Monday, April 4, 2011
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Automakers must build support for higher-mileage vehicles By Greg Gardner
GANNETT NEWS SERVICE
DETROIT — Automakers are spending more than $50 billion to meet the government’s 2016 fuel economy law, but consumers aren’t buying enough of the fuel-efficient vehicles necessary to allow manufacturers to achieve the required 35.5 milesper-gallon average. Despite rising gas prices and new electric cars and hybrids, the fuel economy of Americans’ new vehicles stagnated last year.
The 2010 average of all new vehicles actually slipped to 22.2 mpg from 22.3 mpg, according to a report from Ward’s Automotive Reports that examined calendar-year sales. With unleaded regular gasoline now averaging $3.56 a gallon nationally — up from a 2010 average of $2.84 — car buyers are thinking more about fuel economy than they were last year. But replacing a large vehicle with a smaller one is farther than
many buyers are going. Hybrid car sales actually shrank from 2.9 percent of new vehicle sales in 2009 to 2.4 percent last year. Sales of light trucks — pickups, SUVs, crossovers and minivans — rose to 51 percent from 48 percent over the same period. Said Gloria Bergquist, vice president of the Alliance of Automobile Manufacturers: “For consumers to really change their buying habits, they must believe higher gas
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