Bizness Magazine August 2016 issue

M A G A Z I N E SHARING THE MIRACLE OF SUCCESS Greater Jerusalem Area www.biznessmagazine.com Circulation: 21,000 copies AUGUST 2016

Congratulations Bizness Magazine on entering your

OUR EXPERTS

Avrum Aaron Alef Alef Garage Moshe Benaim Netanel Buta Meryl Cohen Shimon Cohen Jerrold Hyman Paul Incitti Ari Katz Tzvi Lefkowitz Shlomo Perkins Ralph Wigs Int’l Rechavia Dental Center Restorno Ilan Rubinstein Shiputzei Yerushalayim United Hatzalah Moshe Wilshinsky

6th Year

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Welcome

Shiputzei Yerushalayim to our team of experts!

Sharon Wolfman

How to Treat Pelvic Floor Dysfunction

Exclusive Interview with

Netanel Journo of

Artzeinu

The Best Way to Tour in Israel

Baruch Greenberg

Skyline

How to Promote Your Business International Taste in the Heart Through Photography of Jerusalem Eliyahu Stein Shiputzei Yerushalayim Creating a Perfect Atmosphere Renovations on Your Home, for Your Simcha Perfectly Executed

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For private appointments and inquiries, please contact Liora 054-578-8523

Computer Solutions at Competitive Prices What services do you provide?

I provide all technical computer services including installing support programs, removing viruses, and replacing screens.

Do you service private clients or businesses?

Most of my clients are private, but I support offices and other types of businesses as well.

What are the most common problems people call you for?

The most common problems are slow computers, viruses and setting up computer networks. Then there are the more severe problems like fixing a broken screen or a computer that was damaged by spilled liquids, etc.

What are the chances that a computer will pick up a virus or something else harmful to the computer?

The chances that a computer will receive a virus are actually quite high. Moreover, most computers nowadays have viruses at any given moment. Some are worse than others; there are many viruses that are wreaking havoc on unknowing computer owners.

Many viruses are too complex for a private individual to try to remove them without getting professional support.

Where do viruses come from?

Viruses and bugs are primarily an outcome of computer misuse, entering unsafe websites, and unsafe connections to the Internet. Downloading listening or viewing material from either a questionable site or from a friend’s USB that is (without his knowledge) loaded with viruses may prompt an immediate attack on your computer.

There are various types of bugs and viruses, but the most common are programmed in order to get information from websites that you visit, your email address as well as your contacts. They track what you are interested in to see what to advertise on your screen. The worse of all is a bug that will get into the camera of the computer and will then video you 24/7.

As a professional in the field, I will do everything to the best of my ability to clean viruses out of your computer and to prevent any new ones from attacking. I will install a security program on your computer — which will identify and forbid access to questionable sites. I use only the best antivirus programs, not the ones that you can download for free from the Internet which, although better than nothing, can’t properly prevent all viruses.

What’s the best method of backup?

A lot of clients call and tell me they are worried that their computer is about to crash and that all their work, pictures, etc. will be lost. For most of my clients, I recommend using a cloud service.

Another option is to install two external hard drives, so in the event that the computer crashes, one hard drive will automatically send all the information to the other.

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Interview with

David Katz,

Computer Technician

What makes you different from other computer technicians?

The way I differ from other computer technicians is that I try to give the best prices available without compromising the quality of my work or my customer service. When charging my clients, I only consider the hours of work and the parts needed and therefore offer a competitive price. Additionally, I offer computer solutions that other computer labs don’t have. For example, I can replace hinges on a laptop, whereas other companies will just have you order a new cover, for 600 shekels.

People in Israel spend an unimaginable amount of money on computer parts, and they are usually not even originals but imitation parts from China. In our lab we provide either originals or parts from China, but either way we will get you the best possible price. And if the parts are from China we will charge you accordingly, and not as if they are originals. Other places may tell you there is no way to order a replacement part and you need to buy a new computer, but we can get you the parts and professionally install them.

Can you tell us a customer service story?

One of my steady clients had a flight at 3 AM. He called me at 1 AM telling me his computer had crashed and asked if I could come help. I indeed came and worked it out for him, and he went on his flight with a functioning computer. This is just one example of the level of service I provide my clients.

When is your lab open?

My lab is open on weekdays from 7 AM until 11 PM, and I am available for emergencies if necessary. The work is usually done within 24 hours, unless I need to order a part that will take time to arrive. I also try to offer solutions over the phone by guiding clients as best as I can. The actual computer assessment is free.

I offer home visits in Har Nof, Givat Shaul and the surrounding neighborhoods. 

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We, at Leumi, invite you to join our group of customers and start enjoying personal, professional, quality service which we are delighted to place at your disposal: Investment advice Loans under attractive conditions Leumi online – a range of Internet options which save you time and money You are invited to a meeting for personal advice. To arrange a meeting, come to: Sunday: Closed Monday, Thursday: 8:30a.m. – 13:00p.m. | 16:00p.m. - 18:15p.m.

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M A G A Z I N E

Letter from the Editor

SHARING THE MIRACLE OF SUCCESS

Editor in Chief Ariel Topf

Happy Birthday Bizness Magazine!!!

Time flies, and we’re entering our sixth year in business. Last year was full of amazing accomplishments. We’ve become what’s possibly the most-read English magazine in the country.

Some of our most significant developments last year include the completion of our new website, the production of our corporate video and the commencement of international growth.

Our new world-class website will play a significant role in establishing Bizness Magazine as the place to find Jewish professionals and businesses. All articles are easy to find and read and are being shared on social media sites like Facebook, etc., with a click of a button. Our articles are being read by countless visitors across the globe, delivering valuable inside information about businesses and services they need, while providing tremendous exposure to our advertisers and columnists.

We finalized the production of a superb corporate video showcasing the magazine and its people. This video is designed to “tell our story” in a creative, entertaining and compelling fashion. The video is made with cartoon characters and real life testimonials. The concept is represented by a cartoon character who listens to his “good angel,” enticing him to advertise and succeed, while the “bad angel” expresses his reluctance. The video brings to life the emotions most people go through when making advertising decisions. I invite you to watch our video at our website: www. biznessmagazine.com In the international arena, the expansion of Bizness Magazine to Jewish communities in America, Canada and England is underway. We believe that our print and online media properties provide a unique and effective platform for many communities to get to know their professionals and small business owners.

Thanks to all of you for being part of our enterprise.

Wishing you a safe, happy and productive summer.

Ariel Topf ariel@biznesssmag.com

Business Development Yisroel Meir Simon Chief Designer Adam Ram Editorial Manager Aviva Sapir Contributing Editors Hadassah Feinberg, Chayale Saibil, Keren Yekutiel Contributing Writers Alef Alef Car Garage, Avrum Aaron, Moshe Benaim, Meryl Cohen, Shimon Cohen, Tomer Cohen, Gimmel Gimmel Movers, Jerrold Hyman, Rechavia Dental Center, Ari Katz, Kitchens, Shlomo Perkins, United Hatzalah, Moshe Wilshinsky How to reach Bizness Magazine Advertising

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Bizness Magazine is published by Bizness Magazine Ltd. Bizness Magazine considers its sources reliable. However, reporting inaccuracies can occur, consequently readers using this information do so at their own risk. Each business opportunity and/or investment inherently contains certain risks.

It is suggested that prospective business people, potential patients and clients, and all readers consult their doctors, attorneys and/or financial advisors before applying any of the information that is publish in this magazine. Bizness Magazine makes content available with the understanding that the publisher is not rendering legal services or financial advice, business advice, medical advice or any other type of advice. Editorial content, articles and interviews may be paid advertising. Bizness Magazine does not endorse or recommend any products or professionals. Although persons and companies mentioned herein are believed to be reputable, neither Bizness Magazine or its publisher, parent company, nor any of its employees, sales executives or contributors accept any responsibility whatsoever for their activities. We assume no responsibility for unsolicited material.

Manuscripts, artwork and photographs must be accompanied by stamped, self-addressed envelopes. We reserve the right to publish in whole or in part all letters received by us. All letters, sent to Bizness Magazine will be considered the property of the Magazine. All remarks, suggestions, ideas, creative concepts, graphics, or other information communicated through this magazine or otherwise sent to its publisher (together the ‘Submission’) will forever be the exclusive property of Bizness Magazine., who will not be required to treat the Submission as confidential, and will not be liable for any use or disclosure of the Submission, and need not provide any compensation or acknowledgement for the Submission. Under no circumstances shall Bizness Magazine, or its affiliates, subsidiaries, or related companies and web sites, be liable for any damages whatsoever (including, but not limited to direct, incidental, consequential, indirect or punitive damages), harm, or injury that relate to, arise out of, or result from the use of, or access to, or the inability to use, any of the materials of this magazine, or are caused by any failure of performance, error, omission, interruption, defect or delay in printing. Bizness Magazine is printed in Israel and all rights are reserved. No portion of this magazine may be reproduced without written permission of the publisher.

Oriel Hasaaot Car Service Throughout the Country

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Airport Trips Weddings Har HaZeitim Har HaMenuchot Holy Sites

AUGUST 2016

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Creating an Inner Melody Interview with Freidy Kagan, Music Therapist Freidy Kagan holds a B.A. in Music from Michlalah Jerusalem and an M.A. in Music Therapy from Bar Ilan University. Freidy sees clients comprising a vast range of emotional, behavioral and learning disabilities, including those stemming from brain damage, dementia, Parkinson’s disease and autism.

Can you define this unique therapy?

Music and art therapy is built on interpersonal communication and involves verbal interaction. However, unlike conventional therapies, the utilization of a variety of musical instruments accompanied by musical exercises, as well as the use of art materials, serves to motivate and thereby draw the client into the therapy.

These auxiliary forms of expression stimulate and deepen the therapeutic process and provide the client with an additional “language” for self-expression.

What is the goal of music therapy?

Like other therapies, music and art therapy provide an effective medium through which anyone can enhance his wellbeing, equilibrium and equanimity. This specialized method addresses a wide variety of challenges, such as stress and anxiety, focus and attention.

Furthermore, it enhances emotional awareness and attunement, encouraging emotional articulation and expression.

Is it necessary to be musical or know how to play an instrument to benefit from the therapy?

Anyone, whether musically inclined or not, can benefit from

this treatment. There are a wide variety of music and art mediums for expression, enabling everyone to find something to connect to.

When working with a child, how do you keep the parents involved in the process?

Parental guidance is an integral part of a child’s therapeutic process. I often seat parents at an instrument and ask them to “play their child.” It never ceases to amaze me how deeply emotions can be reached through music.

How is music therapy used for adults?

With adults, there’s usually more verbal communication involved. Additionally, integrating music and art in forms that are specific for adults allows the therapeutic process to flourish.

Can you give us a story of a client for whom you felt therapy was particularly beneficial?

“Koby,” a child with ADHD, was initially having tantrums an average of 20 times per session when things weren’t going his way. After 10 months of therapy, Koby has learned to sing and use percussion and melodic instruments to release anger and tension. He’s gradually using more verbal expression to deal with his low frustration tolerance and has become more patient. Using art materials in a relaxed and safe environment, he’s calmed down considerably and is doing better in school. Most importantly, he’s more cooperative at home and has a newfound loving and accepting relationship with his mother, who was feeling resentment as a result of his negative behavior.

Freidy can be reached at 052-761-6584 or buwithmusic@gmail.com

with Eva Learn Guitar Chords & Theory Learn by yourself or with a friend Bring any song that you want to learn Sing together while we play Start playing after one lesson!

Experienced Teacher

All Ages Many Happy References!

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ÂœĂ€ÂŞÂš

“Who Doesn’t Know About Artzeinu?�

Interview with Rivkah Jacobs, of Artzeinu Tours What is Artzeinu Tours and how did it begin?

Artzeinu Tours began over 30 years ago. We were offering tours to people traveling to Israel as well as to families who live here. All of our tours are from a Torah perspective with fantastic, licensed, knowledgeable guides. About 10 years ago we expanded to include hotel deals all over the country, with mehadrin hotels in particular. We are able to offer discounted prices for all hotels. We give such personable service that, as the saying goes, once an Artzeinu Tours client, always an Artzeinu Tours client! We are thankful to HaKadosh Baruch Hu for leading us in the right direction and giving us the ability to provide our clients with the best service and prices. We also take care of many American seminaries and yeshivos in Israel with their tours, transportation and sleeping accommodations.

How do clients from overseas know about Artzeinu Tours?

We have a beautiful site on the Internet, www.artzeinu.co.il, WKDW SHRSOH ÂżQG E\ VHDUFKLQJ IRU -HZLVK WRXUV LQ ,VUDHO :H GR advertise internationally, however most of our clients come from recommendations of friends and relatives who have gone on tours with us and are happy with our service.

How can Artzeinu assist families living in Israel when planning a vacation?

We can offer our customers any hotel in Israel at a discount.

If they have family visiting from overseas we can offer them group or private tours in English. We have the ability to get discounts to certain attractions, like the mehadrin Da Karina chocolate factory. We can also take care of Shabbos arrangements in hotels, whether for one family or many.

Why is it preferable to book through you rather than calling a hotel directly?

As Artzeinu Tours has contracts with almost all of the hotels in the country, we can offer better discounts than what people FDQ JHW WKURXJK WKH KRWHO RU ÂżQG RQOLQH How have your over 30 years in the market led you to be the place to book vacations in Israel?

Practice makes perfect! People who are looking for a company that can offer expertise in hotels and tours turn to us and know that we are professional and experienced as well as very reliable and honest.

Who are your tour guides?

Our guides give their ‘everything’ on our tours. This is one of the reasons that clients always come back to Artzeinu Tours.

Haim Sidor is like a walking, talking encyclopedia with many years of experience. Our website has pictures and background information about Haim and the other wonderful guides who work for Artzeinu Tours.

What takes a tour beyond ‘informative and interesting’ to ‘amazing’?

Dynamic, experienced guides in conjunction with the organizational abilities of our company result in amazing tours. We have received numerous emails with great feedback saying how wonderful the guide was and how the tour was 8

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AUGUST 2016

well planned (and not overloaded) with enough time for lunch and bathroom stops.

What is your most popular tour?

7KH .RWHO WXQQHOV WRXU FRPHV LQ ÂżUVW SODFH ZLWK ,U 'DYLG Galil / Tzfat, and Masada as close runner-ups.

What is your company vision?

We would like to see that all English speakers who visit Israel know about and book with Artzeinu Tours. We would also like for everyone who lives here, as well as those from out of the country, to book hotels with us. When we ask our customers, “How did you hear about Artzeinu Tours?� and they answer, “Everyone knows about Artzeinu Tours!� or “Who doesn’t know about Artzeinu?� – that is the best feedback we can receive!

AMONG OUR OTHER FASCINATING TOURS ARTZEINU OFFERS EXCITING JEEP ADVENTURES IN THE JUDEAN DESERT The Judean Desert Leave Yerushalayim and enter the Judean Desert at Mishor Adumim. View Harei Moav. Ascend Mount Muntar, the tallest of the northern Judean Desert peaks. It is from here that the Cohanim would throw the scapegoat (Se’ir l’Azazel) on Yom Kippur. Pass by numerous scenic views and streams.

Notice how the nomadic Bedouins live. View the Hurcania Plains, which served as a main route from north to south in ancient days. We can still see the ruins of the ancient Hurcania Fortress, which was built by the Hasmonean Kingdom. It is in this area that one of Herod’s wives was murdered. Exit the desert at Nabi Musa. Built in the Mamluk Period, this site is where the riots of 1929 were launched against the Jews.

Jerusalem Corridor and the Judean Hills Leave Yerushalayim for the Judean Hills through the ancient route from Yaffo to Yerushalayim. Stop at Hirbet Meitzad, Sha’ar Hagai, and the Eshtaol Forest. Continue on to the President’s Forest and Derech HaPsalim arriving at ancient Beit Shemesh. Experience ancient Tel Azeka, which overlooks Emek ha’Elah, where the confrontation between Dovid and Golias took place. View Britannia Park and travel back to Jerusalem on an ancient route.

These tours are very popular and good for all ages, health permitting. The Judean desert jeep excursion is the preferred choice by most of our clients.

Looking forward to having you join us!

Rivkah and Yeshaya Jacobs –proprietors of ARTZEINU TOURS

Bizness Magazine

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Interview with Danny Aviv, Executive Chef of Skyline Restaurant, Jerusalem What motivated you to become a chef and how did you gain experience?

I had been working for years in my family’s business which is an established bridal salon. When I moved into my own place, I started cooking and slowly realized that I enjoyed creating new dishes. Over the next few years, cooking really became a hobby for me. When I was 30, my good friend who is a professional chef took me in and taught me the secrets of the trade. I would learn in the kitchen with him once a week while I continued at my regular day job. After a couple of years, I made the decision to work half-time cooking and half-time at the salon. This arrangement continued for a while. During this time, I worked at Angelica, the well-known restaurant in Jerusalem, gaining experience in all the different stations in the kitchen.

At a certain point, I had to make a decision regarding where I wanted to be full time and went with what I loved: the kitchen.

When the owners of Angelica opened a new restaurant, the Grand Café in Jerusalem, they chose me as the sous-chef. And when they opened yet another place, Café De Paris, I became the executive chef, until moving to my current position as executive chef of Skyline.

What is Skyline and why did it open?

Skyline is a one-of-a¬-kind restaurant situated on the roof of the Jerusalem Gardens Hotel. The owners of the hotel, in New York, opened Skyline in order to satisfy the need for a real high-end kosher l’mehadrin restaurant in Jerusalem.

For people who’ve eaten in international restaurants and want to eat top quality in Israel, this is the place to go.

In order to keep everything at the highest level of quality, we create everything ourselves. It is hard to find gourmet mehadrin ingredients, therefore we create everything from scratch — sauces, breads, pasta, anything and everything necessary for our upscale dishes. For this reason, although our restaurant only opens at 5:30 PM, the kitchen work begins at 9 AM. The fact that we have a high-level mehadrin hecsher really puts us in a category of our own. We are under the kashrus of Mehadrin Yerushalayim and the OU. All our meat has the hechsher of Rav Rubin, and we have a mashgiach tzamud the entire day. The mashgichim here are very involved in everything in the kitchen, leaving no place for any shortcuts.

Skyline boasts a small, unique menu — we don’t believe

in mass production. We have about 10 each of entrees and mains, with a handful of soups and desserts and a few specials of the day. Customers can also special-order something - we are flexible in creating exactly what you want.

The venue is a gorgeous place for dining. We can hold up to 70 people, so it doesn’t feel too crowded, even when it’s full. There’s a nice, quiet intimate ambiance on the roof, with a beautiful view of Jerusalem. This is not the type of restaurant with waiters bustling about and constant traffic going through. It is a real culinary experience, and reservations must be made in advance. Skyline is the place for those who really enjoy and appreciate good food.

Tell us about your kitchen staff.

We’ve had the same team working in the kitchen since I joined eight months ago. We’ve become a cohesive unit and know and understand each other, enabling us to efficiently work together. There are currently seven cooks working under me.

What are your three most popular dishes?

Our three most popular dishes are: our meat platter appetizer which consists of liver pate, roast beef and a duck breast; our slow-cooked shoulder of lamb, which is roasted for sevennine hours; and our steak entrecote, which is top quality and incomparable to most any that you’ve tasted elsewhere.

We also have the option for a tasting menu, where we bring out many “tastes” of different dishes. This option is for people who truly enjoy upscale food. We give you tastes of not just what is on the menu, but of dishes that we’ll make for you at the time. We can only offer this option when the restaurant isn’t too full since it requires our kitchen and waiter staff to give a lot of attention to our tasters.

Tell us a bit more about your menu.

Many of our dishes are seasonal, and we rotate items in the menu based on season. Since I don’t serve anything unless it’s up to my strict standards, everything needs a lot of tasting and tweaking; I am already doing some experimenting for our winter menu now. I would like to mention that we have some very nice vegetarian and vegan options, and we have diners that come back again specifically for them.

What if a customer isn’t happy with a dish he orders?

This is a rare occurrence, but if it does happen, we will do our utmost to satisfy him, even if it is necessary to bring him a new portion. At Skyline we pride ourselves on customer service. Our waiters, as well as all of our staff, provide proper American-style service to all of our diners.

Do you find that food presentation is important?

Although we make sure to plate everything aesthetically, I believe in putting much more effort into the way food tastes rather than its looks. It’s nice to dress up a plate with intricate food towers and decorative rings, but diners want delicious food, not just a pretty picture. And that’s exactly what we are here for.

Any plans for the future?

We have ideas for renovations, big and small, including enclosing the porch for the winter. And, of course, we dream of branching out and opening more restaurants to follow in the success of Skyline Jerusalem.

For a true culinary experience, reserve your table at Skyline.

02-655-8847 4 Zeev Vilnai St., Kiryat Moshe

Interview with

Eliyahu Stein, Musical Entertainer

052-5555970 ʯʸʨʹʰʢʸʥʮ ʣʥʣ

A Synthesis of Talent & Professionalism to Create Your Perfect Event

Do you bring recorded music with you to events, too?

I do so when the client requests it. But I usually play on my own; I make sure to be updated with the latest songs.

What is your musical background?

I’ve been strongly drawn to music as long as I can remember. As a teenager, I learned to play the keyboard and guitar. I also composed songs which I taught my family and friends, and we would sing them together.

Which are the most popular songs?

There are the standard songs that people always want – like “Ki Hirbeisa”, or songs that have a coordinating dance like “Baruch HaGever”. Obviously there are also the hits that come and go. The latest most popular song is “Ribon Haolamim Yadati”.

A few years ago I decided to take my hobby a step further.

I spent a lot of time becoming a more polished and professional player and started playing at events. Since then I’ve gained much experience from playing at events and simchas.

Do you interact with the guests throughout the evening?

Yes. I’m open to the guests’ suggestions and requests – obviously, subject to the instructions of the host of the simcha, with whom I maintain close coordination.

At what types of events do you play?

Mostly I’ve been playing at bar mitzvahs, but I’ve also played at events like sheva brochos, simchas bais hashoavas, Purim parties, Lag Ba’omer celebrations, dinners, etc. Recently, I’ve also started playing at weddings.

In what way does music add to an occasion?

I find that music plays three main roles at an event. The first and most important is for the dancing, which is almost impossible without music. The second is as background music during the meal. It creates a pleasant and relaxing atmosphere. The third is at the end of the event, when people sometimes want slow, kumzitz-style songs.

Do you play and sing alone?

Yes, but not necessarily. I’d say that for an event like a bar mitzvah, most people hire a one-man band. For a bigger event, like a wedding, I recommend adding a singer and depending on the budget, an additional instrument.

You mentioned the background music that creates a pleasant atmosphere. Why is it that some events are impossible to enjoy, because the music is so loud?

Three elements are needed to ensure that that doesn’t happen.

Who is your client base?

Most of my clients are from the charedi/yeshivish community, whether Israeli or from overseas. I was born in the US and I grew up in Israel. I speak both Hebrew and English, so I’m comfortable with both Israelis and “chutznikim”. I think it’s important that the band be familiar with the world of the family celebrating the simcha.

First of all one has to have professional equipment.

There are high-quality systems; they cost more but produce a clear, pleasant sound. The second element is professionalism, because even if you have a high-quality sound system, you have to understand how sound works and how to adjust it for optimal results in each setting.

Lastly, you have to be attentive to the audience, in other words you have to listen to them and consider their requests.

What type of music do you play?

I adapt the music to the occasion. I play different styles, but specialize in “yeshivish” style – chassidic music.

Do your clients select the songs they want before the event, or do they leave the decision in your hands?

Before every event, I discuss with the ba’al ha’simcha the schedule for the evening: the timing of the speeches, the dancing and the meal, the style of the songs, and whether there are particular songs that they want played at a specific point in the event.

What do you enjoy most about your work?

I enjoy making the ba’alei simcha happy, making the guests happy, and getting them to dance and enjoy themselves.

Hoping to see you soon at your next simcha!

For more information or to book your next event, contact Eliyahu at: 054-249-1271 • eliyahustein@gmail.com www.eliyahustein.com

www.villatiferet.com Artists’ Colony, Tzfat, Israel

Take Your family to Tzfat and have a magnificent Villa all to yourselves

Enduring Beauty of Cars

By Meryl Cohen

O

ld cars are like old friends. They represent what was and what is. They are like beloved elder statesmen.

Metaphorically speaking, they are wise from life experience and they have learned from adversity.

Cars are symbols of movement and momentum in one’s life.

They can indicate how one is progressing towards their goal or if they are headed in the right direction.

While cars enable us to move from place to place and to experience new locales and new adventures, they also can remind us of times gone by. Now that I am older, I see vintage cars and trucks as a metaphor for aging. As I paint, it is as if the cars are speaking to me. “I am rusty but ready,” says one. Another says, “Do not judge me by my exterior.” Still another remarks, “Rust is good.”

When I look at old cars and trucks, I am reminded that being old conveys its own kind of beauty, not the conventional beauty of youth but the beauty of experience and wisdom. Being old also does not mean being boring. Being old can also be interesting and worthy of conversation. Old cars, as well as old people, are not irrelevant, even if they do not operate as efficiently as they did when they first came off the assembly line.

You are invited to visit my studio where you can see the beauty of the aged in my paintings of old cars. I will be having an open house at Rechov HaNurit 5/2 in Beit Shemesh on Friday, August 26th, between 10:00 - 2:00. If this isn’t convenient, please call to arrange another time or I would be happy to bring some work to your home. 

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077-228-5757 052-5959-006 merylcohenartist@gmail.com www.merylcohen.com www.merylcohenart.etsy.com Find me on Facebook: Atmosphere Art by Meryl Cohen

Bizness Magazine

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Interview with

Baruch Greenberg of Studio B Photography Studio

Infusing Light into Your Products Why and how did you decide to become a photographer?

When I was a soldier in the IDF hesder program, I was wounded in the leg by a friend during a shooting exercise. During the long rehabilitation process, I got back into an old hobby of photography and after a while I joined a professional photography course at Hadassah Academic College in Jerusalem. After the course ended, I stayed on at the studio in Hadassah to teach and advise for another six fun and fascinating years. At the same time, I kept taking pictures on my own. I decided that no matter what I photograph, the most important thing is that I do it in the best possible way. So in each photo I will put in maximum effort, and I will put to use all the knowledge that I’ve acquired without compromise. It makes no difference whether I’m photographing an event, a piece of jewelry, or a person. That decision guides me to this day.

How would you define your style?

The motif that guides me in my work is light. It is very important to me that light will find expression in my photographs.

I’m always checking to see how the light falls on everything, on people in the street, on objects… light excites me and I try to bring it into my pictures and make sure that people can see and feel it, thereby transforming the picture.

Is photography more of a technique or an art?

There’s no doubt that it’s a field with a technical basis, and a good photographer knows how to use technique and manipulate it in his favor. But in order to put life into a picture, I think that it has to come from emotion, and emotion is art.

How has the technological advancement in the last decade influenced your work?

There is no doubt that the technological revolution has changed the profession. I belong to the old mindset. I learned photography in the age of film. The first 10 years of my professional life were with film. To this day, I try my utmost to achieve the best outcome during each photo shoot. This has a lot of advantages, especially because I’m not trying to just take pictures and and then bring them back to life with an image processing program. On the other hand, the simplicity and availability of the photo-editing programs — Photoshop, Lightroom, and even simpler ones — can definitely save 16

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photography time if you know how to use them correctly. Young photographers, who are born with computer chips in their heads, have an advantage when it comes to postproduction. This forces me to always keep my finger on the pulse and to keep advancing in what I’m good at — photography.

Tell us about your work with the wellknown company Tekno-Art and the experience you received there.

When I first started out, before the digital age of the Internet, I tried to improve my technique by following the work of more veteran photographers in the event photography market. Back then, event photography was thought of as an inferior form of photography, but these veterans considered it a serious profession, and I tried to learn from them. One of my role models was a photographer by the name of Ariel Ravinsky, who impressed me with the way he worked with light. After a while a photographer who I knew contacted me and offered to introduce me to his friend — it was Ariel Ravinsky… I began working with him and photographing events for him when he wasn’t available. Over the years our friendship deepened and, when I left my teaching job at Hadassah Academic College to dedicate myself full-time to photography, we turned our collaboration into something more practical. Together we took a step that advanced us forward, and we moved into the digital world while leading the event photography market to a higher and fascinating place. In 2011 we founded Tekno-Art, Ltd. which leads the religious and charedi event photography market with eight top-of-the-line photographers. The idea is that, instead of the photographer having to deal with all the different things related to the event — backup, photo selection, delivery of material to the customer, album design, etc. — he can just shoot pictures! In 2015 more than 800 weddings came through our office, Baruch Hashem. You don’t encounter this kind of thing every day, and it forces us to work very hard to stay the best despite the amount of work and competition.

What photography style do you offer today?

Today, I have a photography studio and I provide two types of photography service: My studio, which is located in the community where I live, is fully equipped and organized, and it’s very pleasant to work there. People and products can be photographed there but, due to its location,

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mostly local business owners from the surrounding area come to the studio. Secondly, I am equipped to go out and photograph at the client’s business or home location. I have a lot of equipment and a lot of experience in building studios almost anywhere. From portraits for business owners who want to improve their image to simple product photography, as well as more complicated photography such as architecture and interior design, etc. In all my photography I try to bring in my knowledge and my artistic character so that the photographs will acquire that special, personal touch.

What kinds of businesses could benefit from commercial photography?

I’m surprised every time I hear that question because the answer is so obvious: All businesses! Anyone who has a “business” is trying to sell something, and a picture is really worth a thousand words. A picture can either ruin a product or build it. Today pictures are flooding the Internet, social media, etc. Millions of pictures are being uploaded each day into the void. This has caused us to think that everyone’s a photographer; I mean, everyone is holding a device in their hands with 15/18… MP. We’ve become used to selling a home with photos taken on a smartphone, but generally speaking these photos looks so bad that it’s a wonder anyone would want to buy that home… Isn’t it a shame? If a woman has a consulting business that she runs from her home, doesn’t she deserve a nice picture that will make people say, “I’d really like to meet with that consultant”?

My job is to make people stop in front of a picture and think.

That’s what makes the first impression and that’s what we as people desire.

Could you give us an example of a recent project that you did?

Someone who had seen my photos contacted me. He owns an aquarium business. His product is large and expensive, built according to the customers’ requirements in private homes and businesses.

Up until now, no one had been able to photograph the aquariums to his satisfaction. There are reflections everywhere, from the glass, from the existing light, different shades of light inside the aquarium and inside the room — in short, a very difficult thing to photograph. I told him that it sounds like a challenge and that I’m willing to try. After the first picture he notified me that he wouldn’t build an aquarium if I don’t come… His thank-you letter made me blush.

Do you learn about each business before you photograph it and its products?

I try very hard to understand what the client does and what they want to receive from me. If they can, they send me pictures they took or downloaded from the Internet so that we can coordinate expectations. It really helps to understand what they have in mind

and give them the outcome they will like. Bottom line — that’s what’s important!

How does the focus of the picture change when photographing objects instead of people?

Objects don’t close their eyes, they don’t cry when they look bad and they don’t get tired after five minutes. On the other hand, they’re much more boring. Photographing people is a double challenge, it’s fascinating. I really love it, and from the responses I’ve received, apparently my customers love it too. Taking pictures of products is a bit different, but the light technique, etc. is very similar. A major benefit with product photography is that there’s more time to try and play with the light and composition as they don’t lose their patience like people can.

What inspires you to be able to continue with your work?

I thank Hashem every day for everything He has given me and the zechut to make a living from my hobby. I just love taking pictures.

What is one unforgettable experience from your career?

Three years ago, Uri Orbach’s (z”l) office, the Ministry for Senior Citizens, contacted me. In honor of International Day of the Elderly (there’s actually such thing…) Uri Orbach initiated an exhibition of Knesset members who have grandchildren or grandparents. He wanted to photograph everyone and display the photos at the exhibition. Taking pictures of busy ministers and members of the Knesset is hard. Taking pictures of them with their grandchildren or grandparents is even harder. The schedule was brief and I wasn’t willing to compromise on anything less than excellent and captivating. We put a team together which included a producer for coordinating the photo shoot and photographer’s assistants, and we set out for a month and a half of intensive, challenging and engaging work. The results were beautiful — the MKs and ministers really loved the pictures. The exhibition was displayed at the Knesset and printed in a booklet. Many other places around the world were really impressed with the idea and wanted to copy it for themselves (too bad they didn’t call me to do it).

What advice would you give someone who is interested in becoming a photographer?

To love what you do and to really want it. It’s a difficult and demanding profession, and most of the money that you make goes towards technical equipment. So you need to really love it and be dedicated so that at the end of the day you can stand in front of the mirror and say to yourself: I did the best I could so that I could get the best outcome for this photo. If you get to this situation — you gave it your best shot. The rest will be taken care of from Above.

Lastly, marry a supportive spouse who knows how to appreciate and encourage you.  052-382-9888 baruch.photo@gmail.com www.baurch-greenberg.com Find me on Baruch Greenberg Photographer

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In

Expert

INSURANCE

Supplementary Nursing Care: Siudit

By Shimon Cohen

O

ne of the areas that we tend to avoid thinking about is Bituach Siudit/ Nursing Care. Maybe because we think it only happens to “old people” or maybe because we don’t really want to face the reality…. Whatever the case, we will now pull back the curtain on Bituach Siudit!

What is Nursing Care?

It’s the care a person receives after losing bodily or mental functioning (either fully or partially) as a result of accident, illness or mental condition.

The functions are: getting up/lying down; dressing/undressing; washing oneself/shaving; eating/drinking; control over bodily functions, walking.

What are you entitled to as an Israel citizen?

1. Bituach Leumi Amount: between NIS 1,500 – NIS 2,600 per month (given as hours of home care – dependent on the level of functioning and financial situation of the patient).

2. Kupat Cholim As of June 1st, all the kupot have a standard policy (which means that one can move from one kupa to the other, without forfeiting any rights).

What is the policy?

Age of joining

Home Care

Institution

Up to 49

NIS 5,500 per month 80% of costs, up to NIS 10,000

Up to 59

NIS 4,500 per month 80% of costs, up to NIS 6,000

60+

NIS 3,500

80% of costs, up to NIS 4,000

These are the new policy rates. If you already have a nursing care policy, those conditions will apply.

Important points • There is no maximum age for joining.

• There is no waiting period.

• Cost is according to age. eg. Meuchedet Zahav: Kids (up to 18) – no cost 20 – NIS 12.50 per month 30 – NIS 25 per month 40 – NIS 52 per month 50 – NIS 95 per month 60 – NIS 120 per month • Payment is for a maximum five years.

Our words of advice: GET THIS COVERAGE NOW! 18

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Once you have this basic inexpensive coverage, what will the real cost of nursing care be?

Home Care: approximately NIS 8,000 per month (NIS 96,000 per year).

(Breakdown: NIS 5,000 for a full–time aid; NIS 1,000 – food, travel; NIS 1,000 – medicine, sanitary supplies; NIS 1,000 substitute aid once a week) Institutional Care: Between NIS 10,000 – NIS 18,000 per month (for example: Ramat Efal – NIS 18,000 / Maccabi Residence - NIS 14,000 / Beit Avraham, Netanya - NIS 10,000). Each institution has its own standard of care and of physical conditions.

The big question?

How do you cover the difference between the real cost and what you get from other sources (Kupat Cholim, pension, etc.)?

This is where your trusty insurance consultant steps in and offers a private policy to cover the shortfall.

Call us for more details.

Did you know?

On average, how many years does a person live as a Siudit case ?

Men over 65: 6 years, Women over 65: 8 years 

Traveling overseas this summer?

Enjoy!

99 Make sure you have travel insurance (including coverage for various things you might need – maternity, skiing, trip cancellation, etc.). We are travel insurance experts and will personally deal with your claims!

99 Make sure that overseas jewelry coverage has been extended and issued on your home contents policy. Without this there is no coverage overseas.

99 Leaving your house empty? Make sure to turn off water and gas. If you are leaving for more than two months, you must inform your insurance company.

Bizness Magazine

02-623-2546, 050-548-2192 www.egertcohen.co.il

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Attaining Personal Comfort Interview with Sharon Wolfman, Physical Therapist and Pelvic Floor Specialist Sharon Wolfman is a licensed physical therapist practicing for over 30 years. She has worked with kuppot cholim including Clalit and Leumit as well as organizations such as Keren Or and The Center for Child Development. Specializing in pelvic floor rehabilitation for over 10 years, she primarily treats women and children for pelvic floor dysfunction. In addition, Sharon is certified in orthopedic and pelvic floor therapies, hydrotherapy, cranio-sacral therapy, osteopathy of the pelvic floor as well as a variety of treatments for children. Additionally, she keeps current with the latest research by regularly participating in ongoing post-graduate courses. Her goal is to allow patients to achieve personal comfort and physical relief of pelvic floor discomfort.

What is the pelvic floor and what are symptoms of its dysfunction?

Millions of people worldwide suffer from complications due to a pelvic floor dysfunction. The pelvic floor is made up of muscles and other tissues that form a sling from the pubic bone to the tailbone.

It assists in supporting the abdominal and pelvic organs, and helps to control bladder, bowel and sexual activity. The weakening of, or damage to, the pelvic muscles and connective tissues surrounding the pelvis is called “pelvic floor dysfunction.” This can be caused by a variety of factors including childbirth, menopause, obesity, surgery, chronic coughing, poor posture and radiation treatments.

Symptoms may include difficulty urinating, painful physical intimacy, constipation or pain in the hips or lower abdomen. Postsurgical scarring from abdominal surgeries such as a C-section or a hysterectomy can also contribute to discomfort in the pelvic floor.

How can you help alleviate these problems?

Pelvic floor physical therapy (PFPT) works on relaxing and releasing connective tissue in order to treat pain.

Why did you choose this specialty?

I am passionate about practicing pelvic floor physical therapy because it consistently improves the lives of my clients in lasting and tangible ways. Pelvic floor dysfunction can be quite bothersome and there is a lot of satisfaction in helping people experience such positive changes.

Who are your typical patients?

Many of my patients are middle-aged women who are experiencing a variety of discomforts with their pelvic floor. I also see many younger clients who have heard about PFPT and find that it helps them. I also work with children to help with urine incontinence.

Do all postpartum women need to rehabilitate their pelvic floor?

Interestingly, most postpartum women could benefit from pelvic floor physical therapy. Unfortunately, many kuppot do not cover this therapy after childbirth. I join with other health professionals in raising awareness and further educating our community on the profound need for pelvic floor therapy.

Are the physical therapy exercises generally painful?

No. The exercises can be challenging, but are generally not painful. Patients build endurance and stamina as they strengthen their pelvic floor.

How do children benefit from pelvic floor physical therapy?

The children I work with often suffer from incontinence for unknown reasons after they have been successfully toilet trained. Parents most often discover this through an onset of bed wetting and other accidents. Symptoms of pelvic floor dysfunction in children can include difficulty urinating or controlling bladder function, frequent bladder infections, constipation, not urinating enough during the day, or difficulty in sensing bladder fullness. There are exercises which kids can be taught that really help.

How many sessions does the therapy usually continue for?

Patients often experience an improvement after their first few sessions. Most patients need between six and nine treatments, with one treatment every few weeks.

Where do you see patients?

I make a lot of home visits within Jerusalem and its surrounding areas, which allows for the privacy that many patients prefer.

I also see people in my office, which is conveniently located in Rechavia, and provide therapy to assisted living and retirement residences. Please feel free to contact me for a consultation. I look forward to hearing from you!  Harbater1@gmail.com 052-300-3160 Jerusalemphysio.wix.com/jerusalemphysio www.BIZNESSMAGAZINE.com

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A Perfect Job Interview with

Shaul Yisraeli

What is your experience in the field?

I have been in business for 28 years. In 1989 I took a course to become a certified electrician and, once I started working as an electrician, there was a natural progression to other related work since the electric job often crossed paths with other kinds of renovations.

What types of jobs do you do?

I do all different types of construction and renovations — plumbing, electricity, tiling, painting, aluminum, sheetrock, etc.

We can do repairs and small building jobs of any type including enclosing porches and remodeling kitchens. I have many professionals who work with me including carpenters.

Can you tell us about a challenging project you recently completed?

I had a client who wanted to add a roof to his mirpeset, on the 20

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of Shiputzei Yerushalayim

sixth floor … 20 meters up. He wanted to use paneling to enclose it, but I offered to build him a proper roof. He couldn’t believe it could be done up on the sixth floor, but in the end he got a real roof and was really happy.

Do you personally supervise all your jobs?

Although I am usually present at the worksite, I also need to go out for meetings, purchase supplies, etc. in order to keep the job going. To make sure my work comes out to the high standard that I set, I always keep my finger on the pulse — whether I am physically at the site or not.

How would your clients describe your style?

Very thorough — maybe even too thorough for some of them!

I am a perfectionist by nature, so it is obviously applied to my work as well. My clients are not always used to such a concept after their previous experiences with other contractors. In order to

Bizness Magazine

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achieve the best results, there may be a delay once in a while so that I can order a specific piece or install something in the proper fashion. I try to reach the optimum in service and quality. I work with the client from the start, presenting different options for them to make their ideal choice, and then I do my utmost to create the perfect result. There are a lot of contractors out there, but I will stay with my clients until the end, even if I lose out.

What’s the best way for someone to find a trustworthy contractor?

Personal recommendations are the way to go. Before hiring anyone, ask him for three references from jobs he’s recently completed. I personally will be happy to give you references from happy customers, for both small and large projects.

Have you found a difference in the expectations of your Anglo clients over the Israeli ones?

Definitely. By my English-speaking customers there is an emphasis on everything being exact; they want very professional work without compromise. Whereas some of my Israeli clients may want me to compromise on technique or material in favor of completing the project faster, my Anglo clients want nothing short of perfect. This is why I am a particularly good fit for the Anglo community.

What inspires you in your work?

Seeing the final result. To make something from nothing. Or to take something in poor condition and make it into something exemplary. Building is a form of art — just as a sculptor takes a lump of clay and creates a beautiful piece of pottery, I love to create a beautiful structure. 

054-289-5977 www.BIZNESSMAGAZINE.com

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‫ שירותים‬.‫א‬.‫מוסך א‬

Alef Alef Car Garag e

Under the Management of Avner and Benny Michaeli

Car Accidents – Not Always Accidental

W

hile car accidents are preventable, unfortunately we can’t always call them accidental. Keeping your car in tiptop shape is your responsibility, so that no harm befalls any drivers or passengers. Here are five issues to deal with NOW, before problems arise.

Believe it or not, technical problems actually cause only a small percentage of overall accidents. As much as 75% of accidents happen because the driver was negligent. So in the 15-20% or so of accidents that can happen due to technical problems, tune up to prevent them.

Fortunately in Israel, it’s a mandatory requirement to have your car tested every year to ensure it’s in good working condition. Still, be on top of these issues throughout the year so you’ll be aware if anything comes up, and you can deal with them immediately.

Tires: The tread on the tire provides traction that allows for smooth maneuvering, and when the tread becomes worn down, it’s harder to keep control of the car. Although tires can last a long time, when they’re finished, they need to be replaced. Another factor to check is that the tires are inflated well. If they’re not, it could also lead to less traction, less control and greater probability of accidents. These issues become even more of a problem when it’s wet and slippery on the road and driving conditions become severely compromised.

In climates where it’s wet and slippery most of the year or very bad in the winter, it’s even more important to check how your tires are behaving. A tire can last from 25,000 to 50,000 miles in general, so if you feel the tread thinning on yours, and you know you’ve had them that long, it’s a good time to check them out. Many experts recommend changing them every six years.

Brakes: Of course, one of the obvious mechanical failures that cause accidents is bad brakes. If you can’t bring your vehicle to a complete stop, there’s a likely chance of a major collision, whether with a person or with another vehicle. You can often feel that there’s something amiss with your brakes, and this can be due to worn-out brake pads or malfunctioning ABS systems. If you notice that your

brake pads don’t feel as smooth as they’re supposed to, change them immediately – you won’t necessarily be able to determine exactly when it becomes too dangerous until it’s too late, and they could give out when you least expect it. There may also be a scratching sound when you press down on bad brakes, or the car may veer slightly to one side – all signals that you should head over to the shop on the way home, today.

Lights: Impaired lights are probably the easiest to diagnose. If your lights are broken, don’t wait to change them. While clearly dangerous for nighttime driving, they can be problematic even for daytime driving, because you won’t be able to signal, depending on what’s broken. Since it’s an easy diagnosis, it’s also easy to fix – you don’t need a mechanic to fiddle around and figure out what’s causing problems.

Steering: You can pinpoint steering issues if the car is veering off to one side while you’re steering straight. This is most likely to happen while accelerating or braking, and it can point to a problem with the steering wheel, the brakes or the pedals. Other steering complaints are that the wheel locks or vibrates unnecessarily. These concerns may not be as obvious as the others listed here, but they can be just as dangerous.

Wipers: If anything inhibits your vision while you’re driving, the chance of an accident greatly increases. Wipers may seem like an unimportant element of good driving, but they can be risky; if disturbances land on your windshield, they could inhibit your ability to drive well. Especially in rainy weather, faulty wipers are dangerous.

Even in fair climates you need to be able to remove dirt buildup and other objects that can land on your windshield, obstructing your view.

Not only are broken wipers dangerous, but wipers that miss areas or don’t function properly should be fixed pronto as well.

Fixing a car is no one’s idea of fun, but it’s really important to keep your car functioning properly on all fronts for the simple and important reason that you want to keep you and your family safe. 

Mechanics | Wheel Alignment | Electricity | Air Conditioning | Painting Room | Windshield Repair Exhaust | Radiators | Accessories | Alarms | Tire Punctures | 10,000 KM Service | Original Parts Free car pick-up and drop-off service available!

Inclusive Annual Car Test Service: We can check your car, repair any problems, and take into the car annual test - call us for details.

Tel. 02 991 5777 Cell. 053-723-1030/1/2 Fax 02 999 1404 Email 55559066@walla.co.il Industrial Zone Nesher Har-Tuv (Behind the Police Station) Find us on Facebook ‫מוסך אבנר מיכאלי‬ 22

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AUGUST 2016

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“Ilan is trustworthy and excellent at his job, a pleasure to work with and highly recommended!”

eif

— Mirit Hoffman-R

ing “Ilan is an outstand le, ab ge led agent, know to nt sa reliable and plea deal with.”

— Zev Gershon

e in five “Ilan sold my hous ntion to te weeks! With his at attitude, I detail and a caring signing had no hesitation in n… In Ila to s exclusivity right ys da e my experience, thes ra are re. qualities like these d you will Go seek him out an .” not be disappointed — Julian Maurer

“Ilan was very g resourceful in actin on as my sales agent He s. tie two proper and found good buyers y.” irl negotiated very fa — Barry Rosner

for all an you want “Ilan’s the m s. related need your property highly r of his trade, He’s a maste ely , and extrem professional re than im used h mo ve I’ . ed at ic ed d services n to hire his once and pla re. I know very near futu again in the him and o have used of others wh h regard.” ld him in hig o h , o to , ey th ck — Yoni Novi

helpful in helping “Ilan was extremely “I trust Ilan to fully tried to g vin ha r te Af e. best m us sell our ho grasp and keep my to g vin ha d an in va the sell on our own in interests at heart in d tire-kickers, an rs te as e H ew . ld tim or th deal wi real-estate w ting with ke ar m t ou try se to rti we decided shares his expe t and brought us a ly.”

Ilan. Ilan was efficien generously and wise uld wo I e. tim of e ac buyer in a short sp — Judy Montel end Ilan to m m co re to e at sit not he in buy or sell a home anyone looking to Abenaim Israel.” — Naftali wyer, I can spot “As a real estate la agent when I see a good real estate with Ilan on many one. I have worked d he is very tate transactions an es al re e sal to get the “Ilan handled our house nal. He really tries sio es of pr got ients. He doesn’t with calm composure and best deal for his cl and ted rke ma on the parties to the deal done. He put undue pressure ly. gh rou tho ry helpful promoted the house a deal and he is ve pt ce ac ns rties to help He handled the negotiatio attorneys for the pa e th to the is good for his sensitively and concluded facilitate a deal that er.” nn Levin deal in a timely ma clients.” — Nicole n ma Hy l nie Da —

He goes all out to e give his clientele th le. ib ss best service po I He is honest and ry recommend him ve highly.” an — Alan N. Sussm

pliment “I would like to com in selling Ilan on assisting us an, Modiin. our home in Buchm t, passion Sheer commitmen w the and unique style, sa sitation in job through. No he to anyone recommending Ilan ll their home se looking to buy or re in Israel.” in Modiin or anywhe — Avigdor Book

trustworthy, gets “Ilan Rubinstein is ows what he is things done and kn ong background doing. He has a str e range of topics. knowledge in a wid hat one normally He goes beyond w on working in his expects from a pers pleasure to work field. It has been a ” together with Ilan. nmann — Sara Hanna Eise

r corner during “Without Ilan in ou at arose at our intensive issues th obably not closing we would pr home we have have the beautiful past years. His been living in these real estate will wisdom in all things anyone looking be of great value to lease property to buy, sell, rent, or commercial” whether private or — Jacob Wolf

“Ilan provided exceptional service d in both the sale an purchase of our ly homes. I would high s hi recommend Link services.” — Yoel stry “Ilan knows his indu team od go and has built a e his ar around him who sh He is drive and ambition. ich is no also a mensch, wh dustry in e small thing in th .” es in which he operat — Shmuli Simon tly to help “Ilan worked diligen me in us purchase our ho nce, we rie pe ex Israel. In our in - tune, ry found Ilan to be ve geable, accessible, knowled tive. We thoughtful and crea ateful to like him and are gr enenstock Bi him. — Yoseph

lpful and “Ilan was very he with when pleasant to work r home. I we purchased ou mmend him would highly reco and his staff.” herman — Craig Tzvi G

my “I have used Ilan for eds and ne ate est personal real he is an t tha can justifiably say hly hig excellent agent that is places a dependable and that ng fairly high premium of deali Samuel — with his clients.”

Sokol

If you would like to join the above group of happy buyers & sellers, contact ILAN today!

Bringing Jews Home

Tel: +972(0)77-410-8011 Cell: +972(0)504-910-604 www.ilanrealestate.com office@ilanrealestate.com

Ilan Rubinstein is a licensed real estate expert with over 25 years experience in residential and commercial property as well as profitable businesses. Ilan runs I.L.A.N. Estates & Investments which with his team, assists clients in attaining their goals throughout Israel. www.BIZNESSMAGAZINE.com

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Capturing the Moment at

Your Simcha

By Moshe Benaim of MB Photography

P

hotographs are the most cherished keepsakes from any family simcha. They let you relive the celebration and help you retain the wonderful memories for a lifetime and longer. Over the years, the trend has been moving away from standard, posed, perfect portraits to more of a journalistic photography style, where the emotions of the day come through and you feel the celebration through the special moments caught on camera.

Achieving this type of style may not be so easy – it’s certainly not as simple as posing participants and saying “say cheese!” but if you know what to expect, than catching the unexpected becomes much easier. Here are some ideas to get your started.

An elementary rule of getting great photos is investing in a professional camera. Capturing the moment means that you have to be able snap at an instant and focus in on the right locations. Purchasing a professional camera and learning how to use it properly will allow you to take professional quality photos that will give you memories to keep forever.

You can still capture great moments with a point and shoot, so don’t write off the opportunity if you’re not ready to invest in the best; but if you can, you’ll have many greater opportunities to catch the greatest pictures.

The next step may be counterintuitive, but snap, snap away. You might imagine that setting up the perfect pose will bring about the most captivating image. In reality, capturing the moment is less about setting the stage and getting that perfect shot, and more about snapping the moments and hoping for the best outcome. The best and most famous photographs are almost exclusively not posed and taken carefully; they’re almost always when the photographer was taking multiple, perhaps hundreds of shots, and only after they were developed was he able to discern that one came out truly spectacular. Even if the image is sort of staged, still keep snapping, because you never know exactly what influences the picture to come out perfect, whether a slight change in lighting or position. Capturing emotions on film 24

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AUGUST 2016

means getting all the good shots you can take. While you’re taking your pictures, move around a bit and see if different angles work for the image. If you’re in a northern position, move to the southern end and see how the picture works.

Perhaps change the height; stand on a chair or crouch down.

Next, experiment with color. Often, imagery and emotions are most potent in black and white or sepia, or black and white with one color. Play around and see what works best for your particular moment. If you can, try several combinations for a particular image. As you experiment more often, you’ll be able to discern what colors are preferred in each situation.

If you’re not aiming for a ton of photos and can afford to wait for the moment to unfold, find a spot that looks like it’s set up for a good shoot. Good lighting, maybe some interesting, well-placed furniture, a spot where people are coming and going and happy. Take up a spot there and wait for a moment to happen, and when it does, you’re all set to capture it. The key here is finding a place or seeking out a situation where the emotions are running high and you’re likely to see people displaying them in a way that’ worth capturing. For example, the moment when the chosson and kallah come in to the dining hall after the chuppah is almost always a picture perfect opportunity; but so is the look on mom’s face as the chosson puts on the ring. Fortunately, those are easy moments to plan to catch. But there may be equally interesting and compelling moments later on, perhaps after the last dance when most of the guests have gone and the couple reunites, or when Dad takes a spin with his daughter.

In general, always be ready for the moment, and practice makes perfect. Keep taking pictures and you are bound to capture many pure and precious moments. 

Bizness Magazine

050-762-0049 mbfotographer@gmail.com

02 999 3939

Interview with Netanel Journo Visiting Restorno is an experience. Although it’s early in the morning when I arrive, I can see that everyone is hard at work.

Each employee is in his own department, using his skills and specialties on whatever item he happens to be working on at the time. As I walked in, I was greeted by Netanel Journo, who accompanied me with a smile towards the gallery also used as the customers lounge.

Netanel, your workshop here is quite impressive, how did you get started?

My first steps in the furniture restoration field were over 15 years ago, just before finishing my army service in sayeret egoz. I started working as an apprentice in furniture restoration with an American oleh. He taught me the basics of the field and some valuable American techniques. We quickly built a very successful business, and I became a foreman over a team of workmen, learning the ropes of both professional craftsmanship and management. It wasn’t long before I was developing my own antique restoration techniques, and although it was a lucrative partnership, I found the type of work done in the company to be very limited. It was a natural decision to start my own business.

Today, our workshop is comprised of several departments dedicated to different purposes. We have departments for cosmetics, repairs, upholstery and even traditional hand-tool woodworking.

We also have a gallery where we display restored antique furniture that’s ready to be sold. This is also the area where all the different upholstery materials are stored, so that clients can come and choose which material they like best for their furniture upholstery, in a comfortable, home-like setting.

What is the difference between a furniture restorer and a carpenter?

The foundation of each trade is completely different and although there can be slight overlap at times, carpentry and furniture restoration are entirely separate fields. In a nutshell, a carpenter will work with new materials to create something new, while a restorer will work on an item that is already made. A good restorer needs to have great knowledge of construction methods to know how to dismantle and reassemble a piece without damaging it. It’s also essential to have a mechanical understanding of the stresses applied to a piece of furniture in day-to-day use, and its effect on the wood, in order to perform a long lasting repair.

In his work, a restorer must devise various repair techniques to navigate any problems that might arise in restoration but not in carpentry work, and visa-versa, a carpenter will have construction solutions not needed by the restorer. The tools are different as well.

Most carpenters will not have the necessary equipment for restoration. This is why we practice both fields here at Restorno, restoring and furniture making.

One particularly interesting area of the work a restorer must master is the chemical nature of wood finishes and their interaction with one another. For example, while mixing substances and materials, one must be aware of possible chemical reactions that may occur if incompatible substances are mixed, which can result in unwanted harm to the furniture (such as bubbles, stains etc.).

A restorer has to see what lacquer, paint and type of glue is under the veneer of the furniture so that he can be sure he is treating the item properly.

What type of furniture repairs do you do?

We meet a wide variety of niche consumer needs. We repair and re-do all things furniture, including finishes; upholstery in fabric and leather; upholstery cleaning; marble polish; cane work and much more. We also specialize in antique furniture restoration requiring sensitive craftsmanship.

Furniture restoration is not just a question of what, but rather how. We insist on the highest standard of quality in our work. The materials and techniques that we use as well as our commitment to excellence are what make us stand out from the local scenery.

For example, in repairing a simple chair, we’ll take it apart completely and clean all the joinery. Only then will we re-glue using high-specification glues to achieve a solidity which allows us to guarantee our repairs for up to 25 years, though they will most likely last much longer!

Is it really worthwhile to fix your furniture? Doesn’t it make more sense to buy something new?

It all depends on how much you like the item. Furniture is not only about function. It has strong aesthetic value in a home and can bring many years of pleasure to the owners through its comfort and design. If you enjoy the piece, it’s certainly worth repairing, especially if it will be a quality repair that will make it last longer and look great.

A separate but related element is the quality of the piece. Furniture made nowadays is almost never the same quality as furniture made even ten ago, not to mention decades ago. Quality furniture that has been properly restored can last you more than fifty years.

Unfortunately, we live in a generation where the “throw-away” mentality is common. Some are more interested in trends than quality, and would prefer to purchase something new every couple of years rather than preserve the results of true quality craftsmanship for the next generation. A sad truth is that many cheaper furniture pieces are brought to us for fixing after as little as a few months.

This then becomes a question of practicality in light of money recently spent as well as aesthetics. We will normally advise the customer as to whether we think it’s a worthwhile investment or not, based on their needs and the quality of the furniture.

So how would I know how good the quality of my furniture is?

If a customer has a repair job, we’re happy to examine the piece of furniture to see how good the original quality is.

Is it advisable to bring furniture over when making aliyah?

The Israeli furniture market has improved drastically in the past decade, but fine furniture here costs much more than abroad. This is mainly because manufacturers who used to make excellent furniture have downgraded their quality in order to match the market prices. And so, if the furniture is made with higher international standards, it’s usually very worthwhile to bring it over rather than buy furniture that may last less than five years.

I know your team goes all over the country — where are you situated?

Our workshop islocated in the industrial zone of Alon Shvut in Gush Etzion, as an idealistic move to strengthen the hityashvut in the area.

For most of our jobs, we’ll pick up the item and deliver it back to the customer after completing the work. However, there can be items that are very antique or fragile, and there is a concern they will be damaged in transportation. In these cases, it may be necessary to work onsite in the customer’s home.

How do I prevent my furniture from falling apart?

First of all, it’s important to remember furniture is not a trampoline. If furniture is treated well, it will last for a very long time without too much maintenance. Having said that, when furniture doesn’t seem as sturdy as it used to be or is starting to shake, you need to take care of it sooner rather than later, and fix it before it becomes a bigger job than it has to be. Nothing lasts forever, but if you take care of your furniture properly, it will last for a good many years, and can be a special possession that is passed down through generations.

Tell me about your woodworking courses.

Restorno will soon be offering woodworking courses for teenagers and adults be’ezrat Hashem. Participants will learn about the different types of materials and tools, but most of all, they will acquire a feel for working with wood. They will learn to create the furniture with their own two hands while covering all the essential steps. Our goal is to equip the students with enough knowledge to allow them to keep creating and repairing their own furniture.

There is a great satisfaction in finishing a project and being able to take it home.

This is why we are now working towards starting a new course catered to youth at risk. We believe that wood work is a positive way for youth to direct their energy and express themselves.

Working with wood has endless benefits and is a real challenge, as you must understand the material while you work with it, in order to get it to do what you want. Working with your hands in order to create infuses self-awareness and makes you mindful of yourself and your capabilities. Physical work forces you to connect to your senses, thereby reconnecting to yourself.

What is the vision of your company?

Our vision for Restorno is a workspace that allows for a customer to bring a piece of furniture that needs work and then receive it back just as they imagined it would look – this grants a great freedom of design for customers in a world where fine furniture selection is limited and mediocrity and repetitive offerings are commonly available. Our final products are always impressive and will elevate your home. When a client comes to us with a dream of how he wants his home to look, we want to fulfill that dream. 

02 650 8777 office@restorno.co.il

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Expert

EL

E LEC TR I C I A N

You Already Are the Expert!

By Ari Katz

I

n his famous book The Road Less Traveled, author Dr. M. Scott Peck astutely observes that because it’s easier to label one’s self as a mechanically inept owner of “two left thumbs” than to face the challenge involved in solving a problem and confronting our fears of failure, we sadly take this road most traveled blind to the hidden loss in doing so. He writes: The parking brake was stuck on a patient’s car, and she knew there was something one could do under the dashboard to release it. I lay down on the floor below the front seat….

Once I was comfortable, I took the time to look at the situation.

I looked for several minutes. At first all I saw was a confusing jumble of wires and tubes and rods, whose meaning I did not know. But gradually, in no hurry, I was able to focus my sight on the brake apparatus and trace its course. And then it became clear to me that there was a little latch preventing the brake from being released. I slowly studied this latch until it became clear to me that if I were to move it up with my finger… [it] would release the brake. And so I did this. One single motion, one ounce of pressure from a fingertip, and the problem was solved. I was a master mechanic!

People often ask how I learned to be a handyman and, while it is true that I always enjoyed fixing things and it’s clearly in my genes, the real reason is that unraveling the mystery of how to wind a new strap on a tris is the deep secret to happiness in life.

The world works in a perfectly, astonishingly precise, logical, predictable, sublimely sophisticated way. The ants, the lions, the trees, the stars and planets, clouds, fish, and fruits all participate without jealousy, pride, curiosity, or depression. Nothing interferes with the rhythmic symphony of Olam HaZeh. The only notable exception, of course, is man. Only we struggle to find comfort and peace and happiness…. Seven billion square pegs in a universe full of round holes. Why is it so hard here? Lions are built to hunt game. Ants are built for digging. Anteaters are built for licking ants out of the tunnels they have built. What are we built for?

This world is a puzzle. Managing relationships, raising happy children, staying healthy, finding meaning and purpose, and of course fixing a tris are all part of the larger puzzle. Using our disproportionally large and gratuitous brains to solve the

do it YOURSELF puzzle is what we are here for. The pain of the “problems” in life is the signal to use the brain and figure it out. And while it’s true that the best solution to a given problem might be to call the electrician, the cost is your own happiness; having missed the opportunity to join another piece marked “fixing broken tris” into the puzzle of life. This is the point Dr. Peck makes in his example with the parking brake.

So the real answer to the question of how I learned all this fixing stuff is by seeing each new job as a temporarily unknown “problem” I am fully equipped to deal with. I will sink my human brain and dexterous hands with opposable thumbs into the meat of this problem and bring it down because that’s what I am built for. And so are you. You too have an abnormally large brain, binocular vision and a wondrous, five-fingered multitool on the end of each arm. You CAN fix a tris, or install a stove top, or heal a broken relationship, or apologize to your spouse, or inspire someone with your words because these are everyday problems and you are a MASTER PROBLEM SOLVER! The secret to a happy marriage, fixing a tris and the challenges in between is to know that you already have everything you need to solve these problems, the answer is within your grasp and waiting for you and that almost nothing could be more pleasurable than doing so.  Contact 052-736-7369 premiumrepairs@gmail.com

www.BIZNESSMAGAZINE.com

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COMPLETE PROPERTY SERVICES

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Expert

DC

DENTAL CENTER

LASER

By Dr. David Schlussel, DDS

T

he word laser stands for “Light Amplification by Stimulated Emission of Radiation”. Lasers have been one of the greatest scientific inventions of the 20th century.

Initially developed in the 1960’s, lasers have sprung up in almost every aspect of daily life. They have a great range of applications and are used in optical disk drives, laser printers, and barcode scanners; DNA sequencing instruments, fiber-optic and free-space optical communication; laser surgery and skin treatments; cutting and welding materials; military and law enforcement devices — the list of its applications are endless.

The application that interests me personally is its use in dentistry. Just like there are individualized hammers used in construction, carpentry and demolition, there are also many different types of lasers used in dentistry. And just like each hammer has its application and use, so too lasers have their individual applications (with occasional crossover from one type to the other). Some lasers can be used on hard tissue, like teeth, to fix cavities, while others work on soft tissue to treat gums or for taking biopsies. Yet another usage of lasers is to smooth excess or diseased bone.

Some of these types of lasers are Carbon Dioxide, Nd:YAG, Diode and Erbium lasers, each with their own excellent properties. Different manufacturers also have different operating parameters for each of their lasers. No one laser is a magic bullet to be used for all procedures.

One laser that is taking off in popularity is the Nd:YAG laser.

This laser is used in particular to treat periodontal disease. The properties of this laser are such that they have a deep penetration into the tissue that allows it to affect deeper tissue that cannot be reached. The human body, on average, is made up of approximately 60% water. Laser energy that is absorbed by water will cause vaporization of the soft tissue that is being treated. This is prevented with Nd:YAG lasers because they are not absorbed by water. The Nd:YAG laser energy is absorbed by darker colored substances. This is significant because one of the main bacteria involved in periodontal disease, Porphyromonas gingivalis, is pigmented in dark colors. This makes the Nd:YAG laser like a guided smart bomb, targeted to kill the main cause of the disease.

There are several companies that manufacture Nd:YAG lasers.

One company, Millennium Dental Technologies, has manufactured a laser called the “Periolase MVP-7” laser. This laser was designed with one purpose in mind: to treat periodontal disease around teeth (and the equivalent around implants). Because of the unique properties of the Nd:YAG laser, it is perfectly suited to treat periodontal disease. Only diseased tissue is affected without

collateral damage to healthy tissue. This allows the Periolase to treat periodontal disease in a very precise manner, without adversely affecting healthy tissue. The procedure performed with the Periolase is called LANAP, which is an acronym for Laser Assisted New Attachment Procedure. This is also known as LAR, Laser Assisted Regeneration. This procedure has the world’s first ever FDA clearance for True Regeneration™! During LANAP, the laser helps the body create new root surface, bone and the ligament to attach the tooth to the bone. This is all done without having to add one foreign agent such as bone or growth factors to the affected area.

There are several major benefits to treating periodontal disease with LANAP using the Periolase. First, there is no scalpel involved. This allows dentists to preserve more tissue, keeping what we want and only removing the diseased tissue. The laser is able to microscopically dissect the unwanted tissue from the tissue that is needed for healing.

Next, there is no suturing involved. Because the tissue is not opened up, there is no need for suturing and that translates to less postoperative discomfort. In addition, because there are no sutures, there is no place for harmful bacteria and plaque to accumulate, which translates into faster and more comfortable healing.

Most patients go back to work the next day and report little pain or swelling.

This is a fascinating procedure that is taking the dentistry world by storm and helping patients keep their teeth longer and mouths healthier. To learn more about LANAP and the Periolase, you can visit www.trueregeneration.com or contact our office.  15 Ibn Gevirol Street, Jerusalem 02-561-9770, 02-561-9780 www.rechaviadental.co.il www.BIZNESSMAGAZINE.com

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Moving Tips

J

uly and August are considered the peak months of the year for moving. This year is no different. The main reason for the higher demand for movers is due to families with children who want to settle into their new homes before the school year begins.

It is estimated that there are upwards of 500 moving companies in Israel, of which about 50 are professional, serious ones. Only a few are classified as large companies — with five or more trucks.

Most are small or medium-sized companies who operate one to three trucks. The advantage of the larger companies is their ability to deal with complicated moves with large amounts of articles.

The disadvantage is that there is a wide range in the quality of the move itself; it depends on the moving crew you receive. If you use a small moving company with a good reputation, the chances of any “accidents” are smaller.

Of course, there are always many charlatans alongside the professionals. From the first phone conversation, you can identify them. If you didn’t receive an organized answer or the mover only has a mobile number with no land line this should arouse your suspicions. In addition, a professional mover will usually send a representative to give an estimate and to personally sign a work contract with you; he won’t just rely on sending a fax.

Gershon Malul, the general manager of Gimmel Gimmel Movers, has put together the following guide to common issues that come up when dealing with moving companies: The Mover Doesn’t Show Up: You reach an agreed price after getting a low estimate from a mover. On the day of the move, they don’t show up. What you don’t know is that after you made the deal with the mover, he went on receiving reservations for the same day while trying to offer higher prices. If he gets a better deal, then he won’t come as promised.

What should you do?

Make sure to have a written agreement, which has a clause stating that you will receive compensation of 1,000 shekels if the mover doesn’t show up. Also, never work with a mover who has no address and who hides behind his mobile phone because you won’t be able to locate him in order to implement the agreement.

Theft: Large thefts, in which the mover disappears with the truck and all of the home’s contents, are rare. Small thefts happen frequently.

The biggest concern is when temporary workers, especially those from the “territories”, steal because it’s hard to find them afterwards. One of their methods is to stop the full truck in a parking lot and to look through the boxes for valuables.

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Part

1

What should you do?

Color-code the boxes instead of marking them with names of rooms: obviously living room or kitchen items are more attractive than children’s room items. Also, move the most valuable and sentimental items in your private car (i.e. jewelry, computers, silver, mementos, pictures, albums, collections, etc.). Drive your car next to the moving truck and keep eye contact with the driver the whole way. Make sure that there is always one family member inside the home and another standing at the building’s exit next to the truck — both at the home you are moving from as well as the home you are moving into.

Extortion: You should always be alert, especially when it comes to price comparisons. If you receive an especially low estimate, that should be a red light. Behind this low price could be a hiding a swindle!

How does it work? First, the mover agrees to a low price without even coming to see the contents of the home and without any written agreement. On the day of the move, the mover starts loading the truck and then he starts with a stream of surprises: “You didn’t tell me you’re moving to the third floor,” “You didn’t tell me that you’re also moving the closet. I thought you were leaving it here.”

From this stage, it quickly moves to threats: “If you don’t pay me an additional 300 shekels per floor and 200 shekels to disassemble the closet, we’re leaving!” If you are stuck in such a situation, you should insist that the mover unload the truck since you are not willing to pay the additional charges. Sometimes the mover will grumble and continue the move, but in other cases movers have left customers with their belongings on the street.

What should you do?

Insist that the mover come see your home, tour through all parts of it and make sure he’s aware of the number of closets and storage areas. Get a written, detailed estimate. Don’t give in to the temptation from the mover who suggests that you save time and gives you a phone estimate or even a fax estimate without seeing your home first.

The work agreement must include an itemized list of every piece of furniture and equipment to be moved and the exact moving date with the final cost — including additional charges, disassembly and assembly of furniture, packing, packing supplies, detaching and reattaching refrigerator doors, additional charges per floor, etc. — and agreed upon compensation in the case of a no-show.

More tips to follow next month. 

Bizness Magazine

02-6762015 050-380-0999 http://www.ggmovers.co.il

02 999 3939

7

CHOOSING KITCHEN LIGHTING

You’ve planned a new kitchen, giving attention to all the little details – spectacular facades, matching countertops, unique handles – and then… you go off to the nearest hardware store and buy a pack of five lightbulbs (on sale), screw in one or two of them, and congratulate yourself on bringing your kitchen project to a successful conclusion… .

Sorry to disappoint you, but something is missing. In a kitchen where so much thought has

AT KITCHENS WE CONSIDER YOUR NEEDS AND PREFERENCES, AND WILL PROFESSIONALLY DESIGN A KITCHEN TO YOUR SATISFACTION. gone into every element of design, the lighting deserves some attention, too.

It may be that your grandmother did all her

cooking in a tiny common kitchen by the light of a kerosene lamp and her kreplach were always fantastic (she also raised twelve children in a two-room apartment, but somehow that’s never relevant…) but we have different needs. We want our lighting not only to illuminate the room but also to create atmosphere and to lend a certain style to the kitchen that we’ve planned and worked on for so long.

There are three types of lighting for the kitchen: general lighting, focused lighting, and atmospheric lighting.

General lighting – as its name suggests, this refers to a solid light fixture that provides illumination to the entire room. You may go for fluorescent lights, ceiling flush mounts, or designated track lighting. The light should be bright, easy on the eye, and reach every part of the room.

Focused lighting should help you execute kitchen tasks, such as preparing food, washing dishes, etc. Here again you may be tempted to think back to your grandmother who didn’t need much – but you have to admit that it’s far more pleasant to chop a salad with convenient lighting right under the cabinets that shines directly onto the work surface. This is achieved using LED strips (they’re economical, don’t heat up, and come in a range of colors) or a designated fluorescent spot fixture.

Atmospheric lighting is meant to round off the kitchen design and create a pleasant atmosphere.

This category of lighting includes chandeliers that might hang down over a breakfast nook table, special pendant lights over the island in the middle of the room, or any other type of decorative lighting.

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Expert

OB

Perkins One Brain

One Brain Facilitator

A Good Life Awaits

Fulfilling Your Function

By Shlomo Perkins

O

ne of the benefits of a Perkins One Brain session is the ability to learn about your very own structure and function. Your facial (and sometimes body) features make up your structure, and the way you approach the world is your function. There’s a direct correlation between your structure and your function. Your external appearance, sometimes put down as superficial, is actually an indication of who you are deep down.

From the moment of conception, a human being’s DNA, which is responsible for structure and function, is established. This unique DNA pattern is in every single cell of the body, promising that you will bring your unique, instinctive, individual self to everything that you do. Therefore, the goal of feeling Choice can only be experienced through the prism of your abilities and characteristics.

Despite this seeming simple and easy, it’s not. While you can’t change your unique, instinctive self, you can deny it. This can be a subconscious process starting from a very young age. Instead of having the confidence to go through life instinctively and with loyalty to yourself, you might submit and surrender to other people and ideas, mostly out of fear, pain, and fear of more pain.

People develop a belief system to protect themselves when they feel that they can’t cope otherwise. This belief system evolves through time. The image of yourself, and of reality through this objective belief system, can be far from the objective (but true to self and accepting of others’ realities) unique structure/function that you have. This creates feelings of self-justification and self-doubt and many other uncomfortable emotional realities. It is a process to release this belief system and connect to our true inner beings.

This process starts in your sessions. At Perkins One Brain, there are fifty structure/function traits at our disposal. They each fall into one of six categories. There are traits depicting the way you think, act, feel and automatically express. The other two categories have to do with your physical body and your current outlook. Each trait has a type A, B and C and is on a spectrum.

Someone could be more type A than someone else that is type A based on his/her structure. Also, someone who is type B will feel like type A when around type C and feel like type C when around type A. Since there are fifty traits, all people are a unique blend of A, B, and C. Although some traits might appear to be dominant on a person more than others, we are all still a mix of all fifty traits.

Usually, but not always, during a session, your muscle will indicate to the facilitator that it’s time for you to bring to awareness 34

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a certain trait about yourself and to release a certain belief that is blocking your natural expression. You’ll read about this trait while I put one hand on your forehead and my other hand on the back of your head. This ensures that during the reading, energy will flow from memories and beliefs stored deep in the brain to the frontal area, where you can see things more clearly while utilizing Choice. Just reading and understanding these texts in this manner brings more awareness, and also physically releases emotional stress.

The key to a calm and fulfilling life lies in our structure/ function.

When you look in the mirror, who do you see? Is your face wide or thin? Are your eyes close together or far apart? Those are just two questions. There are forty-eight more.

When you look in the mirror, do you like and agree with what you see? If not, the time has come to learn about what that reflection means and how to love and be loyal to it. 

Bizness Magazine

054-771-5292 sperkins18@gmail.com http://sperkins18.wix.com/perkins1b

02 999 3939

Just the Right Mix

Brought to you by Tomer Cohen

M

ixers are a popular small appliance in most kitchens. In reality, they don’t do anything that you couldn’t do with a spoon and a whisk, but they do it much more effectively and efficiently, which is why they are so beloved by homemakers everywhere. Any serious baker needs a heavy-duty mixer to produce fluffy cakes and sumptuous batters. Here are the relevant factors when choosing a good mixer.

Design – although most mixers look more or less the same and actually are, some small design features can actually make a big difference. Bowls that are wider at the bottom may make it hard for the mixing attachment to reach the batter if there’s not that much, whereas taller bowls that narrow at the bottom mix small amounts better. For larger batters there’s not much of a difference, but you might like the wider bowls because it’s a little easier to see inside.

Attachments – a good machine comes with a whisk for egg whites and creams, a dough hook for dough, and a paddle for creaming shortening. Some premium models also have a splatter shield that protects surfaces from mess, and some even come with separate attachments for purchase such as a meat grinder or ice cream maker. If you use such things it’s a nice bonus, but it’s far from the purpose of the mixer.

Wattage – if you’re a serious baker, you want a heavy-duty machine that can handle whatever you put in it. Challah dough is particularly tough to knead, so many religious women rely on professional mixers just for that weekly event. A standard mixer can handle dough, but probably not the amount for hafrashat challah. If you want a mixer just for challah, you will probably want to invest in a separate machine just for that, as most machines will either be a good baking mixer or a dough machine, but not both. Even just for a standard mixer though, you don’t want something that’s going to shake or give off a burning smell when the going gets tough, which means you want something relatively powerful.

There are also some random considerations such as whether or not the bowl has a handle, which makes it easier to take out, and whether or not the head of the mixer tilts backwards, making it easier to take the bowl out. These are extras that cost a lot more but don’t necessarily make a better mixer. If you can afford them, they’re nice to have, but don’t let them make you think they are must-haves.

In any case, even the most standard of mixers will work just fine for most cakes and cookies. Bon appetit! 

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Why You Might Want to Open a US Business…

Even Though You Live in Israel

By Avrum Aaron

T

oday, most businesses are international – many call it a “global village”, unless of course you have a local dry cleaner or falafel stand that is exclusively local. Nevertheless, a prudent business person working in the global markets should consider the legal, tax and financial issues of international business to ultimately achieve a more successful business.

I’m a US and Israeli attorney and I help my clients in both countries deal with their legal issues all over the world. Here’s a case study of how I helped an Israeli client reduce her expenses thus increasing her bottom line by opening a US company.

My client opened an Israeli company that provided health services to Israelis, non-Israeli students studying in Israel and tourists. Most of these services were performed in Israel, but her customers often paid with checks written in US dollars or Euros, or through non-Israeli credit cards.

So, what was the problem?

When the company received US dollar or Euro checks, the Israeli banks held the funds for 30 days, took a fee and accepted less than competitive exchange rates for converting the money.

(If you don’t realize that the usual bank currency transfer rate is a lousy rate, ask yourself why there are change places in every commercial place in Israel.) When her company charged a nonIsraeli credit card, the credit card company took a 4% fee and converted the sum with the usual bank currency transfer rate.

Just to “do the math”: 1. The company received a check for $1,000. The bank charged a 25 NIS foreign check fee; converted the funds to shekels at rate that was around 1% less than the representative rate; and held the funds for 30 days. So, assuming an exchange rate of $1 = 3.8 NIS, this converts to 3,737.25 NIS, and only in 30 days - a cash flow nightmare!

2. The company accepted payment with a US credit card for $1000. The bank took a 4% fee or $40 off the top and less 1% on the conversion, amounting to 3611.52 NIS as an immediate credit to the account, but a 188.48 NIS fee for that pleasure.

I encouraged my client to open a US Limited Liability Company (LLC). Another entity would also have worked. Following the establishment of the LLC, my client opened a US bank account and US credit card merchant account. With the LLC in place and having a US bank account, her company can now accept US checks with 36

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AUGUST 2016

no fees and take US credit cards – at a lower fee of 3%. Of course, the company still has to exchange dollar to shekels, but now she has luxury to find the most competitive exchange rates. Having a US bank relationship, she can now pay her suppliers and vendors in US dollars without having to convert from shekels to dollars to avoid their outlandish high fees and lower than market exchange rates by the Israeli banks. All in all, fees for accepting payment have been reduced significantly and financial options are numerous, where they once were limited.

There are other benefits to having a US corporation. In dealing with suppliers and partners, being a US business has distinct advantage. Of course, it needs to be done right, as tax and other legal issues will apply. Although it isn’t free to open a US business, registration and maintenance fees in the US are a fraction of what an Israeli business pays to register and maintain its status in Israel.

Contact me if you’d like to learn more about how a US business can help your Israeli business. I can be reached at avrum@lop-llc.com or at 054-398-4380. The first consultation is free.  Avrum Aaron graduated from Columbia University School of Law in 1994. He received an LLM in Taxation from the New York University Law School in 1998. He currently serves as COO of Legal Outsourcing Partner, LLC. www.lop-llc.com. His practice consists of advising startups and small businesses and his areas of specialization include licensing, employment, financing and corporate matters. He is admitted to the bar in New Jersey and Israel.

Israel Phone: 054-398-4380 US Phone: 201-379-9230 Email: avrum@lop-llc.com

Bizness Magazine

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Expert

PT

P ERS O N A L TR A I N ER

Strength Training for Youth:

Is it for Your Child?

By Jerrold Hyman

A

s a physical educator and personal fitness instructor I often get asked as to whether strength training is good for our youth.

The answer is, of course it is! However one must differentiate between strength training, weightlifting, and bodybuilding.

With proper supervision and instruction of proper form, strength training is healthy for children and adolescents who are mature enough to follow directions. It has many benefits such as ligament, tendon, and muscular development.

Strength training often starts during active play in children, before introducing any formal exercise program at all. Such activities include climbing, hanging, and jumping on and off of playground equipment. As active play develops, kids improve body-spatial awareness, along with balance and control. Later on in the regimen, activity may get more sophisticated, leading to more formal routines with body weight exercises. These may include push-ups, pull-ups, and squats, progressing to using loads with weights, and using light loads with high repetitions. These exercises can also help with proper corrective structural development in youth and adolescents.

Weightlifting tends to connote the development of strength for competition in powerlifting or strength events. However, this type of development is not advantageous to bone, ligament, tendon, and muscle development in youth or adolescents. Bodybuilding is also associated with developing hypertrophy (the increase in the size of skeletal muscle) and the rapid breakdown of muscle to increase bulk and shape; usually to show off one’s body in competitions. This type of training is also not developmentally sound for youth and adolescents.

Strength training, weight lifting and bodybuilding are healthy activities for teenagers and those whose development have reached a proper maturity that will not disrupt growth and development. At this stage, bulking up, preparing for contact sports and/or to increase performance, exercises in overloading

principles can be highly effective, if done with proper form and with regularity.

Most pediatricians agree that strength training is safe for youth as young as eight years old if done properly. The American Academy of Pediatrics even recommends it and studies show that it does not stunt growth. The best way to start training is to seek proper instruction. Learn to warm-up and cool down properly. Keep the weight load light with high repetitions. Stressing upon proper form and technique, maintaining proper supervision, resting at least one full day between exercising muscle each group, and most of all, keep it fun.

Elite Fitness Israel is the vehicle to help you with all your fitness goals, working with youth, adolescents, teenagers, adults, and seniors. We can prepare you for an active life and walk you through the process. Give us a call! 

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37

Expert

MO

MO RTG A G E

Growing Pains and Change

By Moshe Wilshinsky, CEO, Moville Mortgage and Finance Ltd.

T

he mortgage market in Israel is young when compared to other markets such as the US, UK, Canada, etc. Today’s mortgage market in which the Israeli banks are lending their own funds instead of just using the government’s funds essentially started in 1990. The market in the US as well as other countries date back more than a century.

Growing pains are a part of the growth process — whether it’s a child’s body growing to adulthood or organizations, companies or societies going from inception to maturity.

The Israeli mortgage market is no different. Since 2010, the Bank of Israel has been introducing new regulations more frequently than ever before. Although this was the Bank of Israel’s response to the financial crisis of 2008, it was the first major crisis the Israeli mortgage market (in its current state) witnessed, albeit in another country (the last crisis in the US mortgage market was in 1989-1992 when the market in Israel was still in birthing pains).

A number of these regulations fundamentally changed what the Israeli mortgage banks could do, including what is required from a borrower in order to qualify for a mortgage as well as who could even qualify. Over the past year, the pace of regulatory reform has slowed down considerably; it is no coincidence that one of the people at the Bank of Israel who was a driving force for most of these regulations, David Zaken, stepped down from his position in 2015.

It seems that a new trend of change has started, and this time it is not originating from the Bank of Israel; it is originating from the banks themselves. The changes were initially isolated and subtle, but as I have seen it across a number of banks, it seems to be characteristic of a trend. While inflation in Israel and interest rate markets have been dancing around steady increases (meaning there is a steady trend of increased inflation, then interest for a period of time, then it abates), the banks across the board are now increasing interest rates as if interest rates will keep going higher. (We will only know in the winter if this increase in interest was seasonal, but it is much greater than previous such seasonal increases, e.g. in the summer of 2013 interest rates increased by 0.20%-0.30%. Over the past couple of months it has been between 0.75% and more which is characteristic in a market where the long term trend is increasing interest rates.) The amount of documentation required has increased (this follows the regulatory trend of the past few years). The banks have also changed the procedures of how they work with borrowers who come from 38

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AUGUST 2016

mortgage brokers and, in some cases, which branches mortgage brokers can work with.

There are changes in the wind which are affecting the mortgage market in Israel. How long they will last and how much farther they will go I cannot tell you. As the famous quote goes, “The only thing that is constant is change.” This is true of the Israeli mortgage market. The question then is what to do and, if anything, how to prepare.

My advice to Israeli consumers who either need a mortgage now or may need a mortgage in the next year is start the process early — start now. Get pre-qualified by an experienced, competent mortgage professional as soon as you can (We offer this at Moville Finances as a free service). Regardless of who you use, keep in mind that you will need documentation in hand; just stating your income and assets will not be sufficient. So start collecting the documentation needed for qualification. This will include, in most cases, the last 24 months of income. Regarding asset documentation, depending on your situation, this may be just statements covering the last three months of your Israeli bank account activity. If you have other assets such as overseas bank accounts or investment portfolios, real estate, etc., you will need to provide documentation for these. If you are a recent oleh, in most cases, your credit history will be important (This is especially true for olim from the US as well as other similar economies but not relevant for olim from France). These next few months are always transitionary in the market; the summer buying season moving into the famous period when everything will happen “acharei HaChagim,” or after the holidays.

To summarize, whether you are planning on buying a property, or you want to refinance a property you own in order to take out cash for construction or another purpose, give yourself much more time than you think you’ll need (yes even six months to a year). Besides the process of qualifying for a mortgage, you will also want to understand all of the mortgage options you do qualify for, which is best suited for you and why. Each borrower should know the questions to ask and make sure they are getting credible answers because, while change is blowing in the wind, the answers are not (sorry Mr. Dylan).  For more information contact our offices and make sure to dial our special Bizness extension 711.

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Too Much Sitting

Can Be Deadly

D

espite our usual work habits, sitting for hours upon hours is not intuitive for human beings. Being in an office, sitting at a desk for almost a third of the day is hardly natural behavior. Our bodies were designed to do the type of work we performed throughout history. We created things while standing, worked in the fields, worked standing in stores. Then, in the late 18th century, work habits changed forever.

With the onset of the Industrial Revolution, more and more people began to work in office jobs, moving away from outdoor and physical activity, gradually transitioning to a lifestyle we now know: completely attached to our chairs. If we are not sitting at work, we are sitting in the car, in our house, in front of the television, etc. People are sitting at every possible moment, and this is causing a deterioration in the human condition, whose consequences have already begun to show.

Epidemic of the 21 Century - Sitting Science is starting to comprehend and tackle the seriousness st

of this change. According to the Mayo Clinic Research Center, obesity, diabetes, heart disease and even cancer are all illnesses caused by too much daily sitting. Physical activity, even if it is light walking or stretching, is critical to balancing hormonal activity in the body, enhancing insulin activity and decreasing the amount of fat in the blood. None of this can happen while sitting.

One important study followed 123,000 American working men and women during a 14-year period and found that in the group of women that sat more than six hours a day, a staggering 40% were likely to die during the duration of the study. Men fared slightly better, with 20% projected not to live out the research period. For such a passive activity, the outcomes are remarkably fatal.

A New Way of Working – Sitting and Standing Another major daily repercussion of so much sitting is back pain. Once an issue for the frail, it is appearing earlier and earlier among larger segments of the population. Gary Arenson, a South African physiotherapist and entrepreneur in the field of ergonomics, explains, “More than 80% of people will suffer from back pains at some point in their life, and we aren’t only talking about elderly people.” He continues, “Already people in their 30s who work at an office job are looking for solutions to their back problems, and it is only becoming more widespread.”

Seeing the need for a hybrid solution, combining activity with work, Arenson, along with his partner, Izzy Zimmerman, acquired the rights to market the American company Varidesk in Israel and South Africa. “We found the easiest way to have a sit-stand workstation without having to replace the desk, the work area or to move into different offices.” Varidesk, an internationally respected office desk solution, gets people out of their seats.

“We are happy that our customers in Israel no longer have to order the Varidesk from America, as they have been doing until now, removing the difficulties of high shipping costs, a complicated shipping process and frustrations with the tax authority here in Israel,” Zimmerman noted.

The product, which is being sold to the Israeli market on the Internet (www.varidesk.co.il), offers American-quality service: door-to-door delivery, all taxes included in the price, as well as a 30-day money back guarantee. The phenomenon of standing while working has caught on in offices, co-working spaces, factories, schools and universities, where students and employees are being encouraged to stand during work or classes.

This is not just a health issue: A Texas study found a 46% increase in work productivity when using a standing desk. The advantages of Varidesk are clear: simple workstations, no need to replace the old desk, no installation process, easy transportation, and increased productivity.

The Pain is Gone Employees who use the Varidesk have said that they feel a significant change in their life. For some, their back pains are either significantly reduced or have completely disappeared, and they have increased energy at work. Suddenly, it is not necessary to walk around the office in order to stretch. Instead, workers are standing while they are working and, when they need a rest, they can easily transition their Varidesk to a sitting position in just three seconds.  To learn more, visit us at: www.varidesk.co.il

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FIRST RESPONSE

Summer Safety Rules Part 1: Dehydration

By United Hatzalah

T

he definition of dehydration is: a disruption of the balance of fluids in the body. In other words, there is a deficit of fluids for one reason or another. One is not necessarily hot when dehydrated, so there is no reason to pour water over a dehydrated patient. There are not enough fluids in the body and they need to be replaced, which is why it is imperative to give the patient water to drink immediately.

Adults and children who can speak and have self-awareness may have these symptoms: thirst, paleness, headache, nausea, small amounts of dark urine or even failure to urinate.

Urine is the main sign of dehydration. Urination shows that the body has surplus fluids that it can expel. A dehydrated body attempts to keep as much fluid inside and, therefore, there will be a lower concentration of liquid in the urine (which causes a strong odor due to undiluted substances within). In very serious cases of dehydration there will be no urine at all.

In order to prevent the above situation, make sure to drink a lot when going on a hike or to the beach. Even at home it is important to drink. A tip for encouraging children to drink: drink next to them and encourage them to drink with you.

What should you do if a child complains of one of the symptoms mentioned above? First, check if he has urinated (the first urination after waking up doesn’t count). If so, then the situation is still alright and can be easily treated. If not, let the child drink.

However, he should not take large gulps, but small sips. The best way to control the speed of drinking and to make sure it’s slow is to drink with a straw. If, however, you are on a field trip, you can give the child a capful every few seconds.

The reason for drinking slowly is to breach the “deceitful thirst” mechanism. This mechanism, which resembles the body’s condition after fasting, appears because the stomach has contracted and cannot contain the normal amount of liquids. Even a small amount of liquid will signal the body that the person has drunk enough and should stop. In order to infuse larger amounts into the body, one needs to drink slowly. That way the stomach empties and more liquids enter inside.

Do not run immediately to the hospital or medical emergency center to get intravenous therapy (the infusion of liquids directly into a vein). This a traumatic experience for children and should be left as a last resort. It’s true that infusions are more effective, but it will be a harder road.

42

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AUGUST 2016

How do we know if the child has had enough to drink and is not in danger anymore? If the child says that she feels NO more dizziness or headache, that’s progress. Another sign, which is the best one, is if within half an hour the child says she needs to use the bathroom. That’s wonderful, you did it! As soon as there is urine, there is surplus liquids. And if there’s surplus, there’s no dehydration!

Dehydration may appear during the summer or any other season, so beware of the symptoms all year round.

How can we identify dehydration in infants who cannot complain?

Firstly, we are aware of how much fluid an infant ingests and are even more precise with infants. Infants who either breastfeed or drink formula (Similac, Materna, etc.) receive the amount of liquids they need in each meal. If you are in doubt, it won’t hurt to give them a little water. For babies who already eat solids and have a bottle or cup of water, mark with a marker how much they started with. Then, every time they drink, mark the new amount.

This will help to keep track. Also, keep track of how often the baby urinates: every two-three hours, while changing the baby’s diaper, write down if there was urine or not. A baby’s diaper should always be damp inside and the baby’s skin should be supple and not dry. Another sign is if a baby cries with no tears (and not just to get attention). All these should ring warning bells that the baby is probably dehydrated.

Wishing everyone a safe summer! 

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ELECTRA MOBILE AIR-CONDITIONER RELAX P10 Especially suitable for rented apartments, light to transport from place to place, includes remote control, particularly quiet.

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Car Mechanics Alef Alef Car Garage Alef Alef is a full service car garage in the Industrial zone Nesher Har Tuv (behind the police station). They have decades of experience and they service all makes and models. Call for any consultation at 02 991 5777 or 053 723 1031.

Building Care Services BCS Israel BCS offers a comprehensive solution to all you building’s needs. Thorough and efficient, you can count on them for any job. 02-678-6234 info@bcsisrael.com Real Estate Ilan Rubinstein A veteran real estate agent with 25 years’ experience, Ilan of Ilan Estates & Investments makes the procedure of buying property in Israel as painless as possible. 077-410-8011 Cell: 0504-910-604 office@ilanrealestate.com www.ilanrealestate.com Personal Trainer Jerrold Hyman Jerrold is an experienced personal trainer with a wide range of skills, which are available through his company, Elite Fitness Israel. He works with any age, and is available to make a custom made plan to help you achieve success. 050-7798886 02-993-4681 info@elitefitnessisrael.com www.elitefitnessisrael.com Furniture Restoration Restorno Nati Journo and Yona Triestman both have strong backgrounds in furniture restoration. They offer a 25-year guarantee! 02-650-8777 | nati.restorno@gmail.com Mortgage Moshe Wilshinsky A 27-year veteran in the mortgage industry, Moshe is the CEO of Moville Mortgage and Finance LTD. Call 073 796 2226 and press their special 711 Bizness Extension. questions@movillefinance.com | www.movillefinance.com Air Conditioning and Heating Tzvi Lefkowitz Tzvi of Tzvi Air is a licensed technician who provides care and maintenance service and sales for all major airconditioner brands. 02-628-8282 www.tzviair.com

Insurance Egert-Cohen Egert-Cohen is a Jerusalem-based brokerage specializing in helping English speaking Olim with all insurance needs.

Shimon Cohen 050-548-2192 or Yona Egert at 050-536-3897 | www.egertcohen.co.il Dental Care Rechavia Dental Center The Rechavia Dental Center staff is comprised of three highly qualified American-trained specialists, dental hygienists and dental assistants. 15 Ibn Gevirol Street, Jerusalem | (02) 561-9770 | rechaviadental.co.il Electrician Ari Katz Ari Katz, a.k.a Mr. Fix It, has been successfully fixing things since he was a child. He specializes in electricity, and makes customer service his top priority.

052-736-7369 premiumrepairs@gmail.com Outdoor Wood Creations Element Wood Creations Netanel Buta is a creative craftsman who is always expanding his knowledge in the field. Element wood creates custom made decks, pergolas, pools and anything else you can dream of for the outdoors.

050-676-3222 element.nati@gmail.com www.wooden-pergolas.co.il Emergency Response United Hatzalah Largest network of first responders across the country with 3,000 volunteers in 40 locations operating 400 ambucycles.

In the event of an emergency or lifethreatening situations it is vital to call 1221 or 101 to ensure a rapid response time.

Meryl Cohen Fabric Fusion Artist Meryl is highly talented fabric fusion artist who crerates an entirely new perception of the everyday world. Check out her work online, or contact her directly 077-228-5757 or 052-595-9006 | merylcohenartist@gmail.com | www.merylcohen.com| www.merylcohenart.etsy.com Perkins One Brain Shlomo Perkins Shlomo Perkins is a One Brain practitioner, who helps facilitate his clients’ processes of healing themselves. Whether it be physical pains, emotional troubles or anything in between, Shlomo helps his clients learn how to take control of their lives 054-771-5292 sperkins18@gmail.com http://sperkins18.wix.com/perkins1b Ralph Wigs International Ralph Wigs are known as the top of the line in luxury wigs. Started 20 years by master wigmaker Raphael Tolledano, the style, comfort and beauty is like none other. liora@ralph-wigs.com | 054-578-8523 | www.ralph-wigs.com Photography Moshe Benaim Moshe has been enjoying photography for 17 years now. From informal get-togethers to bar mitzvahs and weddings, Moshe is available for all your photography needs.

050-762-0049 mbfotographer@gmail.com Shiputzei Yerushalayim Contractor Shaul is a veteran contractor who gets the job done right the first time. For a perfect job, contact him at 054-289-5977

www.BIZNESSMAGAZINE.com

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We’re waiting for you in our new branch in Rechavia!

Sinaya Custom Wigs was founded 16 years ago by Sinaya Malka, an expert in the wig industry and hair design. Sinaya studied hair design and excelled in a variety of hair design courses in Israel and abroad.

Today she proudly owns two branches: Rechavia, Jerusalem and Ramat Beit Shemesh.

Sinaya's wigs are produced with the ďŹ nest, most resilient European hair.

Sinaya's branches in Jerusalem and Ramat Beit Shemesh offer personal service, sales, repairs, cuts, dyes, wash and set.

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