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Road America
NASCAR’s top series bringing race to Road America next year By Maredithe Meyer, staff writer
BY THE NUMBERS Private equity firm KPS Capital Partners recently closed on its
550 MILLION $
purchase of Briggs & Stratton Corp. in a deal approved by a federal bankruptcy court judge. 6 / BizTimes Milwaukee OCTOBER 12, 2020
The highest level of professional stock car racing competition is coming to Sheboygan County next year. NASCAR recently announced it will add a race at Road America to its top-division Cup Series in 2021. The historic road course near Elkhart Lake will host a July 4 race as one of 36 stops on the Cup Series schedule. Since it opened in 1955, Road America has hosted elite racing competitions and some of the biggest names in auto racing, but mostly in the open-wheel Indy car competition. The top stock car racing circuit only competed once at the track, in 1956 when it was known as the Grand National Series. However, the four-mile-long, 14-turn track has been an annual stop on NASCAR’s Xfinity Series, its second highest level of competition, for the past 11 years. Now with NASCAR bringing a Cup Series race to Road America, area auto racing fans will have a chance to see the top drivers in stock car racing compete locally. “Since we welcomed the
NASCAR Xfinity Series in 2010, our fans have been asking for the NASCAR Cup Series, and we are very proud to make it happen on the Fourth of July,” said Mike Kertscher, president and general manager at Road America. Kertscher encouraged fans to purchase tickets and campsites early for four full days of motor racing events. Tickets are now available through Road America’s website. Road America’s track is the longest of the 36-race Cup Series. The 640-acre venue attracts 800,000 visitors annually with hundreds of events each year, generating more than $100 million in economic impact to the area, according to Road America’s website. Races and other events have brought fans to Road America all summer despite the ongoing COVID-19 pandemic. Road America has implemented a number of health and safety protocols throughout the facility, such as increased cleaning and hand sanitizing stations, sneeze guards and staff training, according to its website. n
