Measuring What Matters to Southeast Asia
This HorizonASEANreport is a unique quarterly tracking index on the personal priorities of Southeast Asians and their perceptions of national performance in the five essential dimensions of AI, Sustainability, Healthcare, the Economy, and Defence & Security.
This report is the first edition, and is born from decision intelligence by Blackbox and Cint, as part of their quarterly ASEANScan studies
ISSUE #1 APRIL 2024 Aseanscan.com Blackbox.com.sg Cint.com
All rights reserved Copyright 2024 Blackbox Research.
Horizon ASEAN
HorizonASEAN
MeasuringWhatMattersMost
Whythesefiveessentialdimensions?
Timeandagaininourresearch,Asiancommunitieshave toldusthattheycareabouttheseissuesdeeply,andwe areconvincedthatthesedimensionsaresettoreshape ourworldthemostinthenextdecade Understanding andaddressingthecomplexchallengesand opportunitiesofthemodernworldintheseareaswillhelp guideresearch,policy-making,andinnovationtowardsa moreequitable,sustainable,andprosperousfuture
Howimportantdoyouthinkeachofthese issuesaretoyoupersonally?(0=not importantatall;100=moreimportantthan anythingelsehappening)
Howwelldoyouthinkyourcountryis doingcomparedtoothercountrieson eachoftheseissues?(0=wellbehindmost othercountries;100=wellaheadofmost othercountries)
Sample:n=3000,gen pop,18-49yearolds;n=500 infollowingsixeconomies:SingaporeMalaysia Vietnam,Thailand,Indonesia,thePhilippines
“Thepositiveuseandadvancementofartificial intelligencetechnologytoprovidemoreopportunities, benefitsandconveniencetoeverydaylife”
“Shiftingtosustainableenergysourcesandapplying impactfulsustainablepoliciestoavoidafutureclimate changecrisis”
“Developingaholistichealthcaresystemandproviding affordableaccesstomedicineandtreatmentstoensure peoplelivelonger,healthier,morefulfillinglives”
“Applyingsoundeconomicpoliciesandmanagement toensurepeoplehavetheopportunitytobecome financiallysuccessful”
“Makingsureournationaldefenceandsecurityincludingcybersecurity-protectusfromoutside threatsandharmsinanuncertainworld”
NationalSecurityandHealthCome
First,saySoutheastAsians
TheinauguralHorizonASEANscaleshowsthatwhileallfiveof theessentialdimensionsshapingourworldareseenas importantpriorities-attheASEAN-levelallrankwithin6ptsof oneanotherontheprioritiesscale-whenpushcomesto shove,itisthetraditionalpolicybenchmarksofnational securityandhealthcarethatmattermostThisspeaksofa regionthathasbeenina“heatedup”geopoliticalstatefor manygenerations,andwherecollectiveageingpopulations aremakinghealthcareandhealthmanagementconcerns moreacuteconsiderationsthaneverbefore
Itisinterestingtonotethatdespitetherevolutionweareliving throughwhenitcomestoAItechnology,thisisregardedasthe lowestofthefiveprioritiesfornowThesustainabilitymessage alsoappearstohavefirmlybrokenthroughintheregionnow, rankingpracticallyside-by-sidewiththeeconomyinthe priorityscale
Lookingattheaverageratingsofcountryperformance,wesee thereisageneralsenseofunder-performanceacrossthe boardonallfivedimensions,withtheeconomyreceivingthe lowestperformanceratingThebiggestgapbetweenpersonal prioritisationandperceivednationalperformanceisin healthcare,withnegative9ptssuggestinggovernmentshave moretodotoconvincetheircitizensthattheirpolicyambition matchesuptotheirperceptionoftheimportanceoftheissue
CountrySentimentRevealsSignificant DifferencesinExpectations
First,itisclearthatallsixeconomiesinourstudyagreethatallfive ofthesedimensionsarehavingasignificantimpactontheir countriesThiscommonoutlookstandstoreason-allareinclose geographicproximityandshare(verybroadly)similarsocioeconomicandpoliticaloutlooks
Butacloserexaminationatthecountry-by-countrydatareveals somecleardiversityinnationalprioritiesTakeSingapore:thisisthe onlySEAsianeconomytoreturnanypositiveresultsinPersonal PriorityvsNationalPerformancemeasures-forAI(+1)andNational Security(0)Thisisalmostrepeatedintheother3dimensionstoo WhatSingaporeansaresayingis,“Noothercountryintheworldis doingbetterthanusontheseissues”-aconspicuousindicatorthat personalandgovernanceprioritiesareverywellaligned TheThais,inaphlegmaticapproach,tendedtonotseethingsastoo importantorratetheirnationalperformancetoohigh,butthegap betweenthetwoacrossalldimensionswaslow,reflectingstabilityof asortThePhilippines,ontheotherhand,canbeseenasthemost passionateintheirresponse-ratingallfivedimensionsascritically importantbutperceivingthecountrytobedeeplyunderperforming inallAgapof-22pointsonhealthcareisthebiggestofallinour study,andastarkdemonstrationofjusthowfarapartpersonal prioritiesandperceivednationalperformanceare-notahealthy signforFilipinos
ThepicturesforIndonesia,Vietnam,andMalaysiaaremixed,lying somewherebetweentheSingaporeandPhilippineextremes
66 68 66 74.2 77.2 74.6 77.3 66 68.2 Healthcare Artificial Intelligence Sustainability Economy Defence& Security 60 62 64 70 72 74 80 56 62 64 66 72 74 80 60 71.6 66 65.8 69.5
716 - 660 - (56) 74.2 - 66.0 - (8.2) 77.2 - 68.2 - (9.0) 746 - 658 - (88) 77.3 - 69.5 -
Difference
(7.8)
100 AI Sustainability Health Economy Security 80 60 40 20 0 100 AI Sustainability Health Economy Security 80 60 40 20 0 100 AI Sustainability Health Economy Security 0
Indonesia Malaysia Singapore Philippines Howimportantthesedimensionsare toSoutheastAsianspersonally HowwellSoutheastAsiansperceivetheircountrytobeperforming inthesedimensions,relativetoothercountries (-7) 70% 73% 70% 70% 73% 81% 70% 75% 86% 74% 74% 81% 77% 84% 75% 75% 62% 62% 71% 71% 61% 64% 69% 66% 64% 73% 61% 62% 100 AI Sustainability Health Economy Security 80 60 40 20 0 65% 65% (-8) (-11) (+1) (-8) (-12) (-17) (-1) (-9) (-9) (-22) (-1) (-11) (-13) (-19) (-1) (-8) 78% 81% 83% 84% 85% 72% 73% 74% 73% 77% (-12) (-19) (0)
CountryBreakdowns
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100 AI Sustainability Health Economy Security 0 100 AI Sustainability Health Economy 80 60 40 20 0
Thailand Vietnam 68% 71% 64% 64% 68% 72% 69% 75% 68% 76% 64% 73% 66% 65% 67% 71% 65% 64% 67% 67% (-2) (-6) (-3) (-8) (-2) (-8) (-3) (-7) (-4) (-3) Howimportantarethesedimensions toSoutheastAsianspersonally HowwellSoutheastAsiansperceivetheircountryperformanceon thesedimensionsrelativetoothercountries
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