WhatMatters
SensingSG toSingapore
(FIELDWORK CONDUCTED 03-09 JAN 2025)
“2024wasbetter
thanlastyear, atleast.”
Justoverhalfof Singaporeans saw2024asan improvement ontheyear before. Thoseintheir40s hadamiddling timethough-30% ofthemfound 2024worse.
“WellIdidgeta
raisein2024...and raisedprices.”
Theeconomyliesatthe heartofSingaporeans’ viewson2024-for betterandworse.
Itwasaworseyear becauseofcostof living(#1),mysalary (#2),andeconomic conditions(#3).”
Itwasabetteryear becauseofmyhealth (#1),economic conditions(#2),and myvacations!(#3)
“Worldsaferin 2025?Sureornot?”
Opinionissplit onwhetherthe worldwillbea saferplacein 2025. Justunderhalffeel agreatersenseof security,butthe slightmajority thinkthingswill staythesameor evengetworse.
TheUSelectiontrumpedSingapore’sown PrimeMinisterialsuccessionandlocal controversieswhenitcametojudgingthe
Economicaffairs otherwisecaptured attention,whileitis notablethat Iswaran’s imprisonmentand PritamSingh’strial didn’tmakethetop 5storiesof2024.
“WelcomeBack, PresidentTrump!”
69% ofSingaporeans saythesecond TrumpPresidency willbeapositive forSingapore.
50to59-yearoldsaremost enthusiastic, 78%ofwhom welcomethe Donback.
“Thingsaregetting betterallthetime...”
Communityoptimismand governancesatisfaction grewsignificantlyin2024.
Jan25 Sep24
87% declarethemselveshappywith howthingsaregoingin Singaporetoday
88% believeSingaporeisheading intherightdirection (+11%year-on-year) and
57% expectthenationaleconomyto improveinthenext12months.
Jun24
Feb24
“GE2025?I’llvote
fortheguywhocan fillapothole,not justaroom.”
OurdeepdiveonGE2025expectationsand intentionsrevealedone-in-fourundecided votersandfoundthatpragmaticeveryday issuesmattermorethanpopulistmoves.
“Isthisthevotingqueueor isMcDonaldsgivingaway afreeplushtoyagain?”
“IwishIcouldvotefor thecampaignslogan writerinstead...”
SensingSGisaninnovativedataplatformthatprovidesaunique windowintoreal-timecommunityinsightsandsentimentsin Singapore.Throughtheplatform,weengageSingaporeansona quarterlybasis,trackingandupdatingtheresponsestocreate meaningfulongoingmeasuresofwhatmatterstoSingaporeans acrossarangeofcoreissuesimpactingthecommunity.
