#CDX19
Programme and expo directory In association with
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CAR DEALER CDX 2019 PROGRAMME AND EXPO DIRECTORY
Welcome from James Baggott
H
ello and a very warm welcome to CDX 2019 here at the wonderful venue that is Farnborough International Exhibition and Conference Centre. You don’t really need me to tell you how rapidly the dealership landscape is shifting – bewilderingly so, it can seem at times. But CDX is here to help you navigate those turbulent waters. We’re now in our fifth year of this incredible event dedicated to the UK automotive retail industry. CDX is constantly evolving as we look at how we can help you sell more cars. And this year we’ve certainly got a jam-packed day for you. Among the new features I’m proud and excited to be bringing you are the White Papers from our four headline sponsors. These mustknow unmissable pieces of research examine important areas of the industry – and CDX is the first place where you can hear about them. Then there’s our Dealers’ Den. Here be ‘dragons’! Our panel of industry big-hitters will be listening as
up-and-coming businesses pitch their products that could really revolutionise how you do business. Throughout the day, our Live Stage will also be playing host to our ever-popular dealer and manufacturer panels, giving crucial insights into the industry and its future. Meanwhile, our four workshop rooms will be featuring experts from a wide variety of organisations speaking about an equally wide variety of topics relevant to your business. What’s more, all of these sessions will have a case study giving a real, down-to-earth, everyday perspective for you. There’s plenty here today to give you that all-important edge over your competitors, so I hope you’re able to make the most of what we’ve got on offer. Thanks for coming along – I’m sure you’ll find your day out from the dealership will be more than repaid by what you take back with you.
“
CDX is constantly evolving as we look at how we can help you sell more cars.
James Baggott Chief executive The Baize Group, publishers of Car Dealer Magazine
CAR DEALER CDX 2019 PROGRAMME AND EXPO DIRECTORY
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CAR DEALER CDX 2019 PROGRAMME AND EXPO DIRECTORY
Contents
Your complete guide to all that’s happening at CDX 2019
Live Stage
Spencer Scott CarGurus
p14
Carol Fairchild CitNOW
p15
Dealer Panel
Dealers’ Den
p16
p19 Sign up for this year’s Bangers4Ben
Adam Mepham Barclays
p20
Martin Forbes Cox Automotive
p21
Manufacturer Panel
p8-11
p54
a-z
p22
expo guide
Workshops A place people want to work The new ways to communicate Tackling threat of cyber crime Top digital marketing tricks Take advantage of data trends Stock in the digital age Top tips to win with paid search
WITMI p52
27 29 31 32 33 35 37
End-to-end online retailing What’s the point of a showroom? Finance in the headlights Engaging today’s customers Art of the deal via social media The law after Brexit
Plan your day with our morning and afternoon timetables
39 41 43 45 47 49
Dealership of the Future p53
There are dozens and dozens of suppliers here today and our extensive guide tells you who is on which stand and what products and services they have to offer.
p55-62 All details in this guide were correct at the time of going to press and are subject to change.
CAR DEALER CDX 2019 PROGRAMME AND EXPO DIRECTORY
5
Your guide to
The companies to do business with at this year’s show Workshop Room
VIP Room
4
Sponsored by
F3
F2
Sponsored by
Bangers4Ben
E4
P2
E1
E5
E7
Live Stage F4
F5
F6
F7
F8
F11
F10
F9
E11
E8 E14
Sponsored by
P1
F12
E18 E19
Food and drink
1link Disposal Network 8Cats Automotive Absolute Alignment Acceler8 AirMan UK Aston Lark Attensi AutoMoney Motor Finance AutosOnShow Barclays Partner Finance Ben
6
F9 D5 D7 D13 E8 E21 D15 D11 G4 P2 F8
E15
Workshop Room
Entrance to
Business Hub
E21
A2
1
Sponsored by
Sponsored by
cap hpi CarGurus Cartotrade.com Cash 4 Declines CCKeys CitNOW Codeweavers Cox Automotive Crucially Digital Crystal Clear Warranty dealer360
CAR DEALER CDX 2019 PROGRAMME AND EXPO DIRECTORY
G10 P1 D6 E18 B1 F3 F5 No stand C9 E11 D20
Drover D2 eDynamix E1 First Step Trust F2 Force24 C14 Gallagher G2 GardX B11 GForces C3 Gubagoo C3 Honchō F12 iDealFILE E7 InAutomotive E5
the expo C1
Workshop Room
Workshop Room
Sponsored by
Sponsored by
B7
Food and drink
2
3
B1
D15 D13 D11 B4
D5
A19
A21
A25
A26
Dealership of the Future
D20 D18 D16
G2
C3
C14
B11
D2
D1
D10 D7
D6
A4 Sponsored by
G4
C9
C7
Key G10
A1
Charging point Water station Food and drink
Franchising Zone Entrance to expo JudgeService Keytracker Kruger/K-F-EEUK Lawgistics Liquidline LivePerson Automotive LuxuryCars.London Marketing Delivery Mission Motorsport Moneypenny MotorCheck
A19 C7 A21 B7 E4 B4 D1 D18 C1 F11 F6
NFDA OnCue Communications Premier Diagnostics Rapid RTC Real World Analytics Refreshment Systems Rhino
a-z
A25 E14 D10 A1 A26 D16 A2
expo guide
Toilets Located outside entrance to the expo
Starkwood Media Group E19 The IMI F7 Traka E15 Vee24 F10 What Car? F4 WMS Group A4 Details correct at time of going to press
See our extensive guide to suppliers and services at the CDX expo p55-62 7 CAR DEALER CDX 2019 PROGRAMME AND EXPO DIRECTORY
Morning
Hour-by-hour timetable to the Live Stage and workshops EXPO OPENS AT 8.30AM Live Stage 9am
9am
CarGurus
9.45am 10am
CitNOW
With Spencer Scott, senior vice-president at CarGurus. See page 14
Dealer Panel
9am Sytner
10.30am With CEOs John O’Hanlon of Waylands Automotive, John Tordoff of JCT600, and Daksh Gupta of Marshall Motor Group. See page 16
Workshop
sponsored by
With Carol Fairchild, commercial director at CitNOW. See page 15
10.30am
11am
Workshop Room 1
sponsored by
Women in the Motor Industry
12.00 8 CAR DEALER CDX 2019 PROGRAMME AND EXPO DIRECTORY
Sytner people director Fiona Cottle will explain how you can engage your employees with your company values and make your dealership a place where people want to work. See page 27
10.30am Armchair Marketing
Shining a light on gender inequalities in the automotive industry in a bid to encourage more women to pursue a career in it. See page 52
Room 2 sponsored by
Workshop Room 3
9.45am LivePerson
Tanesha Stafford, joined by Neil Smith of Imperial Cars, will explain how a powerful, results-driven online strategy can boost business. See page 32
Workshop Room 4
sponsored by
11.15am
Cox Automotive
sponsored by
Emails and phone calls are dead – find out about the new ways your customers want to hear from you, with Thom Coupar-Evans. See page 29
Stock in the digital age: How to maximise margins and reduce days to sell, presented by Simon Caine, director of Manheim Vehicle Solutions, part of the Cox family. See page 35
9.45am Gallagher
11.15am
Codeweavers
All you need to know to keep your business protected from cyber crime, with Johnty Mongan, cyber risk consultant at Gallagher. See page 31
Why do car buyers want to personalise finance at 4pm but reserve a car at 10pm? Paul and Rebecca Boocock host. See page 33
9am
10am
11am
All event details correct at time of going to press
12.00 9
CAR DEALER CDX 2019 PROGRAMME AND EXPO DIRECTORY
Afternoon
Hour-by-hour timetable to the Live Stage and workshops Live Stage 12.00
1pm
1pm
1.45pm
Cox Automotive
2.30pm
Manufacturer Panel
3pm
3.15pm
Dealers’ Den
With Martin Forbes, chief executive at Cox Automotive. See page 21
1pm
CarGurus
Get insight from the bosses of leading manufacturers Mitsubishi, Vauxhall, Isuzu and Citroen. See page 22 Upcoming suppliers pitch to our ‘dragons’ for a fantastic prize. See page 19
Workshop
sponsored by
With Adam Mepham, sales director at Barclays Partner Finance. See page 20
Barclays
2pm
Workshop Room 1
sponsored by
3.15pm Facebook
4pm 10 CAR DEALER CDX 2019 PROGRAMME AND EXPO DIRECTORY
CarGurus’ Spencer Scott, along with Nathan Quayle from Fords of Winsford, will offer top tips on using clever digital tactics to drive sales. See page 37
Ensure your local marketing activity is effective and make the most of Facebook’s Messenger service, with Aiden White. See page 47
1pm
GForces
2.30pm CitNOW
Room 2 sponsored by
Why end-toend online retailing should be the next step for your dealership, presented by Paul Stokes, head of online retailing at GForces. See page 39
How to engage the customer of today, presented by CitNOW’s Oliver Parsons and Gordon Grant. See page 45
Workshop Room 3
Workshop Room 4
sponsored by
sponsored by
1.45pm
Rob Purfield
1.45pm What’s the point of a car showroom? Rob Purfield, the go-to business profit consultant for the sector, will present this session. See page 41
Barclays Partner Finance
3.15pm Lawgistics
Finance in the headlights: The role of regulation when creating a good customer outcome, presented by Helen Foxworthy and Marc Jones. See page 43
Nona Bowkis, legal adviser at Lawgistics, will be dealing with the false statements and scaremongering around Brexit in this mustattend session. See page 49
12.00
1pm
2pm
3pm All event details correct at time of going to press
4pm 11
CAR DEALER CDX 2019 PROGRAMME AND EXPO DIRECTORY
Foreword by Rebecca Chaplin
A
s the warmer weather is finally here, it’s the perfect time to get those boots open, balloons out and make sure the bunting is blowing in the breeze – so I’m over the moon that you’ve decided to spend today, indoors, with us. Of course, that’s not what today is all about. CDX is designed for forward-thinking dealers, pro-active businesses and creative retailers who want to find the easiest but most profitable route to market. The Car Dealer Magazine Live Stage is at the centre of that, with our four headline speakers undertaking extensive research that you will be able to hear exclusively for the first time. These unmissable keynotes from Barclays Partner Finance, CarGurus, CitNOW and Cox Automotive are detailed over the following pages, with plenty to get your teeth into and inspire you in your work. This year also sees the return of our popular dealer and manufacturer panels. We’ve got a fantastic line-up of panellists who will be sharing their thoughts on the current and future
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state of the industry, with advice on trends and practices that dealers may be able to use in their own business. Get your questions in either by raising a hand or tweeting @CarDealerMag before or during the Live Stage sessions! For the first time at CDX we’ll be hosting Dealers’ Den on the Live Stage too, as our ‘dragons’ hear from new businesses and decide which is the product most worthy of our fantastic prize. Need some time out and a quiet place to chat to clients and prospective customers? We’ve got that covered for you too – simply make your way to the Business Hub, just outside the expo hall. You can talk and do deals with customers or chat to potential business partners in a relaxed, more informal environment. Slots are available on a first come, first served basis. Today has all the makings of a fantastic event that you and your dealership can truly gain from. Enjoy! Rebecca Chaplin Editor, Car Dealer Magazine
CAR DEALER CDX 2019 PROGRAMME AND EXPO DIRECTORY
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CDX is designed for forwardthinking dealers.
Live Stage Sponsored by
The Live Stage is where leading figures in UK Automotive plc give delegates the benefit of their experience and insight in fascinating discussion sessions and keynote speeches. This year, participants will include the bosses of Marshall Motor Group, JCT600 and Waylands Automotive – Daksh Gupta, John Tordoff and John O’Hanlon respectively – and there will be input from CarGurus, Cox Automotive, Barclays Bank and CitNOW. Manufacturers Citroen, Mitsubishi, Vauxhall and Isuzu will also be represented. The following pages tell you more. CAR DEALER CDX 2019 PROGRAMME AND EXPO DIRECTORY
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9am
Live Stage
Thinking with data: Car shopping is a search problem with Spencer Scott from CarGurus and Hamel Soni from Google
T
hrough the internet, car buyers now have more choice than ever when buying a new car. While most dealers have good websites, a social media presence and their cars advertised on multiple online car listing sites, how many are using paid search to its full capability? With a high proportion of car buyers now knowing what they’re looking for, it isn’t a shock that paid search is rapidly gaining ground as buyers use increasingly specific and longer search terms. If you aren’t too sure what paid search is and the huge benefits it can bring to your dealership, the CarGurus keynote speech at CDX 2019 should be high on your priority list to attend. Paid search is all about targeted advertising, and ensuring that the top advertisements on search engines such as Google are closely aligned
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with what a consumer is looking for in their next car – through keywords. Spencer Scott, CarGurus’ senior vice-president of advertising and digital marketing solutions, will be presenting the company’s findings on the Live Stage at CDX, and explaining how implementing a strategy such as this can increase visits to your website and lead to more sales. CarGurus has accumulated vast knowledge by advertising and promoting its site as a growing company, and is a global leader in paid search. As such, it is in an ideal position to help dealers with this. Most car purchases now start through search engines, and Scott said: ‘Dealers need to come and see the information that we’re going to share at our keynote and at our workshop.’ He will be joined for the keynote presentation by Hamel Soni, senior industry manager for automotive at Google.
CAR DEALER CDX 2019 PROGRAMME AND EXPO DIRECTORY
Spencer Scott
9.45am
Live Stage
The evolution of the car buyer with Carol Fairchild, commercial director at CitNOW
W
ith so much information at their fingertips, buyers need not rely on just one source of information when making their car-buying decisions. Technology has moved on significantly in recent years, and it doesn’t show any signs of slowing down. What does that mean for the average car buyer though? CitNOW has already changed the way car buyers interact with dealerships and garages by allowing them more access to these businesses faster. It has undertaken research into who today’s buyer is, how future technologies will change the way
they shop for cars, and what we can expect from buyers in coming years. For a few years now, mobile, video and the digital marketplace have been the great disruptors in the automotive industry as buyers have demanded more information, a simpler car-buying journey and greater transparency plus speed – not to mention the rise of PCP, leasing and the decline of the rental sector. One of the biggest questions for the industry is whether these trends will continue to grow among consumers. CitNOW commercial director Carol Fairchild will talk through the highlights of this piece of research and look at what disruptor will next change the way car buyers shop.
Carol Fairchild
CAR DEALER CDX 2019 PROGRAMME AND EXPO DIRECTORY
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10.30am
Live Stage
Dealer Panel with Daksh Gupta, John Tordoff and John O’Hanlon
T
o examine the role of the car dealership in the modern-day retail landscape, we have some of the biggest names in the franchised sector. Chief executives Daksh Gupta of Marshall Motor Group, John Tordoff of JCT600 and John O’Hanlon of Waylands Automotive will be speaking on the Car Dealer Magazine Live Stage. Gupta joined Marshall as its CEO in 2008, having been group managing director of Ridgeway Group. Marshall floated on the stock market in 2015. Tordoff has been the chief executive of JCT600 for 31 years, leading the franchised motor firm to become one of the Sunday Times 100 Best MidSized Companies To Work For in 2016 and 2017. Waylands is a new player to the market, with three Volvo dealerships now open, but O’Hanlon is certainly very experienced when it comes to retailing new cars. He previously headed up the Ridgeway Group and sold it to Marshall in 2016. After a year away, he returned with the new dealer group. Since its acquisition of Ridgeway, Marshall has continued to increase its dealership numbers in the UK, with more than 100 carrying the group’s name. In its annual results for 2018, it reported profit growth despite the difficult economic setting. Bradford-based JCT600 also reported a slight uplift in profit in its most recent annual results, with turnover reaching a new high of £1.277bn. The family-owned group has continued to
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Daksh Gupta expand its portfolio of represented brands and dealership locations in recent times, with a marked improvement in used sales as well. But these three successful groups still have things to worry about in the current climate. Changing purchasing needs from a new generation of buyers, with manufacturers introducing their own online buying platforms, mean that the role of a franchised dealer is being forced to adapt. The type of product bought and the way consumers own what they buy is changing too. Not only are more consumers choosing used
CAR DEALER CDX 2019 PROGRAMME AND EXPO DIRECTORY
John Tordoff
John O’Hanlon
vehicles, there are more electrified vehicles on the market than ever, all of which poses new challenges for franchisees. Consumers are also looking at more affordable and convenient ways to own their vehicles – be that PCP, leasing or subscription services. On this panel, we’ll find out what our guests believe is needed to make a success of a dealership in 2019 and what changes we can expect. Our audience will also get the opportunity to ask questions and get further insight into running some of the biggest and most profitable dealer groups in the UK.
“
We’ll find out what our guests believe is needed to make a success of a dealership in 2019.
CAR DEALER CDX 2019 PROGRAMME AND EXPO DIRECTORY
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*Price £99 is for oneAND video downloaded from video.blackballmedia.co.uk CAR DEALER CDX 2019ofPROGRAMME EXPO DIRECTORY
3.15pm
Live Stage
Dealers’ Den
D
ealers’ Den is a terrific new feature here at CDX this year! Small upcoming companies and start-ups will be demonstrating to our panellists what’s so special about their product, how it works and its potential for the industry. We’re giving people the opportunity to make a five-minute public pitch to our panel of top names drawn from across the automotive industry. After all the pitches have been given, a winner will be decided by the panellists and awarded the fantastic
prize of a year’s free PR and editorial support from the experts at OnCue Communications and Blackball Media – the UK’s leading automotive PR and media agencies – to push and promote their product. Andy Entwistle, managing director of Blackball Media, said: ‘This is a fantastic opportunity for a young, vibrant company or start-up to really get their new product noticed. ‘The amazing PR potential being offered to the eventual winner will be the extra boost that could really take them to the next level and beyond.’ Dealers’ Den is sponsored by CDX headline partner Cox Automotive.
“
This is a fantastic opportunity for a young, vibrant company or start-up.
CAR DEALER CDX 2019 PROGRAMME AND EXPO DIRECTORY
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1pm
Live Stage
Bridging the physical to digital gap in purchasing with Adam Mepham, sales director at Barclays Partner Finance
P
reparing for the next big shift in automotive retailing is a vital consideration for forward-thinking car dealers. Trends in other areas of retail are accelerating fast and adapting the expectations of consumers. Every time a customer experiences a seamless, fast and reliable purchase process from one outlet, their expectations are set for every other buying situation. Barclays Partner Finance’s research will examine how traditional car purchasing must change to meet these new expectations – be they tackling the challenge of multi-
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channel buyers, seamlessly bridging the gap between the physical showroom and the digital sphere, or addressing new challenges in communicating effectively with a new generation of buyers. Each stage of the buying process is a new opportunity for the system to fail and for consumers to become frustrated. Avoiding that scenario is all-important. Adam Mepham, sales director for Barclays Partner Finance, will present the company’s findings and shed some light on the challenges and solutions for car dealers. His keynote will look at how you can reshape your business to offer the most convenient and efficient route for buyers.
CAR DEALER CDX 2019 PROGRAMME AND EXPO DIRECTORY
Adam Mepham
1.45pm
Live Stage
What’s ahead for the car market? with Martin Forbes, chief executive of Cox Automotive
T
he title of this session is the number-one question on people’s lips but it doesn’t seem as though anyone has the answer – until now. The industry currently feels like a perfect storm of problems. The used market is growing, while there are numerous issues for new, but with car dealers holding on to part-exchanges or buying more good-quality used motors, there’s a lack of supply to feed buyers’ needs. Meanwhile, some of the core traits of buyers are changing drastically too, challenging the role of the car dealer, the dealership and even the car itself in today’s market. Buyers are transforming the system from the very start of the process by shopping and buying in new ways.
The demand for electric vehicles is growing at an exponential rate that battery suppliers can’t keep up with, while more car buyers are looking at subscription options rather than traditional finance deals to get on the road. In its second annual Insight Report, Cox Automotive will examine these different areas of the market, with the aim of providing an indepth analysis of current trends and predicting their impact. The major report will deliver a forecast for the new and used car market, and discuss hot topics including the future of fuel, ownership and mobility, and the changing retail marketplace. This unmissable keynote will highlight the most important findings from the report.
Martin Forbes
CAR DEALER CDX 2019 PROGRAMME AND EXPO DIRECTORY
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2.30pm
Live Stage
Manufacturer Panel with Karl Howkins, Rob Lindley, Stephen Norman and William Brown
T
Karl Howkins
he manufacturer boss panel has always been a highlight of CDX, giving the Car Dealer Magazine team and audience an opportunity to put some tough questions to company leaders. It’s arguably a harsher time than we’ve seen for many years for those heading the UK arms of global car manufacturers. New vehicle sales are struggling, and it has shone an unforgiving light on some makes and their franchises that may not have had a future-proof strategy in place. It’s easy to see that some of our panellists have really shaken up the way their respective
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Rob Lindley businesses are run in the past 12 months, but what can we expect from them now? Joining us are Karl Howkins of Citroen, Stephen Norman of Vauxhall, Rob Lindley of Mitsubishi and William Brown of Isuzu. All of them have been in their current job for less than two years. Howkins became MD of Citroen UK last May, having been MD of Opel Switzerland. He has also held senior positions at Fiat Chrysler Automobiles UK, Opel Netherlands and Vauxhall Motors. Norman took on the role of Vauxhall MD just a few months earlier, soon after PSA Groupe bought the British brand, and made a name for himself
CAR DEALER CDX 2019 PROGRAMME AND EXPO DIRECTORY
Stephen Norman
William Brown
when the manufacturer terminated all contracts with its franchisees. Since then, Vauxhall has had its first profitable year in almost two decades. Rob Lindley succeeded Lance Bradley in April 2018. He previously worked as managing director of Mazda in the UK and sales and marketing director of McLaren Automotive. Isuzu UK boss William Brown began his commercial vehicle journey with Isuzu UK as regional manager but quickly rose to general manager. It has seen impressive growth in both sales and franchisee numbers in recent years. The outlook may be bleak but there are still lots
of options for dealers to make money in the new car market. We’ll find out our panellists’ predictions for the industry, sales and economy. Our audience can also pose questions and find out what the future holds for these major brands.
“
There are still lots of options for dealers to make money in the new car market.
CAR DEALER CDX 2019 PROGRAMME AND EXPO DIRECTORY
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CRYSTAL CLEAR WARRANTY SHARED OVER
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IN EXPIRED WARRANTY PROFITS
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CAR DEALER CDX 2019 PROGRAMME AND EXPO DIRECTORY
Workshops Our CDX workshops, which are being held in meeting rooms within the expo hall, are always well attended and provide delegates with heaps of useful information on a variety of subjects. Hosted by industry leaders, they are designed to improve your bottom line by giving you top tips and inside advice to take back to your dealership and implement immediately. Find out more about them on the following pages. CAR DEALER CDX 2019 PROGRAMME AND EXPO DIRECTORY
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0121 559 9000 Sales@Keytracker.com
Ke e
pT ra Ke ck ys Of An A d E ll Y qu our ipm Bu en sin t ess
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CAR DEALER CDX 2019 PROGRAMME AND EXPO DIRECTORY
9am
Workshop Room 1
Make your dealership a place people want to work in with Fiona Cottle
S
ytner Car Supermarket Division has a robust strategy for making its dealerships places where employees want to work. People director Fiona Cottle’s workshop will explain why this should be at the core of any successful dealership. She will examine why you should be considering a strategy such as this in your own business, the link between colleague and customer experience and how you can define the values that support them. Sytner Car Supermarket Division, which includes CarShop and The Car People brands, has an ambitious growth strategy and this focus on employees is key to achieving the group’s goals. Cottle said: ‘We’ve been continually evolving our people strategy. When I joined the business two years ago, CarShop already had some really good people initiatives in place, such as processes, policies and technology to support colleague engagement. ‘There have been two things that we’ve focused on in particular. One is around thinking of ourselves
as a retail business – because fundamentally that’s what we are – and as a retailer we rely heavily on our people. That means we want to deliver a world-class experience for our customers, but really, shouldn’t we be delivering a world-class experience to our colleagues as well? ‘The second is around ensuring we have the talent strategy in place to support the growth plans of the business.’ Cottle added: ‘As a business, we had ambitious growth plans, to not just grow organically our existing sites but also add some new sites. That meant we needed a talent strategy that would be part of the overall people strategy.’ CarShop has seen its colleague engagement increase since it implemented this strategy, while staff turnover has dropped and it also boasts one of the highest Glassdoor scores in the automotive industry of 4.9 out of five. This session will take you through how to engage your employees with your company values at every stage of the colleague lifecycle and define what a worldclass colleague experience looks like.
Fiona Cottle
CAR DEALER CDX 2019 PROGRAMME AND EXPO DIRECTORY
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CAR DEALER CDX 2019 PROGRAMME AND EXPO DIRECTORY
9.45am
Workshop Room 3
The new ways your customers want to hear from you with Thom Coupar-Evans, director at LivePerson
N
o car was ever sold without a conversation. Today’s car buyers prefer those conversations to be in messaging‌ Get those mobiles out and let Thom Coupar-Evans, director at LivePerson Automotive, tell you why in 2019 messaging really is king when it comes to communicating with your customers. Coupar-Evans has worked in several roles in the automotive industry, digital sales and digital marketing throughout his career. In this session, he will demonstrate how conversations are becoming increasingly customer-led and how this can lead to new opportunities, ensuring that you never miss an inquiry again.
The workshop will not only give delegates insights into when customers are really looking to buy, it will also show them how they can improve the customer journey and increase sales by implementing some of these practices. In addition, attendees will learn how Apple Business Chat, WhatsApp and Facebook Messenger can unlock an entirely new revenue stream for their business. Coupar-Evans will be joined in this workshop session at CDX by Sasha Miller, digital manager at Stoneacre Motor Group. Her role involves identifying and implementing new processes such as this to improve the experience for the customer, and she will explain how putting this type of strategy into practice has changed their business.
Thom Coupar-Evans
Sasha Miller
CAR DEALER CDX 2019 PROGRAMME AND EXPO DIRECTORY
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INCREASE YOUR SALES AND MARGINS WITH WHAT CAR? NEW CAR BUYING
t car Car? every year to research their nex More than 20m people visit What
Find out how you can reach these in-market buyers with the What Car? New Car Buying service.
Avoid a race to the lowest price; deals are based on What Car?’s Target Price, which represents a fair price for the consumer and the dealer
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whatcar.com/increasemysales
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CAR DEALER CDX 2019 PROGRAMME AND EXPO DIRECTORY
We encourage more leads for you by protecting consumer privacy with direct communication on our platform
9.45am
Workshop Room 4
Tackling the threat of cyber crime with Johnty Mongan
Y
ou might think that cyber crime is something that only affects very large organisations, such as Facebook and the NHS. However, it poses a serious threat to companies of all shapes and sizes – and here at CDX 2019 you can find out how to combat it. Car dealerships are actually one of the most vulnerable organisations when it comes to hacking, says Johnty Mongan, a cyber risk consultant at Gallagher Insurance. Dealing with one of the largest dealer groups in the UK, Mongan sees them being attacked on a daily basis through a mixture of phishing emails and fake invoices. This can not only put a company’s finances under threat, but also its reputation. Mongan helps firms day in day out to improve their infrastructure to help prevent cyber threats, as well as deal with the aftermath of successful hacking attacks. In his interactive session, dealers will learn first-hand how easy it is for an attacker to exploit common vulnerabilities within a company,
and Mongan will show them what a hacker uses to uncover information about a business. The workshop will be split into two parts – insurance and risk management. The former aims to showcase the importance of having cyber insurance and how it can help a business recover in the aftermath of a cyber attack, while the latter will show dealers how to identify threats to their firm and spot weaknesses in their infrastructure. Mongan said: ‘In the 2010 National Security Strategy, cyber security was identified as a tier-one threat (alongside terrorism, war and natural disasters), and for organisations, it should be up there as something that needs fixing. ‘Cyber crime is a huge issue and it presents lots of opportunities to take money out of a business. There is a lack of awareness around cyber security in dealerships. It’s not their bag, after all – they sell cars.’ The workshop will also aim to emphasise the fact that it’s not just a dealer’s personal information at threat – but also a customer’s.
Johnty Mongan
CAR DEALER CDX 2019 PROGRAMME AND EXPO DIRECTORY
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10.30am
Workshop Room 2
Three digital marketing tricks that really deliver with Tanesha Stafford and Neil Smith
F
ifty per cent of your marketing works – the trouble is, we don’t know which 50 per cent! Every day, dealers spend money on being seen online, but what is the real value? In this session, ex-dealer marketer and co-founder of Armchair Marketing Tanesha Stafford will explain how a powerful, results-driven online strategy can positively boost your offline sales. For dealers, deciding the desired final outcome and how they should be measuring the results can be the hardest part. Stafford will explain how any car dealership can achieve the maximum reach for its brand but
in the most relevant context. This session will give you simple advice that you can take back to your dealership immediately, to not only boost sales by driving in-market car buyers through your business, but also protect those customers from competitors and increase recruitment applications. Stafford will be joined by Neil Smith, operations director at Imperial Cars, who will explain how this marketing approach has helped his company expand from six to 13 sites in only three years. Smith has worked at the car supermarket group for four years, in its most impressive growth period, and has needed to find suitable marketing solutions to support this.
Armchair Marketing 32
CAR DEALER CDX 2019 PROGRAMME AND EXPO DIRECTORY
Tanesha Stafford
Neil Smith
11.15am
Workshop Room 4
Turning trends in data to your advantage with Paul and Rebecca Boocock
T
he team from Codeweavers will present a workshop looking at what data can reveal about car buyers’ online habits. The session will be presented by Paul Boocock, Codeweavers’ head of data insight, and Rebecca Boocock, who is the head of delivery at the software development firm. Rebecca said: ‘What we’re looking to do is an interactive session that answers a question for the attendees. The question this time revolves around what online behaviour can tell us about car buyers. ‘We’ll look at what their behaviour tells us in terms of what car they will buy, when they’ll buy it and what their journey might be. ‘We’re hoping the workshop will give some nice insight that the dealers will be able to use to tailor their customer journey to attract the right people. ‘And of course it’s also things like if the weather is nice you’re more likely to buy a convertible. It’s trying to tie all of that stuff together.’ She also pointed out that while
keeping tabs on data is key, knowing what to read from it is even more important. ‘I think there’s always a danger with data to overstate its value. It’s only really worth how you interpret it, really. ‘There are so many ways to interpret data. You really need to know its context. We will be talking about how you can potentially be misled by your data. It is extremely valuable, but you always need to take it with a bit of a health warning and not let it completely dictate the direction of your business.’ The duo will also take attendees through what it is that leads car buyers to perform certain actions online at certain times, such as personalising a finance quote or applying for finance. They’ll show how you can find trends within data, model predictions of user behaviour, and use this insight to drive improvements to online car sales. The team aim for workshop attendees to be prepared to start asking the right questions of their data, with a better understanding of how data can help their business.
Paul Boocock
Rebecca Boocock
CAR DEALER CDX 2019 PROGRAMME AND EXPO DIRECTORY
33
2019 Report Launch Main Stage 1.45pm Join Martin Forbes, CEO of Cox Automotive UK, as he unveils the key findings of this years report
After 2pm download your own copy
CoxAuto.co.uk/insightreport 34
CAR DEALER CDX 2019 PROGRAMME AND EXPO DIRECTORY
11.15am
Workshop Room 3
Stock in the digital age with Simon Caine
R
emarketing is in transition from physical to digital and the need to invest in your stock is more important than ever. Today, stock is so in demand that making sure you can get the most return for every car in the most efficient and cost-effective way is vital. Dealers need to make every vehicle in stock work harder and turn faster for the maximum return. Simon Caine, director of Manheim Vehicle Solutions, part of the Cox Automotive family, will discuss how your dealership can maximise margins and reduce days to sell. In his role, he has responsibility for the defleet and refurbishment of used vehicles from valued partners that include premiumbrand OEMs, national fleet providers
and franchised dealer groups. This workshop will demonstrate how you can make smarter decisions when remarketing vehicles and see margin and profit grow in your dealership. Workshop objectives include: n Sharing an insider’s view on the key factors that make a car fly out of the lanes and on to a forecourt n Demonstrating how repair or refurbishment decisions affect a vehicle’s wholesale value – and the speed at which it can be sold n Why days to sell is the most important metric a dealer should measure – and why sub-30 days should be the target n The impact of quality repair and presentation on customer service This will be an interactive session that makes use of real-world examples and shares insights.
Simon Caine
CAR DEALER CDX 2019 PROGRAMME AND EXPO DIRECTORY
35
A trusted partner to support your dealership "CarGurus has proved a cost-effective way to generate leads. That - along with conversion - is how we primarily measure success, and CarGurus delivers” Alex Brown, Head of Digital Jardine Motors Group
Ready to learn more? Call 0808 196 0775 or visit: cargurus.co.uk/signup/cdx19
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CAR DEALER CDX 2019 PROGRAMME AND EXPOInc., DIRECTORY © 2019 CarGurus, All Rights Reserved
1pm
Workshop Room 1
Top tips to win with paid search with Spencer Scott and Nathan Quayle
R
ising overheads, increased competition, sourcing the right stock, government policy and, of course, Brexit are all set to affect car dealers’ operations in 2019. However, dealers are turning to the digital world to counteract these business pressures and more than 40 per cent look to increase their digital tactics this year. With so many options, what is the best digital strategy to adopt? Following on from his keynote speech on why paid search is a must-do for any dealership, Spencer Scott, senior vice-president of advertising and digital marketing solutions at CarGurus, will explain how this can effectively and easily be used to drive more buyers to your website and forecourt. This session will be key for any
dealership looking to boost their business, as using measurable digital tactics such as these is an effective way to reach more in-market car buyers more efficiently. As such, this workshop will also demonstrate how dealerships can measure the effect this strategy is having on their business. Most importantly, it will cover the basics of how paid search works, and how to effectively put it into practice for your dealership. CarGurus has already used paid search to positively affect its own and its dealer partner websites, and now Scott will demonstrate how you can use it too. In addition, Nathan Quayle, marketing manager at Fords of Winsford, will join the workshop to talk about some of the challenges he has faced trying to develop and expand his dealership and how digital marketing has helped along the way.
Spencer Scott
Nathan Quayle
CAR DEALER CDX 2019 PROGRAMME AND EXPO DIRECTORY
37
Vote NOW to rate your suppliers and manufacturers Complete the survey online at
CarDealerPower.com The closing date for nominations is August 16, 2019
The glittering awards night will be held on Thursday, September 26, 2019 at the Spinnaker Tower in Portsmouth 38
CAR DEALER CDX 2019 PROGRAMME AND EXPO DIRECTORY
1pm
Workshop Room 2
Why end-to-end online retailing should be the next step for your dealership with Paul Stokes
W
ith GForces predicting the number of cars sold completely online will grow significantly by mid-2020, this workshop will show you why offering customers the option to complete the entire transaction on your website is an opportunity not to be missed. The session will be presented by GForces’ head of online retailing Paul Stokes, who was previously managing director of Rockar. ‘I can look at other industries and see that customers are digitally savvy. They’re already conditioned online by other industries and we should be no different. We’re only giving customers one way to buy and that’s the traditional sales process – that’s got to change,’ says Stokes. Stokes is the man leading GForces’ latest digital offering – NetDirector Transact – but his previous role as the managing director of digital dealership Rockar has allowed him
to see first-hand this inclination for buying cars completely online – sometimes without ever setting foot in a dealership. He will explain what the current marketplace position is and why we are seeing this change. His role has been to look at the way GForces reacts to this, and he’ll show what it has done and how dealers can change to make this easy for their customers. He’s predicting that the number of dealers offering full end-to-end online retailing will rise to at least 10 per cent within a year of the market offering this – and that it won’t just be new car dealers. So far, he notes, a lot of apprehension comes from uncertainty around customers actually using the system and any infrastructural changes the business may need to make. In this session, Stokes will explain how this is achievable for any dealership looking to retail cars online and how it can be implemented.
Paul Stokes
CAR DEALER CDX 2019 PROGRAMME AND EXPO DIRECTORY
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Increasing Engagement, Conversions and Retention through Data Driven Marketing Sales and Aftersales eCRM We believe every single customer enquiry deserves to be acknowledged and nurtured by a series of personalised communications, from their initial enquiry and beyond. Social Media From Conquest to Lead Generation, we’ve built a Social Contact Plan to engage with your customers at every stage of their journey. Lost Sales Our Lost Sale eCRM service renews contact with those enquiries that have been marked as ‘lost’, re-engaging and converting opportunities back into live prospects. Car Alerts A unique service allowing your team to keep in touch with customers through a series of automated alerts, updating them when Used Car stock comes in matching their enquiry.
T: 01892 599 911 W: marketingdelivery.co.uk E: get.in.touch@marketingdelivery.co.uk 40
CAR DEALER CDX 2019 PROGRAMME AND EXPO DIRECTORY
1.45pm
Workshop Room 3
What’s the point of a car showroom? with Rob Purfield
W
hile asking ‘what is the point of a car showroom?’ might seem a little out of place at a conference for car dealers, it’s an important question that all good business leaders should be considering for their own dealership. As profit margins are under more pressure than ever before, how you allocate your spend and measure the return from all elements of your business is incredibly important. Rob Purfield is the go-to business profit consultant for the motoring sector. Purfield creates bespoke strategies to ignite positive change and promote business growth, tailored to each individual business and its needs. With more than 20 years’ experience in the sector, Purfield and his team deliver unique training and
commercial planning for businesses of all sizes, pitching to high-level people such as chief executives and managing directors of motoring manufacturers to unlock further business potential. He has worked with most global car manufacturers over the years, developing relationships with firms such as Suzuki, Volvo, Toyota, Vauxhall and Volkswagen. ‘If you think we live in a changing world, you’re too late as it’s already changed,’ says Purfield. In this workshop, he will consider the shifting face of automotive retail, be that new ways to sell to multi-generations, salesroom behaviours and understanding how customers think or how you can differentiate yourself from everyone else. Most importantly, you will discover what the purpose is of your car showroom.
Rob Purfield
CAR DEALER CDX 2019 PROGRAMME AND EXPO DIRECTORY
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Available now on Issuu for only * £1.99
Go online to issuu.com/blackballmedia where you’ll see editions of Car Dealer *Cost shown is for a single issue of Car Dealer Magazine
42
CAR DEALER CDX 2019 PROGRAMME AND EXPO DIRECTORY
1.45pm
Workshop Room 4
Finance in the headlights with Helen Foxworthy and Marc Jones
T
his session from Barclays Partner Finance is vital for any dealership, as our two presenters explore what actually constitutes good conduct in motor finance. But how do you measure ‘good conduct’ and how can you ensure you’re meeting these standards every day? When it’s working in the best way for your dealership, motor finance can enhance it in many ways. It can improve business growth, staff retention and your vital customer relationships, too. Barclays Partner Finance’s Helen Foxworthy and Marc Jones will demonstrate how close partnerships with your finance provider could be
key, as well as the role of regulation when creating a good customer outcome. As a huge bank, Barclays’ data around what cars are being bought on finance, the type of people buying and how these trends are changing is vast. This session will be vital for anyone looking to understand how they can take their finance penetration to the next level or make more money from every purchase – but will also look at the importance of making every deal a great result for your customers, and what results this should help you achieve. This workshop will help you understand why finance plays a vital role in every part of your dealership and can transform its performance.
“
When it’s working in the best way for your dealership, motor finance can enhance it in many ways.
CAR DEALER CDX 2019 PROGRAMME AND EXPO DIRECTORY
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Understanding the car buyer Find out how video is part of their changing needs. 9.45 Live Stage The Evolution of the Car Buyer with Carol Fairchild, Commercial Director
14.30 Workshop Room 2 How to Engage the Customer of Today with Gordon Grant, Global Sales Director and Oliver Parsons, Head of Sales & Client Services
Stand
F3
www.citnow.com reply@citnow.com | 01189 977748
44
CAR DEALER CDX 2019 PROGRAMME AND EXPO DIRECTORY
2.30pm
Workshop Room 2
How to engage the customer of today with Gordon Grant and Oliver Parsons
T
he days of hunting for a car through the classifieds and scanning through blurry photos with snippets of info in local newspapers and car magazines are long gone. But how does the average car buyer look for cars now and how will they do so in the coming years? The average car buyer can now research hundreds of models and compare dozens of quotes from rival dealers in a matter of minutes, and the tools at their disposal are growing more powerful all the time. Consumers are more curious and impatient than ever. For a few years now, mobile, video
and the digital marketplace have been the great disruptors in the automotive industry as car buyers have demanded more information, a simpler car-buying journey and greater transparency and speed – not to mention the rise of PCP, leasing and the decline of the rental sector. Now, the biggest question for the industry is whether these trends will continue to grow among consumers, and afterwards, what will the car buyer pioneer as the next great disruptor(s) of the industry? Gordon Grant, global sales director at CitNOW, and Oliver Parsons, head of sales and UK client services at the company, will be exploring these issues.
Oliver Parsons
Gordon Grant
CAR DEALER CDX 2019 PROGRAMME AND EXPO DIRECTORY
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The only viable key management solution for automotive dealerships Traka Automotive creates hundreds of opportunities every day to: • Reduce costs • Be more productive • Sell more cars • Improve customer satisfaction • Know how your business is performing
Make money every time a key moved in your dealership Visit our website at traka-automotive.com to see videos, case studies, cost benefit analysis and much more.
Visit us on Stand E15
Scan Me
Email automotive@traka.com or call 0333 355 3726 traka-automotive.com 46
CAR DEALER CDX 2019 PROGRAMME AND EXPO DIRECTORY
3.15pm
Workshop Room 1
The art of the deal through social media with Aiden White
T
wo-thirds of consumers would prefer to message a friend or business than pick up the phone or send an email, according to Facebook. Over the past 18 months, it has developed best practice that lets manufacturers and dealers come together, providing a seamless customer experience through social media that also drives increased conversion rates. By building brand favourability, model awareness and product consideration on Facebook and Instagram – and thanks to Facebook’s ability to track when consumers are showing signals that they are ready to buy – the social media giant can ensure that a dealer’s local marketing activity targets the right consumer at the right time. This is what Aiden White, autos client solutions manager at Facebook UK, will be delving into during his workshop at CDX 2019. Franchised and independent dealers will learn how to harness these insights for their business.
Facebook can do far more than just share posts and give customers a way to get in contact, though, which White will explain in this session. His workshop will also show how manufacturers are building Facebook Messenger bots to help qualify customers and connect them to a retailer, and how Facebook can then seamlessly transfer the customer to the retailer to continue the conversation in real time. This workshop will show examples of best practice, and how you can develop your marketing to capitalise on the new way consumers are preferring to interact with businesses. If your contact rate of consumers has been on the decline, then this workshop will show you how to reverse this trend. White works with the UK’s leading OEMs and their agencies to deliver campaigns across the Facebook system as well as drive closer collaboration with their retailer networks. He grew up with a passion for cars, and spent four years working for Renault UK before joining the Facebook Autos team in 2016.
Aiden White
CAR DEALER CDX 2019 PROGRAMME AND EXPO DIRECTORY
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Cloud-based compliance management software
So simple, even a child could use it • Track and manage employee holidays, lateness and absences • Keep employment contracts and company policies up to date • Track and manage employee appraisals, performance reviews and disciplinaries • Manage and monitor company health & safety duties and responsibilities Includes guidance notes, telephone advice and online support Visit www.hrmanager.co.uk or call
01480 455500 for more information
Powered by
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CAR DEALER CDX 2019 PROGRAMME AND EXPO DIRECTORY
3.15pm
Workshop Room 4
How law changes after Brexit will affect you with Nona Bowkis
A
t last year’s CDX, Lawgistics were keeping dealers ahead of the GDPR game, making sure they were on the right path and away from the incorrect and widespread advice around consent and marketing lists. This year at CDX, the expert legal firm for the motor trade will be dealing with the false statements and scaremongering around Brexit. Given that other lawyers were recently publicly criticised for their ‘considerable misunderstanding’ of GDPR, this will undoubtedly be a must-do workshop to again sort the wheat from the chaff in the law that matters to you. As changes to the law post-Brexit are a major concern for businesses in the UK, Lawgistics legal adviser Nona Bowkis will explain the alterations – or lack of – that you need to be aware of.
It’s easy to see how many business owners are being led to believe that when, or if, we eventually leave the European Union, workers’ rights may be weakened and cases that have been the basis for many laws could be left open to reinterpretation. A simple search online for changes to the law after Brexit will return hundreds of pages of results, with many specifically focused on employment. A report from the Employment Lawyers’ Association expressed concerns that without the government making it clear that the UK would still be bound by EU case law, workers’ rights could be left vulnerable. However, Lawgistics has examined the state of play and will be able to reveal exactly what changes any dealer may need to prepare for, and where they need not be concerned.
Nona Bowkis
CAR DEALER CDX 2019 PROGRAMME AND EXPO DIRECTORY
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THE
TO
YOUR DEALERSHIP OF THE FUTURE Stand
C9
DIGITAL SIGNAGE & KIOSKS
VEHICLE SPEC PODS 3x3
2x1
DIGITAL TOTEMS INTERACTIVE KIOSKS RETAIL THEATRE
VIDEOWALLS
INSTORE WIFI AND MUCH MORE ...
PROUD TECHNOLOGY PARTNER IN THE CDX 2019 THE DEALERSHIP OF THE FUTURE ZONE
50
CAR DEALER CDX 2019 PROGRAMME AND EXPO DIRECTORY
SHOWROOM DISPLAY SOLUTIONS THAT RAISE, ACHIEVE AND EXCEED YOUR CUSTOMERS EXPERIENCE ! SEE HOW CRUCIALLY DIGITAL AND PARTNERS CAN IMPROVE YOUR CLIENT ENGAGEMENT AND REDUCE PERCEIVED WAITING TIMES WITH EFFECTIVE DIGITAL MARKETING AND INTERACTIVE TECHNOLOGY SOLUTIONS SHOW LAUNCH EXCLUSIVE Give your customers a handover experience they will remember, with Airshroud Interactive a unique and innovative digital projection and automated silk reveal at the press of a button
INTERACTIVE :BY
SERVICES & SUPPORT CONTENT MANAGEMENT, MANAGED SERVICES, REMOTE & TELEPHONE SUPPORT, 12x7 INTERNATI0NAL INSTALLATION & MAINTENANCE, LEASING AND FINANCE OPTIONS AVAILABLE
OUR CDX 2019 PARTNERS INCLUDE igital Monitoring & Control
www.cruciallydigital.com digitaljourney@cruciallydigital.com
0333 444 5656
CAR DEALER CDX 2019 PROGRAMME AND EXPO DIRECTORY
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Women in the Motor Industry 10.30am
Workshop Room 1
with Nona Bowkis and Fiona Cottle
W
omen in the Motor Industry (WITMI) is returning to CDX for the fifth time. Having quickly become one of the most popular features of the event, each year it brings together a group of panellists to discuss the need for the industry to adapt to a changing workforce. The challenges of being a woman working in the motor trade sparked the necessity of our first breakout session in 2015 to address these points. However, over the years, the discussions have highlighted that a lot of the issues that are associated with women frequently affect men, too. In 2016, CDX opened up the group as a forum for both genders but to air issues from a panel of women, and in this year’s session we will talk about how as employers we can be more supportive of our staff in general, to promote a positive working environment where people perform at their best. On our panel to offer her expert advice on the rules and regulations of
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managing people will be Lawgistics legal adviser Nona Bowkis, who will explain some of the changes in employment law and will answer your questions as well. Available to build on some of the points from her workshop will be Fiona Cottle, head of people at Sytner Car Supermarket Division, which includes CarShop and The Car People. The business has transformed the way it works to be more accepting of different people’s needs, which has led it to make a marked improvement in performance. This open forum is always an opportunity for lively discussion, practical actions and an insight into different experiences in the industry.
CAR DEALER CDX 2019 PROGRAMME AND EXPO DIRECTORY
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This open forum is always an opportunity for lively discussion.
Women in the Motor Industry
Dealership of the Future with GardX, Crucially Digital, GForces, eDynamix and AirShroud
T
he Dealership of the Future is a new addition to the expo hall for 2019, bringing together a collection of futurethinking products that you can expect to see taking more prominence in dealerships over the coming years. In association with GardX, we’ve teamed up with industry suppliers to showcase the products and innovations they think will become an essential part of that vision. As the industry accelerates its adoption of technology in dealerships, there is more for dealers to learn – and buy. That’s why we hope this new zone will offer an insight into what is available on the market and how it can add value to your business. GardX, Crucially Digital, GForces, eDynamix and AirShroud will bring their individual expertise and talents to bear on the session. Examples will include advances in digital imagery, end-to-end e-commerce, plus lockers of the future. GardX will bring together these digital and physical moments in the
sales process, with its 360 product getting consumers closer to the cars from the comfort of their homes, while its in-store paint protection products offer a great way to make more money from every sale. From the start of the process, before a customer even reaches a dealership, it’s possible for them to complete the entire purchase online. Dealership of the Future will let delegates see this in action and understand how it could work for their dealership with integrations from GForces. Meanwhile, Crucially Digital will demonstrate how dealers can bring their showroom and the sales process to life via different types of digital signs. With so many creative options to consider, this aspect will surely be a lightbulb – or LED screen – moment for many. In a similar way, AirShroud makes the car-buying process even more special for consumers. Autopoint Lockers from eDynamix will also demonstrate ways that dealers can make the servicing process more seamless for customers with a new digital strategy.
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A collection of products you can expect to see taking more prominence.
Sponsored by
CAR DEALER CDX 2019 PROGRAMME AND EXPO DIRECTORY
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Bangers4Ben Register at the Ben stand: F8
C
DX wouldn’t be CDX without the launch of Bangers4Ben! Now in its 11th year, our madcap rally in aid of the automotive industry charity Ben really does put the ‘fun’ into ‘fundraising’, and for 2019 it’ll have a distinctly French flavour. The four-day event will be starting on October 5 and details are still being finalised, but what we can tell you is that participants will be going on a cheese and wine tour. We’ll be in the west of the country,
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taking in Le Mans, and our rally will incorporate a special surprise destination on the way back. The good news is we’ve been able to keep the entry price at last year’s figure – £650 plus VAT for a team of two – while your banger can’t cost more than £750. Places are always snapped up quickly, so don’t miss the chance to register today!
CAR DEALER CDX 2019 PROGRAMME AND EXPO DIRECTORY
Exhibitors A-Z We know how difficult it can be for dealers to find the time in their hectic schedules to see suppliers. That’s why we’ve created this ideal opportunity for you to do so by gathering a huge selection of them from across the industry to showcase their products and services. Full details about who is exhibiting here are given on the following pages, and there’s a handy map and list on pages 6 and 7 to let you know who is where. CAR DEALER CDX 2019 PROGRAMME AND EXPO DIRECTORY
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F9
D5
1link Disposal Network
8Cats Automotive
1link Disposal Network is the most comprehensive online car auction platform in the UK, giving you exclusive access to an extensive range of ex-fleet, leasing and manufacturer vehicles.
8Cats Automotive is a digital agency and training academy offering lead-generation services for the automotive industry. With its comprehensive digital marketing qualification, it can also train your in-house marketing teams.
n Tel: 0330 037 6543 n Web: 1linkdisposalnetwork.co.uk n Email: recruitment@1link.co.uk
n Web: 8catsautomotive.com n Email: info@8catsautomotive.com
D7
D13
Absolute Alignment
Acceler8
Absolute Alignment is the leading UK distributor of wheel-alignment equipment for OEM and aftermarket applications. The Farnborough-based company provides alignment technology for both workshop and mobile use.
Acceler8 is an innovative end-to-end sales and lead-management system, specifically designed for the used-vehicle dealer to turn more prospects into customers.
n Tel: 01252 549340/01252 758413 n Web: absolutealignment.co.uk
n Tel: 020 3854 3398 n Web: acceler8.co.uk n Email: info@acceler8.com
E8
E21
AirMan UK
Aston Lark
AirMan UK is the aftermarket brand of Active Tools, one of the largest global suppliers of emergency tyre repair kits for vehicle manufacturers, offering OEM quality at aftermarket prices.
Aston Lark specialises in insurance for the motor trade community. We offer personal service, comprehensive cover and riskmanagement advice, all to help you keep your business running smoothly.
n Tel: 01933 678999 n Web: airman-uk.com n Email: sales@airman-uk.com
n Tel: 01732 872899 n Web: astonlark.com n Email: ourexpertiseMT@astonlark.com
D15
D11
Attensi
AutoMoney Motor Finance
Attensi’s gamified 3D simulations represent an innovative method to boost customer experience and sales. Gamification combined with realistic content drives repetition in the tailor-made training simulations, creating long-lasting impact.
AutoMoney Motor Finance provides vehicle finance across the credit spectrum, specialising in poor credit, taxi drivers, commercial vehicles, joint hirers, the self-employed and benefit income.
n Tel: 07930 614206 n Web: attensi.com n Email: jonathan.moffett@attensi.com
n Tel: 0800 197 9090 n Web: automoneymotorfinance.co.uk
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n Email: questions@automoneymotorfinance.co.uk
CAR DEALER CDX 2019 PROGRAMME AND EXPO DIRECTORY
G4
P2
AutosOnShow
Barclays Partner Finance
AutosOnShow offers a range of solutions, from a high-quality, easy-to-use video and image app suitable for dealer forecourts to a sophisticated turntable solution, enabling retail imagery from a wholesale environment.
We create services and products that make it easier for customers to buy. Our partners work with a dedicated sales manager to support their point-of-sale finance needs and provide guidance on regulatory change.
n Tel: 0330 053 8505 n Web: autosonshow.tv n Email: info@autosonshow.tv
n Tel: 0330 058 1111 n Web: barclayspartnerfinance.com n Email: BPF_MotorSupport@barclayscorp.com
F8
G10
Ben
cap hpi
Ben is an independent charity and dedicated partner to the automotive industry, providing support for life for automotive people and their family dependants.
Visit us at stand G10 to learn about our latest developments. You’ll see why we’ve been voted the AM Supplier of the Year and both Best Provenance and Best Valuations Provider by Car Dealer five years in a row.
n Tel: 0808 131 1333 n Web: ben.org.uk n Email: supportservices@ben.org.uk
n Tel: 0113 222 2000 n Web: cap-hpi.com n Email: marketing@cap-hpi.com
P1
D6
CarGurus
Cartotrade.com
CarGurus is a global, online automotive marketplace. It uses proprietary technology, search algorithms and data analytics to bring trust and transparency to the automotive search experience and help users find great deals.
Cartotrade.com is the online car trading community that allows the most professional members of the UK motor trade to buy and sell trade stock with like-minded dealers.
n Tel: 0808 196 0775 n Web: cargurus.co.uk n Email: marketing-info@cargurus.co.uk
n Tel: 01243 772200 n Web: cartotrade.com n Email: hello@cartotrade.com
E18
B1
Cash 4 Declines
CCKeys
Start earning money from the customers your lending panel decline. We are a specialist lender, basing decisions on affordability rather than credit scoring. Simply refer us the lead and we do the rest!
Credit Card Keys specialises in the development, manufacture and supply of quality key storage systems. CCKeys employs the latest developments in key storage and key management technology to produce high-quality, reliable systems.
n Tel: 0330 380 0407 n Web: cash4declines.co.uk n Email: join@cash4declines.co.uk
n Tel: 0121 445 4451 n Web: cckeys.co.uk n Email: sales@cckeys.co.uk CAR DEALER CDX 2019 PROGRAMME AND EXPO DIRECTORY
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F3
F5
CitNOW
Codeweavers
CitNOW Sales, Workshop, Web and Bodyshop are app-based video solutions to create a more transparent and easier car-buying and owning experience. Our products enable personalised communications to enhance trust and transparency.
Whether your needs are e-commerce, car finance or data management, Codeweavers have the solution for you – and if we don’t, we’ll make it.
n Tel: 01189 977740 n Web: citnow.com n Email: sales@citnow.com
n Tel: 0800 021 0888 n Web: codeweavers.net n Email: contactus@codeweavers.net
No stand
C9
Cox Automotive
Crucially Digital
Part of a global automotive service organisation, we provide solutions at every stage of the vehicle lifecycle, helping our clients improve performance and profitability. Our brands include Manheim, Dealer Auction, NextGear Capital and Modix.
Crucially Digital manufactures, supplies and supports digital signage, videowalls and interactive solutions for dealerships to improve and exceed customers’ experiences. With our strategic partnerships, you are in good hands.
n Tel: 0333 136 1750 n Web: manheim.co.uk n Email: sales@manheim.co.uk
n Tel: 0333 444 5656 n Web: cruciallydigital.com n Email: digitaljourney@cruciallydigital.com
E11
D20
Crystal Clear Warranty
dealer360
Discover Crystal Clear Warranty – the leading motor dealer self-funded warranty since 1984. Unlock substantial new profits and unrivalled aftersales flexibility with our fully managed warranty. Ideal for established motor dealers.
dealer360 is the UK’s premium motor dealer photography platform. Giving you the power to effortlessly display click and drag 360° exterior and interior images on your website.
n Tel: 01522 515600 n Web: warrantyadmin.co.uk n Email: tellmemore@warrantyadmin.co.uk
n Tel: 01270 780855 n Web: dealer360.co.uk n Email: nicky.spratt@ukturntables.com
D2
E1
Drover
eDynamix
Drover is Europe’s leading car subscription company, operating as an all-inclusive online marketplace for cars in the consumer and PCO space.
eDynamix provide industry-leading, connected software systems encompassing all core sales and aftersales functions. Our goal has always been to create customer-centric systems that allow for 100 per cent self-service.
n Tel: 07834 858252 n Web: joindrover.com n Email: mark@joindrover.com
n Tel: 0845 413 0000 n Web: edynamix.com n Email: enquiries@edynamix.com
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CAR DEALER CDX 2019 PROGRAMME AND EXPO DIRECTORY
F2
C14
First Step Trust
Force24
First Step Trust is a charity providing real work experience, on-the-job training and salaried employment for people excluded from working life because of mental health conditions, learning disabilities, drug, alcohol and other disadvantages.
Force24 is an award-winning UK-based marketing automation platform, supporting brands to deliver personalised one-to-one comms en masse, while providing brands with analytical capabilities that stretch much further than just opens and clicks.
n Tel: 020 8855 7386 n Email: katie.ryan@firststeptrust.org.uk
n Tel: 0845 272 5990 n Web: force24.co.uk n Email: info@force24.co.uk
G2
B11
Gallagher
GardX
Insurance and risk management programmes built around your specific needs, complemented by our knowledgeable local automotive brokers who work alongside a wide range of specialist underwriters providing exclusive, enhanced policies.
GardX delivers a range of award-winning innovative products and services approved by motor manufacturers and used by motor dealers worldwide.
n Tel: 0800 612 3748 n Web: ajg.com/uk n Email: automotive_enquiries@ajg.com
n Tel: 01243 376426 n Web: gardx.co.uk n Email: info@gardx.co.uk
C3
C3
GForces
Gubagoo
GForces delivers class-leading, end-to-end ecommerce solutions to independent dealers, retail groups and manufacturers. Future-proof your business with NetDirectorÂŽ Auto-e, our nextgeneration ecommerce platform.
Gubagoo is the leading provider of advanced digital messaging, marketing and communication solutions for automotive. More than 4,500 dealerships rely on Gubagoo to sell more cars and create more satisfied customers.
n Tel: (+44) 01622 391931 n Web: gforces.co.uk n Email: info@gforces.co.uk
n Tel: (+44) 01217 263228 n Web: gubagoo.co.uk n Email: sales@gubagoo.co.uk
ON CUE .
See us on stand E14 Experts in PR for your dealership
PR
S
LIST
CIA
SPE
OnCue Communications is THE specialist in automotive dealer PR, working with leading car manufacturers, dealer groups and independent traders the length and breadth of the UK.
CAR DEALER CDX 2019 PROGRAMME AND EXPO DIRECTORY
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E7
E5
iDealFILE
InAutomotive
iDealFILE provides an integrated electronic deal file platform that turns unsecured manual paper-based documents and files into secure, electronic, digitally signed, visible, traceable and auditable data.
We’re one of the UK’s leading job sites for the automotive industry. If you’re recruiting, why not pop over to stand E5 to see how the InAutomotive team can help?
n Tel: 01635 905985 n Web: idealfile.co.uk n Email: sales@motordocs.co.uk
n Tel: 01772 937768 n Web: inautomotive.com n Email: recruiting@inautomotive.com
A19
C7
JudgeService
Keytracker
JudgeService provides verified class-leading customer satisfaction, insight and reviews. Get more inquiries and retain clients with in-depth analysis, online reviews and reputation-management tools.
Keytracker provides cost-effective mechanical and electronic systems, ensuring 100 per cent enhanced key security and asset management. Choosing a Keytracker system ensures every key is stored securely and managed effectively.
n Tel: 01423 225166 n Web: business.judgeservice.com n Email: sales@judgeservice.com
n Tel: 01215 599000 n Web: keytracker.com n Email: sales@keytracker.com
B7
E4
Lawgistics
Liquidline
The legal experts for the motor trade, giving advice and support to our industry for over 15 years. With a passion for fairness under the law, our legal team are there to protect your interests. Not anti-consumer, just pro-trader.
Trust Liquidline to deliver a great beverage provision in your dealership. As a provider to over 50 per cent of the AM100, we have a solution for every dealership and every budget!
n Tel: 01480 455500 n Web: lawgistics.co.uk n Email: sales@lawgistics.co.uk
n Tel: 0808 273 8539 n Web: liquidline.co.uk n Email: nathan.smith@liquidline.co.uk
B4
D1
LivePerson Automotive
LuxuryCars.London
LivePerson Automotive (formerly known as Contact At Once! and AdvantageTec) works with over 17,000 businesses, powering them to build relationships with their customers throughout the full lifecycle of the car from sales to service. n Tel: 07976 985601 n Web: www.livepersonautomotive.com n Email: omccarthy@liveperson.com
Luxury Cars London can find up to 800,000 cars for sale nationwide. It costs just £39 to list a vehicle for sale and allows you to include a link to your website, a video and up to 30 images.
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n Tel: +1 616 566 2508 n Web: luxurycars.london n Email: info@luxurycars.london
CAR DEALER CDX 2019 PROGRAMME AND EXPO DIRECTORY
D18
C1
Marketing Delivery
Mission Motorsport
Using data from the dealer’s DMS, showroom and aftersales systems, Marketing Delivery creates and distributes personalised, carefully timed, mobileoptimised customer communications that improve conversion, satisfaction, retention and reputation.
The aim of Mission Motorsport is to aid in the recovery and rehabilitation of those affected by military operations, by providing opportunities through motorsport.
n Tel: 01892 599911 n Web: marketingdelivery.co.uk n Email: get.in.touch@marketingdelivery.co.uk
n Tel: +44 (0)333 033 8338 n Web: missionmotorsport.org n Email: sw@missionmotorsport.org
F11
F6
Moneypenny
MotorCheck
Moneypenny is experienced in looking after communications for the automotive industry, handling calls and chats all of the time, or on an overflow basis. Try Moneypenny FREE. Put our service to the test – talk to us about a free trial.
MotorCheck sets a new gold standard for car history checks. A trade-only service, we deliver one of the most comprehensive car history checks in the market, offering savings of over 40 per cent on our competition.
n Tel: 0333 202 1005 n Web: moneypenny.co.uk n Email: hello@moneypenny.co.uk
n Tel: 0330 331 0150 n Web: motorcheck.co.uk n Email: sales@motorcheck.co.uk
A25
E14
NFDA
OnCue Communications
The National Franchised Dealers Association (NFDA) represents franchised car and commercial vehicle retailers in the UK. Our role is to support our members and liaise with the government and manufacturers on their behalf.
OnCue Communications is a leading provider of PR, video and events services to the automotive industry. The PR team has a proven track record of securing high-value, big-impact media coverage.
n Tel: 020 7580 9122 n Web: nfda-uk.co.uk n Email: enquiries@rmif.co.uk
n Tel: 023 9252 2434 n Web: oncuecomms.com n Email: takeashot@oncuecomms.com
D10
A1
Premier Diagnostics
Rapid RTC
Premier Diagnostics are uniquely positioned as a manufacturer and service provider of emissionstesting equipment to the MOT/HGV and workshop industry for over 20 years. Premier Combi, Premier DS2 and DPF Tester all Euro 6-compliant.
Rapid RTC provides dealers with unparalleled lead-response and lead-generation tools. Rapid RTC delivers value to automotive clients by helping their customers experience the ultimate digital shopping journey.
n Tel: 01295 271985 n Web: premierdiagnostics.ltd.uk n Email: sales@premierdiagnostics.ltd.uk
n Tel: 0800 014 8011 n Web: rapidrtc.co.uk n Email: sales@rapidrtc.co.uk CAR DEALER CDX 2019 PROGRAMME AND EXPO DIRECTORY
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A26
D16
Real World Analytics
Refreshment Systems
Real World Analytics provide a business intelligence solution for dealers with multiple outlets. They empower customers to make better, more accurate, faster decisions that will ultimately materially improve their business performance.
We have over 50 years of experience in the vending and coffee industry, supplying machines, snacks and drinks, along with our beautiful coffee range, Balmforth & Co.
n Email: auto@realworldanalytics.com
n Tel: 0800 169 3686 n Web: refreshmentsystems.co.uk n Email: info@refreshmentsystems.co.uk
A2
E19
Rhino
Starkwood
Rhino Events are Europe’s leading automotive sales event specialist. Widely within the motor industry, our events boost retail sales and give your customers the best experience possible when buying their next car.
Starkwood Media Group provide innovative websites and media solutions to automotive dealers. From stock management to DMS to Making Tax Digital, our five regional managers are always available to help.
n Tel: 0161 330 1881 n Web: rhinoevents.com n Email: hello@rhinoevents.com
n Tel: 020 3384 0100 n Web: starkwoodmediagroup.com n Email: support@starkwood.co.uk
E15
F10
Traka
Vee24
Traka delivers bespoke automotive software and intelligent key management solutions to dealerships, ensuring you secure, manage and audit the keys and assets critical to your business, from keys to electronic devices.
Vee24 is the leading AI-enabled live customer-engagement platform offering ChatBOTs, text chat, voice chat, video chat, co-browsing, screen sharing, co-form fill, secure file transfer and much more.
n Tel: 0333 355 3726 n Web: traka-automotive.com n Email: automotive@traka.com
n Tel: +44 (0)1625 668500 n Web: vee24.com n Email: info@vee24.com
F4
A4
What Car?
WMS Group
What Car? New Car Buying is changing the way consumers research and buy new cars. By combining our reputation and heritage with the latest technology, we provide retailers with costeffective access to ‘ready to buy’ customers. n Tel: 020 8267 5673 n Web: whatcar.com n Email: support@whatcar.com
We have been providing dealers with awardwinning warranty solutions for over 15 years. Talk to us today to find out how our products help attract and retain customers, increase workshop revenue and maximise profitability.
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n Tel: 01844 293810 n Web: wmsgroup.co.uk n Email: sales@wmsgroup.co.uk
CAR DEALER CDX 2019 PROGRAMME AND EXPO DIRECTORY
Monday, November 25, 2019 | The Brewery, London
Book your table now for the 2019 Used Car Awards
Email | events@blackballmedia.co.uk Call | 023 9252 2434
CAR DEALER CDX 2019 PROGRAMME AND EXPO DIRECTORY
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LOSE YOUR SOCKS. NOT YOUR LEADS.
The car buyer’s journey has evolved and in today’s competitive landscape, customer engagement is essential. In order to build a strong relationship with your customers, you need to communicate at the right time, through the right channel, and with the right message. Let us help you build the right relationship every time. Come say hi at Stand A1.
CDX Stand A1 0 800 014 8011 dealercare@rapidrtc.co.uk rapidrtc.co.uk