cannot take us to our goal. We have to convert the education into action which needs regular practice to succeed in life. Ask any athlete who knows better how they put everything together into practice to reach the Olympics. Regular practice in any field helps you acquiring mastery and brings perfection. But mere practice will never make you perfect unless you follow the science of perfect practice. There are external forces (importantly force of gravity, air/water resistance (fluid resistance) in our physical environment which we always encounter in our activities of daily living. The ex-

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ternal forces that we cannot control, have serious effects on human performance. But in sports an athlete has to manipulate their body segments or objects to have less effects of external forces on their body surface so that they can run faster, they can jump higher and they can act stronger which we call it “technique”. And practicing the techniques with accuracy and consistency makes us success in our respective field is called “Performance”. However, in the process of practicing the techniques a coach cannot track (with their naked eye) the sports movements or kinetic and kinematic sequence (force & Motion) which travels through the body segments or objects during the performance. When your kinematic sequence is correct, your biomechanical application is considered to be perfect to achieve peak skill execution. In such case the coaches need help of

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technology to understand the movements so that they can correct them accordingly and make the techniques perfect for success. Therefore, we need the application of engineering & science to assess the performance of both the athletes and sports equipment by means of design, technology and research for helping coaches to enhance performance of their athletes’ in sports. Thus Sports Engineering Association (SEA) India is the only platform in India where the faculty from engineering/science and sports can interact and solve the sporting problems indigenously for enhancement of sports performance and reduction of injuries in sports as a whole.

Dr. Pintu Modak Founder Director, SEA, India Physical Education, BITS Pilani (Raj.) India

SPORTS LAWS

INDIA AND INTERNATIONAL Navigating the Legal Arena in the World of Sports

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Brief Overview of Sports Laws

Key Milestones in the Evolution of Sports Laws

Sports laws are a multifaceted set of regulations that form the backbone of fair play, ethical conduct, and dispute resolution in the world of sports.

At its core, these laws are designed to ensure a level playing field, promoting healthy competition and safeguarding the spirit of sportsmanship.

Certain milestones stand out as pivotal moments that have significantly shaped the trajectory of sports laws. The establishment of the modern Olympic Games, the codification of rules in various sports, and landmark legal cases have all played crucial roles in defining the contours of sports laws.

Significance of Sports Laws in India and Internationally

Sports Laws in India

Understanding the significance of sports laws is paramount, given the dynamic nature of the sporting landscape. In India and internationally, these laws serve as the bedrock that upholds the integrity of competitions, protects athletes' rights, and fosters a sense of justice within the sporting community.

Evolution of Sports Laws Historical Development

The evolution of sports laws traces back through the annals of time, reflecting the societal changes and the ever-growing importance of sports. From ancient athletic competitions in Greece to the institutionalization of rules in the modern era, each epoch has contributed to the intricate tapestry of sports laws.

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Regulatory Bodies

In the Indian context, the landscape of sports laws is overseen by regulatory bodies tasked with ensuring compliance and fair play. Organizations like the Sports Authority of India (SAI) and the Board of Control for Cricket in India (BCCI) play instrumental roles in formulating and enforcing sports laws.

Major Statutes Governing Sports

A closer look at the legislative framework reveals a tapestry of acts and statutes governing sports in India. The Sports Authority of India Act empowers the SAI to regulate sports, while the National Anti-Doping Agency (NADA) Act addresses the critical issue of doping in sports, reflecting India's commitment to global anti-doping efforts.

Landmark Legal Cases in Indian Sports

Legal battles in Indian sports have not only shaped the application of sports laws but have also set precedents for future cases. From disputes over selection criteria to matters of contractual obligations, these cases highlight the evolving nature of sports laws within the Indian legal system.

International Sports Laws Overview of International Sports Governance

On the global stage, international sports governance is orchestrated by entities like the International Olympic Committee (IOC) and the World Anti-Doping Agency (WADA). Understanding this intricate web of global organizations is essential for comprehending the overarching framework of international sports laws.

Role of Global Organizations

The role of global organizations extends beyond the ceremonial aspects of sports; these bodies actively participate in the formulation and enforcement of international sports laws. The Court of Arbitration for Sport (CAS) stands as a testament to the commitment to resolving disputes within the realm of sports through legal means.

Key International Treaties and Agreements

International treaties and agreements bind nations together in a collaborative effort to address

common issues in sports. These agreements impact the formulation and enforcement of sports regulations on a global scale, emphasizing the shared responsibility of nations in upholding the principles of fair play.

Anti-Doping Regulations Importance of Anti-Doping in Sports

The integrity of sports hinges on the fair and equal participation of athletes, free from the influence of performance-enhancing substances.

Anti-doping regulations play a pivotal role in preserving the essence of fair play, ensuring that competitions are decided on skill and merit rather than artificial enhancements.

Indian and International Anti-Doping Regulations

A comparative analysis of anti-doping regulations in India and internationally reveals the concerted efforts to combat the use of prohibited substances. The alignment of these regulations underscores the global commitment to maintaining a level playing field and protecting the health and well-being of athletes.

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tegrity of competitions. Arbitration, mediation, and the involvement of sports ombudsman provide structured approaches to resolving conflicts within the sports domain.

Notable Cases in Sports Dispute Resolution

Examining specific cases where dispute resolution mechanisms have been employed offers insights into the efficacy of these processes. From controversies over rule violations to disputes between athletes and organizations, these cases illuminate the importance of fair and expeditious dispute resolution.

Intellectual Property in Sports Trademarks and Branding in Sports

Player Contracts and Rights Legal Aspects of Player Contracts

The legal dynamics of player contracts involve intricate negotiations, stipulations, and safeguards.

Understanding the nuances of these contracts is crucial for both athletes and sports organizations to ensure fair treatment and adherence to contractual obligations.

Protection of Athletes' Rights

The legal framework extends beyond contracts to encompass broader protections for athletes' rights.

From image rights to privacy considerations, athletes are afforded a set of legal safeguards to navigate the complex landscape of sports and its intersection with commercial interests.

Sports Dispute Resolution Mechanisms for Resolving Sports Disputes

Disputes in sports are inevitable, but mechanisms for resolution are integral to maintaining the in-

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The commercialization of sports involves extensive branding, with trademarks serving as valuable assets for sports organizations. Understanding the legal intricacies of trademarks and branding is vital for protecting the commercial interests associated with sports.

Protecting Intellectual Property in Sports

Intellectual property rights extend beyond branding to include a spectrum of creative and innovative elements within the sports industry. This section explores how legal frameworks protect the intellectual property of athletes, teams, and organizations in the competitive world of sports.

Gambling and Match-fixing Laws Addressing Match-Fixing in Sports

Match-fixing poses a significant threat to the integrity of sports, necessitating robust legal measures. Examining the legal frameworks in place to address match-fixing sheds light on the ongoing efforts to preserve the authenticity and fairness of sports competitions.

Legalities Surrounding Sports Gambling

As sports gambling gains prominence, understanding the legalities surrounding such activities becomes imperative. This section explores the regulations that govern sports gambling, striking a delicate balance between allowing fan engagement and preventing corruption within the sports industry.

Emerging Issues in Sports Laws Technology in Sports Law

The infusion of technology in sports introduces both challenges and opportunities within the legal landscape. From controversies arising due to video refereeing to the implications of data analytics, this section explores how technological advancements shape the evolving field of sports law.

Challenges and Opportunities in the Digital Age

Navigating the legal complexities of the digital age in sports involves addressing issues like esports regulations, streaming rights, and online platforms. Understanding these challenges and opportunities is pivotal for adapting sports laws to the ever-changing technological landscape.

Case Studies Highlighting Specific Instances That Shaped Sports Laws

Real-world examples provide concrete insights into the impact of specific incidents on the evolu31 | Issue 42

tion of sports laws. From doping scandals to contractual disputes, these case studies offer valuable lessons for both legal professionals and the sporting community.

Future Trends Predictions for the Future of Sports Laws

Speculating on the future of sports laws involves considering factors like technological advancements, societal changes, and the evolving nature of sports. This section explores potential trends that may shape the legal landscape of sports in the years to come.

Potential Areas of Legal Development

Identifying areas where legal frameworks may need to adapt to address emerging challenges and opportunities provides a road map for the continuous development of sports laws.

Anticipating and addressing these changes is crucial for maintaining the relevance and effectiveness of sports regulations.

Importance of Sports Laws Education The Need for Awareness and Education

Advocating for the importance of educating athletes, legal professionals, and the general public about sports laws is crucial. This section emphasizes the role of awareness and education in fostering a deeper understanding of the legal nuances within the sporting world.

Role of Legal Professionals in Sports Law

Legal professionals play a crucial role in interpreting, enforcing, and shaping sports laws.

This subsection explores the responsibilities and contributions of legal experts in ensuring the fair and just administration of sports justice.

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Conclusion Summarizing the key takeaways from the exploration of sports laws in India and internationally. From the historical evolution to the emerging issues, each aspect contributes to the overarching narrative of sports laws. Underlining the continued significance of sports laws in preserving the integrity and spirit of sports across the globe. As the landscape evolves, the adaptability and resilience of sports laws remain paramount in upholding the principles of fair play.

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BEST TRAVEL DESTINATIONS FOR YOUR TEENAGE KIDS

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A

s your kids become adolescents, choosing the perfect holiday destination for them gets even trickier. They love to be on fun filled and adventurous trips. As parents it gets quite challenging to decide on where to go next with your teenage kids. The place should be safe, easy to access, interesting as well as enticing them. So, if you are all worked up trying to find the perfect place, here is a list of destinations you can choose from: Dubai

If your teens love adventure and want to enjoy the trips through sand dunes, UAE must be the ideal place for your teenage kids. From camel rides to the world’s largest aquarium - the best dose of fun filled activities is what your kids need right now.

Teenagers would love to visit the Dubai Mall, Waterpark, underwater zoo, desert safaris and so much more. Dubai is also an epic destination for family trips. Don’t forget to make your kids meet with swimming dolphins.

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Italy

If your kids are into literature, art, culture and much more than Italy is indeed the perfect holiday destination. Also - a perfect place for teenagers and families who love beaches. An amazing country full of stories, fables, tales and music. Italy is truly a wonderland for the teenagers. From visiting the natural beauties such as Aeolian Islands to themed parks like Gardaland best family destination. Visiting the Vatican and Sistine will help your kids relate to the Bible stories.

Hawaii

If your kids love the natural environment and want to explore more beaches rather than buildings, Hawaii is a perfect destination. It is practically on the list of every traveler who is fond of enjoying the tropical weather. Enjoy the beach waters, surfing and other water activities with your teenager. Some kids love a laid back holiday while others love an active one. Jet-skiing, paragliding and snorkeling are some of the best fun activities to try out and your kids are going to adore these for sure. Not only the sea, enjoy waterfalls and have a great time exploring the fauna of the place.

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USA

Which teenager would not want to go to the USA? Literally all their favorite TV shows, characters and favorite destinations are centered in this country and how could they possibly want to miss out on it. One cannot probably plan a trip to cover the entire country at once but you can surely choose to be in places like California. Lying on the coast of the Pacific ocean, California is the hub of the entertainment industry. Your kids will have a great time in Los Angeles. Visit the Yosemite National Park where your adolescent kids can enjoy kayaking. Do not forget to take a trip across Universal Studios Hollywood to enjoy the fun of Hollywood movies.

Sri Lanka

Your kid’s favorite destination need not always be in the west. Even Asia has so much to offer and one of the countries teenagers are going to absolutely love. It is one of those holiday destinations that will open wide the platforms of natural and cultural treasures to explore. In Sri Lanka, the massive scope of outdoor activities is truly a great attraction for the teenagers. Ensure to pay a visit to ancient places in the country like Dambulla Cave Temple. If you want the kids to enjoy wildlife, visit the Pinnawala Elephant Orphanage. Arugam Bay is a beautiful place to enjoy the beaches.

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Japan

Your teenage kids would probaba;y consider you as the best parents on Earth if you can take them to the birthplace of their favorite Anime characters. Japan is the dream destination of every teenager full of technology, robots, pin flowers, skincare products, Samurai and Ninja - what more to ask for.

Manga comic books, Nintendo video consoles and so much more to grab. Take them to Disneyland and also explore every nook and corner of the capital city Tokyo. Your kids would also love the visit to the Universal Studios at Osaka. From forbidden dreams to a Hogwarts castle - teenagers would actually be living their dreams.

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England

Teen trips to England - a dive into the history that they can enjoy - museums, romantic novels and Cambridge. The best place to visit while in England is Yorkshire, which is often attributed as God’s own country. It is also a foodie’s paradise with the world’s best Michelin star restaurants to explore food from. Not only the urban areas, the countryside of England also has a charm of its own where you can enjoy horse riding, trekking and mountain biking.

The scenic villages and breathtaking landscape is a treat to the eyes and also a perfect place for your kids to enjoy natural beauty.

There are plenty of other places where your teenage kids can enjoy their heart out. All you have to do is prioritize their choices and go for the right destinations.

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Greece

Do your teenage babies look out for Mediterranean cuisine every time they visit the restaurants? Then why not take them to the birthplace of the cuisine? Greece is all about water, olives, cheese, fresh seafood platters and one of the most exciting vacations for the teenagers. With so many beaches to explore and enjoying a relaxing time under the sun, your Greece holiday trip will be forever memorable for your teenager kid. And your kids would simply love to flaunt the Santorini vibes on their special media handles.

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Bali

It is Asia again and we simply could not overlook Bali. It is one of the best places to be in when you have your teenage kids around. Bali has innumerable scope for outdoor activities, waterparks and theme parks for your kids and the entire family to enjoy the vacation vibes. A lush landscape and dotting beaches coupled with some of the most majestic temples - what more can your teenagers ask for.

Beaches like Kuta are perfect to explore the fun filled water activities. Let them enjoy some fabulous rice cultivation scenes at Ubud and don’t forget to click pictures to your heart’s content.

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ASTRO December 2023 Astrology Report The year is coming to a happy ending with the month of December. It is the time of joyous celebration but also the time when we would look back at our year retrospecting how we spent the year - what we did, our achievements and failures. December paves the way for the onset of a whole new year with fresh opportunities, new possibilities and a wide realm of scope to explore life better. Let us have a look at what December has to offer for each of the zodiac signs: December is a favorable month for Aries natives. The presence of Mars in the eighth house sets suitable opportunities for the Aries. After the transit the planet moves to the ninth house. It is also a great month for improving the career of the natives. December also brings opportunities for traveling abroad. Finances will be a bit shaky and there are chances that you might fall into debt. Business owners may face loss during this month. Health issues like insomnia will be prevalent along with instances of stress and depression. Family dynamics may not be very favorable and there are high chances of dispute over property.

This is a mixed month for Taurus natives. The position of Venus in the seventh and eighth house makes the health grounds problematic. Back aches and leg problems may be predominant. Mercury is present in the tenth house and it can create some issues for the students especially for the ones preparing for some competitive exams. The career aspect of Taurus natives are at some risk during this month.

December will bring a prolonged waiting period for the Taurus natives - you will put in the effort but may not get immediate results. You can also expect unforeseen expenses. Be ready to experience a mixed bag of emotions.

A very favorable month for the Gemini natives - full of success opportunities. Saturn is in the ninth house during this month and it is a good symbol for monetary gains and career opportunities. December is a very favorable month for Gemini natives who run businesses. Partnerships will gain profit and there are high chances of abroad trips. Students will experience a great month full of academic opportunities. The only persistent health issue for Gemini natives is anxiety. It is a month of flourishing love for the couples. Marriage in the first half of the month will be harmonious.

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ASTRO

It is a moderate month for the Cancerians. Some pressing health issues like leg pain, toothache, and eye irritation can cause hindrance in their daily life. Conflict with the family - especially the siblings will create problems. Students will face some issues while grasping knowledge but the position of Mercury in the fifth house will finally give them a positive result. Be careful of communication gaps within the family. Due to the financial crisis you may have to opt for a job change.

Be ready to face unnecessary expenses - even the business houses may not gain much profit and it is ideal not to work on expansion projects.

Your family conflicts will finally end this month and you can experience a great harmonious environment at home. Couples will also see their relationship growing and moving to the next stage. Except for some minor digestion issues and eye infection, there are not many things to worry about your health. It is a great month for aspirants aiming for higher studies - scoring high marks in the competitive exams and also grabbing opportunities to move abroad. Be ready to witness great growth in your academics and finance. There will be challenges but you can face them with might and courage.

Expect triggering family issues and disagreements - it can be difficult to hold together but do not give up. Venus will have an extremely positive influence on the love life of the natives. Not a great month for the students as you will never get the full results of your efforts. On the contrary it is perfect for the students who are aiming for competitive exams. For Virgo natives, all you need in December is consistent hard work and faith in their performance. For business natives, it will be a no loss no profit month. Not a great month to expand your realms of business.

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ASTRO

You will finally have a peaceful month. The year will end on a very peaceful note for you. Mercury has a very favorable position for the house and will drive lots of positive changes in your life during this month. Health issues can be quite concerning during this month. Digestive problems and allergies will be a pressing problem. Try saving money and staying away from unwanted expenditure. For business owners, it is going to be a tough market competition scene for you. Try spending some more time with your family members and strengthening the bonds.

Be ready to experience the most happening and roller coaster month of the year.

The planetary position will lead to a great health condition apart from some headache and anxiety. The position of Saturn will create distractions in the workplace.

Jupiter will be p;aced in the sixth house and it can lead to changes in job most of which will be unwanted. Be aware of unnecessary spending. Expect delayed growth and progress when it comes to academics. Keep away from your egoistic side to enjoy better ties with the family.

You will have a smooth month in terms of academics, job, finance and everything else. Experience great opportunities in your workplace to increase your salary scale and raises or promotions. You can expect to stay healthy and fit throughout the month. Even if there comes along some difficult tasks you can handle it easily with ease and confidence. Finances are going to be at the top tier for the Sagittarius natives during this month. There will be a great increase in academic performance of the students. Business natives can expect the best profits from their ventures making the ending of the year truly a happy one.

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ASTRO

Saturn will pose both good and bad effects on the Capricorn natives. The position of Jupiter may help you explore more travel abroad opportunities. The planetary positions clearly depict a perfect rise in the career and business fields. There may be unexpected expenses along the way but you should know how to deal with them well. The major problem you might have to face is lack of mutual understanding among the family members. This may be unfavorable even for the love birds. However, every disagreement can be worked out.

Be ready to experience less job satisfaction and more problems at your workplace.

You may have to travel unnecessarily due to work. There will be instances of loss at every sphere of your workplace. There will be a consistent rise in the anxiety and depression quotient in the lives of individuals. There are chances of overseas higher education. Family misunderstanding may ruin your mood for the month.

Along the pipeline, be ready to expect financial difficulties and bearing with even the basic expenses may get difficult. Try to avoid conflicts with your friends and family by being a little more understanding.

Health problems will be on the rise during this month. Students may struggle academically but in the end it will all come together. Try to work more on building family relationships - harmony and contentment. Not a great month for planning marriage. Business natives will have a hard time to keep up with the finances make wise investments. Undesired family problems and also with friends can be a major issue but you can walk through with witty decisions. To make December a promising month, you have to work on interpersonal relationships and handle finances with smart choices.

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