The Return of People to the Workplace Causes Uncertainty Are You Ready for Change?
and instead buy online and get things delivered to their homes.
• Consumer Sales Overall Was Resurgent But Apparels Took A Major Hit March and April 2020 were the worst for retailers as sales nosedived by as much as 1% and 16%, respectively. However, summer was better as retailers became more acquainted with the new lock down rules and operating procedures. Added to this were the greater feelings of safety amongst the general population, and sales grew by over 11% year over year in the three months of June, July, and September. The stimulus provided by the federal government and postponed demands resulted in relatively strong retail sales in the fall. Things got even better during the holiday season of December when people bought gifts with the money they would have paid for vacations. The result was a handsome increase of 6.7% in retail sales.
25%, and 20% from the months of March to July. Apparel sales didn’t increase in any month after March 2020 till the year’s end. A decent enough holiday sales figure was the only silver lining that prevented the closure of many businesses in this particular category.
BY : GEORGE KEMISH
The overall retail scenario in the US points to a badly hit but resurgent segment while e-commerce is flexing its muscles like never before.
But not all sectors experience a similar resurgence in the period. The year-by-year fall in apparel sales stood at 53%, 89%, 64%, 24 Issue 15, September 2021 | CONTENTS
Issue 15, September 2021 | CONTENTS 25
