July 2022 - Business Strategy e-Magazine

Page 32

The new Universe - The Metaverse Summary: Technology has empowered the expression of thought and enabled richer world experiences. The digital environment is poised for incredible economic growth. It is expected to reach $2.5 trillion by 2030. Most technology giants envision it as the future of the internet. In this article, Dr. Mythili Kolluru reveals the length and breadth of the new digital universe, the metaverse.

The evolving Metaverse All the technological revolutions the world has experienced have had significant implications for individuals and commerce. In the earlier days, the internet was called the information

JULY 2022 | Issue 25 | 32

super way. That was called Web 1.0, which connected the world to information. Then came Web 2.0, where the internet-connected people with each other via various social media like Facebook, WhatsApp, LinkedIn, Twitter, and Snapchat. We are presently at the end of Web 2.0 and the beginning of Web 3.0 - this is about connecting people, places, and things. The world has moved forward in the continuum of innovation and digital transformations from the internet of data to people to places and now to the internet of digital ownership. Metaverse brings to the world a series of virtual and physical experiences. Unlike viewing a screen, people can now have an immersive experience—a feeling of greater sense of the


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