Bizness Magazine October 2016 Issue

M A G A Z I N E SHARING THE MIRACLE OF SUCCESS Greater Jerusalem Area www.biznessmagazine.com Circulation: 21,000 copies OCTOBER 2016

OUR EXPERTS

Avrum Aaron Alef Alef Garage Moshe Benaim Netanel Buta Meryl Cohen Shimon Cohen Sara Genstil Jerrold Hyman Paul Incitti Tzvi Lefkowitz Olam HaMizronim Shlomo Perkins Ralph Wigs Int’l Rechavia Dental Center Restorno Ilan Rubinstein Shiputzei Yerushalayim United Hatzalah Moshe Wilshinsky

Olam Hamizronim

Secrets to Selecting a Mattress

Ralph Wigs

The Key to Finding a Great Wig

Jerusalem Gardens Hotel Quality Events in Jerusalem

GMAX Test Prep

How to Prepare for University Entrance Exams

Skyline Restaurant A Real Insider’s View

Soris Software

How Custom Software Can Help Your Business

Leibovitch

The Veterans of Men’s Fashion in Israel

Property Point

How to Manage a Property in Israel

MB Photography

Best Tips for Outdoor Photography

Shlomo Perkins

Behind Perkins One Brain

Meryl Cohen

Jerusalem Stone Art

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Exclusive Interview with

YOSSI ISAAC of

Orchid Kitchens Har Nof Rehavia Shaarei Chesed German Colony

Ramat Eshkol Arzei Habira Maalot Dafna Minhat Yitzchak

Ganei Geula Ramat Bet Shemesh Sheinfeld Nofei Aviv

Celebrating Life’s Events at the

Jerusalem Gardens Hotel

Interview with the Menachem Moshkovitz and Tair Alloun, Events Managers, Jerusalem Gardens Hotel Tell us about the Jerusalem Gardens Hotel.

The Jerusalem Gardens Hotel and Spa is a fully equipped, privately-owned hotel in Jerusalem. The beautiful premises include suites, family rooms and adjoining rooms. Our spa provides all kinds of treatments and massages, and we have two pools for our guests. The hotel provides in-house dining, either in the main dining room or in the lobby bar.

We also have many banquet halls to accommodate all of life’s celebrations and can seamlessly cater events for up to 400 guests.

Tell us about the type of events that take place at the hotel.

We do events of all types – bris, Bar Mitzvah, wedding, private

function, public conference and more. We have a magnificent garden as well as a beautiful indoor hall to accommodate all our guests. Many of our clients are drawn to the garden, and the idea of using both an indoor and outdoor venue in the same event is a big attraction. For example, at weddings we will often have the reception and chuppah outdoors with the meal and dancing inside. In the winter, we put up a tent outdoors, weather permitting, in order to provide a garden effect.

What makes an event at the Jerusalem Gardens Hotel unique?

We pay attention to all the small details to make sure your event is memorable, and we pride ourselves on great service.

The hotel manager is American, so he ensures that all the functions in the hotel measure up to American standards of

quality. The location of the hotel in Kiryat Moshe is great – it’s accessible to all public transportation, as well as being right near the entrance to Jerusalem, making it easy to reach for out of town guests. Many clients love having the outdoor Jerusalem air as part of their events, and the option of a combination indoor/outdoor event is very attractive.

A bris in the morning, conference in the afternoon, bar mitzvah and wedding at night. Every day. This is already starting to happen!

The food at our events is excellent. We focus on the quality of the food we serve and use only the best chefs available. I have many guests who tell me they were pleasantly surprised by the standard of our food, especially compared to the food in other local venues.

Another great benefit in booking your events with us is that we can get great discounts on hotel rooms for those with guests coming in from abroad.

How do you know your clients were satisfied with the event?

The best indication of a happy client is a returning client!

I just had a nurse come in to book a conference for over 300 nurses because she was so happy with the personal event we did for her a year and a half ago. Not only that, she started telling me about the next family events she wants to do with us.

We have not only many returning clients, but also many new clients that book with us on their friends’ recommendations.

What’s your vision for the future?

02-655-8806 www.jerusalemgardenshotel.com

JERUSALEM

By Meryl Cohen

J

erusalem stone is a name applied to various types of pale limestone, dolomite and dolomitic limestone common in and around Jerusalem. Jerusalem Stone is a generic term describing the natural stone material coming from areas around the Jordan River in the east, to the Mediterranean Sea in the west, and from the southern Port of Eilat on the Red Sea to The Galilee and Haifa in the north.

The stones are naturally multicolored, with shades of red, gray, gold, pink, beige and white. If you look closely, you can see the varied colors even within each stone. The term “Jerusalem of Gold” though, comes from the setting sun on the stones as viewed by the many pilgrims on their way to Jerusalem during the Shalosh Regalim. I will never forget my first sighting as I approached the city from Highway 1.

There is actually a municipal law in Jerusalem requiring all buildings be faced with local Jerusalem stone, which distinguish-

es Jerusalem from all other cities in the world. The ordinance dates back to the British Mandate during the governorship of Sir Ronald Storrs, and was part of a master plan for the city drawn up in 1918.

The most famous Jerusalem Stone is the Kotel (Western Wall) of the Holy Temple. Artistic renderings are abound, so of course, I have added my own renditions. My first piece was men davening at the Kotel, which I made on silk. I was fascinated with the antiquity of Jerusalem so I did several pieces called Uncovering the Past made with layered fabric and papers, in a style called basrelief, all of which were sold. My latest piece is a triptych which can be displayed together or each piece can stand on its own. It is a more abstract rendition done in my style of fabric fusion where I apply hand-dyed silk fabric over my acrylic paint on canvas. I am sure this won’t be my last rendition of the Kotel as I continue to ponder the secrets of the holy stones.

077-228-5757 052-5959-006 merylcohenartist@gmail.com www.merylcohen.com www.merylcohenart.etsy.com Find me on Facebook: Atmosphere Art by Meryl Cohen 4

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OCTOBER 2016

Bizness Magazine

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M A G A Z I N E SHARING THE MIRACLE OF SUCCESS

Letter from the Editor

EDITOR IN CHIEF Ariel Topf BUSINESS DEVELOPMENT Yisroel Meir Simon

R

osh Hashanah again! Oh no, it’s time to speak about goal setting! Do you know that most people spend more time planning a three day vacation than planning their future? Here are some practical tips for achieving what you want. Remember that goal setting is one the most powerful tools for success in all areas of life.

10 Keys to Goal Setting 1. If it’s not in writing, it’s not a goal.

2. If it’s not specific, it’s not a goal.

3. Goals must be believable and achievable.

4. Short term goals are goals that can be achieved within 90 days.

5. Set vivid goals.

6. Set goals in all areas of your life.

7. Set activity goals, not production goals (‘I will make 5 calls’ instead of ‘I will make 3 sales’).

8. Have a set of goals every day.

9. Have a role model.

10. Review your goals daily.

(Hang them in your office or washroom mirror).

Take a moment to develop a three to five year plan. Develop a visual image of what it looks like to be there already: How much money do you have? What sort of lifestyle have you attained? In order to reach these goals, keep your eye on the target. Always start any project with the end in mind and the intent to finish.

Set exiting goals for yourself – there is no magic in small dreams!

Shana Tova and Chag Sameach!

Ariel Topf ariel@biznesssmag.com

CHIEF DESIGNER Adam Ram EDITORIAL MANAGER Aviva Sapir CONTRIBUTING EDITORS Ilana Brown, Hadassah Feinberg, Debbie Rosenzweig, Chayale Saibil, Heidi Tapnack, Keren Yekutiel CONTRIBUTING WRITERS Alef Alef Car Garage, Avrum Aaron, Moshe Benaim, Meryl Cohen, Shimon Cohen, Sara Genstil, Gimmel Gimmel Movers, Kitchens, Rechavia Dental Center, Shlomo Perkins, Ralph Wigs, Restorno, Shiputzei Yerushalayaim, Moshe Wilshinsky HOW TO REACH BIZNESS MAGAZINE Advertising

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Bizness Magazine is published by Bizness Magazine Ltd. Bizness Magazine considers its sources reliable. However, reporting inaccuracies can occur, consequently readers using this information do so at their own risk. Each business opportunity and/or investment inherently contains certain risks.

It is suggested that prospective business people, potential patients and clients, and all readers consult their doctors, attorneys and/or financial advisors before applying any of the information that is publish in this magazine. Bizness Magazine makes content available with the understanding that the publisher is not rendering legal services or financial advice, business advice, medical advice or any other type of advice. Editorial content, articles and interviews may be paid advertising. Bizness Magazine does not endorse or recommend any products or professionals. Although persons and companies mentioned herein are believed to be reputable, neither Bizness Magazine or its publisher, parent company, nor any of its employees, sales executives or contributors accept any responsibility whatsoever for their activities. We assume no responsibility for unsolicited material.

Manuscripts, artwork and photographs must be accompanied by stamped, self-addressed envelopes. We reserve the right to publish in whole or in part all letters received by us. All letters, sent to Bizness Magazine will be considered the property of the Magazine. All remarks, suggestions, ideas, creative concepts, graphics, or other information communicated through this magazine or otherwise sent to its publisher (together the ‘Submission’) will forever be the exclusive property of Bizness Magazine., who will not be required to treat the Submission as confidential, and will not be liable for any use or disclosure of the Submission, and need not provide any compensation or acknowledgement for the Submission. Under no circumstances shall Bizness Magazine, or its affiliates, subsidiaries, or related companies and web sites, be liable for any damages whatsoever (including, but not limited to direct, incidental, consequential, indirect or punitive damages), harm, or injury that relate to, arise out of, or result from the use of, or access to, or the inability to use, any of the materials of this magazine, or are caused by any failure of performance, error, omission, interruption, defect or delay in printing. Bizness Magazine is printed in Israel and all rights are reserved. No portion of this magazine may be reproduced without written permission of the publisher.

Oriel Hasaaot Car Service Throughout the Country

PROFESSIONAL RELIABLE SERVICE • • • • • •

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Airport Trips Weddings Har HaZeitim Har HaMenuchot Holy Sites

OCTOBER 2016

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5 TOISPINSG THE FOR CHO PERFECT WIG BY: RALPH WIGS Whether you plan to wear your wig every day or just on special occasions, choosing a sheitel can be overwhelming. Not only is a wig a significant financial investment, but our hair plays a large role in how we see and feel about ourselves. Here are five tips that will help you know which questions to ask so that you can buy the sheitel that makes you feel beautiful.

1. TRUST

Choosing a wig store or sheitel macher can be just as important as choosing the wig itself! If you have friends or relatives who wear wigs, ask for recommendations of people who are patient, experienced, and most importantly, not just pushing for a quick sale. However, at the end of the day, you must find someone you feel personally comfortable with that understands your style and needs.

2. COVERAGE

Whether you will wear your wig on its own or with something on top, make sure you are aware of all the different types of sheitels on the market today, offering different looks and levels of coverage. There is a diverse range of full wigs, pony wigs, headband falls and hat falls for example.

No matter how much of your hair you choose to cover, you will be able to find a style that looks beautiful and natural.

3. STYLE

Do you want something very different from what you are used to, or a wig that resembles your natural hair as much as possible? Long or short?

Bangs? Layers? Straight, wavy, or curly? Thick or thin? Try on as many pre-cut wigs as possible to see which style fits your face best, keeping in mind that the wig you choose will be customized to fit you perfectly. If you can’t find something you love in the store, look through magazines, browse the internet, and try on your friends’ and relatives’ wigs to get more ideas.

4. COLOR

Most wigs are available in a wide range of colors, allowing you to find the shade that matches your natural hair best. However, if you have always dreamed of going blonde or getting some natural looking highlights, this is your chance! An experienced sheitel macher will help you find a color that looks natural, even if it isn’t. Just remember, you still want to look and feel like yourself.

5. COMFORT

Especially if you plan to wear your wig on a daily basis, it is essential to choose something that sits comfortably on your head and fits you right.

While average cap sizes fit the vast majority of customers, many wigs come in multiple sizes or have adjustable straps or “stretch caps” for a more flexible fit. Never settle when it comes to comfort; if you have a non-standard shaped head, you can always custom order or alter a cap to fit you properly.

Just like getting a haircut, remember that it will take some time for you to feel totally comfortable with your new wig - both how it feels physically and how it looks. Play around with where the wig sits on your head and how to style it so that you feel like you. More than anything, you need to make sure your wig makes you feel beautiful. At the end of the day, it is your confidence that makes you shine - not your hair.

Ralph Wigs prides itself on providing the highest-quality product.

Our caps are custom created with your comfort in mind, and our hair is of the finest in the world.

CONTACT RALPH WIGS TO BOOK AN APPOINTMENT

054-578-8523

Clothes That Truly

MAKETH THE MAN Interview with Pini Krimalovski, General Manager of Leibovich Men’s Outfitters

Why Leibovich?

We are the largest retail chain for menswear in Israel and the only retail chain that provides a full tailor-style service, without actually custom-making the suit for you. We have a wide range of items in every department and an unrivaled standard of service in-store and after purchase. This enables us to offer our customers an entire ZDUGUREH RI FORWKLQJ DQG ¿W HDFK LWHP DV LI LW ZDV WDLORU PDGH MXVW for them. All our items have guarantees and some of our stores offer customers repairs by our in-house tailors.

Even though we’re a large company with many branches, we focus on giving customers personal attention and making them feel comfortable GXULQJ WKH SURFHVV RI VHOHFWLQJ DQG ¿WWLQJ D VXLW RU RWKHU LWHP RI clothing. We welcome new customers as if they are family or royalty and greet return customers like old friends, by name. We understand that customers have busy schedules so for their convenience we have extended opening hours from 10:00am until 8:30pm all year round.

We also believe in a pleasant buyer experience and stock only top quality products.

How many stores does Leibovich have nationwide?

We currently have eight branches and plans are underway for a few more. We currently have three stores in Jerusalem â&#x20AC;&#x201C; one in Geula, a VHFRQG LQ 5RPHPD RQ <LUPL\DKX 6WUHHW VT P RI Ã&#x20AC;RRU VSDFH DQG D WKLUG LQ *LYDW 6KDXO RQ .DQIHL 1HVKDULP 6WUHHW VT P RI Ã&#x20AC;RRU VSDFH 2WKHU VWRUHV DUH ORFDWHG LQ %QHL %UDN $VKGRG DQG .LU\DW 6HIHU and six months ago we opened a branch in Haifa, which followed the RSHQLQJ RI WKH %HLW 6KHPHVK EUDQFK DERXW PRQWKV DJR

Why Beit Shemesh?

superior customer service, buyer experience and high quality products. :H HYHQ KDYH D GHGLFDWHG (QJOLVK VSHDNLQJ VDOHVPDQ LQ RXU %HLW Shemesh store to cater to Anglos and visiting guests.

So who are your typical customers? $FWXDOO\ LW¶V XQSUHGLFWDEOH 2Q WKH RQH HQG RI WKH VSHFWUXP DUH WKH various religious communities for whom we cater on a large scale LQ DOO RXU EUDQFKHV FRXQWU\ZLGH 2Q WKH RWKHU HQG ZH KDYH PDQ\ QRQ UHOLJLRXV FXVWRPHUV IURP WKH ELJ FLWLHV DQG LQ WKH FDVH RI %HLW 6KHPHVK QHLJKERULQJ PRVKDYLP ZKR YLVLW RXU VWRUH ORRNLQJ IRU high-quality casual and formal clothing.

We also cater to the needs of the Arab population, who wear colors and styles that we donâ&#x20AC;&#x2122;t sell, for example, in chareidi circles, but which are popular among that sector. Many foreign tourists return again and again to order a new suit every time they visit Israel â&#x20AC;&#x201C; sometimes straight from the airport.

Tell us a little about your clothing range.

We sell suits, shirts, pants, socks, belts, ties, shoes and more â&#x20AC;&#x201C; for adults and children. Customers can walk in and purchase items that ¿W RQ WKH VSRW ZLWKRXW KDYLQJ WR VHQG WKHP IRU DOWHUDWLRQV ,I ZH GRQ¶W have the size or style you want, we can order it from another branch.

We have an enormous range of suits which go up to size 70 in three different lengths â&#x20AC;&#x201C; short, long and extra-long. Shirts in every color, IDEULF DQG ¿W DUH DYDLODEOH XS WR VL]H 3DQWV FDQ EH SXUFKDVHG DORQH or as part of a suit, and are even available with chutznik style pleats.

We often have requests from customers for a few pairs of pants or a number of different style pants in the same material to go with their VXLW MDFNHW DQG ZH¶UH KDSS\ DQG DEOH WR REOLJH :H DOVR VHOO GRXEOH EUHDVWHG VXLW MDFNHWV EOD]HUV ZH KDYH KDG customers ask us to remove the signature gold buttons while others KDYH DVNHG WR UHSODFH WKH SODLQ EXWWRQV ZLWK FODVVLF JROG RQHV

bekishes and kapotehs, around 300 tie designs per season, 110 types of winter neck scarves in season, belts with buckles or straps, shleikes VXVSHQGHUV FKDVVLGLVKH VKLUWV DQG PRUH

%HLW 6KHPHVK LV DQ LQWHUHVWLQJ PL[ RI HYHU\ VHFWRU RI WKH ,VUDHOL population with large communities from each sector. So even though RWKHU PHQ¶V RXW¿WWHUV ZHUH DOUHDG\ RSHUDWLQJ KHUH ZH IHOW WKDW ZH KDG the product range, stocks and service-orientation necessary to address the diverse population. For example, when a local kollel wanted to purchase a full wardrobe for its students, we were able to provide them with the quantities they required of each item. We strive to establish So basically, youâ&#x20AC;&#x2122;re a one stop menâ&#x20AC;&#x2122;s shop? real long-standing connections with the various communities.

Yes, especially in the case of a large family or family simcha. We can :H DOVR LGHQWL¿HG D QLFKH LQ WKH JURZLQJ $QJOR DQG (XURSHDQ VHFWRUV provide customers with the same item in multiple sizes for different RI WKH %HLW 6KHPHVK SRSXODWLRQ 7KLV W\SH RI FXVWRPHU DSSUHFLDWHV

The common â&#x20AC;&#x153;threadâ&#x20AC;? throughout all suits in our adult department is that they are made of at least 50% wool. Some are even 100% wool. :RRO LV D VXSHULRU PDWHULDO HVSHFLDOO\ IRU WKH KRW ,VUDHOL FOLPDWH 2WKHU synthetic materials fade in the sun, but the wool threads themselves are dyed before the fabric manufacturing process so the fabric retains its color over time.

Is there any item of clothing you donâ&#x20AC;&#x2122;t sell?

Hats. Leibovich came from a long line of tailors and we believe that All styles in our adult department also come in childrenâ&#x20AC;&#x2122;s sizes and we should focus on what we do best. We understand the clothing are marketed under the Fabio Ferretti label. We have special childrenâ&#x20AC;&#x2122;s industry â&#x20AC;&#x201C; a button needs to be in exactly the right place, otherwise GHSDUWPHQWV LQ RXU %HLW 6KHPHVK DQG .DQIHL 1HVKDULP EUDQFKHV WKH VKLUW ZRQÂśW ÂżW SURSHUO\ 6R ZH IRFXV RXU WLPH RQ JLYLQJ DWWHQWLRQ All our suits and coats undergo strict shatnez checks before they go to detail and we channel all our resources into improving what we do onto store shelves and are individually stamped with a shatnez-free best. We employ designers and image consultants and insist on only FHUWLÂżFDWLRQ :H LQYHVW SHU \HDU RQ VKDWQH] FKHFNLQJ WR VDYH our customers time and money. top quality products and raw materials. ages. We also have a dedicated events department where a 3-yearROG EHIRUH KLV FKDODNHK EDU PLW]YDK ER\ RU FKDWDQ FDQ EH RXWÂżWWHG with their entire simcha wardrobe, including identical suits (in various VL]HV DQG DFFHVVRULHV H J WLHV RU ERZWLHV IRU WKH HQWLUH IDPLO\ RU entourage.

How long has Leibovich been dressing the men of Israel?

What are todayâ&#x20AC;&#x2122;s most popular trends?

We started out with one small modest store in Geula about 50 years ago, which still exists today. The store was opened in 1969 by Tzippy, an immigrant of Romanian descent, and then her two sons continued in the business. Now I am the third generation manager of Leibovich.

2XU %QHL %UDN EUDQFK LV DOVR RQH RI RXU ORQJHVW VWDQGLQJ VWRUHV ZLWK generations of fathers and sons all purchasing their suits from the same store.

Some of our regular clients were and are Gedolei HaDor who visit us annually before Rosh Hashana to order a new suit or bekishe.

7KHVH LQFOXGH WKH 5RVK <HVKLYD RI <HVKLYDW 3RQRYH]K 5DY *HUVKRQ (LGHOVWHLQ 5DY $U\HK )LQNHO ]W´O DQG 5DY %HUHO 3RYDUVN\ MXVW WR name a few.

Easy care is the key word. Today the biggest trends are suits that are made out of machine washable material and shirts that donâ&#x20AC;&#x2122;t need to be ironed. Washing your suit like any other item of clothing is easier and cheaper than dry-cleaning and they stay cleaner for longer. You EDVLFDOO\ MXVW ZDVK DQG JR 6LPLODUO\ RXU 6WHIDQR VKLUW FROOHFWLRQ requires no ironing, which eliminates that stage of the laundry process.

Standard colors of gray and black are always in style, but we also keep up with the latest trends by offering customers a wide range of new and innovative designs every season. We are constantly turning over our stock so that no design sits on our shelves for more than a couple of months.

Weâ&#x20AC;&#x2122;ve heard about your superior service. What makes your products superior?

Whatâ&#x20AC;&#x2122;s your busiest time of year?

:LQWHU LV GHÂżQLWHO\ KLJK VHDVRQ EXW ZH DOVR VHH D ORW RI DFWLRQ DURXQG %HLQ +D=PDQLP &KDQXNDK 3HVDFK DQG WKH <DPLP 1RUDLP We only work with high quality suppliers who use the best raw ,Q ZLQWHU ZH VWRFN DURXQG W\SHV RI VXLWV DQG MDFNHWV LQ HYHU\ FRORU materials, and we constantly strive to be industry leaders with trending DQG VW\OH :H KDYH DQ HQRUPRXV UDQJH RI UDLQ MDFNHWV DQG FRDWV styles and innovative fabrics. made of either wool or cashmere. The winter collection goes onto the We use only genuine ivory buttons in our home collection shirts, and VKHOYHV ULJKW DIWHU 6XNNRW %XW WKH SXUFKDVLQJ LV GRQH DQ HQWLUH \HDU LQ unique stitching methods that prevent wear and tear on the fabric. advance so that weâ&#x20AC;&#x2122;re ahead of the game and able to set the seasonâ&#x20AC;&#x2122;s %DPERR LV DQ LQWHUHVWLQJ QHZ PDWHULDO WKDW LV EHLQJ LQFUHDVLQJO\ trends instead of follow them.

LQWHJUDWHG LQWR FORWKLQJ :H VWRFN %DJLU VKLUWV ZLWK EDPERR ZKLFK , VWLOO JHW H[FLWHG HYHU\ VHDVRQ ZKHQ , WHDU RSHQ WKH ÂżUVW ER[ RI makes them durable and rip-resistant. We also import socks from merchandise to see how the styles we ordered turned out.

Canada that are made with bamboo which prevent holes from forming Whatâ&#x20AC;&#x2122;s it like to be the biggest in the industry? and inhibit sweating.

The pressure is constantly on. We have to live up to our reputation Most of the suits in our adult department come from internationally DQG NHHS RQ UHLQYHQWLQJ WKH ZKHHO %XW ZH NQRZ ZH SURYLGH D XQLTXH UHQRZQHG ,VUDHOL VXLW PDQXIDFWXUHU %DJLU 7KH %DJLU IDFWRU\ LQ .LU\DW VKRSSLQJ H[SHULHQFH LQ WKH PHQVZHDU LQGXVWU\ DQG VHHLQJ VDWLVÂżHG Gat provides shops all over the country with tailored suits and other customers coming back time and again makes it all worthwhile. menswear, and also produces and exports suit collections for wellNQRZQ %ULWLVK UHWDLOHUV VXFK DV 0DUNV DQG 6SHQFHU DQG 6LPRQ &DUWHU YERUSHALAYIM BEIT SHEMESH PDFKLQH ZDVKDEOH OLQHV %DJLU NQRZV KRZ WR PDNH VXLWV DQG ZH Yirmiyahu 58 Nachal Nitzanim 8 Kanfei Nesharim 22 know how to speak the language of the consumer market. So we teamed Malchei Yisrael 20 XS ZLWK %DJLU WR RIIHU FXVWRPHUV D ZLGH YDULHW\ RI VXLWV PDQXIDFWXUHG XQGHU WKH %DJLU ODEHO DQG XQGHU RXU RZQ SUHPLXP ODEHOV For a list of all branches, call: 1-599-500-0455

Sky’s

the

The

m

Interview the Eli Eli Berger, Manager Skyline Chef Restaurant Interview with with the Berg, Manager of of Skyline Chef Restaurant Restaurants are often here one minute, gone the next. Why do restaurants close down frequently?

It could be that their food is fantastic, but their service is horrible. If the waiters argue with each other, the chef argues with the waiters or with the restaurant manager — this is what can cause restaurants to fail.

So, there are two aspects here — getting along with the customers as well as getting along with the staff.

Yes, a restaurant first has to be strong on the inside before it can succeed with its customers. Everyone needs to respect each other. People notice this and it has an effect on their dining experience.

How do you manage to give great service when the restaurant is full?

First of all, we bring in reinforcements. I don’t try to save on manpower. Service comes first. Even if there’s a small problem, I’m available to roll up my sleeves and act like one of the waiters. I lead by example and this helps the waiters to learn how to solve problems.

How does a restaurant choose a waiter?

First of all, if he smiles a lot, has a nice disposition. I won’t ask how much experience he has as a waiter. Rather I ask 10

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OCTOBER 2016

how service conscious he is; does he look at the restaurant from the service point-of-view? A good waiter knows how to give good service. Here at Skyline, the waiters really love the place. I’m very much in favor of waiters earning good wages.

In addition to tips, they receive base pay, which doesn’t exist in many restaurants. The main thing is that they come to work in good spirits and that there’s a good atmosphere.

How are you able to manage the kitchen, the vendors and the customers?

Truthfully, it’s not easy. That’s probably the hardest part.

I work with many nice people, but I have to say that the vendors are particularly problematic. You know how it could be in Israel, the time a company says they’ll arrive is not necessarily the time they actually arrive; I have to be scrupulous with planning to compensate for any poor service I receive.

The kitchen is very dynamic. The chef is like an army sergeant. Seeing all the action going on is really impressive.

Our reliability, the quality of our food and our service — these are a winning combination that you won’t find in many restaurants today. That’s the secret of our success!

What creates the atmosphere in the restaurant?

It’s very romantic. Lots of couples come to our restaurant.

People like to come here because of its uniqueness, the fact

that it’s on the roof of the hotel. The view, the quiet, the diners can look down on all the hustle and bustle below in the heart of Jerusalem, but are separate from it.

What’s the best feedback you could receive from a customer?

We have a regular customer who is one of the wealthiest people in the Haredi sector. He’s been to many, many restaurants and he told me that this is all-around the number one restaurant. He went to one of the rival restaurants, where the food is fabulous, but he said that the difference is how the staff interact with each other. They’re missing the love and respect that we have here.

With all of my customers, I accompany them to the elevator and ask, “How was the food?” as well as, “How was the service, the waiter? Did you have to wait long?”

What do you do when mistakes are made?

First of all, even before the customer complains, I notice.

Part of my job is to notice how long each table waits for their order. Now, sometimes there’s a lot of pressure in the kitchen and the customers are forced to wait longer than normal.

When this happens, they receive dessert on the house, or if they’re waiting for the first course, then they will receive an additional side dish, soup or a meat platter. It’s rare that a customer will complain before I notice these things.

Tell us a bit about the bar.

We just opened a new bar, which is very classy. This is a chef restaurant, so this is not your typical bar. Our style is to create cocktails that match the high quality of the food.

The cocktails are supposed to be either dessert drinks or something to start the meal as a sort of appetizer. That’s the reason why we opened the bar. It adds a better atmosphere to the restaurant, and gives the diners a more delicious, sweeter taste to accompany their meal.

So, you need a bartender who knows what he’s doing, not the type you’ll find in clubs.

Right, that’s not our style at all. Our background music is

calm and quiet. This is something new, you could call it a start-up, a Mehadrin bar with a good, positive atmosphere.

What about the kashrut?

Recently we brought in an esteemed Rabbi from the Ramat Eshkol community. I have to say that the OU did an amazing job. Together with the Jerusalem Rabbinate Mehadrin, they helped to raise the level of the restaurant’s kashrut. The Rabbi said that, unlike in other restaurants, he sees great participation from the staff. I also have a background in kashrut; as a yeshiva bachur, I used to kasher kitchens for Pesach. That’s my way of life and it’s important to me that everything go smoothly here. It’s rare that the restaurant manager is more concerned about the kashrut than the mashgichim. We brought the kashrut level of this restaurant up together with the use of only Rubin meat, the best products and highest level of hashgachot — the vegetables are Eidah Charedit, leafy vegetables are Rav Efrati. Because of the high level of hashgacha, this sometimes affects which products we can use. We make a big effort to find the products, even if the vendor doesn’t have it, we will go to the neighborhood makolet to find it. Even Gur Chasidim will come to eat here because they trust our kashrut.

What are your plans for the restaurant this Sukkot and winter?

We’re going to have two large Sukkot, one on each side of the balcony. Each one can fit 40 people. We also have the anniversary of our opening coming up soon.

Anything funny that happened to you while working here to leave us with?

One of my customers became my chavruta. We now learn together every morning. And because of the close relationship that has grown, he’s also become a regular customer at the restaurant.

02-655-8847 4 Zeev Vilnai St., Kiryat Moshe www.BIZNESSMAGAZINE.com

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11

How to Buy a Mattress They say that it’s worth investing in a good mattress and good shoes, because you’re always in either the one or the other…

Moshe Rosenfeld, director of the Olam HaMizronim chain, maintains that while buying shoes isn’t considered a particularly complicated task, buying a mattress requires a good deal of thought and deliberation. He notes that many people will pay a hefty business class fare when flying just so they can sleep better, on a more comfortable seat. If it’s that important for a 12-hour flight, then what about the mattress that you’ll sleep on thousands of times over the next 15 years? Surely it’s worth the extra investment, because a good mattress is the basis for good sleep. We asked Moshe for some tips about buying a mattress.

TRY IT OUT Go shopping with loose clothes and slip-on shoes. Lie on any mattress that you think you may like. Make yourself comfortable, and ask the salesperson to give you some time for yourself if you’re feeling pressured. Good salespeople allow you to take your time. Spend a few minutes lying on each side, on your back, and on your stomach, if that’s a preferred sleeping position for you.

Surveys show that people who bought beds seldom changed the opinion they formed after the first night. So shopping online may not be the best idea.

CHECK RETURN POLICIES Ask if the store offers a refund or credit toward another mattress or product. Return periods may range from store to store.

TRY TO BARGAIN Always try to get a better price on the model you have settled for, but be smart to decide if you are prepared to walk away for a few shekels. Just going from store to store is an expense of time, money and aggravation. Large volume wholesalers have fixed prices and won’t budge. But many retailers do negotiate, particularly specialty chains, as markups may allow them to lower prices during sale seasons. My recommendation: any time of year, insist on a sale price you’ve seen for the mattress you know you want. Remember that the worst thing that can happen is that you will get a discount, because if you don’t ask you certainly won’t get it.

Bnei Brak

HaShomer 62 03-616-4046

Kikar Davidka

02-537-8888

Talpiot

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Talpiot

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BUYING A BOX SPRING For an innerspring mattress, the box spring, or foundation, is a wood frame enclosing stiff wire and covered with fabric to match the mattress. For foam or adjustable-air mattresses, it’s a box several inches high. If you have a box spring and it isn’t broken yet still structurally sound, consider keeping it and saving money.

Some manufacturers require you to buy their box spring to receive full warranty coverage. Get advice from a trusted vendor.

BRANDS Moshe recommends buying a mattress made by companies that invest heavily in research and development. Simmons, for example, has a team of R&D scientists and the company holds some 15 registered patents for manufacturing mattresses.

In the past, the leading brand for mattresses was Gumavir; today the more prominent names include Paradise, Aminach, King Koil and more. Among our other suppliers, Simmons, considered the best mattresses in the world, as well as the world-renowned Japanese Hirohito brand, are available at Olam HaMizronim – which was in fact the first store in Israel to carry them.

Obviously, one can always buy an imitation, but since even the imitations of quality mattresses are quite expensive, it’s usually worth spending just a little extra and buying the original.

UNDERSTAND THE WARRANTY Warranties can range from 1 to 20 years and cover only manufacturing defects such as sagging and loose or broken coil wires. The coverage is most of the times prorated. This means that it decreases over time. A good mattress will last you for many years assuming your kids have a trampoline in the backyard.

ON DELIVERY DAY Always inspect the mattress (and the box spring, if you buy one) for stains and other damage before accepting delivery. Look for the label that reads “all-new material” before signing on the delivery document. Refuse delivery if the label is not there and then keep it on in case you do have to file a warranty claim in the future.

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Test Prep

with a Side of Schnitzel and Fries Interview with

Le-Anna

of GMAX Test Prep Why did you open GMAX Test Prep?

When I came to Israel in 1993, I registered my daughter for a psychometric course in English. During the course, she received very little printed material, very little homework, and no personal attention. When she had problems, there was no one available to help her. I realized that this course and all the test preparation courses available were not up to my standards. After many years of teaching mathematics and English in New York City, Chicago and Los Angeles, I realized exactly what students need in order to succeed. But no school in Israel was offering it. So I started the GMAX Test Prep Center in 1994 for students striving for very high scores on their college entrance tests, such as the SAT and Psychometric, GMAT and GRE. The first course I gave was a GMAT course with 14 students. The atmosphere in the course was so positive that at the end of the course I invited the students to my house for a final study session. Everyone came and enjoyed the schnitzel and fries, salads and drinks, and of course, the review of the course. Needless to say, the grades were very, very high, with my students getting into several of the top ten universities in the world, including the Technion, Hebrew University, and Tel Aviv University! After that first test prep course, word spread and over the following months we had to open four new courses!

That’s when I began to hire our amazing teachers. I introduce every new course, and the first thing I tell everyone is that they must contact me personally if they have any difficulty, and I give them my cellphone number and email address.

From this first experience, I realized that, given the right tools and support, every student can achieve his or her highest goals. I personally make sure that our students have excellent materials to work with and wonderful teachers, so that they can achieve their very best! And at the end of each course, I still invite students to a final study session, with schnitzel and fries!

Would you say GMAX Test Prep is the best choice for English speakers?

Most of our psychometric students are olim or English-speakers living in Israel who cannot take a course in Hebrew. I designed the

GMAX Psychometric course especially for them – with the concentration mainly on the subjects that are difficult for English-speakers.

Because of our individual approach in all of our courses, we help hundreds of students each year get into some of the most prestigious colleges in the US and in Israel. Students are always writing to us and thanking us for our help!

I’ll give you an example: Last semester, my teachers told me that two students were having a difficult time in class. I immediately invited them to come to my home, and met with them each week until they understood how to solve each type of question that would be on the exam. It didn’t take long for them to achieve success and get the grades they needed.

What kind of materials do your students get?

GMAX uses only the very best materials, including videos, workbooks, web materials and practice tests. We use a step-by-step approach, covering everything in a clear and methodical way, while also teaching new approaches for solving problems quickly and efficiently. Each course has been meticulously designed and targeted for outstanding results on the tests.

How much experience do your instructors have?

All of our instructors have a thorough knowledge of both the test materials and the best strategies for success. They have many years of experience and are fully up-to-date with the most recent changes in requirements and strategies.

Do you work together with any of the universities?

All the major universities in Israel work with GMAX. In fact, Bar Ilan University and Hebrew University send their mechina students to study with GMAX for the English Psychometric and the SAT exams.

In addition, Nefesh B’ Nefesh and GMAX have worked together to find educational solutions for olim.

What tips can you offer students to help them succeed?

Always set your goal beyond what you need so that you do not fall short. After you have begun the course, set up your study schedule and keep to it. If you cannot do so, ask us for help! Remember that you are in charge of your own destiny, and you are capable of anything you put your mind to!

When are your next courses starting and how can students reach you?

Our next courses for the English Psychometric, SAT, GRE, and GMAT are starting in November. There is still room in each course, and potential students should call us at 03-602-1014 or email us at gmaxtelemarketing@gmail.com to reserve their place. www.BIZNESSMAGAZINE.com

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How to Capture Motion in Your Photos

By Moshe Benaim of MB Photography

T

he joys of seeing your child in full delight as she glides on the swing… a moment you want to capture forever. But when you check out the picture, instead of a radiant smile, you see a blur of blond on a fuzzy background.

Frustrating, yes. But you don’t have to be a professional to learn a few tricks and get the photograph you’re aiming for. Here’s a small beginner’s guide to getting perfect pictures in motion.

Shutter Speed It’s all about the shutter speed. Capturing motion through various approaches happens with shutter speed changes, and depending on which approach you take, you’ll get completely different results.

Your best bet for getting a clear, crisp image even in motion is with a high shutter speed, which can capture a moment to a tiny fraction of a second. This is how you can freeze an image even while it’s in motion. Cameras can capture an image to 1/8000 of a second, or even faster. Try continuous shooting for as many choices as possible, from which you choose after the fact. This type of picture does not give the feel of motion, rather it freezes the frame and gives a clear picture despite motion.

Panning Panning is an interesting technique for capturing a picture in motion and keeping the feel of motion in the picture.

This is different from simply using a high shutter speed because the resulting image will give the feel of motion, while a regular picture with a high shutter speed will (hopefully) not. Panning takes some time to learn, so keep practicing until you get the look you’re going for.

The technique basically involves taking pictures at a low shutter speed while following a subject in motion. To get it right, you need to follow the subject with your camera, moving at the same speed. What results is the subject in motion as a crisp, striking image against a blurry background. You can imagine the contrast and the drama this creates for a spectacular image.

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In the kid on the swing example, you would follow your daughter with your camera as she goes up, using a slow shutter speed. If you do it right, the resulting image would be a crisp image of your daughter, with a burry background.

This type of technique is used to give the sensation of movement in an otherwise still image. It works beautifully for any picture where you specifically want to convey motion, such as someone riding a bike or playing sports. It also works beautifully when lights are in the picture, such as fireworks.

When you’re trying this for the first time, you might notice that the whole picture is blurry; don’t despair, just keep trying. Test out different shutter speeds and make sure you’re following at the right speed and angle. You’ll eventually get the hang of it. If even one part of the photo remains crisp, you’re on the right track. Another note is that with a slower shutter speed, too much light can enter the picture, so you may want to the adjust the aperture to allow in less light and keep the image the way you want it to come out.

Blurring the Whole Picture This technique is less popular, but can be done for artistic images. To blur the entire picture and create a Monetesque image, follow the panning instructions without focusing on a single subject; rather, using a slow shutter speed, follow the blur in the picture, such as a waterfall or tide crashing.

Blurred Subject, Crisp Background Finally, there are moments you want to capture with only the subject in motion. This is often a car speeding through the night, but can be any picture where the subject gets caught moving while the background “takes over” as subject and remains distinct. To achieve this, set your shutter speed to a slow one and use a tripod so the camera remains still while the subject is passing.

With these tips, you can create memorable and artistic phots for cholhomoed, other family trips and beyond to enhance your personal collection.

Bizness Magazine

050-762-0049 mbfotographer@gmail.com

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DENTAL CENTER

You Know the Drill...

By Dr. Daniel Kaszovitz, DDS, FAGD

N

ow meet the drop. The drop contains silver diamine fluoride, and that’s important because it’s the first thing ever that can kill tooth decay.

For as long as dentistry has been around, the only way to treat decay has been to cut it out and fill the tooth. In the 1800s, compressed cobwebs, quartz, tin and molten metal (ouch) were tried to fill the cavity.

Then for about 150 years, amalgam was the filling material of choice. Recently, whitebonded composite restoration has taken over.

Now the FDA has approved silver diamine fluoride (SDF). This is a game changer. I say this because now what to fill the tooth with is no longer the only question. In the right circumstances, you might be able to avoid the drill entirely.

Silver, in different forms, has been known for many years to be a very potent antibiotic. Many people are familiar with the burn cream Silverol, or similar preparations. This is a white cream which is rubbed on a burn to prevent infection. The cream, when exposed to air, turns dark as the silver is oxidized. So while the silver kills decay and stops cavities from growing, it’s not a panacea. You would not want this on your front teeth.

Some great applications for it: A child with cavities in the back baby teeth. We can’t leave them because the decay will continue to the nerve and he will be in pain, or the tooth will get infected.

Filling the teeth could get quite costly and, depending on the child, would leave him with bad memories of the dentist, paving the way to becoming a poor patient in adulthood. Enter SDF: paint it on, wait one minute, and rinse. No drilling, no pain, no fuss. The cavity is now dead.

20

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OCTOBER 2016

Another great application: I saw a patient last week who had a deep cavity, needing a crown. I removed most of the decay and realized how close we were to the nerve. Normally this would be an indication for a root canal and post under the crown. I stopped, applied the SDF, waited one minute, and filled a now clean tooth.

No root canal necessary. When I called the patient later that night to see how she was feeling, I was very pleased to hear that although the decay was dangerously close to the nerve, she felt no discomfort. We had saved her a root canal! Finally, for the elderly, who have decay under crowns or are having a hard time managing their oral hygiene, this could be very helpful adjunct to their care.

Of course, there is no magic bullet for every situation, but this is a great new tool in our tool box.

Bizness Magazine

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5 Guidelines to Renovating Your Home in Israel

By Shiputzei Yerushalayim

C

ongratulations! You have just bought a new home in Israel, or you’re about to make an older one just like new. At first, it may seem a bit overwhelming. In addition to all the normal complications of any building project, you may not be familiar with the way these things are done in Israel, or even how to find out, and it can all be very confusing. Don’t worry, it doesn’t have to be. Here are five guidelines to renovating in Israel, to help turn your dreams into reality: Define What You Want When undertaking such a project, the first thing you need to do is clarify what you really want as much as possible, because once you start it’s going to be hard (and expensive) to go back.

Also, make sure these desires are in line with how your home is functionally set up. For example, you may want a huge bedroom, but not at the expense of a tiny bathroom or storage space. Afterwards, clarify what you want it to look and feel like. What are your preferences in regards to style, color and materials? Search for pictures of homes you like and notice what inspires you, what excites you and makes you feel happy.

Choose the Right Architect Next, you’ll want to discuss these plans with an architect. Be sure to investigate the training and credentials of those you are considering. Ideally, your architect should have an academic degree from an officially recognized university. Beware in Israel of “interior design” diplomas from private institutions, many of which are granted after only a short course. Besides being a creative designer your architect should be able to draw up a realistic budget for your renovations, to connect you with the right contractor and to help coordinate and manage the project. Last, but not least, you want someone who will listen to you in order to understand how to bring to fruition your needs and desires.

Get a Quote What is the most stressful aspect of renovations? For most people, it’s the budget. While you may have an estimate of the cost of your project, you’ll still need to get quotes from several contractors (kablanim) for a more accurate assessment. This is usually provided in a detailed document which specifies the price and what it includes, such as the exact work to be done, how it is to be done and the materials the builder will be using. Beware of contractors who prefer to give you a general price estimate for the whole job, without breaking it down to specifics, as there is no way to know exactly what you are getting for the price. Also, remember the lowest bid is not always the best. Sometimes it is 22

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OCTOBER 2016

better to hold off on some of the things you wanted to do and to pay a little bit more for better quality. You get what you pay for!

Choose the Right Contractor Besides the price quote, there are other important factors to keep in mind when choosing your building contractor. First of all, never hire a contractor without asking for references. Unfortunately, there are many dishonest contractors out there, so it’s always worthwhile to hear about someone else’s experiences with contractors they have used for similar projects. Also, avoid dividing the job among several subcontractors. The best way to go is to hire one builder who is in charge of the whole project, hires all subcontractors and takes responsibility for defects and delays.

The bottom line is that a good, honest and experienced contractor is the main difference between an enjoyable renovating experience and a bad one, so take your time to make the right decision.

Stick to the Plan After you start, try as much as possible to stick to your original plan while limiting improvisation. Budgets tend to go up during renovations if you aren’t careful. Also, make sure to hold to your original agreement regarding payments. Do not pay until the agreed upon stages of construction are completed.

At the same time, when the contractor finishes a work stage, have the funds prepared and ready. Any unnecessary delays are not fair to the contractor who has workers to pay and other obligations to meet. This makes for a happier contractor and a happier end result for you!

No one said renovating in Israel is easy, but if you follow these guidelines, you can turn it into a positive experience, the results of which you can enjoy for many years to come!

Bizness Magazine

054-289-5977

02 999 3939

i t ne s s Isr a el F e t i l E THIS is what people are getting excited about!

Swimming & Water Exercise “He was extremely patient with my kids and knew when to push and when to ease off.”

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Jerry has provided direction and input that has helped me modify my entire perspective and approach.”

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Adapted Physical Education “Jerry is a true professional. His work with my son is absolutely incredible. He combines his knowledge of special needs and challenges with patience, positive energy, enthusiasm and a great sense of humor. Most important, Jerry believes in my son’s ability to progress and requests of him to work harder and harder.

Jerry is a master trainer and a true friend.”

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Massage Therapy

Jerry is everything you could ask for in a personal trainer – he gets the most out of you in a way that keeps you coming back for more. Jerry motivates me to set tough goals for myself and gets me to beat them, with a great sense of humor and fun. I am seeing the results that I want and can recommend him warmly.

- S.E., PRESIDENT AND CHIEF OPERATING OFFICER A MILITARY AND DEFENSE COMPANY

“My wife gave me a great present for my birthday - time with a personal fitness trainer. Ten sessions with Jerry convinced me that even I can get into shape. After 30 years without regular exercise, I was hooked.

Jerry’s low key but demanding style, coupled with his understanding of human physiology and biomechanics, have really allowed me to enjoy exercise for the first time. I feel healthier, and have a lot more stamina - at home and at work.”

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Back pain? Neck pain? It’s hard to believe that someone else can know your body better than you! Jerry does. Especially all the joints and connective tissue. I have never had anyone else so sensitively and yet most effectively help me put all the pieces back in the right places. Thank you for relief and thank you especially for the maintenance.

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Your Kitchen, Orchid’s Professionalism Interview with Yossi Aizik of Orchid Kitchens

W

e turned to the professionals at Orchid Kitchens and asked them for some important tips on how to purchase a kitchen that will successfully serve our personal needs: What are the main things a customer should focus on when planning a kitchen?

The kitchen is one of the central parts of the home and some would say the main part. When you are ready to purchase your dream kitchen, there is no doubt that you will focus on functionality and your personal design — this is certainly important. But at the same time, you should remember that purchasing a new kitchen as quite a large expense. Therefore, you should make sure the upgraded kitchen will last you for many years. In designing a kitchen, it’s important to obtain a look that will remain up-to-date over time; trends come and go, but your kitchen will still be here through it all.

How are Israeli kitchens different from their European counterparts?

Despite the European influence on the kitchen realm, remember that the design of your kitchen needs to be compatible with its users. Israeli kitchens are more active than the average European kitchens; we cook more and need to prepare ourselves for larger cooking jobs. Preparations for Shabbat and holidays require that we put an emphasis on the planning and integration of spacious refrigerators, separate sinks and countertops that are all convenient and easy to use, etc.

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OCTOBER 2016

Besides working with private clients, do you provide kitchens to new building projects?

Yes, in fact, we are doing several projects right now in Jerusalem. They include Har Nof Center, Kiryat Belz, Mitzpe Nof, and Migdalei Bayit Vegan.

Are you open to working with many companies or do you have contracts with only a specific amount of suppliers?

Orchid supports working with all leading companies in the kitchen field — we are not “stuck” on only one specific company.

Some of the kitchen hardware and hinge suppliers we work with: Blum, Grass, Hettich, Kessebohmer, etc. Some of the available countertops: Caesarstone, Corian, granite, etc. So you can enjoy the benefits of each reputable company and integrate them wisely to achieve the perfect outcome — a kitchen that comprises all the functions you knew about, as well as those that you’ll only learn about in our studio.

Can you tell us what information clients should have ready for the designer when they come for a meeting in your studio?

Regretfully, quite a few people arrive to design their kitchen and skip right to the last stage: “How much will it cost?” or “How many square meters of cabinet space will we get?”

However, in order to answer questions like these, we must first receive all the data and take that into account. What are the customer’s requirements? What are their dreams? What constraints do they have? (i.e., a retaining wall that can’t be torn down) And the list goes on.

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Before designing the kitchen, it’s important to specify which appliances you will want to incorporate into it; decide whether you prefer a kitchen that opens to the living room or a closed and concealed kitchen; would you like separate work areas for meat and dairy or would you prefer to work with a double sink; and, of course, measure the exact area in your kitchen before arriving for a price quote.

What sets you apart from other kitchen design companies?

Our company and our designers have extensive experience and a proven field record.

No one wants to discover any unpleasant surprises after their kitchen is installed. For example, the color didn’t come out exactly as you’d thought it would, opening a drawer makes it impossible to open the cabinet next to it, etc.

At our modern studio, with the use of innovative technology, you can see how your kitchen will look before it goes to production. Here you will find revolutionary applications in the field of interior design, as well as a 3-D presentation which will show you the kitchen you’ve ordered on a big screen in our elegant conference room. So you’ll be able to see all the fine details of your kitchen as if it were already built. The drawers opening and closing silently, the delicate finishes that catch your eye, the stylish texture, and the endless possibilities for the different kinds of hardware and hinge systems. Everything is beautifully demonstrated onscreen.

Our top-notch interior designers and architects, assisted by our

outstanding computer system and programs, can meet with you at the studio and help you design your kitchen (free of mistakes and properly illustrated) up to the last meticulous detail. This will enable you to not only get an impression of what your future kitchen will look like, but to make changes while still in the planning stage. This helps to move to the execution stage quickly.

At Orchid Kitchens, all designs are implemented with all types of materials (provided they are from the leading companies in the market which bear the official stamp of the Standards Institute) according to the client’s requirements.

What about the high cost of purchasing a new kitchen? Is there any way of saving some money?

The price is definitely an important topic when purchasing a kitchen. We try to caution our clients that sometimes saving money ends up actually being more expensive. You should remember that saving money by hiring unqualified professionals or ordering materials that do not have the official stamp may actually cost you a pretty penny! We pride ourselves that we can provide reasonable prices for all budgets. In comparison with other companies, our prices are very competitive without compromising on quality.

Yirmiyahu 40, Jerusalem 02-537-4545 office@orchid-k.co.il

www.BIZNESSMAGAZINE.com

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EXPERT

INSURANCE

Insurance Introspection

By Shimon Cohen

I

t’s that time of year again – a time for introspection and checking oneself.

How about this insurance “Cheshbon Ha’Nefesh”?

1. Have you made a will?

2. As parents, if something were to happen to you, have you left clear written instructions regarding your children?

3. Do you have life insurance? Have you reviewed it recently?

(Have your agent give you a full list of the amounts that you and your spouse carry.)

4. Disability Insurance – sometimes this is needed even more than life insurance – for example, if you lose the ability to work for the next 25 years, who fills that financial gap? Make sure that your life insurance has a rider including this or, for professionals, a separate policy.

5. Are you a sachir (employee)? Ask your employer’s insurance agent to give you a breakdown of your Bituach Minhalim. Then ask your personal agent if you are getting the best deal. Today, it is easy to find all the life insurance and pension contributions you have made over the years and get it in an organized format.

(Ask us about the “Swiftness” site.)

6. Supplementary Health Insurance – a child needs a complicated eye operation which can be done best in the US or you need a hernia operation but prefer to go to someone who is not on your Kupah, or someone needs major surgery and you want a second opinion – in all these cases, a private, supplementary health policy would be of great benefit. It is relatively inexpensive – check it out.

7. Car Insurance – make sure that your car is insured for all drivers who use it (i.e. young/new/temporary/visitors). Always let your agent know, even if someone takes it for a short spin.

8. Home Insurance – Do you have an assessor’s report for your contents? Have you looked into switching your building insurance (which comes with your mortgage) from the bank to a private insurance company?

THE PAST IS HISTORY THE FUTURE – A MYSTERY RIGHT NOW IS A GIFT AND THAT IS WHY WE CALL IT “THE PRESENT”!

Looking back on 2016 / 5776 These were a few of the new insurance ideas that surfaced: 1. Improved Travel Insurance: (e.g. extended coverage for pre-existing conditions, pregnancy up to week 32).

2. Motor Insurance: More options to add on young / new drivers.

3. Health Insurance: Reasonably priced supplementary policies that cover the expensive gaps in the Kupat Cholim coverage.

4. Life / Pension: An option to get all of one’s savings and pensions policies in one official summary (even if you have worked in numerous places). You may not realize how handy this is!

5. Business: Option for Cyber Coverage – damage caused by illegal hacking into your computers and data base.

6. Life Insurance: Low, discounted rates for Term Insurance (as companies compete for your business).

Despite all the changes, some things remain the same: 1. Our commitment to giving our clients the best possible professional and personal service.

2. Our desire to go the extra mile in dealing with claims, whether they be small pipes or major illness – we’re here when you need us!

3. Our wish for a year of Bracha and Simcha to all of Israel!

02-623-2546, 050-548-2192 www.egertcohen.co.il

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Bizness Magazine

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e a l r s I s t Even

Personal Service for Your Events in Israel WEDDINGS • BAR/ BAT MITZVAHS • PRIVATE EVENTS • CORPORATE EVENTS Michal K. Events Israel produces your event, making it everything you want it to be.

From the smallest to the largest details - If you dream it we can make it happen.

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MICHAL KAYE 054-325-7980 / michal@eventsisrael.com UK: 0203-769-9088 USA: 312-340-5774

WWW.EVENTSISRAEL.COM

EXPERT

MORTGAGE

This Season’s Highs and Lows of Israeli Mortgage Interest Rates and Risks

By Moshe Wilshinsky, CEO, Moville Mortgage and Finance Ltd.

W

e have seen a significant increase in the interest rates currently offered by the banks in Israel for mortgages with long-term fixed interest rates (e.g. mortgages with terms of up to 30 years). As a means of reference, over the past year there were 30-year fixed-rate mortgages with fixed interest rates of 3.8 %, while today a similar mortgage can be over 5 %. I believe it is important to keep in perspective that even today’s “higher” interest rates are low when compared to the interest rates even five or six years ago. Before I get into what has happened and why, allow me to clarify a few terms. We are discussing residential mortgages, not unsecured consumer loans, auto loans, or loans on commercial real estate. When I say “fixed” interest rates, I am referring to the nominal fixed rate loans available in the market — not the real interest rate loans, commonly referred to in Hebrew as Tzamud L’Madad, which means that the amount you owe to the bank is indexed (i.e. the amount you borrowed after factoring in inflation). So when you get a “fixed” interest rate of 3 % tzamud the bank calculates what you owe on a monthly basis; they will readjust principle and interest by whatever the published Madad is (this is an acronym for an index similar to the CPI in the US). Effectively you are borrowing money at 3 % plus whatever the rate of inflation is for that period. Readers of my articles know that in the majority of situations I am opposed to using any loan that is tzamud and if such a mortgage existed in the US, I do not think it could legally be called a “fixed” interest rate loan (but that is and has been a subject for another article). In this article we are discussing loans that are referred to, not surprisingly, as Lo tzamud or roughly translated “not linked” to inflation.

Allow me to address the question that may come to mind. It has been reported a number of times in the Israeli press that the Bank of Israel will not be increasing interest rates, so how can I be talking about such significant increases? OK, for those of you with that good question, the answer is that those articles were referring to short-term interest rates, namely the Bank of Israel’s prime rate. While increasing short-term interest rates will affect (i.e. cause to increase) the long-term interest rates, long-term interest rates are a market unto themselves and are driven by the interest rates being offered in medium- and long-term corporate and government bond markets.

So what caused this increase in the fixed interest rates on long-term mortgages? I believe there are two factors, the increases in the long-term interest rate markets I mentioned above as well as the profit margin (i.e. the amount of interest) the banks add to those interest rates which determine the amount of interest they will charge on a residential mortgage.

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The whole world has been trying to figure out if interest rates are going up, and we have seen in Israel increases in long-term mortgage interest rates that have later gone back down. In Israel one of the most important economic factors is the monthly publication of the Madad L’Tzarchan. It seemed (and I stress “seemed”) that inflation was, albeit minimally, showing signs of increasing. However, I think it is the margins the banks are taking on 30-year mortgages that have not only increased, but may be signaling a more fundamental shift in supply and demand dynamics in the Israeli mortgage market. Keep in mind that, with the current regulatory framework, interest rates will vary from person to person and even with the same borrower from transaction to transaction based on the perceived risk as dictated by the regulatory parameters. For example, a factor such as strong income – the monthly mortgage payment as a percentage the borrowers monthly income is less than 25 %, the borrower has been earning this income for a few years and it is sustainable in the future – will reduce the perceived risk on a regulatory basis and thereby reduce the interest rate on the mortgage.

For the same Israeli borrower, the transaction itself will also affect the perceived risk on a regulatory basis. For example, if our Israeli borrower above purchased a property with a much larger down payment than what is required by regulation, he or she will get a lower interest rate than if they wanted to take the maximum loan with a much smaller down payment.

As I write this article, the inflation statistic is negative for the first time in a number of months and mortgage volume has dropped. As the song goes, “seasons come and seasons go.” So whether the love affair that many of the Israeli mortgage banks have had with the Israeli consumer is taking a cooling off period or whether this is simply a seasonal wave to be corrected in a season or two, we will have to wait and see what will happen.

What is important now, and always, is that anyone looking for a mortgage in Israel should get their expectations in check and understand what options are available in the market in general, and for their situations specifically after taking into account the factors that affect the perceived risk on a regulatory basis. Only then are they in a position to make informed decisions about their mortgage financing.

Bizness Magazine

Wishing all our readers a happy and healthy 5777!

073-796-2226 ext. 711

questions@movillefinance.com www.movillefinance.com

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“When looking for a musician for our son’s Bar Mitzvah, we went straight to the BEST. Eliyahu Stein is such a wonderful person to deal with. He can play gentle background music, leibedik music for dancing or whatever style you like. I have seen him perform at weddings, Bar Mitzvahs and other events. EACH TIME HE WAS GREAT, A REAL MENTCH WITH A LOVELY VOICE. You don’t need to look further.”

-Binyomin Freilich

ELIYAHU WAS AMAZING! It is no exaggeration to say that his music transformed our simcha to a memory of a lifetime!

-Akiva Leibowitz

“I have known Eliyahu Stein for a ŶƵŵďĞƌ ŽĨ LJĞĂƌƐ ĂŶĚ ŚĂǀĞ ƵƟůŝnjĞĚ ŚŝƐ ƐĞƌǀŝĐĞƐ on a number of occasions. NOT ONLY IS ELIYAHU A TALENTED PERFORMER AND A QUALITY MUSICIAN, BUT HE’S ALSO A BEN TORAH AND IT HAS ALWAYS BEEN A PLEASURE TO WORK WITH HIM. I would certainly recommend Eliyahu Stein for your next event.”

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4

Common Misconceptions About Contracts

By Avrum Aaron

M

any of my clients are sophisticated business people and professionals. Despite counting many medical doctors and Ph.D.s on my client roster, I still hear some legal theories that are flat out wrong.

I would like to examine some common ones that apply to contracts:

1. A contract needs to be in writing.

For most contracts, this is just plain wrong. There is a limited number of exceptions to this rule, such as contracts governed by the Statute of Frauds, with the most common example being the sale of real estate.

Here is what we learn the on the first day of contracts class in law school: A contract is a legally binding agreement requiring offer and acceptance, and consideration. No need to write that down.

Of course, writing a contract clears up much of the confusion that surrounds a verbal exchange that would qualify as a binding contract. That’s why there is almost no litigation about written contracts…ok, that’s not totally true, most litigation involves contract interpretation. However, a clearly written document helps clear up many of the disputes that surround contract litigation. Imagine if every contract dispute started with “What did you say?” And then, “What did she say?” We’d never get out of court.

Conclusion: Writing a contract is highly advisable, but not absolutely necessary (except in some cases e.g. sales of estate).

2. An unsigned contract is as good as no contract at all.

One could certainly make this argument in court and in some cases it might prevail. However, if one negotiates a contract, acts like it has been signed (e.g. performs some or all of the duties assumed under the contract), the counterparty to the contract is going to have an excellent argument that the contract should be treated as if it is signed.

Conclusion: Sign your contracts and make sure your counterparty does, but don’t think that a missing signature will change the facts on the ground.

approaches me and offers me twice the price for the beer. I can sell the beer to the second bar and face the consequences of the breach of my supply agreement to the first bar.

Moe’s will probably sue me for damages and I’ll have to deal with that. I’m not saying this is a smart move or good business practice. But, it isn’t illegal. The law does not prohibit it.

Conclusion: You can legally breach contracts, but you’ll have to deal with the consequences.

4. A contract is all the legal protection one needs.

That would be great. But, here’s the thing: enforcing a contract is tough business. First, you have to file a lawsuit, serve the defendant and win in court. Then, the defendant has to have the money to pay you. All this time, you’ve spent money on attorneys and this process can take years.

You’ve heard the expression: “That contract wasn’t worth the paper it was written on.” That can happen.

Conclusion: By all means use a contract, but don’t fail to consider the other risks that a contract simply can’t cover.

Avrum Aaron, Esq., is the COO of Legal Outsourcing Partners, LLC.

3. It’s illegal to break a contract.

It isn’t illegal to break a contract. Anyone can break (or breach in “lawyer-speak”) a contract and deal with the consequences.

Let’s say I sign a contract to supply the local bar (Moe’s) with 10 kegs of beer for the weekend. On Thursday, another bar 30

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Bizness Magazine

Israel Phone: 054-398-4380 US Phone: 201-379-9230 avrum@lop-llc.com

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EXPERT

ONE BRAIN THERAPY

By Shlomo Perkins

Our first three articles have outlined some of the work we do at Perkins One Brain, but now we would like to give you the opportunity to learn about someone’s first-hand experience with us.

Please give us a brief explanation of yourself.

I am a 31-year-old male. I’m a young professional who is quite spiritual but, at the same time, I like to stay grounded.

How did you find out about Perkins One Brain?

I saw an advertisement in a Facebook group.

Was this the first type of alternative stress relief that you have tried? If not, how does it differ than others?

I had done a little meditation here and there and was looking into different treatment methods to help with a serious issue that I was dealing with at the time. But once I started the Perkins One Brain program, there was no going back. Shlomo helped me and empowered me to deal with the underlying issues of the stress.

What about traditional forms of psychological treatment?

Have you tried them before? If so, what are the differences between this and Perkins One Brain?

Before Perkins One Brain, I started going to an experienced hypnotherapist who had written a book. I was shocked at the number of sessions required to start really delving into the problem.

However with Perkins One Brain we started exploring the issue right away.

Do you feel safe to share things at Perkins One Brain?

Yes. I don’t feel that I’m being lectured at or told how to think, feel and act. And I feel accepted for who I am. I have been given the space to make my own decisions. Once the stress and fear of decision-making went away, I felt free to come up with my own conclusions with which I am satisfied. And I am pleased that I am able to make them myself.

What positive results and progress have you experienced?

What prompts you to come back to Perkins One Brain when stress crops up?

I like Shlomo’s attitude and friendliness. I feel that he treats me like a real person rather than just another “case.” He cares 32

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about helping me deal with my issues and move beyond them.

He has helped me move into a new and fantastic period of my life. This treatment deals right away with the SOLUTIONS to the issue whereas the other therapist dwelled on the problem for a long time.

At Perkins One Brain we also offer sessions via Skype. Instead of the facilitator checking the client’s muscle, the facilitator checks his own muscle. This is actually not a One Brain practice but rather something adopted from other types of alternative methods. Having experienced both face-to-face sessions as well as muscle testing from afar, how would you describe the difference?

So far I don’t feel a difference. Obviously I have to use my hands more as opposed to Shlomo doing exercises on me, but I continue to work on issues as I did before and am receiving the same results. Results which, if I were to put it in a few short words, I would describe as Emotional Self-Empowerment.

What made you continue from afar after you moved as opposed to finding a face-to-face facilitator in your area?

I was happy with the therapy and once I find a good thing, I don’t want to change it.

Perkins One Brain provides sessions for very reasonable rates.

How does this benefit you?

This has given me the opportunity to do more sessions. I’ve discovered that this puts me in the mindset of ‘I need to work on this problem or issue,’ as opposed to feeling with higher-priced treatment, ‘why do I have to have this problem,’ and then either painfully brooding on it or sweeping it under the rug.

Would you recommend Perkins One Brain to others?

I have and will continue to recommend it. My friends to whom I’ve referred this method of treatment have been very satisfied with their experience.

Bizness Magazine

054-771-5292 sperkins18@gmail.com www.sperkins18.wix.com/perkins1b

02 999 3939

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Interview with Shmuel Zisovitch and Yechiel Dopelt of

Property Point Management

Managing Your Property, Properly What motivated you to open Property Point Management?

We recognized a strong need for services in the field that went beyond simply selling. We repeatedly saw people buying amazing investments or vacation homes and then finding themselves unhappy with the mediocre management services available to them. Property Point Management was created to rectify that.

We believe property management is a specialist profession. It demands attention to the smallest details, efficiency, in-depth understanding of the real estate market and its trends, local legal knowledge, basic building knowledge and the ability to resolve highly strung emotional situations.

With a network of friends and relatives in the area, why would someone need a managing agent for their Israeli property?

Theoretically, friends or family CAN do what we do. But, like most things in life, there is a benefit to having someone who specializes in doing the job. For example, when your car has a flat tire or needs an oil change, most people don’t think twice about taking it to a mechanic. Not because they can’t change the oil or tire, but because the mechanic has the necessary training, experience and equipment to correctly service your car.

Property management is similar in that regard. Do you have current knowledge of real estate trends to assess maximum rent? Experience in marketing a property? Are you able to screen potential tenants? Do you know what clauses to include in your lease? Is your nephew able to document the condition your tenant receives an apartment in so as wear and tear is differentiated from tenant neglect? What if your tenant unexpectedly loses their job and can’t pay rent? How do you manage with Israeli bureaucracy?

How do you help overseas investors?

Making an investment in the booming Israeli market is a smart move. It’s all about location and demand. For optimum financial return and peace of mind you need to hire a property manager who delivers more than just the promise of professional service. After meeting with you and absorbing your vision for your property, we dedicate ourselves to achieving your goals. We are your advocate, your eyes and ultimately YOU in a remote setting.

We offer a full maintenance and concierge service for vacation 34

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OCTOBER 2016

homes and classic property management services for investment properties.

What does this include?

Each management agreement is specifically tailored to the owner and the property. We investigate ways to improve the property and can oversee construction projects. We advertise the property, screen tenants, negotiate professional leases and document the property’s condition when the renter moves in and out. In addition, we collect deposits, rent, ensure utilities are paid and deal with the insurance company when a maintenance emergency occurs.

Maintenance is a huge advantage of hiring our company. Here in Israel, reliable skilled technicians are surprisingly difficult to get a hold of, especially on erev chag. When handled by us, your maintenance will be efficiently dealt with by our team of professionals who offer reasonable prices due to the volume of business we give them.

Do you also work with properties in which the owners reside?

We offer a unique service — Property Home — answering the needs of busy homeowners who want home maintenance but just don’t have the time to find and contact, get quotes from and oversee service professionals. Or they just don’t speak the language. By signing up for this care package, they have peace of mind knowing things will be taken care of and knowing how much the cost will be.

What does your company offer above others?

We think it is crucial to utilize our knowledge and experience to take care of your investments as if they were our own, tailoring our service to your individual property needs at the best possible rates.

The filter for each decision made is… ‘What would I do if this was my property?’

We are exclusively dedicated to this and can confidently say we are the best you will find.  Property Point Management offers its services in Jerusalem and Beit Shemesh.

Office: Rechov Yavneh 7, Ramat Beit Shemesh A, 02-966-3777

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Upgrading Your Business with Custom Software What is custom software and why is there a need for it?

Businesses already have software to manage some of the daily ZRUNÀRZ ² OLNH H PDLO FDOHQGDUV WDVN OLVWV ¿QDQFLDO UHFRUGV ELOO SD\ DQG PDQ\ RWKHUV <RX ZDQW WKHVH WRROV WR HDVH WKH EXUGHQ RI \RXU ZRUN EXW RIWHQ WKHUH DUH WRR PDQ\ V\VWHPV DQG WKH\ DUH WRR FRPSOLFDWHG ,Q IDFW , JXDUDQWHH \RX WKDW HYHU\ EXVLQHVV \RX NQRZ KDV SUREOHPV ZLWK WKHLU VRIWZDUH :LWK FXVWRP VRIWZDUH we design a single system tailored for all of your business’s XQLTXH QHHGV 7KDW HOLPLQDWHV XQQHHGHG FRPSOH[LW\

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Interview with

Yaakov Yisroel Kosbie, of Soris Software

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How can custom software actually save money?

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What are you currently working on?

2QH H[FLWLQJ SURMHFW ULJKW QRZ LV ZRUNLQJ ZLWK D ODUJH JURXS of seminaries to revamp the entire software system they use to PDQDJH DOO RI WKH VHPLQDULHV VWXGHQWV DQG GRQRUV :H ZRUN ZLWK FRPSDQLHV RI DOO VL]HV UDQJLQJ IURP D VOHHS DZD\ VXPPHU FDPS WR ¿[HG DVVHW DXGLWLQJ WR PDMRU LQGXVWU\ FRUSRUDWLRQV

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SO HOW MUCH WILL IT COST US?

In all parts of the home, but perhaps especially for designing the kitchen, preliminary budget planning is necessary. Almost all of us have a limited budget, and without taking that into consideration, we are liable to find ourselves planning and building castles (or kitchens) in the air, but getting stuck in the execution phase….

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AT KITCHENS WE CONSIDER YOUR NEEDS AND PREFERENCES, AND WILL PROFESSIONALLY DESIGN A KITCHEN TO YOUR SATISFACTION. is from the start and to plan how you will divide it between the various components of your kitchen.

Which factors affect your kitchen costs?

First and foremost — the cabinets. They make up the lion’s share of the kitchen and their cost can range by hundreds of percent depending on the material they are made of, different types of coatings and, of course, their internal distribution.

Removable drawers and shelves will dramatically raise the price in relation to plain shelves.

Appliances — there are also large price gaps here between the different brands. Brand-name ovens, for example, will be double or even triple the price of lesser-known ovens. Of course, it doesn’t always pay to buy the cheapest models; you should use discretion and choose a model that fits your budget as well as one that will last a long time.

Shana Tova!

Countertops — in this case, both the type of surface (priced by the meter) and its length affect the cost. Even if the price difference per meter isn’t great, when you multiply it by the number of meters you will need to cover, you will see a considerable difference. Pay attention: the more expensive countertop isn’t always higher quality or of stronger material. In many cases, these are new styles and fleeting trends that will cost you much more….

Sinks — there are a huge variety of sinks and faucets in different styles and of varying levels of quality. Here also, it’s important to pay attention: it’s not easy to replace a sink, so it’s worthwhile to invest in a good-quality product. However, if there’s no room in your budget for an amazing brand-name faucet, you should remember that a standard faucet will cost a quarter of the price of a high-end faucet and will do the exact same job anyway. Someday, when your budget allows for it, you’ll be able to replace it for a fancier one.

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EXPERT

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Ask Dr. Genstil

By Dr. Sara Genstil This month, Dr. Genstil will be sharing some questions and answers that she has received from families like yours. If you would like to send in questions, please send an email to psychologist@ biznessmag.com and perhaps your question will be featured in the next issue of Bizness Magazine.

I am married for eight months and I don’t understand why my husband doesn’t ask if I need help in the house. I don’t want to be a nudge and ask him, but as a bochur everyone said he had such fine middot…so why isn’t he asking what he could do to help?

Usually, the first year of marriage is the most difficult. Two people from two different family systems, with different perceptions and ideas join together; two people of opposite genders and from different worlds. This can create a clash of beliefs and expectations. It takes time to understand eachother. This is a very common phenomenon and you are not the only one experiencing challenges in your new status.

In your scenario, all that is needed is communication. There can be various reasons why your husband hasn’t offered to help as of yet. Perhaps his father never helped in the home for whatever reason, so he doesn’t have the model of helping, and for him it’s only natural not to help in the home. Perhaps he’s afraid that if he offers to help, he is giving a message that what you are doing is not good enough.

When two people marry, it takes time to build trust and understanding, and to be responsive to each other’s needs.Some spouses are hesitant to open up; it’s normal. Find the right time for a discussion and not only might you get some more help around the home, your bond will hopefully grow as well.

I have six kids between the ages of 2-11, and among them is my special needs son, who is five-years-old. My wife is often very busy with our special needs son, and a lot of the housework and babysitting falls on our 11-year-old daughter. In a few months we hope to celebrate her Bat Mitzvah. I think she deserves a special party for all her hard work but my wife thinks that is natural that the oldest daughter should help in the home. Who’s right?

In a family with a special needs child, so much of the mother’s focus and energy goes on that child. It happens to be that I did my dissertation on the extended effect of the disabled child on a mother and have done research as well as worked with many such families. I would like to mention that having a special needs child can be traumatic for parents. You need a lot of support to accept 40

•

OCTOBER 2016

your situation and somehow see it in a positive light, rather than wallow in self-pity.

Regarding your daughter, a child needs to live her childhood. It is very important that the help she provides in the home does not rob her of her childhood. She needs to be able to interact with her friends, attend to her schoolwork, and do things that children do. On the other hand, helping around the house gives her an opportunity to take responsibility and rely upon herself, is an opportunity for learning many skills and builds self-confidence.The key here is balance between your daughter’s needs and the family’s needs.

A big party is a wonderful way for you show your appreciation to her, however, it is secondary if we are to think about the wellbeing of your daughter.

I am a 31-year-old only child and am still a single woman. I have begun relationships many times but it never progressed after the first date or two. I am considered a professionally successful, attractive person. What could be the reason?

There could be numerous reasons why you are not able to connect with men. Everyone has their own subjective world that influences how they relate to the world at large. It’s impossible to know what might be causing your struggle without knowing your internal organizing principles — whataffected you from your childhood until today. Everyone operates in different ways, sometimes subconsciously. Often, women have a hard time connecting with men as a result of stressful relationships with their parents — theyare afraid to form close, intimate relationships.Other women may have had a traumatic experience with men in their childhood, helping them form an organizing principle that says, “Men are dangerous.” With others, there is severe anxiety from being rejected, and therefore, they subconsciously push away any closeness in order to prevent rejection. Again, everyone has his own internal world and without understanding what is stopping you from connecting with men, it would be difficult to overcome the problem. The fact that you are an only child, not having had siblings with whom to interact, might be another contributing factor.

I would suggest that you seek professional help in order to explore your own subjective world and overcome the difficulties, and I hope that you will be able to form healthier relationships.

The fact that you are a professional suggests that you have internal strength and the discipline required to change. Best of luck!

Bizness Magazine

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Signs Your Car Might Need Help

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ooking forward to your next trip to the garage? Didn’t think so. Coughing up cash to fix problems with your car is one of those necessary evils that we all try to avoid. Often we pay up more than we need to just to get it over with. Although there really isn’t any way to completely prevent car problems, there are active steps you can take to minimize issues and thereby minimize outlay. Here’s a list of checks and balances you can take for car maintenance to catch problems as early as possible and avoid paying too much to fix bigger problems later.

You should generally be checking fluid levels in your car.

For a car up to five years old, check about once a month. For a car up to ten years old, check levels every other week. All fluid levels should be to within one liter of the max. If something is not, have it checked out. While you have the hood up, check for anything that looks amiss – oil slicks near the engine, and so on. Make sure the alternator belt has no tears.

Pay attention in general to any strange noises coming from your car – whistling sounds, grinding, banging. Grinding is usually an indication of a worn-out brake pads. Other noises

may indicate motor or engine issues. Sometimes the problem is unusual. Whatever it is, check it out. If a sound points to an engine problem, you might be saving your car from the junkyard by having it looked into early. A hissing noise might be a hose leak. That one’s easy to spot – if you hear it, check immediately for leaking water. If seen, get the hose changed.

If you notice any strange smells, that’s another potential alert.

Sometimes you smell something and can’t tell if it’s in the car or coming from outside. Well, if it continues to smell through every place you’re going, there’s a good chance it’s in your car.

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The pitfalls of not getting your car checked out soon enough are definitely worse than the annoyance of bringing your car in to get checked. Sometimes, it’s just worth it.

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F

5 Steps to the Perfect Custom Upholstery Job

ABRIC! Ohh... don’t we all just love fabrics? Nothing can be more exciting than choosing a new personality for your favorite seat.

The range of available fabrics is huge, ranging from woven textured, synthetic waterproof, leather to silk and much more.

When it comes to fabric, one could think of material to a piece of furniture, as clothes are to the person wearing them. Just as clothes can often be a direct expression of one’s self, the material chosen to upholster a piece of furniture can be an expression of either the owner’s style or a character he wishes the furniture to have.

The selection of the upholstery material can make the difference between a complementary piece that will blend in with the other furniture and elements in the room, or a piece that will demand attention and elevate the character of the room altogether!

For example, if the customer were to take a grayscale room and upholster the main couch with a simple black or cream fabric, it would blend in perfectly and make for an elegant and put-together feel. Whereas, if the customer were to choose a vibrant color for the couch and maybe a more textured yet subtle color for the pillows, a talented craftsman and upholsterer could easily transform the couch into the room’s centerpiece.

So let’s get started!

1) DECOR Before even choosing a fabric, one should take into account the character of the room that the furniture will end up in, and what he would like to achieve with the piece. Would he like a subtle piece that will blend in with the room decor without drawing too much attention? If so, the customer should go for a soft pallet or maybe a solidcolor upholstery. Whereas, if the customer would like to revive the room, a more vibrant color would do the job.

2) CHARACTERISTICS Once the customer has decided where the piece will sit, it is important to understand what qualities the owner would like the fabric to have. There are fabrics that are especially made for outdoor furniture and can endure direct sunlight and water, making them the perfect choice for someone wishing to upholster garden furniture.

There are also stain-repelling fabrics which are an all-time favorite for families with small children.

parts (maybe the back of the chair and the seat) and upholster them using a different complementary fabric.

Notice that fabrics are not just about color, but also texture and feel.

There are plain fabrics, textured fabrics and even floral fabrics to be chosen from; silk, satin, Cleantex and more.

4) PRACTICAL ACCESSORIES There are many little “accessories” you can add to a furniture piece in order to make it more unique. Things that may seem banal and obvious actually have a lot of leeway, even starting with the smallest and most unnoticed details such as the seams and piping.

There are different types of seams. While the French seam is the most commonly used, there is also the slot seam, which is a stylish way of seaming a couch. This can be very useful, particularly when upholstering leather; notice that it is not suitable for all kinds of furniture.

Another “accessory” that can be taken advantage of is the piping.

The piping is inserted into the seams in order to define the edges or style lines of a piece of furniture. There is also an option for double piping which will make the chair even more defined. This is a great way to express originality too as it can be done using a completely different fabric from the rest of the piece!

5) FINAL TOUCH Adding a nail strip or just individual decorative studs can really give the piece that extra spark.

Capitonnage, or in the French term, point de capiton, is a decoration that can be added even if it was not in the original piece of furniture.

The difference between adding capitonnage and adding ordinary buttons is in the decorative folds that the upholsterer will create using the material. These unique craftsman techniques are what make this decoration so special.

These methods have been around for decades and are still being used today — and for good reason! They give the perfect opportunity to express creativity and design ideas.

S

o after choosing the fabric and designing your unique and personal piece of furniture — while taking into consideration all the many options available — it is time for the upholsterer to get to work. This is, of course, where we come into the picture. Our team is very professional and we are more than happy to consult with our customers and help with any decisions along the way.

3) STYLE — EXPRESS YOURSELF! We have finally arrived at our favorite part — choosing the fabric. Let’s use this sketch of a simple armchair as our example: When looking at the sketch, we can clearly see that the different parts of the chair can be upholstered using different fabrics. A subtle and stylish way to use this idea to our benefit would be to choose a couple of

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Meryl Cohen Fabric Fusion Artist Meryl is highly talented fabric fusion artist who crerates an entirely new perception of the everyday world. Check out her work online, or contact her directly 077-228-5757 or 052-595-9006 | merylcohenartist@gmail.com | www.merylcohen.com| www.merylcohenart.etsy.com

Real Estate Ilan Rubinstein A veteran real estate agent with 25 years’ experience, Ilan of Ilan Estates & Investments makes the procedure of buying property in Israel as painless as possible. 077-410-8011 Cell: 0504-910-604 office@ilanrealestate.com www.ilanrealestate.com Personal Trainer Jerrold Hyman Jerrold is an experienced personal trainer with a wide range of skills, which are available through his company, Elite Fitness Israel. He works with any age, and is available to make a custom made plan to help you achieve success. 050-7798886 02-993-4681 info@elitefitnessisrael.com www.elitefitnessisrael.com Furniture Restoration Restorno Nati Journo and Yona Triestman both have strong backgrounds in furniture restoration. They offer a 25-year guarantee! 02-650-8777 | nati.restorno@gmail.com Mortgage Moshe Wilshinsky A 27-year veteran in the mortgage industry, Moshe is the CEO of Moville Mortgage and Finance LTD. Call 073 796 2226 and press their special 711 Bizness Extension. questions@movillefinance.com | www.movillefinance.com Air Conditioning and Heating Tzvi Lefkowitz Tzvi of Tzvi Air is a licensed technician who provides care and maintenance service and sales for all major airconditioner brands. 02-628-8282 www.tzviair.com

Insurance Egert-Cohen Egert-Cohen is a Jerusalem-based brokerage specializing in helping English speaking Olim with all insurance needs.

Shimon Cohen 050-548-2192 or Yona Egert at 050-536-3897 | www.egertcohen.co.il Dental Care Rechavia Dental Center The Rechavia Dental Center staff is comprised of three highly qualified American-trained specialists, dental hygienists and dental assistants. 15 Ibn Gevirol Street, Jerusalem | (02) 561-9770 | rechaviadental.co.il Outdoor Wood Creations Element Wood Creations Netanel Buta is a creative craftsman who is always expanding his knowledge in the field. Element wood creates custom made decks, pergolas, pools and anything else you can dream of for the outdoors.

050-676-3222 element.nati@gmail.com www.wooden-pergolas.co.il Emergency Response United Hatzalah Largest network of first responders across the country with 3,000 volunteers in 40 locations operating 400 ambucycles.

In the event of an emergency or lifethreatening situations it is vital to call 1221 or 101 to ensure a rapid response time.

Car Mechanics Alef Alef Car Garage Alef Alef is a full service car garage in the Industrial zone Nesher Har Tuv (behind the police station). They have decades of experience and they service all makes and models. Call for any consultation at 02 991 5777 or 053 723 1031.

Building Care Services BCS Israel BCS offers a comprehensive solution to all you building’s needs. Thorough and efficient, you can count on them for any job. 02-678-6234 info@bcsisrael.com

Perkins One Brain Shlomo Perkins Shlomo Perkins is a One Brain practitioner, who helps facilitate his clients’ processes of healing themselves. Whether it be physical pains, emotional troubles or anything in between, Shlomo helps his clients learn how to take control of their lives 054-771-5292 sperkins18@gmail.com http://sperkins18.wix.com/perkins1b Ralph Wigs International Ralph Wigs are known as the top of the line in luxury wigs. Started 20 years by master wigmaker Raphael Tolledano, the style, comfort and beauty is like none other. liora@ralph-wigs.com | 054-578-8523 | www.ralph-wigs.com Photography Moshe Benaim Moshe has been enjoying photography for 17 years now. From informal get-togethers to bar mitzvahs and weddings, Moshe is available for all your photography needs.

050-762-0049 mbfotographer@gmail.com Shiputzei Yerushalayim Contractor Shaul is a veteran contractor who gets the job done right the first time. For a perfect job, contact him at 054-289-5977 Psychologist Sara Genstil Dr. Genstil has been practicing psychology using the Intersubjective Systems Theory for over 30 years. She treats individuals, couples and families and works with bereaved families through the Ministry of Defense and National Insurance.

052-260-9087 Olam HaMizronim Matresses and Bedroom Furniture 60 year-old top supplier of leading brand mattresses and quality bedroom furniture with branches in Jerusalem, Bnei Brak, Beit Shemesh, Ashdod and Beitar Ilit. The company is owned and run by Moshe Rosenfeld.

Jerusalem 02-537-8888, Ramat Beit Shemesh 02-992-1121

www.BIZNESSMAGAZINE.com

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