Honey Wheat Rolls: hey, lose the skepticism – this is NOT your mother’s...
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http://www.kingarthurflour.com/blog/2011/12/29/honey-wheat-rolls-hey-losethe-skepticism-%e2%80%93-this-is-not-your-mothers-whole-wheat-bread/
Honey Wheat Rolls: hey, lose the skepticism – this is NOT your mother’s whole wheat bread. Imagine if this page were scratch & sniffSoft, warm, golden rolls, fresh from the oven, awaiting only a pat of melting butter, your appetite- and your belief in the following statement: Whole grains CAN taste great. Now, for those of you grimacing and remembering that one loaf of whole wheat bread you baked in 1976, guess what? It’s time to update your culinary landscape. Twenty or 30 years ago, whole-grain baking wasn’t so hot, frankly – in more ways than one. It wasn’t a hot trend; not many people did it. And if you DID try baking a loaf of whole-grain bread- it probably wasn’t so hot, was it? Well, two important things have happened since then. First, more people are baking with whole grains, which means the whole grains you purchase at the store – chiefly, whole wheat flour – are much more likely to be fresh. Since old age is the chief reason whole wheat can sometimes taste bitter, that’s one big hurdle eliminated. And second, white whole wheat – which has gradually made its way into the marketplace over the past 20 years or so – is a “sweeter,” milder tasting wheat than traditional red whole wheat. Our white whole wheat flour is nutritionally identical to red wheat: same amount of fiber, same amount of protein. (If you check our flour bags right now, they won’t show the same information on the nutrition panel; but we’re in the process of fixing that.) White whole wheat flour isn’t bleached; and it isn’t white flour. It’s simply whole wheat flour whose outer bran layer is missing a certain compound – phenolic acid – that both makes wheat darker in color, and gives it a stronger whole-wheat taste.
12/30/2011 10:35 AM