FY2023 Annual Report by Black Hills & Badlands, SD

Annual Report FISCAL YEAR 2023

WHAT'S INSIDE:

MESSAGE FROM THE CHAIR & PRESIDENT • STRATEGIC GOALS • TRAVEL INDICATORS BH&B MARKETING CAMPAIGNS • MEMBERSHIP & INDUSTRY SUPPORT BREAKDOWNS TRAVEL SD PARTNERSHIP • TOURISM IMPACT • APPROVED FY24 EXPENSES & REVENUE

ANNUAL REPORT FISCAL YEAR 2022

BLACK HILLS & BADLANDS TOURISM ASSOCIATION

2023 LEADERSHIP It’s hard to believe how fast 2023 has gone and here we are again looking at all the amazing work and outreach that has transpired. As our visitor industry reached a new equilibrium, we continued to be one of the best places on earth that attracts the best visitors on earth! This is a direct result of the hard work our members are doing and the collaborative efforts made by all. Our membership grew, welcoming new businesses and faces to our team. Membership revenue was up and our members and community invested more in our Black Hills & Badlands and SD Vacation Guides. It’s inspiring to see the heritage of our tourism operators continue as they mentor and welcome new members. You are our future. We experienced new powerful partnerships, leveraging access to funding to extend our marketing efforts, more than doubling our spend value and reach. This helps build our success now and into the future; across our peak season, growth in our shoulder seasons and including new efforts for our regional and state motorcycle tourism. We couldn’t be more proud of the efforts of collaboration occurring in our business community to invite visitors to our great place. As you will see in this report, in-region spending remained about the same as last year, however, we saw increased in-person visitation to BHB member businesses for Attractions, Lodging, and Arts & Culture compared to a year ago. Visitation and length of stay to the Hills was also up. Most impressive was the significant increase in the unique visitor, indicating more new travelers are coming and spending their time with us. This indeed is great news! This truly is the best industry in the world and I am grateful to be a part. It is filled with positive people and hardworking folks. We are gifted to have such an incredible place to call home and invite guests to share it with us. It’s always so nice to hear how much fun they had and what great people they met along the way. That’s because of you! Thank you to all our members, the BH&B partnerships, and the South Dakota Department of Tourism for continuing to represent and promote our community and diverse and unique experiences.

TONI WOODRUFF Board Chair

The Board of Directors plays a vital role in the organization's success. They represent diverse members throughout the industry and community and provide strategic oversight, guidance and influence to support BH&B's mission.

OFFICERS Toni Woodruff | Sturgis Buffalo Chip® * CHAIR Kelsey Clark | Wall Drug Store * VICE CHAIR Carrie Gerlach | Black Hills Adventure Tours * TREASURER Ed Miller | Rush No More RV Resort and Campground * PAST CHAIR

BOARD OF DIRECTORS COMMUNITY REPRESENTATIVES Miranda Gallagher | Belle Fourche Chamber of Commerce Dawn Murray | Custer Area Chamber of Commerce Sarah Kryger | Deadwood Chamber of Commerce & Visitors Bureau Janet Wetovick-Bily | Hill City Area Chamber of Commerce * Olivia Mears | Hot Springs Chamber of Commerce Jackie Stilwell | City of Kadoka Robin Pladson | Keystone Chamber of Commerce * Leigha Patterson | Lead Chamber of Commerce Tiffany Batdorf | Mitchell Convention & Visitors Bureau Ivan Sorbel | Pine Ridge Area Chamber of Commerce * Kelly Knutson | Visit Spearfish Jamie Jessen | Sundance Chamber of Commerce Brook Kaufman | Visit Rapid City Annie Tice-Poseley | Wall-Badlands Area Chamber of Commerce AT-LARGE Jerry Sailer | Black Hills Contraband Ryan Flick | Custer State Park Resorts Tim Johnson | Deadwood Gulch Resort Steve Saint | Fort Welikit Family Campground Gwyn Wathen | RAC Marketing Megan Johnson | Rapid City Regional Airport ATTRACTIONS Clay King | National Presidential Wax Museum Jeff Oldham | Reptile Gardens * Ben Larson | Rushmore Tramway Adventures TRADE ASSOCIATIONS Randi Sulzbach | Black Hills Vacations * Diana Nielsen | Mount Rushmore Society Mary Arlington | SD Campground Owners Association NON-VOTING LIAISONS: John Brockelsby | Governor’s Tourism Advisory Board Jacey Ellsworth | Travel South Dakota *Executive Committee Member

ANNUAL REPORT FISCAL YEAR 2023

TABLE OF CONTENTS 2023 LEADERSHIP ........................................................................ 1

DIGITAL MARKETING ................................................................... 11

MESSAGE FROM THE PRESIDENT .......................................... 3

BLACKHILLSBADLANDS.COM ................................................. 12

STAFF ................................................................................................. 4

PRINT ................................................................................................ 13

VISION, MISSION & PURPOSE .................................................. 5

TRAVEL TRADE .............................................................................. 14

ON YOUR BEHALF ......................................................................... 6

CONSUMER TRAVEL SHOWS ................................................... 15

ECONOMIC & INDUSTRY IMPACT ................................................................ 7-8

BLACK HILLS VISITOR INFORMATION CENTER ............................................................. 16

MARKETING CAMPAIGNS ........................................................... 9

MEMBERSHIP & INDUSTRY SUPPORT .............................................................. 17

TRAVEL SOUTH DAKOTA PARTNERSHIP ............................................................................... 10

2024 APPROVED REVENUE & EXPENSES .......................... 18

COVER PHOTO COURTESY OF TRAVEL SOUTH DAKOTA | ADDITIONAL PHOTOS BY SCOTT ALTSTIEL & TRAVEL SOUTH DAKOTA UNLESS OTHERWISE NOTED

BLACK HILLS & BADLANDS TOURISM ASSOCIATION

MESSAGE FROM THE PRESIDENT Greetings, First and foremost, we extend our deepest gratitude for your steadfast support of the Black Hills & Badlands Tourism Association. It is through your partnership that we continue to flourish, leaving a positive impact on our region by driving economic growth and stimulating visitor spending through destination marketing initiatives. As we ventured into 2023, we did so with a sense of confidence and cautious optimism, fully committed to our mission. We continued to promote our unique region with enthusiasm, and with a goal of attracting visitors and directing them to our valued member businesses. Throughout the year, our core principles of collaboration, best practices, and thoughtful leadership continued to guide our actions. We began the ongoing process of implementing our strategic direction initiatives and used them as a catalyst for member engagement opportunities. Diligently, we evaluated, refined, and expanded the array of product offerings upon which our members rely. We also forged new ideas and partnerships, all designed to benefit our members and those who visit the region. The importance of data in our operations grew significantly, and we redoubled our efforts to enhance and implement this critical resource. In the subsequent pages of this report, you will gain insights into the strategic direction we charted. Additionally, you will find information on the economic impact of tourism in our region, accompanied by valuable data, a comprehensive overview of our marketing campaigns and tactics, and the approved budget for the upcoming fiscal year. None of our achievements in 2023 would have been possible without the dedication of our innovative and creative team, the support of our board and leadership, and the confidence of our membership. We are incredibly fortunate to be a part of this vibrant industry and to serve a remarkable group of members and partners. Your optimism, resiliency, and commitment to thriving inspire our entire region with a sense of boundless possibility. On behalf of the BH&B team, I thank you once again for your continued support. We recognize your role in making these accomplishments a reality, thus it is an honor to present this year's annual report. With gratitude,

MICHELLE THOMSON President & CEO

ANNUAL REPORT FISCAL YEAR 2023

Photo Courtesy of Visit Rapid City

STAFF The BH&B team works with partners to increase and sustain a vibrant visitor economy for the travel industry in the Black Hills and Badlands region.

MICHELLE THOMSON President & CEO

ARA BAUMSTARCK

Vice President of Operations

LOIS PETERSON

Administrative Assistant

LEIRA JANKLOW

HAYLI HULL

SKIP STANEC

VIC Building Manager

CINDY MILLETT

Regional Sales Director

Rapid City, the Badlands and I-90 East, Lemmon, Custer, Custer State Park & Pine Ridge Indian Reservation

Northern and Southern Black Hills & Eastern Wyoming

INFORMATION HOSTS

VIC Supervisor

Vice President of Marketing

Regional Sales Director

Annabelle Bowers, Devon Urban, Emily Price, & Twila Ferguson

JESSICA UNDERWOOD

GREG VALLADOLID

Vice President of Sales

SCOTT ALTSTIEL Graphic & Media Arts Designer

KEVIN SUKRAW

Literature Distribution

CAIN FRITZ

Web & Digital Media Specialist

DEVAN WALSH

Marketing & Communications Specialist

BLACK HILLS & BADLANDS TOURISM ASSOCIATION

VISION

(What BH&B would like to become)

Our vision is that the Black Hills and Badlands region will be the ultimate experience.

MISSION

(How BH&B will accomplish our vision)

As a private, nonprofit organization, our mission is to serve as a unifying force to increase visitor numbers, trip duration and visitor sales for the economic benefit of our members and the communities we serve.

PURPOSE

(Why BH&B exists)

To serve members by promoting, advocating and marketing the Black Hills and Badlands region.

HOW WE'RE FUNDED

52%

MISC REVENUE $22,875

MARKETING PRODUCTS $1,238,168

1.7% STATE MARKETING

Your membership dollars help fund our board-approved strategic AGREEMENT $40,000 marketing plans that contribute in generating over $1.8 billion in regional visitor spending at businesses like your own. We execute creative, integrated campaigns that align with industry trends. 21.8% Our initiatives are responsible for generating millions of additional taxable BLACK HILLS VIC sales for this region, and are made possible with your support. $518,698

ANNUAL REPORT FISCAL YEAR 2023

APPROVED 2024 FUNDING

23.5% MEMBERSHIP $556,984

2023 STRATEGIC INITIATIVES *NOT INCLUSIVE OF ALL 2023 BH&B INITIATIVES

GROWING MEMBER RELATIONS

EXPANDING INDUSTRY ADVOCACY

ENHANCING MARKETING IMPACT

OPTIMIZING INTERNAL INFRASTRUCTURE

CULTIVATING REVENUE SOURCES

FACILITATING INFO NETWORKS

OUR VALUES IN ACTION BH&B promotes the Black Hills and Badlands as a premier travel destination through the following mediums: • South Dakota Vacation Guide and Black Hills & Badlands Vacation Guide

• Co-op Marketing with Travel South Dakota (TSD)

• Maps and Calendars

• Public Relations and Press Releases

• BlackHillsBadlands.com • Social Media • Email Marketing • Group Tour Marketing • Domestic and international consumer and trade shows

• Literature Distribution • Travel Trade Marketing • Tourism Industry Advocacy • Promotion through the Black Hills Visitor Information Center

Monumental Moments Photo Submitted by Evan Wempe BLACK HILLS & BADLANDS TOURISM ASSOCIATION

ECONOMIC IMPACT OF TOURISM BH&B initiatives contribute to the visitor industry’s economic impact on the region and the state.

$1.1B OVERALL BLACK HILLS VISITOR SPENDING

*STATISTICS FROM JAN. 2023- AUG. 2023, SDVISIT.COM

20,577 BLACK HILLS JOBS SUPPORTED

*AS OF 2022

DATA-DRIVEN INSIGHTS BH&B partnered with Datafy to focus on the physical behavior of the visitor, such as where people live, shop, play, what events they attend, and where they stay across the US. We focused on in-state and out-of-state travelers beyond a 200-mile radius of the Black Hills and Badlands region.

TOP DEMOGRAPHICS AGE 45-64: 32.6% 25-44: 29.1% 65+: 28% 16-24: 10%

ANNUAL REPORT FISCAL YEAR 2023

INCOME $0-$50K: 27.8% $100-$150K: 23.8% $75K-$99K: 20.3% $150K+: 15.1% $50K-$75K: 13%

HOUSEHOLD 1-2: 48.8% 3-5: 44% 6+: 7.2%

TRAVEL INDICATORS

IN THE BLACK HILLS & BADLANDS

Jan. 2023 - Aug. 2023 • Sources: SDVisit.com, SD Department of Revenue, IRMA.NPS.gov, & Datafy

$349.4M TOURISM SPENDING | +4.3%

3.6M NATIONAL PARK VISITS | -5.2%

$1.1B DEADWOOD GAMING HANDLE | +3.7%

4.2 DAYS AVERAGE LENGTH OF STAY | -0.9%

52.2% HOTEL OCCUPANCY | +0.3%

61.7% SHORT TERM RENTALS | +3.6%

VISITOR DAYS

2.4M 1.8M 1.2M 600K 0 JAN

FEB

MAR

APR 2018

TRAVELER ORIGINS

MAY 2019

JUN 2020

JUL 2021

AUG 2022

SEP

OCT

NOV

DEC

2023

TOP SPENDER MARKETS 1

SIOUX FALLS/MITCHELL

MINNEAPOLIS–SAINT PAUL

DENVER

MINOT/BISMARCK

FARGO/VALLEY CITY

SIOUX CITY

BLACK HILLS & BADLANDS TOURISM ASSOCIATION

MARKETING CAMPAIGNS

TARGET MARKETS

BH&B drove visitation to the region through robust marketing campaigns. We showed people they could come to the Black Hills and Badlands region for a much-needed getaway filled with unexpected adventures, plenty of outdoor space, iconic attractions and memorable experiences.

MEDIA MIX

Search • Print • Direct Mail Display • Social • Audio • Video

YEAR-ROUND CONSUMER IMPACT

FY 2023 • Sources: GA4, Datafy, Love, L&S, Meta Business, & Emma

40.9M

TOTAL IMPRESSIONS

5.1M

TOTAL ENGAGEMENTS

CREATIVE EXAMPLES

$24.2M

4.7%

EST. PAID MARKETING ROI

12.9%

MARKETING

43.3%

SUPPORT PROGRAMS

TRAVEL PROFESSIONALS'

$20,000

TRAVEL SD CO-OP $185,900

MARKETING $59,344

MARKETING EXPENSES

5.8% TRAVEL SHOWS $22,333

2.3%

21.6% DIGITAL MARKETING $84,663

RALLY PARTNERSHIP

9.4% PRINT MARKETING $43,396

ANNUAL REPORT FISCAL YEAR 2023

$10,000

TRAVEL SOUTH DAKOTA PARTNERSHIP

TARGET MARKETS

BH&B invested $185,000 in 2023 in a co-op marketing program with Travel South Dakota (TSD). This doubles our advertising dollars and leverages the state’s brand and resources. Our partnership extends the reach of our messaging and diversifies our audiences through a mix of traditional and digital marketing channels.

MEDIA MIX

Paid Search • Print • Direct Mail Out-of-Home • Display • Social •Audio • Video

PEAK SEASON

(February through August) • Source: Love Communications

15.3M

TOTAL IMPRESSIONS

108K

TOTAL ENGAGEMENTS

SHOULDER SEASON

(September through January) • Source: Lawrence & Schiller

8.4M

TOTAL IMPRESSIONS

CREATIVE EXAMPLES

462.6K

TOTAL ENGAGEMENTS

CREATIVE EXAMPLES

Digital OOH

Direct Mail

Rich Media Display

Direct Mail

Broadcast TV

Display Ads

Broadcast TV

Display Retargeting

RALLY MARKETING

Multi-year partnership with local businesses and Travel South Dakota to drive awareness for the Sturgis Motorcycle Rally with the goal of attracting visitors to the Black Hills and Badlands and the State of South Dakota.

18.9M+

TOTAL IMPRESSIONS

2,887

HOTEL/FLIGHT BOOKINGS

CREATIVE EXAMPLES

Video Ad

Digital Ad

BLACK HILLS & BADLANDS TOURISM ASSOCIATION

DIGITAL MARKETING SOCIAL MEDIA

7.8M

122K

1.8M

36.32%

TOTAL REACH

SUBSCRIBERS

TOTAL ENGAGEMENTS

OPEN RATE

2.91%

CLICK-TO-OPEN RATE

Source: Emma

LEAD GENERATION 6.5K

VACATION GUIDE REQUESTS

18K+

MEMBER LEADS GENERATED

ONLINE COMMERCIALS + TARGETED DISPLAY ADS 3.5M

IMPRESSIONS

436.9K

TOTAL ENGAGEMENTS

Source: Datafy

ANNUAL REPORT FISCAL YEAR 2023

BLACKHILLSBADLANDS.COM BlackHillsBadlands.com is BH&B’s call-to-action. All BH&B’s marketing efforts — advertising, publications, co-ops, digital — drive to our website. We are the official online source for regional tourism information. There are well over 1 million annual users who discover the promise of a trip to the Black Hills and Badlands region here and decide to experience it for themselves.

2.1M

7.2M

2:31

52K

PAGEVIEWS

AVG TIME ON SITE

ARTICLES READ

MAPS

EXPERIENCE

MOUNT RUSHMORE

PERMITS

CRAZY HORSE MEMORIAL®

COUPONS

USER ENGAGEMENTS

OUTBOUND CLICKS

TRAVEL BLOG 137.1K

TOP CONTENT PAGES

3:52

AVG TIME ON ARTICLE

MONUMENTAL MOMENTS We rebranded our popular Fan Photo Friday contest into a new monthly photo and video contest featuring 12 partners sponsoring monthly prize packages.

300+ UGC ASSETS SINCE MARCH 2023

MEMBER WEB INTERACTIONS 248.8K

1.3K

4.7M

6,501

MEMBER PAGEVIEWS

BLACKHILLSBADLANDS.COM BANNER IMPRESSIONS

COUPONS DOWNLOADED

MEMBER OUTBOUND CLICKS

Source: Google Analytics

Monumental Moments Photo Submitted by Kelli Shaw BLACK HILLS & BADLANDS TOURISM ASSOCIATION

PRINT BH&B creates several print pieces with detailed visitor information. These guides encourage travelers to extend their stay, showcase the variety of experiences across the region and highlight the many seasonal activities and events throughout the year.

SOUTH DAKOTA VACATION GUIDE

Planning Resource for Potential Visitors

285K

PRINT COPIES

92K

DIGITAL VIEWS

$463,541

REVENUE GENERATED

MAPS & CALENDARS • Attractions Map

BLACK HILLS & BADLANDS VACATION GUIDE

Designed to Extend Visitors' Stay

200K

PRINT COPIES

40.6K

DIGITAL VIEWS

$264,257

REVENUE GENERATED

OFF-ROAD ADVENTURES GUIDE 25K

PRINT COPIES

22.5K

DIGITAL VIEWS

$31,400

REVENUE GENERATED *FISCAL YEAR 2022

ANNUAL REPORT FISCAL YEAR 2023

• Motorcycle Map • Fall Events Calendar • Fourth of July Events Calendar

925K

PRINT COPIES

$61,787.50

REVENUE GENERATED

44K

DIGITAL VIEWS

TRAVEL TRADE These initiatives target key travel trade decision makers and promote international and domestic travel to the region.

TRAVEL PROFESSIONALS GUIDE

CREATIVE EXAMPLES

700

PRINT COPIES

1.6K

Monumental EXPERIENCE

WALL-BADLANDS AREA CHAMBER

DIGITAL VIEWS

Set among the picturesque backdrop of expansive plains and breathtaking views of Badlands National Park, the Wall-Badlands Area offers all the expected and plenty of the unexpected. Enjoy western history, outdoor recreation, wildlife, amazing landscapes, and more! 888-852-9255 // Wall-Badlands.com

SANFORD LAB HOMESTAKE VISITOR CENTER

$31,177

Located 3 miles from historic Deadwood, Lead, SD, is home to the Sanford Underground Research Facility and the former Homestake Gold Mine. Free admission, tour group friendly, spacious motorcoach parking, custom tour packages. 605.584.3110 // SanfordLab.org/SLHVC

HOLIDAY INN EXPRESS SOUTH

We offer friendly service & excellent amenities, as well as easy access to Hwy 16 making this beautiful new property the closest Rapid City hotel to Mount Rushmore, Crazy Horse Memorial®, Custer State Park, and many other popular sites. Featuring a microwave and fridge in every room and our Free Express Start Breakfast Bar to jump start your day. 605.718.0772 // HIExpress.com/RapidCitySD

REVENUE GENERATED

CAMBRIA HOTEL

Convenient location with easy access, clean and spacious guest rooms, tasty breakfast, and excellent service. Plenty of on-site motorcoach parking with nearby service stations. Call to reserve your block of rooms now! 605.721.7360 // CambriaHotelRapidCity.com

PLAN YOUR NEXT GREAT ADVENTURE AT SEETHEBLACKHILLS.COM

ADVERTISING

Monumental

INTERNATIONAL PUBLICATIONS

ANGEL'S CATERING & RECEPTIONS

Have us cater your group meal - Or hold it at our newly updated venue that easily seats up to 200 with a full bar. We offer delicious food, friendly service, easy access, and plenty of bus parking on-site. 605.721.9229 // AngelsReceptions.com

Discover the life of Gutzon Borglum. Creator of Mount Rushmore! An exciting and educational experience for everyone. Explore his works, then watch the blasting and carving film. Group rates! A “must-see” to enhance your Mount Rushmore visit. 605.666.4448 // RushmoreBorglum.com

KEYSTONE

RUSHMORE BORGLUM STORY

SANFORD LAB HOMESTAKE VISITOR CENTER

CAMBRIA HOTEL

RUSHMORE EXPRESS & FAMILY SUITES

Two miles from Mount Rushmore. More than a hotel, an experience! Mountain setting in Keystone close to shopping and dining. Free continental breakfast, fitness center, guest laundry, meeting room, on-site bus parking and group rates. 605.666.4483 // RushmoreExpress.com

WALL-BADLANDS AREA CHAMBER

WALL

LEAD

• Group Travel Leader • Groups Today • Leisure Group Travel • Destinations Magazine • Select Traveler

RAPID CITY

GROUP TOUR PUBLICATIONS

RAPID CITY

EXPERIENCE

Set among the picturesque backdrop of expansive plains and breathtaking views of Badlands National Park, the Wall-Badlands area offers all the expected and plenty of the unexpected. Enjoy western history, outdoor recreation, wildlife, amazing landscapes, and more! 888.852.9255 // Wall-Badlands.com

PLAN YOUR NEXT GREAT ADVENTURE AT SEETHEBLACKHILLS.COM

• AMERICA Journal • Great American West Guide • Brand USA Inspiration Guide

CO-OP PROGRAMS Postcard Blitz • Group Tour Profile Sheet • International Profile Sheet

$22,300

REVENUE GENERATED

GROUP TOUR TRADE SHOWS • National Tour Association Travel Exchange • American Bus Association Marketplace

INTERNATIONAL TRADE SHOWS • Go West Summit • International Roundup • IPW

BLACK HILLS & BADLANDS TOURISM ASSOCIATION

CONSUMER TRAVEL SHOWS Travel shows are an integral part of our marketing strategy. Attending these shows allows us to talk with potential visitors and answer their questions while increasing member exposure and encouraging travel to the region.

SHOWS ATTENDED

5,400

APPROXIMATE MATERIALS DISTRIBUTED PER BUSINESS

2023 SHOWS ATTENDED • Denver Ultimate RV Show • La Crosse Boat, Sports, Travel, RV & Hunting Show • Utah Sportsman's Vacation & RV Show • Omaha Boat, Sports & Travel Show • Cedar Rapids Sportshow • Red River Valley Sportsmen's Show • Minneapolis Northwest Sportshow • Sioux Empire Sportsmen's Show • North Dakota State Fair

MARKETS

ANNUAL REPORT FISCAL YEAR 2023

BLACK HILLS VISITOR INFORMATION CENTER ⭐⭐⭐⭐⭐

BY THE NUMBERS 28,079

393

VISITORS

STATE PARK PASSES

14,924

116

OHV PERMITS

MICKELSON TRAIL PASSES

5.7%

3.1%

DISPLAY PANELS

BROCHURE SLOTS

$30,633

$16,600

"We stopped in here and spoke with Jessica. She may have been the friendliest and most helpful person I have ever met. The information she gave us formed the basis of our entire time in the Black Hills. She gave us recommendations based on personal experience with the various attractions and venues."

⭐⭐⭐⭐⭐

"Very friendly and helpful staff."

12.1% GIFT SHOP SALES $64,401

1.8% DIGITAL PANELS $9,450

BHVIC REVENUE SOURCES

1.8%

⭐⭐⭐⭐⭐

"Very nice visitor center, very complete and very well done, not to be missed "

👍😁👏

TOP REGISTERED STATES

COMMUNITY PACKAGES $9,625

0.57%

VIDEO DISPLAY ADS

74%

0.52%

LICENSES & PERMITS

POSTER PANELS

$393,976

$2,790

$3,000

5 10 9

6 8 +13

FOREIGN COUNTRIES

BLACK HILLS & BADLANDS TOURISM ASSOCIATION

MEMBERSHIP 257

BH&B is made up of a robust mix of members who have invested in the region, our nonprofit association and the visitor industry. They are empowered to leverage our innovative marketing platforms, programs and opportunities to help grow their business and connect with millions of annual visitors.

GENERAL

ATTRACTIONS

Our Corporate Partners help fund BH&B’s boardapproved strategic marketing campaigns. Their support is essential to our success and ensures that the Black Hills and Badlands remains the ultimate destination.

488 MEMBERS

OUR MEMBERSHIP MAKE UP

109

CORPORATE

NEW MEMBERS

CHAMBERS/DMOS

RESTAURANTS

INDUSTRY SUPPORT Distribution Week • Member Visits • Literature Swap • Parks & Attractions Meeting Annual Meeting • Opening & Closing Dates Calendars • VIP Card Program

MICROBYTES

Industry Newsletter

DISTRIBUTION

BHBVG, SDVG & Maps

33.49%

10K+

34.96%

1M+

OPEN RATE

CLICK-TO-OPEN RATE

VIP CARDS

9,069 Cards Distributed

MILES DRIVEN

PIECES DISTRIBUTED

LIT SWAP

Cross-promotion

8,737

134

332

178

VIP CARDS

CORPORATE CARDS

BUSINESSES

PEOPLE S ATE NG D

EN CAL

DAR

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d m, pte ryb e 15 seu 650 531 Ope Key ore ico Sto Cus seu , Kyl perm 5-4 Dec Ma hm id City x MuLea Hel 605-78 29 vice, -673-2 Weather seum, Car Mu 003 Hills Oct 31 ial Wa Center 605 May 605-25 691 olf, Rap unt Rus y 27 de Ser ical City Mo ing Mu Black PreMin sident -574-9 Sturgis tor 9-2 5-4700 Oct 15Ma Mini-G & Gui k Rapid 15 236 , s His 605 -66 -25 24 al ool Par e ens 4-2 Oct ion Hill 605 leg Fun 605 Sch Gre itting Mar 30 y 14 400 State 2-5858 Col 997 Nat id City tdoor Black bing perm 605-34 Nov Ma 8-9 Sweet 30 itting 222 s Ou ther -433-5 Custer odide 1 Lakota 605-62 m,,Rap itting perm ks Clim Sept 605 ala Faruse 605-57 873 d Wea y1 876 Park ck Hill June -574-2 perm ther Roc g 29 s-w dwo 113 itting Ogl d’s te Ma 8-1 Lea yho Bla Wea ittin ther 605 Hill 3-3 nal Oct Pla Perm y, r, Dea Sylvan Wea -342-5 Area, City ter Sta ther Perm ther 605-57 Toupan Hills 1 3-2443 Oct 15 MacDo 605 605-34 384 Octil 21 571 k Ski t, Cus dmont Com May Old ch, Hill Black 170 Wea dworod 605-67 5-4 2-8281 Early Apr rdo Wea ry Pea -833-2 386 ter t 30 Dea s Tou Exit Cookou n, Mu est, Pie -25 st Ran -34 Ter al n k 5-5 605 Cus Hill Sep For 1 605 Gue I-90 605 gin a, d Oct y 448 TowPar 802 Ori 131 eric ago Black June emont 866-44 ginal, irie 9-5114 3-9 Late May 26 State 28 Petrifie Exit Countr 163 Chuckw & Pra d lAm -666-4 Hill City ’s Ori m, Edg The Nov I-90 rlan Bel 605-51 605 High w Custer Site, ood hours 605-34 384 -673-2 31 lroad, Ove 530 Museu Dakota dw Blue es at t o Sho bles, spring 605 22 days Rai ic 5-4 Oct rs th l 30 6-9 Dea 681 for Rid 290 Vary t t-Oc Sta tor Aut Sun -25 tra r l May Sep - Sou Call 3-2 Sep Pionee Trail 605 -673-4163 Hours ed on neeBel Mine, 307-26 s Cen 30 y 29 Vary ood eadd His Pio Town Blue ins & estGol 605 3-2 605-34 itting ne Fall Sept Ma ter Clos Hours ck Hill City Deadw 1880 Hom perm id Boot ils, Tra 1 itting, City 4-5695 Oct 31 Keysto 2-3625 m, Cus 605-67 irie ®, Call, ther 561 Rap in - Bla id Tra ken g k, -57 Gap s, Perm May 478 -95 Mc seu Pra Tra Wea 4-2 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Hill 605-57 4-9 n -574-4 March Black Galleri Fism, tions Ope Prairieer Brewin Season Custer Creekseu kends Aerial itting, -39 605 4-7585 Mid Ma -Apr City Co. & y 4-2430 Renova Custer ed for 605 n Wee g Hills Perm Room, id Mu -48 e Min Cit t Nov 11 -57 ns, ck & ur din Ope Clos id ther ting 023 Rap kan 605 905 Bla id City Tra 605 30 il 165 Rap Spo Tas ointmen 3-3 Balloo 657 Dinosa id City -641-0 4-2 Island,Rap Sturgis Wea Nov Apr Edge -67 tion Golf, 20 141 Hills Hours -58 By App 605 ook Park, -587-1 s, Rap 605 Dec 605 ryb iature Prairie itting 605 per Staid City for Fall Black -255-4 stone 0 724 t 30 884 osaur Museum, Sto Min Cavern 110 Call jum 40 Perm 605 Key s 8-3 o Din 7-4 Sep y Rap Cityter -Gl Hill -57 Car Smoke ures, -78 idCus dwood -559-1 pters, d 9-2092 -584-3 Weather Oct 10 Hill Cit 605 itting 605 se Black 4 605 Putz-N 605 w, Rap 003 City vice, Sturgis Perm Helico m, Lea 605-38 Advent d, Dea ycles, Sept Area, ShoSer 28 ther Firehou Hills -574-9 283 olf, Hill Dinner Park Trout Pon tion Museu 996 d ood 5-4531 bit Bic Sept City Trails, Wea Guide 7-5 itting i-G ar 605 rea ing & id dw Lea Black 23 -25 & , Rab Sug ‘N Fryens Min Perm e n ool -746-6 Min Rec Rap 605 2-5858 Sept m, Dea son dwood 307-46 4 itting ther TowSch 605 Hills Center Fun, 31, Limited Point Fourch Fish Gre itting 5-4700 Sept bing West itor 605-66 ct 165 ter Perm Museu for Sea , Dea ont Wea Black tdoor Park 454 Perm RockyE of Belle Sweet Custher s Old ke Vis 605-25 s Ou Sept 8-O ks Clim 8-1876 ther n, of ‘76 Closed Rooms d Wea Piedm 30 -745-5 State s Hay sta t 997 , Hill s, -574-2 -57 Wea Roc t mi Lea ility Tow ter 605 8 ent 8-9 Sep Hill ape Forvan 605 605 Day 571 Home Cus Black Availab ckood 186 Area, Aresta, 435 k Syl ide Hill City dw Bla use, 605-57 Ski We 3-2 dwood EscNov 30al Monum Old tion d Lab 30 -341-2 Dea 113 te Par s Call for -584-3 Hills-w Milek of the Ranch, Playho Sept 605 605-83 Dea 114 Sanfor ryr Pea 605 Recreas est 714 Nation y 4 ter Sta Spring -343-3 House, y Guest Fou pany, t 531 t Hills Ter er Cit 8-1 For Oct 430 ont yon Cus ms d 605 Ho ck 0-1 Sep 9-5 Tow WY t, Com -57 Hill yon Late Can Spring Bla Ada -43 -722-1 ings, Edgem 605 2-8281 er, Tour Countr Oct 29 Peticrifie ilable 605-51 Devils 605 City Cookou sh Can Room, 605 ShepsS of Hot k Hills The 1 l Spr 896 High seum, Histor rs Ava ils Tow ting 691 605-34 agon 6-9530 Rapid Oct Spearfi 5-4384 802 t 30 Minera 2-7 te Par es at rs Mu Black en Tou -26Dev 6 mi d Tas Hours -584-3 ing, es, -25 3-9 Sta Rid Sep sh -34 nee owe nge 307 Chuckw Fall il iste tur Rac l 605 ter 605 arfi for 605 Tra 625Plu -Tw & Pio 29 Bel oor od Hall 605-34 001 Call 2-3ns dwood Adven s, Cus Ind Oct 378 Blue ter, Spe 996 -95Eva Trains Sick-N yon itting, 3-4681 l, Dea ood ide eels Deadwo -347-2 Stable 800 -642-9 ide ther Perm Oct 21 -745-6 sh Trails, ics Cen 605 sh Can & Wh Oct 31Hills-w 625 Bell McCal Mine, Deadwfalo Gap 605-67 s-w k 605 ide uat d gs WY 605 0 arfi 2-3 m, 561 rs, Wea Blue Hill ne Aq sh arfi Jac Gol ce, d Buf rs, -95Fla Spe 0-2544 & seu of 4-2 521 sto arfi Hills-w 7-300 k Tou & Spe 800 Boot Custer 30 Trialams Mu Ranch, ure TouHills, Lea City Sundan ion-83 7-5292 Oct 728 Tre y, Key sh Rec Trail, 307-29 605-57 -255-4 N of ter, Spe Sept 605 Ad Haven Site, s un in ent Black Broken Rapid Vermill -578-1 GeoFun 307-46 Foundr kelson Spearfi w, 4 mi 4-5678 e Cen Sturgis Spring 21 ut able Advthe tort ic n Fri-S id City or 605 ings, 605 Hunt, Oct Mic Sho 300 m, Fun -58 itag Tro His g WY t 515 Ho 1-15 Ope Spr ly Rap S. of al a, ets 605 5-4 -38 Ear oka City tals ittin ion Museu Buffalo -673-8 rn Her Are Hills, er Ligh Valley Afford 805 dance, 605 ot,Kad George Renperm Sprock 605 p Nat tion , WY Rapid 605-25 cycle t® Las Weste rs 302 in the Wilmm, k, Sun UTV -642-4 , Weather Jumrea hou 4-4 rs Area, Hulett Motor 2-8140 in Ligh I-29,Roo 605 361 Plains Oct 15 falo a Rec &ting Chapel ch Par ter Custer ood 231 Rentalse son ends stery lery, Fall Hou Tas I-90 High off season e Buftur N/A ® , Leg 605-34 W of Sturgis -433-5 605-57Art Gal of Cus onry s My ite Ran Vor Deadw erlain for Sea Sports ion Lak 066 Angos -559-0 Call for 228 605 inn terstille mb 13 mi orial Call for mi SE 4-2916 ce Wh 605 Cosmo CenDis arfish Closed m & 4-1 , Qu Bison, y itting, ent, Leg Water , Cha -391-4 Mem Perm com laneds ter, 22 orts Lake & I-90ory ditions id Cit 605 605-57 605-58 Monum m, Spe Museu Sundan , vat of the 257 463 Horse Wel ther Cen Bad Res ry ter Rap ser 150 con zy seu 10 al 979 lett 7-9 4 k t Wea m, Ob rs and o Cra Hu 8-2 -867-8 Par at Sylvan -34 Oct a: Sto & Mu y Visitor r Sep medsCen -716-7 Nation 1-0023 Roo 605 , d 605 hou e, Nem k, t 131 k lcolan State tion 605-57 id Cit 605 rs Afte Tatank Cave 605-64Tasting We Bad , Lea Gallery dwood City 30 winter School e Sta d Cav al Par , I-90 Exi 923 Custer State Par ry m, Rap 4-9653 Fall Hou Jewel , Dea Sept 552 817Rentals Call for rlan sphere ion es, Hill 9-7ort ter Wildlif Indian Hill City 110 seu Brewe -394-6 Call for dwood 605-39 Custer Wondelands Nat itor Cen 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ENI 3 OP AL SON 202 SEA

S ATE NG D

E CAL

NDA

OSI 3 CL AL SON

202

SEA

OPE

ANNUAL REPORT FISCAL YEAR 2023

OPE

AR N YE

-RO

UND

N YE

AR-R

OUN

TRADES

FISCAL YEAR 2024

APPROVED REVENUE + EXPENSES

52% MARKETING PRODUCTS

$1,238,168

MISC REVENUE $22,875

1.7% STATE MARKETING AGREEMENT

$2,376,725

TOTAL REVENUE

$40,000

21.8% 23.5%

BLACK HILLS VIC $518,698

MEMBERSHIP $556,984

39.9% ADMINISTRATIVE EXPENSES $948,640

1% MEMBERSHIP $24,310

$2,376,725

TOTAL EXPENSES

21.8% BLACK HILLS VIC $518,698

37.2% MARKETING PRODUCTS $885,077

BLACK HILLS & BADLANDS TOURISM ASSOCIATION

BlackHillsBadlands.com

1851 Discovery Circle, Rapid City, SD 57701 • 605-355-3600 19

ANNUAL REPORT FISCAL YEAR 2023