Leading Edge
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FRAN C H I S E E Holly Miller and her daughter, Londyn, who has inspired Holly’s ambition as a female entrepreneur.
HOLLY MILLER LUNCHBOXWAX While LunchboxWax’s clientele is largely female, its waxologists are specifically trained to service all demographics, including the transgender community.
“I think everybody who is starting their own company has some level of excitement and nervousness,” Miller said. “… Certainly, it’s a unique time, but I believe the opportunities are always now.”
THE FRANCHISE: Boise, Idaho-based LunchboxWax Holdings LLC is a full-service speed-waxing salon that was founded in 2010 by chief executive officer Debi Lane. Since the company started franchising in 2013, it has grown to 48 locations in 14 states. Local franchisee Holly Miller, who has a background in technology leadership at local companies, plans to open at least three Milwaukee-area locations over the next three to five years.
“I loved the concept,” said Miller. “It was fresh, it was clean, it was very easy to make a reservation, the technology was fantastic, and it was in and out.”
FEBRUARY 2020: Miller made her first foray into LunchboxWax while vacationing in Scottsdale, Arizona. The business popped up on a Google search for nearby waxing salons, and she decided to give it a try. APRIL 2020 : After connecting with LunchboxWax founder Debi Lane, Miller begins the franchising process. The COVID-19 pandemic had rocked salons and other retailers across the country, but Miller didn’t lose sight of the opportunity to launch the business. AUGUST 2020: Miller officially purchased the franchise, and has since set out to secure a site for the first of three locations planned for the area. Its location has yet to be chosen, but Brookfield, Mequon, Wauwatosa and Milwaukee proper are in the running. Wherever the business lands, Miller hopes to make a mark on the surrounding community by partnering with local nonprofits. SPRING 2021: Wisconsin’s first LunchboxWax studio is expected to open in May 2021.
Miller plans to open at least three studios in the Milwaukee area.
10 / BizTimes Milwaukee OCTOBER 12, 2020
THE FRANCHISE FEE $45,000
Once salons were allowed to reopen across the country this spring, LunchboxWax saw an increase in business as customers focused on self-care and felt comfortable at the studios, Miller said.
