www.blackbiz.com.au
ISSUE 05 - JULY/AUGUST 2012
.com.au
Creating Indigenous employment and
sustainable business BIZEVENT Virtual Warrane II Virtually discover the Sacred Tracks of the Gadigal - Now in Sydney.
BIZPROFILE Jaaning Tree Restaurant Meet Australia’s only Indigenous hatted chef, Clayton Donovan
BUSNESS FEATURE Getting to know business tax
IN THIS ISSUE Biztech - Paid Advertising Online 10 - 13 Marketing Mix - How do you market your business 24 - 26 INDIGCAREER - Benjamin Eisikovich 30 ... and much, much more.
HEY YOU MOB! Let’s celebrate our latest blackfella film, due to hit cinemas - here in our home country on August 9th, 2012 – starring (and created by) some of our deadliest performers and artists! Here’s how you can be a part of “THE SAPPHIRES” journey – • Organise a Radio/TV interview for your local community. • Order a poster and/or flyers for your community centre, school, organisation or institution. *Limited stock • Have a good yarn about the film (and its release date) on facebook, twitter, in our communities and on our blackfella grapevine. • Hit ‘like’ on The Sapphires facebook page: https://www.facebook.com/TheSapphires • Check out the trailer: http://www.youtube.com/watch?v=6Ljho1cyEfg • BUY TICKETS and take ALL your mob to the cinema! If you and/or your business would like to help promote the film further – or for more information please contact Kylie Farmer via email: farmer_kylie@hotmail.com
EDITORS DESK - Welcome to BlackBiz PUBLISHER DETAILS: Publisher BlackBiz P/L ABN 49 146 020 662 PO BOX 23 Revesby North, NSW 2212 Ph: 1300 739 769 Fax: 02 9475 0921 www.blackbiz.com.au
Editor Paul Newman editor@blackbiz.com.au
Senior Editor
FROM THE EDITOR’S DESK
Sarah Martin s.martin@blackbiz.com.au
Creative & Technical Director Matt Brady admin@blackbiz.com.au
Contributors Tamar Ferhad Sarah Martin Rebecca Harcourt Lillian Haase Paul Newman Priscilla Brice-Weller
Photographers Phillip Philippou MyThinkingEye Photography
Design & Production CrewMark Pty Ltd
Advertising & General Enquiries Email: advertising@blackbiz.com.au Phone:1300 739 769 Stock Photography: iStockPhoto
Disclaimer The authors, editors, publisher and their staff and agents are not responsible for the accuracy or correctness of statements made or information contained in this publication or for the consequences of any use made of the products, services and information referred to in this publication. All liability of whatsoever nature is expressly disclaimed for any consequences arising from any errors or omissions contained in this publication whether caused to a reader of this publication or otherwise. The views expressed in the articles and other material published herein do not necessarily reflect the views of the editor and publisher or their staff or agents. It is impossible for the publisher and editor to ensure that the advertisements and other material herein comply with the Trade Practices Act 1974. Readers should make their own inquiries in making decisions and, where necessary, seek professional advice. Many images used in BlackBiz are supplied by contributing companies and are accepted in the belief that they are the property of these companies and that they have the right to use them. The publisher does not accept responsibility for any image improperly supplied or acknowledged. All rights reserved. Reproduction in whole or part, without written permission, is strictly prohibited.
Hello BlackBiz Readers, us digital publication on of Australia’s leading Indigeno Welcome to our July/August editi business talent around us case the rich and diverse Indigeno ‘BlackBiz’ as we continue to show cover story of the new le profi business talent is our bizlaunch Australia. Once such Indigenous iginal businessman Abor by s brand ‘Matjarra’, founded Australian Aboriginal herbs and spice . ralia Aust from Yorke Peninsula in South Ron Newchurch, a Naungga man businesses and community is also a good time for Indigenous As we enter new financial year, it the Australian Taxation ess tax works, with information from enterprises to get to know how busin running a business. tax information when starting and Office to help you understand basic , Clayton Donovan and ralia’s only Indigenous hatted chef In this edition, we also profile Aust h Coast of NSW, along bucca Heads on the beautiful Nort his Jaaning Tree Restaurant at Nam us Governance Awards (IGA’s). with finalists in the the 2012 Indigeno some great information ech and Marketing Mix articles with We also bring you our regular BizT stic Indigenous your business, and much more fanta and ideas to help develop and grow launch of the Virtual e, including featuring the recent business reading and stories to shar in Sydney. Gadigal event at Customs House Warrane II – sacred tracks of the in our BlackBiz Now’ who received the most votes Congratulations also to ‘All Together organisations who and le would like to thank the many peop GoodNews competition. BlackBiz also to keep the nder remi A ess community stories with us. shared their good Indigenous busin continue can we so m.au ing into the editor@blackbiz.co Good Indigenous News stories com ts, even e rpris ente ity of the great Indigenous commun to share and promote the success ally. readers around Australia and glob programs and services with all our t edition of BlackBiz.
Sit back and enjoy reading of lates
Paul Newman BlackBiz Editor & Founder August 2012
BlackBiz Indigenous Business Magazine - issue #05 July/August 2012
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featuring Gumaroy Newman, are your ultimate Aboriginal and Torres Strait Islander Experience! Gumaroy Newman is a leading Indigenous Cultural Presenter, Educator, Entertainer, MC, Traditional Song Man, Didgeridoo Master and a very talented award-winning Poet with the WOW factor!
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CONTENTS - ISSUE #05
COVER FEATURE
page
Creating Indigenous employment and Green sustainable business Opportunity for more Growers with NEW Aboriginal ‘Matjarra’ Brand - Sarah Martin ............................................................................... 6 - 8
ARTICLES
page
Indigenous organisations wow judges in awards program ......................................................................... 27
FEATURES
page
Cairns Indigenous Art Fair The art of story telling begins in Cairns............................................................................................... 14 - 15 BIZEVENT Virtual Warrane II: Sacred Tracks of the Gadigal - Paul Newman......................................................... 16 - 17 GOOD NEWS - All Together Now Cultural diversity is All Together Now’s strength - Priscilla Brice-Weller....................................................... 18
REGULARS
page
BIZTECH - Paid Advertising Online - Google Adwords - Lillian Haase................................................. 10 - 13 BUSINESS FEATURE - Getting to know business tax - Paul Newman.............................................. 20 - 23 MARKETING MIX - How do you market your business in a saturated market? - Tamar Ferhad......... 24 - 26 BIZPROFILE Jaaning Tree Restaurant - Sarah Martin............................................................................................... 28 - 29 INDIGCAREER - PROFILE: Benjamin Eisikovich - Rebecca Harcourt ....................................................... 30 BlackBiz Indigenous Business Magazine - issue #05 July/August 2012
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BIZPROFILE - Matjarra
Opportunity for more Growers with NEW Aboriginal ‘Matjarra’ Brand
by Sarah Martin
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BlackBiz Indigenous Business Magazine - issue #05 July/August 2012
BIZPROFILE - Matjarra
Australian Aboriginal produce brand ‘Matjarra’ has hit the market in South Australia with much media and public attention. Founder, Ron Newchurch, a Narungga man from Yorke Peninsula, says he is excited by all the attention and opportunity to extend Matjarra into other states. Ron said, “If you are an Aboriginal produce grower and would like to be part of the Matjarra family, contact me via our website at www.matjarra.com.au The NEW Matajarra range of herbs and spices, grown by Aboriginal farmers on the Yorke Peninsula and near Mt Gambier in South Australia, was launched on 4 July 2012 at the Adelaide Produce Market and hit the shelves a couple of weeks earlier in IGA and Foodland Supermarkets. “It looks beautiful on the shelves,” said Ron. “Dreamtime Public Relations www.dreamtimepr.com did a fantastic job of designing the brand with me and my team, and they also developed our website and other marketing collateral. “I would like to thank Indigenous Business Australia
“ It looks beautiful on the shelves ” for funding the development of our website and some of our initial marketing collateral. The support they provide for Indigenous business start-ups is integral to getting us going,” Ron said. Matjarra’s herbs and spices can thrive in poor soil and don’t need a lot of water. The Matjarra brand features coriander, curly flat-leaf parsley, chillies, sage, oregano, tarragon, dill, spring onion, and chives. Nunga Produce arose from a partnership between Ron Newchurch and Juliet Giangregorio who he met when looking for a produce buyer. Juliet sold the produce that Ron grew on his property and personally trucked to Adelaide at the Adelaide Produce Market.
“Ron has established a lot of networks through other Aboriginal growers,” said Juliet. “Because we had this network and mutual respect, whatever produce farmers he was connected with and was mentoring, I would buy it,” Juliet said. The idea to group all the produce together and brand it ‘Nunga Produce’ came from their strong relationship, and Matjarra was born from this initial idea. Together with Nigel Tripodi, Production Manager, Ron and Juliet see farming as a regular stream of income for Aboriginal communities. “Matjarra is about creating employment and sustainable business,” Ron said. “It will create a domino effect. When people buy our produce, they are helping Aboriginal people get off the dole.” Ron’s next project is to recruit six to eight Aboriginal families in the Riverland to undertake a pilot scheme where they are trained to grow Matjarra’s line of produce and package them for sale. Ron said, “There’s a lot of untapped farming potential in Indigenous lands. A lot of the communities were given the land through the native title process and have the potential to earn an income off it for their families and communities by growing produce.” “I knew the land was out there and we knew that water was on it, good water,” Ron said. “Some communities have 5,000 or 10,000 acres and we only need 4 or 5 acres for the produce we want them to grow. We give them the plants to grow that are going to be sustainable.”
BlackBiz Indigenous Business Magazine - issue #05 July/August 2012
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BIZPROFILE - Matjarra
...
Matjarra is the name for the local Yorke Peninsula community’s silver wattle tree where the product originated from. About 25 people have been employed as a result of the project thus far and Ron hopes that many more Aboriginal people across Australia will benefit from being growers for them.
Ron said, “When people buy Matjarra produce, they are supporting Aboriginal enterprise, Aboriginal employment and the future support of Aboriginal employment, training and enterprising.” For more information see www.matjarra.com.au
Enhancing Indigenous Participation in Resources Overcoming barriers to employment & business development for sustainable workforces
16th & 17th October 2012, Royal on the Park, Brisbane CLICK HERE and QUOTE CC*BLK to SAVE $100! 8
BlackBiz Indigenous Business Magazine - issue #05 July/August 2012
Your calling is calling Call for entries: 2012 AIM Rebecca Gregory Indigenous Scholarship.
Nominations are now open for the Australian Institute of Management’s Rebecca Gregory Indigenous Scholarship. The Scholarship recognises Aboriginal and Torres Straight Islanders who have demonstrated outstanding leadership and management skills in their work. We believe you may be one of these inspiring managers – or you know someone who is. Even great managers can become better managers. The winner will receive training and development resources, including courses and Membership valued at over $6,000, that could help to give your career and confidence a huge boost.
Enter online now Know a worthy applicant? Forward on this e-mail to give them a career building opportunity.
Applications close 12 October 2012. Where will your dreams take you? The Australian Institute of Management BlackBiz Indigenous Business Magazine - issue #05 July/August 2012
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BIZTECH - Lillian Haase
Paid Advertising Online
Fast-Track your Exposure with Paid Advertising
W
Advertising on Google.com Search Results
This article will give you an overview of how to use Google Adwords, one of the most popular and effective platforms being used by businesses and other organisations.
The Google Adwords staff and the automated Adwords platform will determine where an ad will show
hether you are a business or a community enterprise, there are many ways to get your business online for free, including fasttracking your exposure with paid advertising on the internet.
Advertisers bid for the top positions of search results pages. Advertisers pay every time someone clicks on the ad.
Google Adwords When you type a search phrase into Google.com and in your results you see “Ads - Why these ads?” at the top and on the right of the page, it’s an indication that the text underneath are paid advertisements. In addition, when you are on a website, or YouTube, or on Gmail, and you see “Ad Choices” in small print around an image or text ads, this too is Google Adwords.
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BlackBiz Indigenous Business Magazine - issue #05 July/August 2012
BIZTECH - Lillian Haase
as well as how much an advertiser will pay by calculating a combination of factors. These factors are: 1. The way the Advertiser has set up their Adwords account including the page of your website that their ad links to. This is called ‘Quality Score’. 2. The amount the Advertiser bids on the search phrase.
Quality Score When you set up a Google Adwords Campaign correctly and set-up keyword targeting very specifically you can improve your Quality Score which in turn reduces Cost Per Click (CPC). To keep your Quality Score high you should mention your chosen keyword phrase at all 5 levels of your Campaign. Those five levels are: the Campaign name; the Ad Group name; the Keyword list inside the Ad Group; the Advertisements you write for the Ad Group; and in the heading of the page of your website that your ads link to (if you don’t have your keyword phrase in the heading at least try to have in written on the page somewhere). In addition, having a high Click Through Rate (CTR) will show Google your ad is relevant to the person searching. Google will reward you with cheaper clicks and a higher position on the page the ad is displayed on when you have a high CTR. 3 Factors that help you get a high CTR for your Google.com Advertising Campaigns are: 1. Select “Search Network Only” in the Campaign Settings tab.
Bidding You can use the Google Keyword Tool do some research before you start advertising to find out what the Average CPC is for your chosen keyword phrase. This way, when you set up your account you can use that amount as the default bid then change it later depending on the results you’re getting. Be sure to log in to Google before you do your research with the Google Keyword Tool. When you’re logged in you get more detailed keyword results.
Tip
2. Select in the “Devices” setting “Desktop and laptop computers” only and de-select “Mobile devices with full browsers” and “Tablets with full browsers” (You should set up separate Campaigns that advertise to mobiles and tablets. See page 12). 3. Write ads that have a Call-to-Action, i.e. “Call us Today for a Free Quote”. BlackBiz Indigenous Business Magazine - issue #05 July/August 2012
Try not to bid on single words. Often these are more expensive (depending on the competition on the word) and are often less effective at generating you good quality customers. Think about two (or more) word phrases that people would type into Google to look for your product or service. Research them with the Google Keyword Tool then set up separate campaigns for each of those two (or more) word phrases.
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BIZTECH - Lillian Haase
...
Advertising on Google.com Search Results for Mobile Phones As mentioned above, you should set up separate Campaigns to advertise to Mobile Phones. This is because prices are different (sometimes cheaper). Follow the guidelines mentioned above but with the only difference being in the “Devices” setting you de-select “Desktop and laptop computers” only and select “Mobile devices with full browsers” and “Tablets with full browsers”
Advertising Inside Other People’s Websites Advertising inside other websites can often be less effective than Google.com search advertising. But, there are ways you can improve the results with concerted effort. To gain the most from advertising on the Google Display Network do the following: • Set up separate campaigns just for the Display Network. This can be done in the “Settings” tab by clicking “Display Network Only” • Limit your first list of keywords to 10. Let the ads run a few days then look at what websites your ad has shown on. Deselect those websites that are not appropriate for your kind of ads. • Include a combination of text and image Ads then measure which ones are getting the highest CTR and consider pausing the other, less effective ads. • Search Google Adwords Help Centre for free Adwords Training about advertising on the Display Network.
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BlackBiz Indigenous Business Magazine - issue #05 July/August 2012
BIZTECH - Lillian Haase
Tip Setting up a Display Network Campaign targeted just to Mobile devices will not only see your ads show inside other people’s websites but also inside many Mobile Apps. In summary, Google Adwords can be incredibly effective towards gaining new business when it’s set up right. But, when it’s set up poorly, or your website is not set up to get people to call you or email you easily, Google Adwords can bleed your budget dry with very little return. If you chose to use Google Adwords I recommend that you consider hiring an Adwords Professional to either set-up your account or check your account for you. There are many internet marketing companies out there who will manage your Adwords budget and Campaigns for a monthly fee. If you plan to open and run a Google Adwords account yourself here are my tips: •
Start by searching for a Google Adwords Voucher online. Google often promotes Adwords by giving away $25 $125 vouchers.
•
Phone Google Adwords support and talk to your Google Adwords Advisor (who will have been allocated to you after you get the voucher). They will help you set up your Campaigns correctly.
•
Follow the tips in this article about setting up your account correctly.
•
Utilise one of your staff members by having them manage your Adwords account after they have done Google Adwords Training. It’s free to study and there’s a small fee to take the exam if you want them to become Adwords certified.
BlackBiz Indigenous Business Magazine - issue #05 July/August 2012
Disclaimer Note that the advice given in this article will in no g way guarantee you a return on your Advertisin s skim investment. The advice in this article only the surface of techniques to help you run effective Adwords Campaigns. There is a lot you can do with Adwords but it takes time and practice to learn. Google Adwords in constantly changing so this advice is accurate as of August 2012 and may not remain accurate after this time. Consider hiring an Adwords Professional or contact your Google n Adwords Account Manager for more informatio and help with your account to ensure you are t. getting the most out of your financial investmen
In next our next issue we will look at how to make effective use of Facebook to fast track your business exposure and improve returns on your business advertising investment. Until then, have fun Googling!
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FEATURE - Cairns Indigenous Art Fair
The art of story telling begins
in
Cairns
In the lead up to the Cairns Indigenous Art Fair, Shelley Winkel discovers the best place go hunting for Indigenous experiences is right here in Queensland.
I
’m standing ankle deep in the briny waters off North Queensland with my spear raised high and my hunter’s eye trained on tonight’s catch. Just fifteen metres away, dinner sits rooted to the beach, paralysed in fear before the line-up of seven urban warriors about to send an arsenal of quivers into its core. On the count of three our daggers whoosh through the air and land with a consecutive plop, plop, plop. Linc Walker, our guide and a descendent of the Kuku Yalanji people, is trying hard not to laugh. As our spears land closer to the hunters rather than the hunted, it’s clear that our target – a washed up coconut – is free to live another day. This is the Kuku Yalanji Cultural Habitat Tour, a chance for city folk like me to step into the once shoe-less feet of Australia’s original inhabitants and go hunting and gathering through nature’s supermarket; the tidal mudflats off Cooyer Beach just ten minutes-drive north of Port Douglas. At first glance, there’s nothing to see except a vast sandbar with corrugated ridges that tickle our normally 14
trussed up toes. Just a couple of inches below the surface, Linc assures us is a smorgasbord of snacks from mud crabs to periwinkles and clams. With a red bucket in hand and nature’s shop doors flung open, it’s game on! This is not a pretty tour and you have to be prepared to muck in, at times jiving knee deep in mud to dislodge cockles, at others trekking through a swampy mangrove, to pluck marine molluscs from muddy tree roots. These are like escargot on steroids, only juicier and larger. I smirk at the thought of their anaemic gaullic cousins. Eat that, Chirac! The tour is more than a scrounge for food. As a custodian of the past, Linc Walker is also a link with the present and he eloquently explains the history of his people and the importance of the Indigenous culture. “We are not here to be changed,” he says, “We are here being Aboriginal and this (tour) is a way to merge traditional culture with western society. This is what we do and it allows us to teach others.” I learn so much. “Being Aboriginal” is a badge that Cairns and the
BlackBiz Indigenous Business Magazine - issue #05 July/August 2012
FEATURE - Cairns Indigenous Art Fair
tropical north can wear proudly. This frontier city of around 150,000 residents is also a bubbling cauldron of creativity and our tour takes us to Canopy Art Space where some of the nation’s foremost artists are gearing up for the Cairns Indigenous Art Fair (CIAF), to be held from August 19-21. CIAF artistic director, Avril Quaill promises the event to be a hive of energy and colour and a chance to prove that Queensland Indigenous artists are punching above their weight. “Twenty years ago there were no career paths for local artists - so they left,” she said. “Then, most of the art sold in Cairns was imported from the desert and people only wanted to look at dots.” With the infrastructure in place (Cairns TAFE has offered a two-year Indigenous art course since 1984) and the first generation of artists now making a commercial living, Quayle is convinced that we “are witnessing something that the French may have witnessed during the early years of impressionism.” That’s a big call. But after seeing the bold linocut prints and the hyper dreamy oil-based interpretations of the past, she may prove to be right. Billy Missi, a shy Torres Strait Islander is the first artist we meet and he introduces us to an electrifying story of a thanksgiving ceremony. The print practically pumps with ululating figures and explodes with bush plums and berries. It’s unlike any art I’ve seen and I’m convinced it will do well in my lounge. A former clam diver, Billy has already exhibited in 32 countries around the world and is now a mentor for the next generation of Torres Strait artists like Glen Mackie and Justin Magid who we spot in the working studio behind the gallery. Coming from a long-lineage of carvers, these three young guns have turned their hand to linocut printing, a pliant medium that enables them to gouge complex patterns depicting legends of their past. It also allows the artists
to make their story commercially assessable to a wider audience. “We need (our art) to evolve in western media and we need modern materials to keep the art going,” said Missi. Missi is not the only person concerned about putting Indigenous art before an audience. About four hours drive north, just outside Cooktown, Willy Gordon is worried about the degradation of rock art around his ancestral birthing place and the subsequent loss of his culture. A Nugal-warra elder and master story teller, Willy has recorded 49 sites within a one kilometre radius of the sacred rock. Each is coated with once vivid images that articulate warnings and outcomes of human action. Painted in ochre, a medium that generally only lasts 2,000 years, these painting have been used for 10,000 years to educate clan youngsters. Willy is a strong proponent of re-touching the art and is convinced that the authenticity of rock art is not in the art, it’s in the story. “For years, they took us away from our art, took us thousands of kilometres away. Now we have come back,” he explains. “If we don’t preserve the art and keep the story, it will become a Dreamtime. If we do that, one day they will say, ‘those silly buggers let it all go’”, he said. “Today, I’m hoping you take a picture and you explain it to others. It doesn’t matter that you are not Aboriginal. You don’t have to be. As long as you take the story with you.” Part teacher, part preacher, Willie Gordon makes a whole lot of common sense and as I pad quietly past the rainbow serpent’s head in this deeply spiritual location and tip toe along the bush track used by his ancestral mothers for thousands of years, I can’t help but wonder what else these first Australians can teach us. And for that reason I’m booking a return visit to see the Cairns Indigenous Art Fair, a time when the tropics comes alive with artists and story tellers just like Linc, Billy and the wisest of them all, Willy. The Cairns Indigenous Art Fair (CIAF) is held in Cairns from Friday, August 19 –21. http://www.ciaf.com.au
BlackBiz Indigenous Business Magazine - issue #05 July/August 2012
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BIZEVENT - Virtual Warrane II
Virtual Warrane II:
Sacred Tracks of the Gadigal Story by Paul Newman
A
s night fell over Sydney Harbour, a large crowd gathered at Customs House to watch the opening of the exhibition “Virtual Warrane II: Sacred Tracks of the Gadigal.” Presented by respected Indigenous businessman, multimedia producer and Creative Director, Brett Leavy; a descendant of the Kooma people of Queensland. the exhibition was opened by leading Sydney based Indigenous performers Yudaki Yulogy, who delighted the large crowd with their unique cultural performance. Brett warmly welcomed people to the launch. “It is a great honour and privilege for myself and my project partners to present the diversity and richness of 16
the Gadigal culture and their heritage,” Brett said. “It’s exciting to showcase this using this immersive heritage tool. We hope you enjoy the “Virtual Warrane II” experience – and not get lost paddling your “navi” around the deep azure waters of Sydney Harbour. Virtual Warrane II: Scared Tracks of the Gadigal aims to teach the user how Sydney was before the arrival of the First Fleet. The Gadigal people, original custodians of this beautiful land around the Sydney Harbour, once hunted, gathered and celebrated at Warrane, which is the Gadigal name for Sydney Cove. Leavy’s multimedia production means you can now experience what this place was like before the arrival of the First Fleet in 1788.
BlackBiz Indigenous Business Magazine - issue #05 July/August 2012
BIZEVENT - Virtual Warrane II
“This is my artistic impression of what Sydney might have been like. The concrete of this city was built upon a place that, for the Gadigal people and their neighbours, held a deep spiritual connection that continues to this present day,” Brett said. “I hope that this application helps educators and teachers to explore the potential of immersive heritage environments to inspire the inquiring minds of their students.” Customs House where the exhibition is being held, is significant as it is only metres from the original tidal foreshores, a short walk to the original fresh water of Tank stream and near the documented site where the British flag was raised. So when the user starts their Virtual Warrane II journey they do so at the olden day site on which Customs House now stands. You will see this spectacular natural environment as it was imagined. Follow animals that roamed the foreshores and the scrub and learn what bush foods were harvested as well as the ways the Gadigal used natural resources to prepare food, medicines and sustained their lifestyle. The authenticity of Virtual Warrane II is achieved through the presentation of the knowledge and stories of the Gadigal, drawn from the original accounts of their descendants. This is supplemented by historical accounts, original artworks and specialist research. You can share in the stories been passed from generation to generation, since time immemorial. Brett Leavy is an established Indigenous multimedia producer and is highly respected within the academic, cultural, business and Indigenous sectors. He has also developed the Barani and Cadigal Wangal websites for CoS, is a Representative for the World Indigenous Association and Board Member for the Australian Indigenous Communications Association. Partners included Real Serious Games who contributed the technological engineering solutions to enable Virtual Warrane to visualise Sydney Harbour in accord with historical, contemporary and geographical accounts, and RSG who designed the landscape based upon digital elevation model data, evidence from the First Fleet diaries and surveys of the landforms, coastline, harbour depths and other historical accounts. Peter Murphy collaborated with the artist to capture imagery of the harbour and foreshores which informed the design and development of the project, and Graffix Garage worked extensively on the graphical user interface for the application. BIMA Vision videographed the traditional stories of Aboriginal actors. Their productions were subsequently embedded into the virtual experience describing traditional knowledge and practices.
Event Snapshot When: Exhibition can be viewed between Friday 20 July and Sunday 19 August 2012, 9am – 5pm. Where: Customs House, 31 Alfred Street, Circular Quay, Sydney Cost: Free For More Information: Phone: (02) 9242 5623
BlackBiz Indigenous Business Magazine - issue #05 July/August 2012
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GOOD NEWS - All Together Now
BlackBiz Indigenous Good News
Congratulations to All Together Now In our last edition we launched the BlackBiz Indigenous Good News Competition. The idea of the competition was to encourage Indigenous businesses and organisations to celebrate their wins, however big or small. Congratulations to the winner, All Together Now, for gaining the most votes and winning 1 full page ad in the Sept/Oct Issue of BlackBiz worth $440.00. All Together Now is dedicated to promoting the prevention of racist behaviour in Australia using social marketing.
“We’re the only national not-for-profit organisation dedicated solely to promoting the prevention of racism in Australia. We’ve been operating for 2 years. Of course core funding for anti-racism work is scarce (i.e. we haven’t been successful in securing core funding yet!) so we rely heavily on volunteers and our Board of Directors. Our founder and Managing Director gets paid 1 day a week but works 5 days a week” - Priscilla Brice-Weller Here is their winning good news:
Cultural diversity is All Together Now’s strength by Priscilla Brice-Weller All Together Now is the only national notfor-profit organisation in Australia dedicated to tackling racist behaviour using social marketing. Whether we’re Koori, Murri, Nungar, Indian, Lebanese, Chinese – or from a mixed cultural background – racism impacts all of us. About one quarter of people from nonEnglish speaking backgrounds, and a similar proportion of Indigenous Australians, have experienced racism in the past year. Racism is a threat to social cohesion, economic productivity and public health in Australia. All Together Now believes in a place where racism will be eradicated. We think it’s important that people learn about what racism is, the impact it has on people and how to prevent it. Prof Yin Paradies is one of the Directors of All Together Now. His cultural background is as diverse as his research is varied. Arriving in Melbourne from Darwin about five years ago, Dr Paradies, who identifies as an AboriginalAnglo-Asian-Australian, has qualifications in mathematics, computing, medical statistics and public health, as well as a PhD in social epidemiology. His current research focus is on the health, social and economic effects of 18
racism as well as on anti-racism theory, policy and practice. The great grandmother of Monty Noble, also Director at All Together Now, was Aboriginal and would probably have never guessed that her great grandson would be a recognised and successful professional in the advertising industry, honoured in many of the world’s most prestigious advertising awards (Cannes, London International, and AWARD Australia). Racism is a serious obstacle in people’s lives. All Together Now is helping in this regard by promoting the prevention of racism and encouraging people to embrace their culture. However, we would not be successful in this work without a diverse Board of Directors. This gives us insight on how to fight racism by creating provocative campaigns in which everyone is encouraged to take action. Learn more about the work of All Together Now at following links: www.alltogethernow.org.au www.oneparramatta.com www.talkaboutracism.wordpress.com
BlackBiz Indigenous Business Magazine - issue #05 July/August 2012
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BUSINESS FEATURE - Paul Newman
Getting to know business tax Helping you understand basic tax information when starting and running a business Starting a new business is an exciting time, but it can also be a very busy time. With the new financial year now upon us, it is now timely for Indigenous businesses to get to know and understand basic business tax.
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BlackBiz Indigenous Business Magazine - issue #05 July/August 2012
BUSINESS FEATURE - Paul Newman
This article is the first of a series of BizFinance articles to help Indigenous businesses and community enterprises with getting to know basic business tax information for their business. With the support of the Australian Taxation Office (ATO), it is a pleasure for BlackBiz to share with our readers this information on Getting to know business tax to help businesses better understand basic tax information when starting and running a private business or community enterprise. How does tax work? If you make money from a business you’ll probably have to pay tax to the Australian Government. The ATO collects tax for the government. The Australian Government uses this tax money to provide services to the community, including hospitals, schools and universities, government benefits and other help. There are a few different taxes your business may need to pay. The tax you pay depends on the kind of business you run, how it is structured and if you employ people. Read on to learn about different types of businesses, the most common taxes you might have to pay and how to register for them. EXAMPLE:
DECIDING TO START A BUSINESS
Alex lives in Sydney. She’s been working as a manager at a local café, but now she’s had a few years working for someone else, she’s been thinking of starting her own business. Alex has come up with an idea that she’s excited about – she’s going to start her own business selling jams, sauces and other preserves. She’s never managed a business before and is nervous about getting it all right before she starts.
She phoned the ATO and got some good tips for getting her taxes sorted, and now Alex feels more confident – she thinks she can do it.
Your business structure The first thing you have to work out is your business structure. Different business structures have different tax responsibilities, so it’s worth thinking about which business structure is right for you.
EXAMPLE:
SETTING UP A BUSINESS
Alex knows she wants to start a business but doesn’t know how she wants to set it up. So she went and talked to her registered tax agent about it and got a business structure that she thinks is right for her. Her business is starting out small, so she is going to set up as a sole trader as it will be cheaper and easier. Alex will only have to pay tax on the profits of her business at her personal tax rate, which is lower than the company tax rate for her because she doesn’t earn that much. A company is taxed at the same rate, no matter how much or how little it earns. She has to be careful though, because any of her business’s debts are also her debts, and she could lose her house, possessions or car if she gets into debt. It’s not like if Alex had set up her business as a company – then the company would be responsible for any debt, and the things she personally owns couldn’t be taken to pay the company’s debt. Even though Alex is starting off as a sole trader, the tax agent she spoke to told her that when her business is more established she can change structures if she wants to. In the future a different kind of business structure might work better – such as getting a partner to invest their time and money into the business, and share the profits. If she prefers, she can switch to a company or trust structure. It’s up to Alex to choose the structure that suits her the best.
BlackBiz Indigenous Business Magazine - issue #05 July/August 2012
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BUSINESS FEATURE - Paul Newman
There are four main ways businesses are set up in Australia
1. SOLE TRADER
This is usually easier and cheaper to set up and run than a trust or company. You report the business’s profits on your own tax return and pay tax at individual rates, not company tax rates.
4. TRUST
Trusts are more expensive to run than sole traders or partnerships, and can be more complicated to set up. It may also be more expensive to do all the tax and administrative paperwork for trusts each year.
However, trusts offer more protection in some ways – for example, a trust can continue to exist even if the person running it dies (unlike sole traders or partnerships) and it gives more protection to assets. It can also protect your personal possessions from being used to pay debts.
Trusts that run a business must fill out a trust tax return, which shows all the income the trust earns and deductions it claims, and the amount of income distributed to each beneficiary.
2. PARTNERSHIPS
Partnerships are also usually easier and cheaper to set up and run than a trust or company. If you have a partner or partners (you can have more than one partner in a partnership), they can help you fund and run your business. However, you must share the profits from your business with the other partner or partners. You and your partners are responsible for all the debts in the partnership, even if your partner was the one who got the partnership into debt. Like sole traders, you are personally responsible for the debt of the partnership and may have to sell your own possessions to pay for it.
3. COMPANY
A company is a separate legal entity, which means that it owns its own assets and debts. As a result, if the company has debts your assets won’t be used to pay them off.
Companies are more expensive to set up than sole traders or partnerships, and usually cost more to run. They also have more tax reporting requirements. Companies are regulated by the Australian Securities and Investments Commission (ASIC), unlike partnerships and sole traders.
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Companies lodge their own tax return each year with all the income the company had and deductions it claimed.
Talk to a registered tax agent or the ATO if you need help with your decisions. You can phone the ATO on 13 28 66 or you can find other ways to get help in the ‘More Information’ sections at the end of this guide.
Registering your business Once you have decided what structure your business will have, you will need a tax file number (TFN) for your business, unless you are a sole trader – then you can use your own TFN. You may also want to get an Australian business number (ABN).
BlackBiz Indigenous Business Magazine - issue #05 July/August 2012
BUSINESS FEATURE - Paul Newman
EXAMPLE:
GETTING AN ABN
EXAMPLE:
Alex is pretty pleased once she’s made up her mind to set up as a sole trader. She is not expecting to make a big profit yet and wants to keep things simple. She thought about a partnership, but likes having control of her own business and has enough money to set it up on her own.
REGISTERING FOR TAXES
Once Alex had her TFN and ABN she was ready to register for taxes. She called the ATO for help and found out that she only had to register for some – it depends on how she runs her business. She registered for GST so she can claim back the GST her business pays on goods and services. She’s going to employ her cousin Scott to help with deliveries, and she’s registered for pay as you go (PAYG) withholding. She’s not going to give Scott any fringe benefits though so she doesn’t register for that.
She went online to the Australian Business Register at www.abr.gov.au to get an ABN, and because she did it herself it didn’t cost anything. If she needed to, she could have got a TFN at the same time, but as a sole trader she can use her own TFN so she didn’t need one for her business.
Now Alex has a TFN and ABN, and has finished registering her business for the taxes she needs to pay, she’s ready to start running her business.
Tax File Number (TFN) A TFN is a number the ATO gives you, your partnership, trust or company. Your business will usually need its own TFN, unless you are a sole trader – then you can use your personal TFN. You use your TFN when you deal with the ATO. If you don’t have a TFN, you may have to pay tax at the highest rate, no matter what your income is. You can get a TFN when you apply for an ABN. If you want to find out more about TFNs and how to apply, phone the ATO on 13 28 66.
For more information and support in helping you to get to know your business tax, the ATO have a detailed guide about business tax for small business and to order a copy phone: 1300 720 092.
Some useful Websites include: Australian Taxation Office Indigenous page – www.ato.gov.au/indigenous
Australian Business Number (ABN)
Indigenous Business Australia, for business support – www.iba.gov.au
An ABN is the number your business uses when you deal with other businesses, government, and the ATO.
Office of the Registrar of Indigenous Corporation, for registration and support for Indigenous corporations – www.oric.gov.au
If you don’t have your ABN on your invoices, other businesses will take tax from any payments they make to you at the top tax rate.
Indigenous Business Council of Australia, for business support and contact such as your local Indigenous chamber of commerce – www.ibca.org.au
To get an ABN, you can: • Visit www.abr.gov.au • Phone 13 28 66 for help. • Ask your registered tax or BAS agent for help
In our next BlackBiz article series on “Getting to Know Business Tax” we will explore the Goods and Services Tax (GST) and Record Keeping. Until then, good luck with getting to know your business tax, and a final business tip, “Always seek professional financial advice to help understand business tax information for your business or corporation”.
BlackBiz Indigenous Business Magazine - issue #05 July/August 2012
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MARKETING MIX - Tamar Ferhad
How do you market your business in a saturated market? Having explored the 4 P’s of Marketing Mix in the last edition of BlackBiz, that is: Product, Price, Place and Promotion, this article uses a case study of Zappis Pizzeria to demonstrate how to market your business in a saturated market, to help put the marketing mix into perspective.
Z
appis Pizzeria, operating since 1994, is a little pizza shop in Epping NSW. There is an Italian restaurant right next door and a Domino’s Pizza four shops away. The owner, Vick Izmirlian, is 40 years old, heavy-set, extremely friendly and welcoming and when I arrived he dusted his hands off, since I had interrupted his pizza base preparation for the evening’s service. I’ve been very keen about talking to Vick for a while, because I’ve seen my local pizza shop have three different owners within two years, it too had a Domino’s Pizza about eight shops away, on an opposite corner and I was interested to know why one pizza shop could thrive and another would struggle.
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BlackBiz Indigenous Business Magazine - issue #05 July/August 2012
MARKETING MIX - Tamar Ferhad
Q A
How did you start Zappis Pizzeria?
In 1994 I was retrenched from the building trade, so I had a bit of cash and I loved eating pizzas (he giggles, it’s obvious just how friendly and nice this guy is, however, my local pizza shop had very friendly owners, so I need more than friendly to understand his success). My cousin had a pizza shop/café. I worked for him for a day and we thought we’d open a chain. He helped me finance the sale for the first three months, and later we split as business partners. We saw this shop and I made a spontaneous decision to buy the shop. No thought went into it at all. The owner was very happy and pushed me for a quicker settlement, and after we did, I worked out why. The previous owner was barely making the rent and the shop was very run down. The M2 had just come and blocked the Beecroft traffic and customers. The RSL moved, and so too did the business it brought. There were three pizza shops in the area, and a Domino’s Pizza was 12 months away from opening and threatening the business more. So while the previous owner felt that he escaped troubling times ahead, I went into it completely blind and got rorted regarding price. My first step was to renovate the shop and change the outside environment. There were a lot of street kids and I wanted to attract families.
Q A
so I was advertising with churches and schools, and also ladies’ committees. All of these people would be doing fundraising, so I would help, by providing donations. If they wanted one pizza, I would give them five. I always had a long-term goal to make something out of this shop, so I needed to really make my mark. By helping with fundraising, the word of mouth started, my free advertising. This made a difference immediately and business started coming through the door. Over the years I wanted to sell my business many times, but kept it due to my great customer base and the friends I had made over the years from my business. I didn’t want to leave them. Dominos arrived after 12 months. They were cheaper and I felt threatened. They had a slight impact on my business, for about three months, but after that they started bringing in customers to Zappis. More free advertising.
Q A
Sorry to interrupt, but how did you deal with the street kids in front of your shop?
I had to show them I was not afraid of them, and would not be intimidated in running my shop, and slowly, they stopped hanging around. Then I had to attract families. A business mentor had told me, ‘churches and schools’, BlackBiz Indigenous Business Magazine - issue #05 July/August 2012
What do you mean by “they brought in customers”?
Well the advertising and promotion they did to bring people to them increased my walk by traffic and gave this little street more attention. And my customers then noticed a difference between us and them. They noticed quality, customer service and ownership, as opposed to the franchise run by kids and management. So they were not my competitors. That year there was an election and they tried to get rid of me by waving signs for $6 pizzas outside their store, so I just made an Election Special at Zappis for $5 Pizza plus a drink and I beat them. 25
MARKETING MIX - Tamar Ferhad
... Q A
Who are your competitors now?
There are 2 pizza shops in the area and there is enough business to go around, unless more pizza shops open, which will make business a bit more difficult, however, you win some and you lose some.
Q A
How do you differentiate yourself from your competitors?
I need to work and advertise harder to get my customers, ie open different hours to them, do more eating in, get into catering, anything to be different and increase turnover. There is not much money in eating in, but it’s free advertising, word of mouth, as my customers bond with me and my staff, we make friends and more people talk about us. I could make more money by replacing the restaurant with ovens and do only delivery and pick ups, but it becomes like a factory, the atmosphere is gone and it’s not enjoyable.
Q
What is the Zappis experience? What do you believe your customers come back for? What do you want them to come back for?
A
The front face. Don’t be greedy, be honest, be nice to customers, let them know they’re getting quality in food, and service, a real smile. Customers become my friends, (I had a number of them invited to my wedding) I earn their trust and I know that one customer is my advertising. There are ‘faces’ to Zappis, my staff are happy to work here, the environment is fun, homely and local. It’s a local business, employing local people and there is a real sense of community, and I am very involved in the community.
Q A
Tell me more about the community work.
“The North Epping Bowling Club provide one of my largest customer bases. I provide them with donations branded with Zappis, giving them what they need. Their display boards for
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their game times and their coasters have my name on them. I don’t advertise with them, I just spend the advertising money on things they need. All my advertising is in donations and it makes a difference because they know I care and I have things they need. Fundraisers are opportunities for me to build my business. I’ll have the schools, churches or ladies committee ask me for three vouchers for medium pizzas, so I’ll give them 15. This means 15 families will come into my shop, instead of three, and a family of four, cannot be fed on one medium pizza alone. I have one customer who buys a small pizza every day of the year. It’s people like him who are my backbone. This one customer provides me with my rent for one month, so everybody is important, and I make them know that they are.” As I wrap up the interview I understand that this shop is all about the owner, Vick, and the community of customers he has created. He is a friendly, welcoming man. He supports his local community and knows that every one of his customers is important. He is sincere, gives away free garlic bread if pizzas take too long or there’s been a mistake, he’ll give more than people expect and by doing so, why would you not decide to spend your hard earned money with them.
s Business tip ard 1. Work H scared 2. Don’t’ be - if a customer o t no y sa 3. Never them d, open for you’re close rue onest and t h e b ys a lw 4. A key u do - the yo t a h w y 5. Enjo
BlackBiz Indigenous Business Magazine - issue #05 July/August 2012
ARTICLE - Reconciliation Australia
Indigenous organisations wow judges in awards program E
ight of Australia’s top Aboriginal and Torres Strait Islander organisations have been selected from a record pool of nominees in the prestigious 2012 Indigenous Governance Awards (IGAs).
2012 INDIGENOUS GOVERNANCE AWARDS Finalists - Category A
The 2012 IGAs attracted over 100 applications from Aboriginal and Torres Strait Islander owned organisations and projects—more than tripling the number from the previous awards program in 2010.
Outstanding examples of Indigenous governance in Indigenous incorporated organisations Ngaanyatjarra Pitjantjatjara Yankunytjatjara Women’s Council Aboriginal Corporation (NPY Women’s Council) Runs programs in and services more than 25 communities and homelands spread over a vast 350,000 square kilometers of the NT, WA, and SA
An independent judging panel chaired by Professor Mick Dodson had the tough job of selecting just eight finalists.
Secretariat of National Aboriginal and Islander Child Care (SNAICC) Melbourne-based, representing members nationwide
“Indigenous governance is really improving and our finalists represent the best of what is happening in Indigenous communities,” Professor Dodson said.
Warlpiri Youth Development Aboriginal Corporation (WYDAC) Yuendumu, Willowra, Nyirripi and Lajamanu, NT
“We’re very pleased with the enormous response. We received a record-breaking 107 applications and the standard of quality was also very high.
Western Desert Nganampa Walytja Palyantjaku Tjutaku Aboriginal Corporation (Western Desert Dialysis) Alice Springs, remote dialysis services throughout central Australia NT/WA
“They are true success stories, achieving clear results in what are largely very challenging environments.”
Yawoorroong Miriuwung Gajerrong Yirrgeb Noong Dawang Aboriginal Corporation (MG Corporation) Kununurra, WA
Included in the eight finalists is a women’s council who work to strengthen the economic, emotional and social wellbeing of women and families living in traditional homelands across South Australia, the Northern Territory and Western Australia; and a youth development and leadership program in the Northern Territory.
Finalists - Category B
Outstanding examples of Indigenous governance in a non-incorporated initiative or project Martumili Artists Newman, WA, servicing Martu artists residing in the communities of Kunawarritji, Punmu, Parnngurr, Irrungadji, Jigalong, Warralong and Newman.
While the 2012 finalists represent a diverse range of services, each has been developed from the ground up and are genuinely owned and driven by the communities and members they represent.
Murdi Paaki Regional Assembly Represents the Community Working Parties of Bourke, Brewarrina Broken Hill, Cobar, Collarenebri, Coonamble, Dareton/Wentworth, Enngonia, Goodooga, Gulargambone, Ivanhoe, Lightning Ridge, Menindee, Walgett, Weilmoringle and Wilcannia, NSW.
Judges will visit each finalist throughout August and September with the winners announced at an Awards event at BHP Billiton in Melbourne on the 12 October. Held biennially, the IGAs were created in 2005 by Reconciliation Australia in partnership with BHP Billiton, to identify, celebrate and promote strong leadership and effective governance.
Yiriman Project Fitzroy Crossing, servicing the Kimberley region, WA
For more information about the program: www.reconciliation.org.au/iga
BlackBiz Indigenous Business Magazine - issue #05 July/August 2012
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BIZPROFILE - Jaaning Tree Restaurant
PROFILING: Jaaning Tree Restaurant
Bushfoods:
Sensational Sustainable Revolutionary by Sarah Martin
There’s a new movement abreast. A collective of like-minded people with a passion for sustainability and an underlying belief that this can be assisted by the use of native foods. And it’s a democratic revolution, as well, with a belief in making it accessible to everybody.
I
t’s no surprise that behind this movement is Australia’s only Indigenous hatted chef, Clayton Donovan, who knew he was going to be a bush food man from a young age. Now Jason, who runs the Jaaning Tree restaurant in Nambucca Heads, and his wife, Jane, have teamed together with a collective of people including producers, growers, restaurateurs and caterers to take this movement to the world. But more about that movement later. When I meet Clayton and his wife Jane, its’ after a hectic three days at Sydney’s Good Food and Wine Show at Sydney’s Darling Harbour. A threeday gourmet food affair, where five exhibitors from the Bushfood Sensations co-operative showcased their products and ingredients through cooking demonstrations, product sampling, presentations and show bag offerings. Clayton’s a very driven man. He says he grew up with the knowledge he would either become a 28
BlackBiz Indigenous Business Magazine - issue #05 July/August 2012
BIZPROFILE - Jaaning Tree Restaurant
lawyer or a chef. “I took up being a chef to help fund me to play music,” he tells me, his dreadlocked hair making him look more like a muso than a chef. The need to make music should come as no surprise, given Claytons’ of the famous Donovan musical clan.
the internet about local plants in South America, or learning how to cook the game foods of England whilst working there. Which as he points out is “an Indigenous food product to England, as kangaroo is to Australia.”
He also grew up being taught about bush tucker food and he always knew that promoting it would be part of his plan. And he’s big on plans. He and his wife, Jane, set up the Jaanning tree restaurant, four years ago, and they’re now heading into their final year of their five-year plan, with ideas to broaden the business into areas much wider than the restaurant.
Clayton’s certainly got the delicious side of bushtucker cooking down-pat, with mouth-watering recipes that incorporate bush flavours into gourmet dishes such as: Spanner Crab with Lonza and Blood Lime and Native Herb Prawns with Cous Cous Pearls and Quangdong dressing.
Jason is a man who has crossed many boundaries to get where he is today. Not only has he worked for famous Australian restaurants like Watermark and Aria, but he’s also travelled overseas to work and thinks that it’s a good idea to look what the world’s got to offer. Even though Clayton’s wary of the influence of such shows as Master Chef, which he says air-brush the fact that being a chef is about sweating for long hours over the stove, he’s got a touch of the TV celebrity chef attitude about him. Which is not to say he’s a solo act. He and his wife Jane have built the business together, coping with launching a restaurant five weeks after their second child arrived. He’s also a great believer in working in a co-operative fashion with fellow like-minded bush-food aficionados to achieve the best results for all. A good example is the Good Food and Wine Show, which they attended with a collective of players, who are working together to promote bush food flavours. The Northern Rivers group, from which Bushfood Sensations is a part, is a co-operative effort by a group of small business owners, to share the load, and dig into their collective pool of experience to spread the message about bush-foods. As Jason puts it; “the group is like a horse with 4 legs and 25 heads, all running in the same direction, along a shared path of a belief in fresh local sustainable food, which aligns perfectly with the beliefs of Aboriginal culture.” And it’s his Aboriginal culture that has encouraged Clayton’s foraging into the endless possibilities of bush-foods. Whether it’s foraging through the bush with his children at home or overseas, researching
And the movements’ growing, with other Bushfood Sensations members attending this year’s Festival including A Taste of the Bush who produce multi award-winning infused oils, vinegars and a range of native flavoured dukkahs, Wattle Tree Creek’s award winning chutneys, pickles, jams, butters and marmalades and Sustainable Food Farm with their freshly-sourced bush food herbs and spices, and cordials. In fact there is now 21 members of Bushfood Sensations, ranging in location from Bonalbo in Northern NSW to Sydney; all with the common thread of producing quality Australian produce with Native Australian bush flavours. And stay tuned, perhaps even to a television soon, to see Clayton spreading the word about the wonders of bush food. As his wife, Jane, says. If everyone planted a bush-food plant, think what kind of access we’d all have to cheap, healthy, local, sustainable food.
For more information about the Jaanning tree restaurant, visit the website at: http://www.jaaningtree.com.au
For more information about Bushfoods Sensations visit the website at: http://bushfoodsensations.net
BlackBiz Indigenous Business Magazine - issue #05 July/August 2012
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INDIGCAREER PROFILE - Benjamin Eisikovich
In this editions IndigCareer profile, BlackBiz profiles University of NSW, Australian School of Business (ASB) Bachelor of Commerce student Benjamin Eisikovich. Sharing the stories of our inspiring Indigenous students is one of the ways ASB celebrated NAIDOC week this year. by Rebecca Harcourt
problems and projects that all come my way. Education is so important to me because it really determines my future. I believe that with effort comes reward and this key principal keeps me motivated to succeed. I am also very competitive and after being Vice School Captain at High School and Primary School Captain I have developed strong leadership and public speaking skills. I am confident that by studying a business related degree I will one day be successful and hopefully own my own business.
“My mind is focused on this one thing ‘Business’.” Benjamin Eisikovich
Benjamin Eisikovich Benjamin Eisikovich who is currently in his first year studying for a Bachelor of Commerce shares his vision for the future: “I have an ambition to work in the business world and cannot see myself working in any other profession. A business related degree will provide much scope for movement during my professional working life. This flexibility means that I will always be stimulated within the business profession whether it is in Finance, Corporate Affairs, Marketing, Human Resources or even IT. There will always be challenging
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Higher education has evolved significantly over the last decade. HSC and tertiary qualifications play a vital and significant role with employment. I feel this is particularly important for us as Aboriginal people. You always hear stories of great Aboriginal doctors and teachers, but what about Aboriginal business people? It is one of my goals to become successful and show that Aboriginal people can become successful in the business world. I want to be a leader and an example of how we are able to be successful like everyone else. I hope to be one of those people who help reduce the large unemployment gap between Indigenous and non Indigenous people. In the future I would like to be a part of the UNSW Nura Gili Staff supporting and assisting young Aboriginal students through their studies. I would also like to travel to Aboriginal communities and motivate young people to study business. I believe by providing young people (like me) with dreams and giving them the motivation and support to study we can change the future for Aboriginals by creating more leaders for tomorrow.
BlackBiz Indigenous Business Magazine - issue #05 July/August 2012
The following cadetships are available for Aboriginal or Torres Strait Islander students studying at University or TAFE

Graphic Artist Cadet
study in a related field such as graphic design or finished art. 
Web Designer Cadet
study in a related field such as website design and development or online production projects. The positions will suit a fun, talented and creative individual who is passionate about producing great work which appeals to Indigenous and non-Indigenous Australians. Undertake formal and on the job training to gain experience in website and online design and Indigenous communications. Working hours will be tailored to the right person with timing flexible to accommodate university timetables and holidays.
For more information email shaneh@coxinallridgeway.com.au or (02) 8204 3891
.com.au
Got a great story about Aboriginal Business Success? Contact the editor now at editor@blackbiz.com.au www.blackbiz.com.au