ISSUE 07 | JANUARY - MARCH 2013
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Indigenous in Business Award Winner Award Winner Meet our latest National Indigenous in Business Meet our latestAward National categoryIndigenous winner in Business Award from thewinner recent category 24ththe Annual from recentEthnic 24th AnnualAwards Ethnic Business
founding partners
founding partners
Business Awards
BIZTECH Is Your Marketing Working? Discover 4 ways to track new business enquiries
BIZPROFILE
INSIDE THIS ISSUE
Yuin Productions BlackBiz chats to Barry Lenihan about this dream production company
Creating Your Online & Social Media Strategy (pt. 1) 14 - 16 Business Feature - Excellence is the new Black 12 - 13 INDIGCAREER - Owen Walsh ... and much more.
21 - 22
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EDITORS DESK - Welcome to BlackBiz PUBLISHER DETAILS: Publisher BlackBiz P/L ABN 49 146 020 662 PO BOX 23 Revesby North, NSW 2212 Ph: 1300 739 769 Fax: 02 9475 0921 www.blackbiz.com.au
Editor Paul Newman editor@blackbiz.com.au
Senior Editor
FROM THE EDITOR’S DESK
Sarah Martin s.martin@blackbiz.com.au
Creative & Technical Director Matt Brady admin@blackbiz.com.au
Contributors Tamar Ferhad Rebecca Harcourt Lillian Haase Paul Newman Sarah Martin
Photographers Phillip Philippou MyThinkingEye Photography
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Advertising & General Enquiries Email: advertising@blackbiz.com.au Phone:1300 739 769 Stock Photography: iStockPhoto
Hello BlackBiz Readers, her exciting year of kBiz for 2013, as we move into anot Welcome to our first edition of Blac enterprise excellence ity mun Indigenous business and com celebrating the rich and dynamic around Australia. of recent national remarkable business success story To start the year off, we share the ood in the Northern Seaf ley’s Brad er, Yvonne Bradley of Indigenous in Business Award winn seafood business l essfu succ and developed a thriving Territory, who against the odds has empire.
productions company, Yuin coming Sydney based Indigenous This edition also profiles up and story. han sharing his business start up productions, with owner Barry Leni h more, to help keep and MarketingMix articles, plus muc We also have our regular BizTech 2013 business year. operations as you launch into the you focussed on effective business e season break, and your business status over the festiv No doubt you have also reviewed being more visible is a If s. year business resolution goal may have also set yourself some new brand, then you may uct increase your sales and prod key business goal for this year to help value for money ctive attra kBiz Advertising Sale, offering also want to explore our 2013 Blac ity enterprise mun com to help drive your business and Platinum, Gold or Silver Packages success.
Disclaimer The authors, editors, publisher and their staff and agents are not responsible for the accuracy or correctness of statements made or information contained in this publication or for the consequences of any use made of the products, services and information referred to in this publication. All liability of whatsoever nature is expressly disclaimed for any consequences arising from any errors or omissions contained in this publication whether caused to a reader of this publication or otherwise. The views expressed in the articles and other material published herein do not necessarily reflect the views of the editor and publisher or their staff or agents. It is impossible for the publisher and editor to ensure that the advertisements and other material herein comply with the Trade Practices Act 1974. Readers should make their own inquiries in making decisions and, where necessary, seek professional advice. Many images used in BlackBiz are supplied by contributing companies and are accepted in the belief that they are the property of these companies and that they have the right to use them. The publisher does not accept responsibility for any image improperly supplied or acknowledged. All rights reserved. Reproduction in whole or part, without written permission, is strictly prohibited.
the country and around s of readers and supporters across Many thanks again to our thousand publication, and please free BlackBiz Indigenous business the world for all the support of our year journey. join us again on our 2013 business on of BlackBiz. and enjoy reading our first 2013 editi So until the next edition, sit back
Paul Newman BlackBiz Editor & Founder February 2013
BlackBiz Indigenous Business Magazine - issue #07 January - March 2013
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CONTENTS - ISSUE #07
COVER Feature
page
Ethnic Business Awards Indigenous Category Winner Be inspired by Indigenous business women Yvonne Bradley’s story on how she has built a successful seafood empire in remote Australia. - Paul Newman ............................................................................. 6 - 7
ArticleS
page
Indigenous students start higher eduction journey .............................................................................. 17 - 18
FEATURES
page
BUSINESS FEATURE National Centre of Indigenous Excellence: Excellence is the new Black - Tamar Ferhad...................... 12 - 13
Regulars
page
Biztech - Is Your Marketing Working - Lillian Haase........................................................................... 8 - 11 Marketing Mix - Creating Your Online and Social Media Strategy (Part 1) - Tamar Ferhad............ 14 - 16 BIZPROFILE Yuin Productions - Sarah Martin ......................................................................................................... 19 - 20 INDIGCAREER - PROFILE: Owen Walsh - Rebecca Harcourt ........................................................... 21 - 22
BlackBiz Indigenous Business Magazine - issue #07 January - March 2013
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Indigenous in Business Award
Ethnic Business Awards Indigenous Category Winner by Paul Newman
Northern Territory based seafood business, Bradley’s Seafood was the recent winner of the 2012 national Indigenous in Business award category as part of the recent 24th Ethnic Business Awards.
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BlackBiz Indigenous Business Magazine - issue #07 January - March 2013
Indigenous in Business Award
founding partners
P
roving there are no barriers to business success, Aboriginal businesswomen, Yvonne Bradley and her family, lived in a tent for two years in a remote part of the Northern Territory before going on to develop her own seafood business empire. With her husband Neil, Leading Indigenous performance group Yudaki Yulugi performed on the award nights. Yvonne began catching crabs by the Wearyan River in remote Other Indigenous business Borroloolao, and soon developed it into finalists at the awards a thriving commercial seafood operation pictured with the Ethnic that is now distributing to markets across Business Awards Founder and Australia, with plans to add international Chairman, Mr Joseph Assaf, markets in the future. Yvonne, said “a included... lot of hard work and commitment had gone into the business success, and a David Pidek special thanks to the many people who had supported the business venture, Pindari WA Pty Ltd especially the team at Indigenous Business Australia (IBA) for their business David Pidek advice and mentoring support.” Prime Minister Julia Gillard and Opposition Leader Tony Abbott both joined the awards at a special gala dinner in Sydney, which recognised Australia’s diverse people and the contribution they’ve made to business, innovation and the community. The award category of Indigenous in Business, is the third year that this category has been recognised in showing Indigenous business talent and success. In winning the award, Bradley’s Seafood received $10,000 from the National Australia Bank - founding partners of the awards, a unique crystal trophy, and luxurious accommodation at Sydney’s Shangri La Hotel.
Sydney based building company:
Will Morgan Buri Building Design
Will Morgan Bourke in Far West NSW company:
Darren Jackson Darren Jackson Electrical Darren Jackson More information www.ethnicbusinessawards.com
BlackBiz Indigenous Business Magazine - issue #07 January - March 2013
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BIZTECH - Lillian Haase
Is Your Marketing Working? Do you hesitate to pay for advertising because you’re not sure if it’s working or not?
T
his article will show you four ways to track new business enquiries so you can record and analyse how people are finding your business. When you know what kind of advertising contributes to your bottom line you can make sure you spend your marketing budget more efficiently in the future.
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Tracking new business enquiries is one of the most effective ways to manage your marketing budget and to reach sales goals week-to-week, month-tomonth, or year-to-year.
BlackBiz Indigenous Business Magazine - issue #07 January - March 2013
BIZTECH - Lillian Haase
How to Track Here are 4 ways to measure the success of your marketing:
1
Train your staff to ask new clients how they heard about your business and then write down the answers.
2
Add the question “How did you hear about us?” to all of your paperwork.
3
Add the question “How did you hear about us?” to your website contact form.
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Track visits to the Thank-You page of your website
2. Adding an Extra Question to Your Paperwork
The question “How did you hear about us?” should be added to any paperwork that new clients or customers fill in.
When you process the new customer’s paperwork, either have a similar piece of paper as you do for phone calls, or keep a spread sheet on the computer where you track this information.
3. Adding an extra question to your contact form on your website.
Is should be fairly simple for your web developer to add an extra field to your website contact form.
If you decide to add “How did you hear about us?” as an extra question on your website contact form I recommend you make this question a compulsory field.
This can ensure you are getting as much data as possible every time someone fills in a form.
1. Training Your Staff to Ask
At reception, near the phone, keep a very simple sheet of paper (I find using a sheet of paper is better than using a computer for this kind of tracking because it’s quicker to write than to type for most people). The sheet should have a minimum of 4 columns: • Date • Phone Call • Walk In Customer • How did they hear about us? When the receptionist or other staff member receives a phone call from someone enquiring about your product or services train them to use this form.
4. Tracking your Thank-You page of your website
If you have a contact form on your website that, after filled in, sends the person to a thank-you page, then you can set up tracking of that page.
This tracking is very useful if you are advertising online, or investing in SEO (Search Engine Optimisation).
Once you have collected data, you can analyse the path the person came to your website from, such as:
When someone calls for example, they put a tick in the “Phone Call” column, ask the caller “How did you hear about us?”, then write the answer under the heading “How did they hear about us?” on the tracking sheet. After some time you will have a log of information that reveals what kind of marketing is inspiring phone call enquiries.
• Organic search engine results • Directly from a website you are advertising on • Directly from social media
If you are using Google Analytics on your website it is very easy to track a Thank-You page.
BlackBiz Indigenous Business Magazine - issue #07 January - March 2013
continued next page... 9
BIZTECH - Lillian Haase
... Getting into the Habit
...continued from previous page
Simply do the following: • Copy the Thank-You page URL from your website • Log into your Google Analytics account and click on “Admin” on the top right corner of the page • Click on the Profile name, which should be your URL • Click on Goals, the third tab from the left • Click on Goal 1 • Give your Goal a name, such as “Contact Form Filled In” • Click the URL radio button • Paste your Thank-you page URL into the field that says “Goal URL” and be sure to delete everything before the first backslash. • Click “Save”
It can take up to 24 hours for tracking to begin, but once it’s started there’s incredible data collected that you can analyse.
To learn more about Google Analytics Goal
Whenever a new process is added to a business it needs immediate follow up as soon as it’s implemented. It’s best not to wait a week before you find out your reception staff had had issues with the new task or they weren’t even doing it. In order to make this new system stick, for the first few days, even weeks, ask your reception staff how the new procedure is going. Ask them for their honest feedback about the system. You may find you need to make changes to the recording system, or brainstorm tips on how to remember to ask callers how they heard about you. Do the best you can to ensure that staff know they won’t be punished for forgetting to ask the question with a new business enquiry, but at the same time remind them that you want them to do it every day and will be checking if they are doing it because you need the data.
Will it work?
Tracking visit this link.
Being Organised It’s a good idea to keep a folder somewhere around reception to keep all this tracking data you will have collected. If you prefer to have things documented digitally, make sure this digital folder is filed somewhere secure, and that you have a back-up copy of the data (you’d hate to lose this gold mine of information). For instance, when reception has filled up a sheet with data, ask them to hole punch it and put it in a designated folder that is kept in a common area. Also, on a weekly or monthly basis, ask them to print out your computerised data, from spread sheets and from Google Analytics. 10
The success of tracking is going to be up to you – if you don’t value the process you can bet your staff won’t value it and the new tracking system will become another piece of paper shoved into draws of the reception desk never to be seen again until years later, or some obsolete file saved to your computer that no one uses.
BlackBiz Indigenous Business Magazine - issue #07 January - March 2013
BIZTECH - Lillian Haase
It’s understandable that sometimes your staff will forget to ask callers or walk in customers how they heard about you. But, if you put a priority on tracking being a part of their job requirement, meaning, they don’t have a choice not to do it, you’ll find that over time your staff will do it like second nature. You, as a manager or owner, need to make it a part of your own job requirement too. You need to analyse these results on a regular basis if you want to make the most of the data and your staff’s efforts. Most importantly, you’ll know if your marketing money has been well spent or not. The data you collect will help you to plan future marketing budgets because you can start to see whether you’ve received a return on your investment or not. It’s also extremely useful for helping you know if some form of marketing isn’t bringing you any business and therefore is wasting your money.
Remember, sticking with a system like this can transform your business profits in a few short months. It enables you to take the guessing out of advertising and instead make educated, factual decisions about where to continue to invest your advertising budget. Best of luck with making your marking efforts a success in the year ahead!!
To Learn More about Google Analytics Tracking check out these links... http://www.google.com.au/analytics/ http://blog.kissmetrics.com/critical-goal-types/ http://support.google.com/analytics/bin/answer. py?hl=en&answer=1032415
BlackBiz Indigenous Business Magazine - issue #07 January - March 2013
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FEATURE - Community Enterprise Profile
Excellence is the New Black
Building Big Fat Pipelines of Opportunity - looking into The National Centre of Indigenous Excellence By Tamar Ferhad
P
eople who know me, know I can talk with a mouthful of marbles under water. After speaking with Jason Glanville, CEO of The National Centre of Indigenous Excellence (NCIE) in Redfern, I was left speechless. No, I lie, the only word that came out of my mouth was ‘wow’. My questions were thrown to one side, and I had to regain my composure after being drawn into the stories Jason was sharing with me. Hopefully, I can capture the enthusiasm, passion and focus, that is Jason Glanville, and leave you hungry to learn more and for you to contact them and support the true definition of Excellence. The (NCIE) was established in 2010 in Redfern to create a positive, culturally safe place for young Indigenous people, around Australia, to provide them with a big fat pipeline of opportunity to realise their dreams and aspirations. In two and a half years, over 14,000 young people have gone through the various programs available by the NCIE, clearly demonstrating not only a strong response by the youth but also how the NCIE fills in the gaps and works very closely with their partners. Partners like AIME (Australian Indigenous Mentoring Experience), Bangarra, NIDA, AFL, NRL, Universities and schools, to only name a few, provide very specific and positive programs. They work with the NCIE, who initially were targeting 12-30 year olds through their programs, to develop positive, strong, confident Indigenous youth who are future leaders, parents and aunties and uncles. Programs around Arts and Culture, Health and Wellness, Learning and Innovation and Sport and Recreation are designed to arm all NCIE participants with the tools for them to succeed in their life. When we say initially 12-30 year olds that is still the focus of the NCIE, however, part of the focus is to provide whole of life, whole of family and whole of community support, which extends their offering to service 18 month old
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children, to their oldest member of their world class gym being 90 years old. The beauty of the work undertaken by the NCIE is that success happens from many hands working together on many different levels. Jason speaks very proudly of an NCIE program run by Tribal Warrior CEO, Shane Phillips and Head of the Police at Redfern Local Command, Luke Freudenstein. It started with a small group of 12 men who were committing property crime. Every Monday, Tuesday and Wednesday at 6am, the 12 men with local community leader Shane Phillips and the local police, the people who have traditionally arrested them, were getting up early, getting fit and spending time with one another. The purpose was to give these 12 men responsibility and a new focus in life. Results from this program are as follows: 1. Shane Phillips and the local police did this in their own time at no cost - demonstrating creativity in solving problems and commitment by the community to providing all people a chance in succeeding in life. 2. The 12 men have kept out of the justice system and in doing so, over two years, have saved the government $12.5 million. 3. Over time, this program has grown in popularity and now there are two to three generations, totaling 80 people, training together, getting fit and bonding. A result Jason was proud of the most. The community bonding and support is priceless.
So what happens to people after they ‘graduate’ from the NCIE? Friendships have been cemented and some people are employed due to IT programs with a jobplacement guarantee and others leave Redfern and go back home; where ever that is in Australia.
BlackBiz Indigenous Business Magazine - issue #07 January - March 2013
FEATURE - Community Enterprise Profile
is endless, including links to school curriculums. Learn more about the online Community of Excellence here www. communityofexcellence.org.au (N.B. You currently have to be a part of the NCIE or participating in one of their partner’s programs to join. This will change and open up to the broader Indigenous community. Will keep you posted.) As a not-for-profit organisation, Jason is proud to say that they do not receive significant or recurrent operational government funding. Their income is generated through their gym membership, camps and conferences, as well as very generous corporate friends and philanthropists who believe in the work and outcomes of the NCIE. And every dollar spent by the NCIE on their participants has delivered five dollars in social return. Programs/projects by The National Centre of Indigenous Excellence
The NCIE have thought of everything, and due to listening to their members, in conjunction with the Telstra Foundation, recently launched their on-line Community of Excellence: Social Media. Jason shared with me the importance of listening to the youth and giving them what they want. This resulted in 70 young people, he calls ‘co-creators’ who took all the things they love about social media like Facebook, and designed an online place they feel is culturally safe and enhances their sense of self. The result is the online Community of Excellence with a ‘respect’ button instead of Facebook’s ‘like’ button. It allows people who come to your page to read a welcome in your traditional language. And for those people who are not so connected to their culture, the ability to research and learn more to develop that connection. The online Community of Excellence is open to all Indigenous youth to provide them with a space they feel comfortable and can grow to see their aspirations turn to reality. In the first week over several hundred members have enlisted and the vision for this space
• “Excellence is the New Black” coffee cups distributed in Aussies Café in Parliament House to start a dialogue with politicians about Indigenous Innovation • The Eora Fitness has reached 1800 members in 2.5 years. 1000 Indigenous and 800 nonIndigenous - a demonstration of reconciliation and the important goal of improved Indigenous health • Indigenous IT academy guaranteeing job placement to graduates from help desk, to high level programming (partnership with NCIE/UTS/ Cisco) • NCIE After School Program for 5-16 year olds, 3.30-5.30, Monday to Friday providing free study mentors, workshops and healthy snacks • And many others. For more information go to www.ncie.org.au
BlackBiz Indigenous Business Magazine - issue #07 January - March 2013
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MARKETING MIX - Tamar Ferhad
Creating your online and social media strategy PART 1
10 years ago, being online meant you had an email address and a website. You may have had an email newsletter and/or a news section on your website. You would have read the news on your desktop or laptop and what you read online was controlled by the media. 14
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oday, companies and organisations and individuals have email, websites, blogs, youtube channels, twitter accounts, Facebook pages, LinkedIn profiles, Google + and smart phones. What people read online is influenced by peers. Information is accessed on a handheld device 24/7 and amongst the news is a lot of personal information. So, what do you do with all this information? How do you incorporate all the online and social media options into your marketing plan?
BlackBiz Indigenous Business Magazine - issue #07 January - March 2013
MARKETING MIX - Tamar Ferhad
Before even considering your online strategy, you need to revisit:
1.
Your target market - what they like, don’t like, what they read, what media they use
2.
Your marketing message - what are you saying and doing differently from your competitors
3.
Your communication strategy - how are you going to reach your market
you’re selling to consumers. However, if you are servicing businesses and providing professional services, then you need a website. You must consider how you can make it a useful resource for your clients and prospective clients to use. If you are providing useful information and regular news, then your website will be favoured by Google, as well as your target market. You can gain a lot of credibility by providing advice, publishing white papers and regular news on your website. Remember to factor in maintenance of your website into your budget and strategy to ensure it appears fresh at all times. Not just for your readers but also to gain credibility within search engines like Google.
Armed with information about your target market and what you will be saying and how you will be reaching them, you are now ready to consider the number of different strategies available to you.
2. Mobile Websites 1. Website
Your website is a very important tool, however whether you need one or not depends on what you want to achieve and your budget. You firstly need to consider its purpose. Is it an online store? Is it an online brochure? Is it a comprehensive representation of your credibility?
Then consider: Are you a start up making hand made jewellery? Or are you a graphic design company? What reason will people have to visit it and why will they return?
With an increasing use of hand-held devices like smart phones, you are in danger of missing opportunities if you do not have a mobile-friendly website. Mobile websites allow your market to access important information quickly. People are generally not using their hand held device to access all your media releases, therefore, you need to consider convenience more than volume of information. For instance, the ANZ mobile website allows for immediate access to:
1. Internet Banking 2. Contact details 3. Locations and then 4. Their regular website.
Which is much easier for customers to use rather than a shrunken version of the entire website, where a lot of scrolling and pinching is required to access crucial information.
3. Search Engines/Directories Websites can cost anywhere from $500 to somewhere in the thousands, and it really depends on what you need it to do. 10 years ago, every business needed a website. Today you can have an immediate online presence through free services like Facebook until you grow your business, ideal for a small product range and if
The expression “just Google it” came about when Google had a reputation for providing users exactly what they wanted, and therefore behaving as a far more superior search engine than its competitors. Therefore, when considering the development of your website, you need to consider the search engines people will use to find you. Search engines
BlackBiz Indigenous Business Magazine - issue #07 January - March 2013
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MARKETING MIX - Tamar Ferhad
... like Google and Bing have very specific ways they retrieve information. For more information about how they operate, see below: Google, http://support.google.com/webmasters/ bin/answer.py?hl=en&answer=35769. Bing, www.bing.com/toolbox/webmaster
There are other search engines/directories where you can register your web page in order to get found. www.blackpages.com.au is a directory for Indigenous businesses and community organisations Australia-wide.
5. Youtube channels
Search engines/directories are important to ensure your website is found by people who may have heard of your site, or may need your services, but are not exactly sure how to find you. There are directories where organisations/people are grouped based on occupation or service, as well as general like www.whitepages.com.au.
4. Blogs
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Blogs allow you to keep in contact with your readers on a regular basis. Unlike Twitter, you are not limited to a character limit and similar to Facebook, you are able to have all your stories available to be read by your followers. Your blog can be a part of your website or hosted with specific blogging hosts, for free, like www.WordPress. com. You can talk about whatever you like, but this is your opportunity to appear as the expert in your field. The trap you can fall into with your blog is that you are keen at first then the excitement dies down. With anything you do online, you have to remain committed. Blogs are ideal if you can write stories on a daily basis. If you are unable to commit to weekly or bi-monthly stories then use another way of reaching your market.
Pop star Justin Bieber was discovered after his mother uploaded videos of him singing onto youtube. Youtube can help promote your brand through a number of ways:
1. As an artist - if you are singer/dancer/actor or all round entertainer, youtube allows you to start a following, create a fan base and perhaps even get discovered 2. As a teacher - If you are a teacher/educator/ consultant, youtube is a great way to provide free or sample lessons to help promote your services 3. As a provider of consumer products - if you sell a product, like make-up, for instance you may want to create videos whereby you can demonstrate how women can use particular colours to achieve a certain look. The company BlendTec, sells blenders, and has numerous youtube clips with their CEO blending all different things, like 50 marbles, a can of coke, glow sticks, a rake! This is a brilliant way of using youtube to market their product due to its quirkiness. You are keen to see the ridiculous objects they consider blending, whilst having their brand embedded into your memory. So if you are creative, you can develop some great ways to market your product. In the next edition, I will discuss Facebook, LinkedIn, Twitter, Google + and more!!!
BlackBiz Indigenous Business Magazine - issue #07 January - March 2013
ARTICLE - Higher Education
2013 ACIKE students and staff at the Desert Peoples Centre, Alice Springs, NT
Indigenous students commence their Higher Education journey S
tudents get started on their Higher Education journeys in Education, Creative Writing, Nursing and Preparation for Tertiary Success at the Batchelor Institute Australian Centre for Indigenous Knowledges and Education (ACIKE) student orientation program held at Desert Peoples Centre (DPC), Alice Springs, Northern Territory from February 28th to March 2nd 2013. This marks a beginning for the inspiring Indigenous students who look forward to reaping the rewards of the learning journey and future pathways. Batchelor Institute of Indigenous Tertiary Education would like to recognise the determination of these wonderful students who can be role models to inspire other Indigenous Australian to take up career pathways. A multi talented PTS student, Steve Hodder Watt from Alice Springs volunteers on CAAMA Radio and interviewed a group of PTS students on Saturday March 2nd: Christopher Jordan from Taree, NSW; Clayton Simpson from Dubbo, NSW and Jackson McGregor-Cobbo from Cairns, North Queensland. The students shared their orientation experiences with Indigenous listeners in Central Australia, discussed the course benefits and encouraged other Indigenous people to take up career pathways by studying at
Batchelor Institute where Indigenous culture and friendly support staff are there to assist. “I am very excited about the PTS course which can make a big difference for my future. I am glad about how Indigenous students are being accepted by Batchelor Institute staff. At first, I was worried about coming to DPC Alice Springs but I know I had to make this move to succeed in life. I was well assisted by the staff for filling out the forms and other matters,” PTS student, Christopher Jordan said. Ronell Frazer, from Barcaldine, Queensland expressed her satisfaction on the warm welcoming for PTS students. Sarah Carmody, an Indigenous woman from Alice Springs is starting her degree in Teaching and Learning. She said that the orientation days were great – she was looking forward to the workshops for hands-on learning. The students were excited about the warm welcoming by ACIKE academics and Student Services staff. It was a wonderful opportunity for the students to enjoy and get to know each other and the lecturers. Batchelor Institute organised the ACIKE student orientation program to welcome Indigenous students
BlackBiz Indigenous Business Magazine - issue #07 January - March 2013
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ARTICLE - Higher Education
... coming from different states and regions of Australia. On the first day, the orientation program provided valuable information to the students which included but was not limited to: introduction to Batchelor Institute, ACIKE, DPC, and staff; information about Academic Support Advisor, Student Services, Residential Services, Information Computer Technology (ICT), Cultural Awareness, Equity Services, Scholarships; and Charles Darwin University (CDU) Computer access session and Indigenous Support. The student orientation continued on the second day starting with Bacthelor Institute Library overview followed by morning tea. Their bus departed to CDU for a campus visit and the students were briefed about Indigenous Support Services. Student groups were formed for an Information Shop, CDU Learnline sessions, and CDU Library tour. After the completion of the informative sessions the student bus departed for DPC campus where mouth-watering dishes prepared by the Irrante cafĂŠ staff were all set for lunch and students had a great time. By the mid-afternoon, students had the opportunity to attend question time to ask any questions to the lecturers.
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The Australian Centre for Indigenous Knowledges and Education (ACIKE) is a joint initiative between Charles Darwin University (CDU) and Batchelor Institute of Indigenous Tertiary Education. The aim is to provide a shared facility for the delivery of a specific range of Higher Education and Post Graduate study options which provide education pathways designed to better meet the needs of Indigenous Australia. The Institute has a free call line to assist Indigenous people to find out more about suitable programs on 1800 677 095 or visit www.acike.edu.au. The friendly staff at Student Support are always there to help students.
BlackBiz Indigenous Business Magazine - issue #07 January - March 2013
BIZPROFILE - Yuin Productions
Profiling: Yuin Productions
by Sarah Martin
N
SW based, Yuin productions is a newly formed Aboriginal owned and operated media company, however it’s Director, Barry Lenihan, has been working towards this goal, ever since he was first encouraged to follow his dream by Brian Dowd from Black on Track over 8 years ago at a men’s Indigenous leadership course. “I was working in Wollongong as an Aboriginal Community Liaison Officer, for the NSW Police and I nominated myself for a place on the first Indigenous men’s leadership course through the Department of Families, Housing Community Services and Indigenous Affairs (FaHCSIA),” Barry says. “I was one of 60 men who attended it. Bryan Dowd from Black on Track was one of the speakers who came to talk to us about motivation and looking at yourself first to make yourself strong, and only when you’re satisfied with the person you are within do you look outside to make changes. I spent a lot of time with him there and kept in contact with him after the course and he kept working with me to help achieve my goals. As part of attending the course, participants were each given $10,000 towards a leadership activity and Barry and Daniel Teece Johnson, who he met at the course, decided to film in Doomadgee, an Aboriginal community in the Queensland Gulf country. They’d
met a male community member who wanted them to come up and film the good stories happening in his community. “Danny taught me about film, and I did the sound and interviewed people,” Barry says. “That’s where I first got a taste for media.” Barry’s next job was filming the 2007 Koori Knockout where: “I worked as the sideline cameraman for the whole knockout”. From there, he joined Gondwana productions doing health projects for the NSW government and lots of NITV outdoor broadcasts. He then moved to train as the floor manager for NITV’s Barefoot Football show as well as doing an on camera role presenting the community news. “I wanted to keep doing the outdoor stuff so I formed Yuin Productions a couple of months ago and the first project we were successful in tendering for was the NSW Aboriginal Rugby League Knock-out in Raymond Terrace,” Barry says. “That was my fifth knock-out in TV. Since then there’s been a whole flood of people wanting me to produce documentaries, segments for shows, commercials.” Barry believes that being an Aboriginal owned and controlled production company has been a benefit as people are keen to tap into Indigenous skills. He also says its been advantageous that NITV’s
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BIZPROFILE - Yuin Productions
... charter includes utilising more Aboriginal production companies as well as training more Aboriginal people in media. “Yuin productions brings in young Aboriginal people with an interest in media but no experience, and we train them as well as paying them industry rates,” Barry says. “One of our guys went from running cables to working all the cameras to do replays for live TV. My goal is to get all Aboriginal people on the ground doing the job. “ Along with honing his media skills, Barry’s been busy expanding his business skills attending an Indigenous Business Australia (IBA) business course over 12 months. But he’s realistic about the amount of hours there are in the day and gets a long-term colleague and mentor to do much of the business and back-end stuff. “I write a lot of the proposals now. Client liaison.” Barry’s keen to get set up to do live broadcasts of Aboriginal and Torres Strait Islander sporting events, festivals and music events. “They’re not being recorded and there’s a need to record these cultural events as we don’t have a written history so why can’t we have a visual one,” Barry says. “TV and film gives you an opportunity to share stories and gives future generations an opportunity to see how traditional things are done.
“A photograph tells a thousand stories, but when you’re watching it on film and it unfolds before your eyes, it can be there for eons. Which is important. Especially as our culture is changing quickly to meet the needs of society. Live broadcast is a powerful way of doing this as it provides a wider scope for communities to share their culture wherever it maybe happening.” Barry is excited that NITV now have a dedicated channel, on free to air, as it will: “provide an amazing new audience we currently don’t have with a great opportunity to share our culture, break-down barriers and promote reconciliation”. “My dream is to provide pathways for black fellas to be trained to take on all the roles in Yuin Productions, which will be a fully functional media company dealing with everything from web design, print media, and short doco’s right through to full outside broadcasts... live television to internet. I guess there are no boundaries”. “I also aim to get a 4wd that will be an outside broadcast transmitter for six cameras similar to the single camera 4wds that the commercial networks use. This will be good to access Remote Communities as they are rarely reached by media. This is the 10year plan!”
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IndigCareer Profile - Owen Walsh
In this editions IndigCareer profile, BlackBiz profiles
Australian School of Business UNSW student Owen Walsh. by Rebecca Harcourt My name is Owen Walsh, I’am a Wiradjuri man from Wagga Wagga. My background is built on a strong foundation underpinned by my Aboriginal culture. I continue to speak my traditional Wiradjuri language and combine my talent for playing the didgeridoo to strengthen my ties with Elders and by extension my community. I often play at community events in my hometown as well as at UNSW events including for Nura Gili and the Australian School of Business.
Owen Walsh Owen Walsh is a Wiradjuri man who speaks his traditional Wiradjuri language and continues to have strong ties with his Elders and community. Owen is in his second year at the Australian School of Business, UNSW studying for a double degree - a Bachelor of Commerce and Bachelor of Information Systems, having successfully completed the UNSW Indigenous Pre program in Business in 2010. He is a recipient of the Ryan Family Scholarship and Access Assist scholarship. The Ryan Family Scholarship was established by Colin and Jose Ryan to encourage and assist Indigenous Australians to undertake an undergraduate program at the Australian School of Business. Owen values the tremendous support from staff at Nura Gili and the Australian School of Business and below shares his story with Rebecca Harcourt, Program Manager Indigenous Business Education, ASB UNSW:
I am currently a second year student in the Australian School of Business, The University of New South Wales studying a combined double degree, double major in Commerce and Information Systems. At the age of 15 I also obtained my certificate lll in Aboriginal Languages, demonstrating not only my dedication to my Indigenous roots and acknowledgement of the need to continue my Aboriginal culture, but I also used this educational option to increase my awareness and ability to appreciate the communication and cultural process. I found this achievement intrinsic in increasing my ability to interact on multiple dimensions with a diverse range of people. During my HSC year I also obtained my Certificate II in Information Technology, a qualification that I’m both interested and passionate about. Previously, I have had a range of experience that has been tailored to my direct interests. This experience ranges from volunteer work, to IT experience in small to medium organisations that predominantly focus on technical services and programming through to positions in retail management. Currently I’m employed part time with the Harvey Norman group where my main role is a Sales Person in the computers category. This job has allowed me to not only work in sales related situations, but has also allowed me to use by strengths with the Business Intelligence system to aid in Sales strategies and more intrinsic day-to-day operations of the business whole. I pertain a high level of interest in the areas of Business and Information Technology. I also have an unmatchable passion for Information technology and systems. I find quite interesting the relationship between business and technology. Further, I have quite a high interest in Project Management and the application of human behaviour in business. More so I have an incredible thirst to learn,
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IndigCareer Profile - Owen Walsh
... and in turn I find this to increase my drive and dedication I put in to the work I do. My three greatest strengths and assets are my ability to generate new and innovative ideas, my dedication to the work I do and my ability to be charismatic, convey passion and build rapport with people. When asked of my career ambitions or where I want to be in the future I have no precise reply. One of the key reasons I have such a high interest in business and Information Technology is that I understand the diverse range of applications it has in multiple industry areas. I believe I’m very opportunistic and from this I remain open to all prospects of the path’s my career could take me.
This is not to say that I do not have clear goals and aspirations for my future. During my work life I will strive to lead a highly recognised software or hardware category of a major organisation. I also have the goal to be on the executive of a major company, making key business decisions. More so, I would like to create a recognisable change in both the business and technology sectors. Eventually, I would love to start not only a successful but a sustainable not-for-profit organisation using my experience and strengths in the business and technology sectors. I believe this would be an incredible feat.
Long Ago Days by Dan Davis Life is too short, my hair never gets long. I like to sing, if I know the words to the song. Learning my culture, playing the Didgerdoo. Long Ago Days, the Dreamtime for me and you. It’s what you make it, life that is and that’s a known fact. If I could return to the Dreamtime, I’d happily go back. Living off the land, obeying the Tribal Ways. Nothing was forgotten, back in those long ago days. Long Ago Days? That’s the truth such a long time now. No need to ask those questions, Who, What, When, How. But we live for our people, even now it stills seems hard. Any contact to anything fair, is like walking in the dark. Those Long Ago Days, just a moment if I could take. What a difference to me, what a difference it would make.
Read more: http://www.creativespirits.info/aboriginalculture/arts/aboriginal-poems
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BlackBiz Indigenous Business Magazine - issue #07 January - March 2013
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